Chapter 473 The Profit Distribution of the Flower Growers

Throughout July, Chen Changliu, under the full and strict protection of Zhongan Security, started to inspect the branches of Zhonghuajia in some African countries.

After this inspection, Chen Changliu felt that Zhonghuajia still had a long way to go in Africa.

Although 80% of the countries already have offices of Zhonghuajia and have entered the mobile phone market of these countries.

However, at least half of the countries are not as solid in market development as the first 10 countries.

Whether in channel development or advertising promotion, they have not done a deep job.

"Chen Yanfeng, you have followed me to so many countries. You should know what to do in the future without my reminder.

This era is no longer the era where good wine will sell itself. The countries that Mr. Feng led you to develop now account for more than half of the sales of the African branch. The number of countries and population developed so far has tripled.

From the sales share, the current mobile phone penetration rate in Africa is 5%, but we only account for 1/5 of this 5%. I am quite satisfied with this result today."

Speaking of this, Chen Yanfeng's serious expression just because of Chen Changliu's criticism eased a little. After all, he still recognized it.

But Chen Changliu changed the subject and said:

"But my ultimate expectation for your African branch is to occupy 50% of this market within 3 years!"

When Chen Changliu said this requirement, Chen Yanfeng was a little dumbfounded. It was too exaggerated. 50%, which means that one out of every two mobile phones sold in Africa must be a Meizu series.

Chen Yanfeng couldn't help swallowing his saliva, and Chen Changliu glared at him and said:

"What? Are you scared? You are useless!

Don't worry, the headquarters will give you strong support, and there will be no qualitative requirements for the profits of the African branch in the next three years.

You make a price war plan, and the headquarters has agreed to your plan to use price war to seize the African market share!"

When Chen Changliu finished speaking, Chen Yanfeng's face showed ecstasy. This support from the headquarters made Chen Yanfeng eager to fight.

"That's great, Mr. Chen, now we can do a big thing again. Now I want to see how these grandsons compete with us."

Chen Yanfeng's excitement was from the heart. The brand image of the Mei clan in Africa is not comparable to those newly entered domestic brands. If those brands don't have the price advantage, how can they compete with the flower-growing family?

In fact, Chen Yanfeng knew that the achievements of the African branch he took over were still based on the foundation laid by Feng Xiao. What Chen Changliu just said was right.

The road ahead of him is to make a big step forward in the market share of Zhonghuajia, such as 30%, 35%, or even higher, so that his ability can be unanimously recognized by all parties, rather than relying on standing on the shoulders of others.

Chen Yanfeng is only 32 years old now. Although he has become the general manager of the branch, he has his own ambition, that is, promotion and salary increase.

The income gap between each level of Zhonghuajia's senior leaders is still very large, especially in the bonus year, and he also knows Chen Changliu's strategy of holding shares by all people.

The rank of the general manager of the branch is below the department manager, general manager of the business unit, and general manager of the subsidiary at the headquarters. For example, the manager of the finance department, the manager of the human resources department, and the general manager of each business unit are one rank higher than the general manager of the branch.

......

And Chen Changliu agreed to the African branch to start a price war for his own considerations.

It has been hit by others, and it is impossible to retreat. Zhonghuajia is half a home court compared to other domestic brands that have just entered.

If it fails in the African market, it will inevitably affect the domestic mobile phone business. At that time, these competitors of Zhonghuajia Technology Co., Ltd. will not miss the opportunity to hype.

When ordinary people are overwhelmed by the failure of Zhonghuajia Technology Co., Ltd. in the African market, many people will subconsciously think that the company's product strength is not good, which will in turn affect Zhonghuajia's domestic market.

Because this era still belongs to the idea that foreign brands are better than domestic products, so in the minds of many people, those that sell well abroad are definitely good brands, and those that sell poorly abroad are definitely worse than those that sell well.

Although the mobile phone shipments of the African branch account for 65% of the mobile phone shipments of Zhonghuajia Technology Co., Ltd., the profit accounts for only about 25%.

The profit of the domestic Blue Bird Suzaku series of mobile phones is the bulk of the current profits of Zhonghuajia Technology Co., Ltd.

Although the Blue Bird Suzaku series of mobile phones can only sell about 300,000 units a month, the combined profit of the two accounts for 60%.

There is no way, the profit margin of high-end mobile phones is too high, much higher than that of the Mei clan.

For example, the average profit of the two high- and low-end Pangu series mobile phones of the African branch is only about 80, but the average profit of a Blue Bird Suzaku series mobile phone is 10 times that of them.

This is why, after communicating with the senior executives at the headquarters, Chen Changliu unanimously agreed to open up a battlefield in the African market and use victory in the African battlefield to consolidate the company's domestic reputation and image.

If we win in the African market, even if we don't make money, as long as the company promotes this reputation, if it can be fed back to the Bluebird Suzaku series of mobile phones, the sales volume can be increased to a certain extent, then the profits lost in the price war in the African market can be made up.

After becoming the only one in Africa, will there be no money to be made?

The profit of high-end products is too high. If the sales volume of the Bluebird Suzaku series of mobile phones declines sharply, this is what Zhonghuajia Technology Co., Ltd. does not want to see.

In fact, after the Bluebird and Suzaku series were launched, Chen Changliu knew why those mobile phone manufacturers in the previous life wanted to enter the high-end product market.

It's not only because of the brand tone, but more because they can make more money. For example, rotten apples, its sales volume only accounts for 9% of the global mobile phone industry, but it accounts for 65% of the profits of the global mobile phone industry.

At the end of July, Chen Changliu returned to China with Zhao Yanan, Xiang Hong, Zhao Da and other personal bodyguards.

This trip lasted for a month. Although he was rich, he sat in first class and was taken care of by Zhao Yanan, but after this month, Chen Changliu was also tired.

Especially, flying is too troublesome, and a series of procedures took up too much of his time.

"Lao Xiang, Lao Zhao, Yanan, everyone is exhausted this month. Do you think I should buy a private plane? It will be convenient to travel in this way!"

After hearing Chen Changliu's words, Xiang Hong and Zhao Da were fine, but Zhao Yanan's eyes were already full of stars.

"Really? Boss, if we take a private plane for this inspection, we won't have to work so hard."

"Okay, I'll take a look when I go back. You are also tired after this trip. I will give you three days off when I go back.

Especially Yanan, I will grant you a one-week leave!"

When Zhao Yanan saw Chen Changliu's expression when he looked at her when he said he was tired, she couldn't help but blushing slightly.

PS: The typos will be corrected later.