Chapter 312 Rapid Expansion Strategy

After Chen Changliu issued the second order, he took a drink of water and continued:

"third,

Originally, within my plan, we should have established a foothold in Nigeria, transition for a period of time, and then expand to surrounding countries.

But I have changed my mind now. We need to take advantage of Nigeria’s panic buying craze and arrange for people to shoot some panic buying materials in the past two days.

Peter, after you have settled the contacts with the government, take your people and go directly to the country on the right with slightly better economic conditions and find the TV station there.

Whether it's spending money or other things, it's up to you. Let them broadcast and publish the news about Nigerian people rushing to buy our mobile phones on TV and in newspapers.

Mr. Feng, let Huang Zhang take charge of Nigeria. After all, there is nothing to do now, which is just to deliver the mobile phones to pre-sale consumers and deal with after-sales issues.

You immediately organize your forces to begin rapid and large-scale expansion to neighboring countries.

As for which countries to start with, please communicate with Peter and give me the plan.

I and the business departments of the head office will fully support you. If you want money or people, you will be given priority, and the plan will be completed as soon as possible. "

"Yes, Mr. Chen."

"Understood Mr. Chen!"

The two of them did not shirk and responded simply and neatly.

Chen Changliu nodded with satisfaction, then looked at all the managers on site and said:

"Everyone, time is not waiting for me. Now that we have made such a good start, we must race against time to expand this victory.

I hope that in the shortest possible time, our Muslim mobile phones will have a place on the land of Africa, and even become the king of mobile phones in Africa. Do you have confidence? "

"Yes, yes, yes!"

The neat shouts made Chen Changliu very satisfied.

"Okay, I need your momentum. Don't worry, the company has always made rewards and punishments clear, and your efforts and achievements will not be wiped out.

I can tell you here that as long as you really complete the tasks I have assigned you, you will not be disappointed with the bonus at the end of the year. Please pass on my words..."

After drawing a pie, the meeting ended.

No, it’s not painting a cake, it’s just stating the facts, because these employees believe what Chen Changliu says, because since they entered the company, their monthly bonuses + wages have made their surrounding relatives and friends jealous and hateful.

Starting from the next day, as the flower growers released the news, in just two days, Nokia put pressure on the Mori mobile phones and refused to sell them at the low price of 268, which aroused a strong reaction from the Nigerian people.

Nokia almost became the target of beatings, which made William dumbfounded.

Go ahead, are you so ungrateful? We are Nokia, how dare you?

But no matter how much William didn't believe it, as secretary Katie put more information gathered in front of him, William's face became paler.

He thought for a while and began to make frequent calls, but now that the wave had begun, no government official dared to do anything wrong at this time.

In the end, William could only dryly say through the media that Nokia had no such awareness at all. This was someone sowing discord and malicious slander.

And just as various channel dealers expected, in just two and a half days, all 200,000 mobile phone pre-sales were completed, and they were already out of stock before the day of official launch.

Then when the staff announced that the first batch of mobile phone pre-sales were all sold out, and the next official availability would be 20 days later, this aroused consumers' enthusiasm for buying. Many people wanted to pay in advance to reserve, but they were all rejected.

Nigeria’s Pangu series mobile phone trend has become the most discussed topic among Nigerian people in recent times.

During this long period of time, Feng Xiao and her African branch could not stop. She led the vast majority of people in the African branch to embark on a journey to develop neighboring countries.

Li Peter led the people from the public relations department to open the way in front, while Feng Xiao led the people from the marketing department to start contacting and establishing channels from behind.

All in all, the two complement each other well.

People in the African branch are busy, and people in the domestic headquarters are also busy.

When the pre-sale information was reported back to the head office one by one, the entire company, from senior executives to employees, was excited.

More than 110,000 mobile phones were pre-sold on the first day, and 200,000 mobile phones were sold out in less than three days, with many consumers wanting to buy them.

This can be said to let everyone in the headquarters know that the company's strategy is stable.

The success of the mobile phone strategy means that flower growers will take off.

Ke Meng and Zhou Liming were also very busy, wishing they could be used as two people.

The first low-end MP3 using self-developed MP3 chips has been finalized and priced at 328 yuan, which has directly detonated the MP3 market.

This low-end MP3 does not follow the appearance of M1M2 with minor modifications. According to Chen Changliu, the minor modifications of M1 and M2 are for the mid-to-high end.

And low-end products in the same position must be distinguished from mid-to-high-end products. This is the B grid.

However, it adheres to the style of strict workmanship requirements, and Chen Changliu uses a future perspective to guide the appearance of the design team.

Although the low-end products are not as stunning as the M1M2, they are definitely one of the best appearance designs of this era.

Moreover, the main appearance design is the same as that of M1 and M2, both of which are extremely recognizable.

The rendering of this product, which costs $328, has been released, and it has attracted the expectations of many flower fans.

In the vote on whether to buy this product on the official website of Zhonghuajia, as many as 200,000 people want to buy it.

You should know that among these small electronic products in China, low-end consumers are the largest group.

Therefore, it is necessary to increase the output of the MP3 production line.

But with a dead task call from Chen Changliu, Zhou Liming's production plan was directly disrupted.

After discussing with Ke Meng, he could only find other OEM factories to assemble a batch of mobile phones, so that Zhonghuajia's own OEM factory would have a buffer period.

However, according to the expansion speed planned by the African branch, the original OEM production capacity cannot be met anyway.

After this low-end MP3 is launched, the monthly sales of MP3 will definitely be on the next level, and it is not impossible to sell 150,000 units per month.

According to authoritative media predictions, the domestic MP3 sales in 2005 will definitely exceed 6 million units.

As a company that has achieved the first market share with M1M2 alone, it is not impossible for the company to achieve a market share of 30% after the launch of low-end products.

Coupled with the growing sales of lead-acid batteries and the hot-selling mobile phones of the company itself, the existing OEM production capacity is simply not enough.

The site selection of the new OEM factory cannot be delayed any longer!

PS: The typos will be updated first and corrected later.