Chapter 307 Advertisements on the Wall, Storm Is Coming

Feng Xiao paused and continued:

"Let's not talk about TV ads, let's focus on wall ads.

There are several advantages of wall ads:

First, durability.

Wall ads are attached to the unchanged wall, which has quite good stability and communication effect, which is much better than the short-term nature of TV ads and newspaper ads.

Especially in Nigeria, where there is no TV in the vast rural areas, this is the best way to promote.

Second, popularity.

Wall ads are attached to the wall, forming a network around people, forming a unique visual impact, and only a small amount of money is needed to make ads spread across cities and towns.

Third, convenience.

The wall is not moving, but people are moving. As long as someone passes by, they can see the ads. As many people pass by, as many people see them, just like pulling a large advertisement through a large crowd.

Fourth, mandatory.

Once the wall ads are on the wall, people passing by will passively watch them at any time, forcing the ads into the minds of the audience."

Feng Xiao's introduction made more people know the advantages of wall ads, and they nodded secretly.

After taking a sip of water, Feng Xiao continued:

"We only did a little bit in the city before, and it was more about preparation.

We got help from the government through consultant Peter Li, and have contacted a large number of people in various places in advance. As long as we give an order, our advertisements can be painted on the larger walls in the countryside in 10 days.

Anyway, there are urban management officials in Africa, so there is no need to worry."

Feng Xiao's words excited everyone, and the last witty remark made everyone in the conference room laugh happily.

However, some people still raised questions, that is, the cost of such a large amount.

Feng Xiao shook his head, smiled and said:

"Nigeria's 923,000 square kilometers of land is not actually very large, not even one-tenth of my country's, but within the same area, even compared with the most backward areas in my country, the number of advertisements on the wall cannot be compared with that in China.

Not all places in Nigeria have the conditions for advertising on the wall. After all, it is not uncommon to see poor houses made of wood and weeds in rural areas.

As for the cost, let's put it this way, it's cheaper than you expected.

In China, a 1.6-meter-high, 15-meter-long giant advertisement costs about 100 yuan per piece, all in one package.

In Nigeria, where prices and labor are much cheaper, the cost is less than half of that in China.

And there are very few places in Nigeria where such a large area can be used for advertising. The smaller the area, the lower the price.

We previously planned to spend 20 million yuan on advertising in Nigeria. Nigeria, but according to the current budget, it can't be spent at all, and there is still almost half left. "

Everyone laughed, and Chen Changliu added:

"At the same time, it cannot be ignored that the timeliness of wall advertising is not one or two days, not one or two months, but half a year, a year or even longer.

Compared with the timeliness of TV and newspapers, wall advertising has unique advantages in all aspects. The guy who sells health products in China did this and made a lot of money and almost became the richest man.

The reason why he can sell health products so successfully is that TV advertising is one point, but in the vast rural areas, plus advertising on the wall, everyone feels that buying his health products during the New Year and other festivals is a face, which is why he is so successful.

So, this time we will make the Meizu Pangu series mobile phones a brand known to everyone in Nigeria. "

The meeting lasted a whole morning, and the marketing plan was also released.

Pre-sale plus hunger marketing!

The first batch of 200,000 mobile phones produced and assembled in China have been shipped and will arrive in Nigeria in about half a month.

The launch date is set for November 25th, and the pre-sale will be officially launched on the 20th.

Anyone who participates in the pre-sale and purchases a Pangu series mobile phone will receive a spare battery.

As for the hunger marketing, it is simple. Too many big companies in the future like to use this routine. Although it is annoying, it works really well. Chen Changliu copied it!

Chen Changliu controls all the work directions, but he basically does not intervene. He lets Feng Xiao control everything. He just watches from the side and helps to check for deficiencies and fill in the gaps.

Chen Changliu is a boss with a strong desire for control, but his desire for control is in the strategic direction, and he is a little lazy about specific matters.

He is actually a little afraid of trouble. He hopes that his managers can help him share the burden, and this kind of situation where he can handle everything alone is the best way to hone people.

Although Feng Xiao is very capable, to be honest, she, like the flower grower, has risen rapidly, and has little experience.

This situation is the best way to hone her.

After the meeting, the African branch of the Flower Planting Company also began to tighten the clockwork. Everyone was very busy, including the security guards.

Because the staff of the Flower Planting Company had to travel all over the country at this time, and it was very frequent, so the security guards would arrange people to follow them.

Fortunately, when Huang Zhang came, he also brought the second security guards sent by Zeng Qiang.

The combination of the old and the new, plus the fact that the Flower Planting Company's people did not travel alone, but basically in groups, so the security guards could still withstand it and there were no security problems.

There were only a few people at the headquarters now, and Chen Changliu felt bored.

On November 8, the Lingnan Youth League Committee announced the list of the top 10 outstanding young people in Lingnan Province in 2004.

When people found Chen Changliu in the list, they were not too surprised, but the controversy was real.

After all, although the current heat of Chen Changliu's Tsinghua and Peking University incident is not as high as before, he does have a group of black fans.

So, when Chen Changliu was on the list of the top ten outstanding young people, these black fans scolded Chen Changliu in the forum, saying that he was unworthy, but Chen Changliu also had many fans, and then a new round of disputes arose.

In the living room, Li Yihan did not go to school today. Since yesterday, she has been fighting against those black fans of Chen Changliu on the Internet, and the battle was fierce.

Although Li Yihan is now the boss of a film and television company, and some time ago, under the suggestion of Chen Changliu, she won the film, television, animation, and game adaptation rights of the online novel "Heaven and Earth are Unkind and Treat All Things as Straw Dogs" at a very low price, which is also regarded as one of the four great books by many people!

Li Yihan participated in the entire negotiation process. Although she was not the main force, she also received a lot of training. It can be said that Li Yihan is now more stable and will not be as naive as a sophomore girl.

However, as the boss of a film and television company, she is now doing extremely naive things, arguing with Chen Changliu's black fans on the Internet.

There is no way. When she meets her man's black fans, Li Yihan, who has become Chen Changliu's shape, certainly can't stand it.

In Hong Kong, Du Zhiqiu also knew about this matter. While she was happy that her man became one of the top ten outstanding young people, she was also sad because she was in Hong Kong and couldn't help him.

But soon, her sadness quickly turned into motivation, and she absorbed financial knowledge eagerly.

During this period, the Hand in Hand Venture Capital she controlled had already eaten 80 million yuan of Big Penguin's shares, and the shareholding ratio had exceeded 1%.

For the remaining 20 million, she just used part of the funds to operate with the help of two people sent by Ning Mei.

Chen Changliu did not give her any tips. After all, if she relied on herself to give her tips, she would definitely make money, but this would not achieve the original intention of letting Du Zhiqiu exercise.

Ke Meng was the busiest and most tired of the women. She tried her best to help Chen Changliu keep the flower-growing house. She simply ignored the noise made by the black fans on the Internet. According to Chen Changliu, these people were just a group of clowns and not worth paying too much attention to.

However, what she originally thought would not cause any waves soon turned out to be a problem. The wind direction turned sharply downward, and there was a trend of blackening the entire network.

And I heard that the Youth League Committee had begun to discuss internally whether Chen Changliu was still suitable for being elected as one of the top 10 outstanding young people.

The storm is coming.

PS: The typos will be corrected later.