Chapter 256: Each One Has His Own Plan
Back at the hotel, everyone gathered together to discuss the role of various chip sets in actual products and how to lower prices.
To be honest, the TI OMAP (Texas Instruments) wafer groups used by Nokia and many domestic brands on the market nowadays cost hundreds of yuan.
Adding the software development costs, it would be strange if the price of mobile phones can be reduced.
And the Intel Xscale wafer group is even more exaggerated. There is only one application processor, and mobile phone manufacturers have to separately equip the baseband processor and develop their own operating system and software.
The wafer groups and supporting circuit boards of foreign manufacturers are relatively expensive, so it is normal for a mobile phone to be sold at a high price.
This is why the current mobile phone prices are not cheap.
Manufacturers do not make money, and the money is earned by Texas Instruments and Intel.
For example, Bird, the leader in the domestic mobile phone market, sold 10 million mobile phones in 2003, with revenue of 10.8 billion and net profit of 245 million.
That is to say, on average, a mobile phone sold for 1,000 yuan can only make more than 20 yuan, and the net profit is less than 3%.
This is the embarrassing thing about domestic technology today, the sadness of not having core technology.
The MediaTek chip group supports GPRS Internet access, MP3, MP4, and camera. If the mobile phone manufacturer adds a CSR BC03 Bluetooth module, the Bluetooth 2.0 function can be realized.
Such functions can already meet the needs of ordinary people, and the most important thing is that it is cheap.
But in the afternoon, Cai Mingjian actually quoted a set price of 200 yuan. Su Jiuyun rolled his eyes at the time. Although he didn't know how much their cost price was, he knew how much the shipping price was in the secondary market. This was to rip him off.
He remembered that in the copycat market in 2005 and 2006, the cheapest single chip was only 9 yuan.
The dealers put the main control chip, RF chip, power management chip, and basic function buttons on a circuit board to form a set of chips to achieve various functions.
Such a set of chips can definitely be made for less than 200 yuan. With the shell of a high-end imitation popular mobile phone, a 2-inch LCD and some auxiliary materials, a small manufacturer can make a multimedia mobile phone with a machine cost of less than 300 yuan.
This is the price after two rounds of processing, and the cost control of small manufacturers cannot be compared with that of flower growers.
Now Cai Mingjian's opening price of 200 yuan is simply a lion's opening price, almost doubling the price. This is why Cai Mingjian's secretary saw that the meeting between the two of them was not very harmonious.
Bargaining, how can it be harmonious to bargain to death? In the end, the management below has to continue the discussion.
After Chen Changliu and others left the MediaTek headquarters, Cai Mingjian asked his secretary to directly notify all executives on the island to rush back to the headquarters immediately for an emergency meeting.
At 7 o'clock in the evening, in the MediaTek conference room, all the executives were confused when they met, and they didn't know what happened.
At this time of emergency meeting, they thought something important had happened.
In Cai Mingjian's office, Cai Mingjian hung up the phone with an expression of "I see".
After Chen Changliu left today, Cai Mingjian called a friend in Lingnan Yangcheng to help check Chen Changliu's information and details.
In this era, you must know everything before making a decision to do business.
Just now, his friend called him back, and Cai Mingjian said to himself:
"Not simple, the person is capable, and the people behind him also know Lingnan No. 4 and the big boss in charge of the economy in Yangcheng. Sure enough, they are not simple people!"
After a little thought, Cai Mingjian made a decision and then walked towards the meeting room.
Cai Mingjian looked at all the executives, and all the executives looked at him. Seeing the serious expressions on their faces, Cai Mingjian smiled and said:
"Don't be nervous. The reason for calling everyone to an emergency meeting is not because of any unexpected events.
We called everyone back because there is a big business that needs everyone's discussion!"
Cai Mingjian's words finally put everyone at ease, and they all smiled. A middle-aged man asked:
"Chairman, what big business is it?"
"Someone has taken a fancy to our mobile phone wafers and wants to sign a supply contract with us for 10 million pieces within a year!"
All the executives in the meeting room were stunned, and then they reacted, and then everyone was excited.
After all, this is a key project for the company to turn around. Someone has come to the door before it goes offline, and it is a supply contract of 10 million pieces a year. What does this mean?
Last year, MediaTek's annual revenue was 8 billion yuan, ranking among the top 10 wafer design companies in the world.
But this year's revenue has slowed down, and it is not as high as last year.
But now the value of 10 million chips is definitely more than 1 billion RMB, which is more than 1/8 of last year's revenue.
More importantly, this is just one customer, which means they have more potential customers.
"Chairman, which mobile phone manufacturer is it? Bird from mainland China? Or Zhongxing?"
The reason why these two companies are mentioned directly is that only these two companies from mainland China can meet the condition of 10 million chips.
As for Nokia and Samsung, which have higher sales, it is impossible.
Cai Mingjian smiled and shook his head:
"Neither, it's a new company..."
When Cai Mingjian told everyone about the meeting with Chen Changliu this afternoon, everyone looked at each other and then fell into silence.
After a long time, someone spoke up:
"Chairman, I think we can talk about it. As long as this deal is done, the benefits to our company will be immeasurable, and it will allow us to enter the mainland market directly.
As for the price, as long as we don't lose money, it's fine. Of course, we still have to make money, and we are not afraid that they can't complete the order. After all, it's a bet. If they can't complete it, we will raise the price.
It would be even better if they can complete it. Anyway, we can officially enter the mainland market whether we complete it or not, which is very beneficial to us. After all, the mainland market is there."
Everyone continued to talk a lot, but basically agreed to cooperate with the other party.
Cai Mingjian pressed his hands and waited for everyone to calm down before saying:
"Well, I also agree to cooperate with them. I can tell you a piece of news. The company has a lot of connections behind it. It has a cooperative relationship with the families of No. 4 in Lingnan and No. 2 in Yangcheng.
You also know what this means, so cooperation is a win-win situation.
Of course, we must also ensure that we have a certain profit. We cannot make concessions without principles, and we must not have the idea that it is okay as long as we don't lose money..."
The meeting lasted for almost 2 hours before it ended, and the reserve price was also set.
MediaTek executives are also ready for tomorrow's negotiations.
PS: The typos will be updated first and corrected later.