Section 349
"By the way, please check if there are any problems with the promotional ads. If there are no problems, I will promote it nationwide soon."
"Okay."
Lin Bin immediately walked to the desk and sat down, watching Zhou Manqing open several car ads.
The first ad was endorsed by Ke Xinyan, and the line was only one sentence: TT, mastering core technology!
The second ad was endorsed by Ran Yili, and the line was: Buy a car, choose TT!
The third ad...
A total of more than a dozen versions of the ads were shot, each different.
In line with the principle of keeping the fat water in the fields, all of them were endorsed by stars of Tianma Entertainment.
Even Mu Wenjun starred in it, and she even created a new song.
Lin Bin nodded frequently, "Not bad, just follow these ads. Manqing, remember, don't save money this time, the ads must cover the whole country."
"Got it."
Zhou Manqing never slacked off on such a big thing, "By the way, since we are about to pre-sell, how much will our car be priced?"
This is indeed a very important question.
Although Lin Bin is the boss, he doesn't know much about car manufacturing, so he can only ask back: "How much does it cost for us to build a car?"
Zhou Manqing knows everything, "The material cost of building a car is about 86,000, and the labor cost is about 68,000, totaling 154,000.
However, after mass production, the cost should be reduced."
It's really not cheap.
Lin Bin frowned.
After all, the retail price of most domestic cars is only a little over 100,000, but the cost of TT cars is more than that.
But Lin Bin can understand it. After all, it is a black technology produced by the system, and it is normal for the cost to be higher.
"Do you have any suggestions?"
"According to cost calculations, our car price must be at least around 200,000, but in this way, there is no advantage in price. After all, we are a new brand, and it is domestically produced."
Zhou Manqing is a little worried.
Lin Bin understood her feelings, but he disagreed. "What's wrong with domestic production? Don't worry. When TT cars are launched, everyone will know that domestic production can also dominate the world.
However, what you said makes sense. The price cannot be set too high. In this case, let's sell it for 188,000.
Moreover, we can also promise that the three major parts of TT cars will be guaranteed for life!"
"You are crazy!"
Hearing this price, Zhou Manqing was immediately anxious.
Chapter 441 Pre-sale over 10,000, broken wing plan
The cost of a car is more than 150,000, plus transportation costs, and sales costs. If you also count inventory losses, selling it for 188,000, you won't make much money at all.
What's more, it has a lifetime warranty.
You know, Lin Bin has invested tens of billions in the entire TT car. If he doesn't make money, he will lose a lot.
"Abin, if we sell it at the price you said, what will we make?"
Lin Bin curled his lips, "Don't worry, small profits but quick turnover, as long as we can sell hundreds of thousands or millions of cars a year, the total profit will definitely be considerable when the cost comes down later."
"But...what if the sales volume is not that high?"
"Absolutely not, I have confidence in our car!"
Zhou Manqing couldn't convince Lin Bin in the end, so she could only do what the boss said.
The next day, TT Auto began to advertise nationwide.
It's just that the final selling price has not been officially announced, and it will be revealed after the pre-sale on January 1st.
Due to the international car competition some time ago and the recent lawsuit with BMW, the popularity of TT Auto has remained high, and it soon caused heated discussions across the Internet.
"This TT car looks pretty cool, but I wonder how much it will sell for?"
"Since it's a domestic car, I'll make a blind guess. The starting price is 99,000!"
"Come on, do you know anything about cars? The technology used in TT cars is quite cool, and it beats brands like BMW. I estimate that the cost must be expensive, at least more than 200,000!"
"Bullshit! It's just a domestic car, and it took less than a year to make it. If it really sells for more than 200,000, only a fool would buy it."
Major car platforms have also speculated on the price of TT cars.
When discussing TT cars online, there are mixed reviews.
Some people who really understand cars pay more attention to the various parameters and indicators of the car, and they are very confident in TT cars.
On the contrary, those outsiders, perhaps because they have been heartbroken by domestic cars, only care about domestic brands and do not agree with the high pricing.
However, no matter what, TT cars have not started pre-sale, and the popularity is not low.
Shencheng.
Wang Bin, the person in charge of BMW in China, immediately became nervous after reading the news about TT cars on the Internet.
He knows a lot about cars, especially after seeing the various data displayed by TT Car, he knows that in terms of performance alone, BMW can't beat it.
"Boss Xiang, TT Car is about to be pre-sold, what should we do?"
Xiang Qian seemed to see what he was thinking, and said with disdain: "Hmph! What's the use of making a good car? It's still a domestic brand.
Our BMW is well-known and represents luxury cars. What can Lin do to compete with us?
Besides, I estimate that the cost of TT Car will definitely not be low, and the price will be at least more than 200,000 yuan. Who will buy it then?"
When Wang Bin heard this, his eyes suddenly lit up, "Boss Xiang is right! But, as for the lawsuit, should we find a way to find someone to solve it?"
When the lawsuit was mentioned, Xiang Qian felt as if someone had opened up an old scar.
However, compared to the dusty face last time, he was more confident this time.
"Since TT wants to sue, let them sue, and the longer the better."
Wang Bin was stunned, and even suspected that he had heard it wrong, "Why... why is this?"
Xiang Qian said disdainfully, "Don't you realize that TT has been making trouble recently to keep the heat. However, our BMW has also become popular, and the sales have been very good recently."
Wang Bin was stunned for a moment, and suddenly realized, "Why didn't I think of it, Boss Xiang is still smart!
So, TT is spending money to promote us again. As long as the lawsuit continues to drag on, the effect will get better and better."
After all, BMW is an old company. No matter how fierce the quarrels on the Internet are, there will still be people who will buy it.
In addition, as time goes by, people will gradually choose to forget the scars of the past, which is actually a great thing for BMW.
"Haha, just wait and see."
......
Time passed day by day.
Mi Dajun had been discharged from the hospital a long time ago and immediately reported to TT Auto to become an engineer. Huangmao and his friends also joined TT Auto, and the repair shop was completely closed.
Xiaomi returned to school and still lived in the old apartment.
Lin Bin went to eat a bowl of egg noodles every now and then, and was bullied all night.
On December 31, TT Auto finally held a press conference.
Seeing the final price of TT Auto, only 188,000, countless people dropped their eyes!
January 1, Monday.
Not only Zhou Manqing was nervous, but even the employees of the entire TT Group were hanging on their hands, just because TT Auto officially started pre-sales.
Fang Juhua has been traveling around the country for business during this period, responsible for organizing experience stores.
TT Auto's sales model adopts offline experience and online reservation.
Although time is a bit tight and experience stores cannot be built in every city, none of those super first-tier cities and first-tier cities have been left behind.
At nine o'clock in the morning, the experience store officially opened.
"Mr. Zhou, the Jiangcheng store sent a message that the first car has been reserved!"
As the headquarters of the TT Group, Jiangcheng really took the lead.
However, although Lin Bin had told the people around him not to order cars privately to boost sales, he couldn't help but take the opportunity to curry favor with his acquaintances.
"The Shencheng store has also ordered the first car!"
"And the Magic City..."
As the news came one after another, Zhou Manqing finally smiled.
"Abin, we succeeded!"
Seeing Zhou Manqing's excited face, Lin Bin smiled faintly, "This is nothing, Manqing, just wait and see, TT cars will definitely be the world in the future..."
January is not the peak season for car sales, but this year's January is a bit abnormal, all because a domestic brand car was launched-TT car!
One, ten, one hundred, one thousand...
In just one week, TT car sales have exceeded 10,000, and the momentum is not diminishing.
"Abin, our sales have exceeded 10,000!"
When Lin Bin received the call, it was already late at night and he was doing a double exercise in the villa.
He was also a little surprised to hear the news.
In the following days, Zhou Manqing was both excited and painful.
TT car sales increased dramatically, but production could not keep up, and some customers even had their orders scheduled until February next year.
But even so, everyone's enthusiasm for buying cars remained unabated, which shows how great the charm of TT cars is.
In desperation, the entire TT Group once again fell into a tense and busy state, and even the entire Spring Festival had to be spent working overtime.
At the same time, Shenzhen City.