Chapter 557 Let’s Talk About It After the Total Box Office Is Announced
Baodao's film market has its own special rules.
According to official statistics, Baodao’s annual box office revenue is only about 300 million Chinese dollars.
Of course, Baodao’s ‘officials’ have always been unreliable. Statistics from the mainland are sometimes intentionally falsified, while Baodao’s officials have a problem with their capabilities and cannot make clear statistics even if they want to.
According to relatively authoritative folk statistics, Baodao's annual box office is definitely more than 300 million, at least it will not be lower than that of the Philippines, or even far exceed it. We must know that the Philippines has a population of 100 million and the island has only more than 20 million. It can be seen that the development of the film industry in the latter is much healthier and more mature than that in the former.
The problem is that the tastes of audiences on both sides of the Taiwan Strait are different, and there are very few works that can cause huge repercussions on both sides of the Taiwan Strait at the same time. Either Taiwan's phenomenal films have failed in mainland China, or mainland box office masterpieces have failed in Taiwan. The box office gap between the two sides of the Taiwan Strait is huge for the same work.
For example, "Cape No. 7", known as the rise of Taiwanese films, has a box office of 130 million Chinese dollars in the local market, beating many Hollywood blockbusters. However, the box office in mainland China is only 30 million, which is not as good as some domestic small films. , no response at all.
On the other hand, movies with high box office in Mainland China are often even worse in Taiwan, and even big productions with investment of hundreds of millions are not spared.
Jiang Wen's Let the Bullets Fly had a box office of nearly 700 million Chinese dollars in mainland China, and was released in Baodao with a total box office of 200,000 Chinese dollars;
"Thailand" broke the Chinese box office record, with a box office of nearly 1.3 billion Chinese dollars in mainland China. It was released in Baodao and only earned a pitiful 20,000 Chinese dollars in its first week. It is estimated that the total box office data is too embarrassing, so there is no statistics at all.
Not only are mainland films failing in Taiwan, but so are Hong Kong films. "Singles", which was a hit at the box office in both Hong Kong and Mainland China, only had 120,000 yuan in Baodao.
There is not a single mainland film in the top 20 highest-grossing films in the Baodao Film Market, and the only Hong Kong film is Stephen Chow's "Kung Fu". There are only a few Taiwanese films left, and the rest are divided up by Hollywood outside films.
"So, if Baodao comes to buy your distribution rights, the risk is very high." Long Wu shrugged: "Being able to offer a price of 750,000 yuan is already full of sincerity."
"So, I can't count on these two places." Su Ming frowned a little depressed, "This isn't right."
"What's wrong?" Long Wu asked.
"According to what you said, although Baodao's current policy of introducing mainland films is somewhat open, in general, the quantity is still limited, right?"
Long Wu nodded, "No more than 20."
"Then there is absolutely no need for the other party to take the risk of bringing in an unfavorable small production to occupy the precious quota. Since they are here to discuss it, they probably think that Zootopia is in line with the Treasure Island market and has prospects, right?" Su Ming said uncertainly.
After hearing what Su Ming said, Long Wu thought for a while.
"It's very possible based on your analysis." He nodded seriously: "I remembered that there are some films that have done quite well on both sides of the Taiwan Strait, such as the two films '33 Days After Love' and 'The Five Stolen Days'. It performed well every year and ranked among the top ten in Baodao's annual box office. Wait a minute..."
He said while operating on the computer.
From Su Ming's point of view, Long Wu was very stiff when operating the mouse. He pressed the mouse so tightly that veins popped out on the back of his hand.
"Brother Ten, why don't you use so much force? Operating a computer doesn't mean killing people..." Su Ming smiled silently.
"I don't know much about high technology. My wife usually does the operation. She went shopping and I was very nervous to operate it by myself." Long Wu stared at the computer screen tightly, holding the mouse and performing stiff operations without raising his head. explain.
Su Ming: "..."
Long Wu worked on the opposite side for a long time, and finally found an excel file from the folder and opened it. He took out a pair of reading glasses and stared at the screen for a long time.
"Hey, don't fall asleep..." Su Ming was almost asleep when Long Wu's voice rang from the speaker.
"Oh oh oh, Brother Ten, what did you find?" Su Ming was excited.
"I took a look and found that in the past five years, the mainland movies that have grossed over 10 million in Baodao all have several common characteristics. They are small productions and do not involve politics... and one more thing."
Long Wu raised his head and said seriously: "Don't talk about life and ideals."
Su Ming wanted to laugh every time he saw Long Wu's serious expression.
"Ah? Without life and ideals, what's the difference between being a salted fish?"
I was stunned for a moment, and then I understood.
It’s not that we don’t talk about it, but the life and ideals that mainland movies talk about are generally a little divorced from reality and make people confused. For example, the Taoist priest went down the mountain.
Otherwise, it would be too heavy, such as "The Favorite" directed by Gu Changwei and starring Zhang Ziyi and Aaron Kwok. Audiences in Baodao like to watch movies that are close to life and do not talk about big principles, but only talk about small lives.
"So, there is probably a market for Animal City in Treasure Island, so the other party came to negotiate." Su Ming said.
"That should be the case, but even so, the price cannot be too high."
Long Wu nodded: "I suggest you take a broader view. Asia is far more than these two regions. Japan, India, Singapore, Malaysia, oh, and Xiangjiang can all contribute to the box office, especially Japan. The total amount is huge. In the past, my company’s movies were exported to Japan at a basically 1:1 price with the local box office, and the other party still made a profit.”
When Su Ming heard the words 'our company', he glanced at Long Wu. Long Wu still looked expressionless, not knowing what he was thinking.
Su Ming pondered for a moment, maybe he over-interpreted Long Wu's meaning, maybe not.
But in any case, it's too early to talk about it now, so he said: "I roughly understand, Brother Shi, wait until Zootopia is off the screen and the total box office of the movie is announced, then we can talk again?"
"OK." Long Wu nodded.
"Oh, I almost forgot, Guo Zijian and his team have already gone back, Brother Shi, please tell them for me, I will send them a big red envelope when the box office is announced."
"You can talk to him yourself." Long Wu shrugged.
"Brother Shi, they are your people, how can I say it directly." Su Ming smiled.
"Young people are too meticulous, be careful not to have white hair at a young age. But it's okay, so as not to embarrass Guo Zijian." Long Wu also laughed.
The next day, through various channels, it was learned that the schedule of several movies this week was finally determined.
I Am a Passerby, this kind of word-of-mouth movie has obvious advantages and disadvantages. The box office will not soar or plummet, but may steadily increase. After losing the battle with Zootopia, the screening schedule actually increased by one percentage point, close to 9%;
Tiny Times 4, the first week was a complete explosion, and the second week began to weaken, and the screening schedule dropped to 25%; but this is still a very scary number;
The Taoist Goes Down the Mountain, the more he curses, the happier he is, and the screening schedule remains stable;
Other Zhang Zhen's ghost stories are no longer important.
The national average screening schedule of Horror Zootopia reached 18%.
In addition, after this week, a series of summer blockbusters that have been promoted for a long time will be released one after another, including Gardenia Blossoms, Monster Hunt, Shaun the Sheep, Pancake Man, and a well-received domestic animation Monkey King: Hero is Back.