Chapter 589 "Legend of the Demon Cat"
The 2015 summer season is packed with blockbusters and very lively.
Blockbuster types with outstanding visual effects include "The Return of the Monkey King" and "The Legend of the Demon Cat", as well as "The Nine-Storey Demon Tower" produced by China Film and directed by Lu Chuan, and "The Demonic Tower" jointly produced by Lanse Xingkong and Eucalyptus Pictures. Monster Hunting".
In terms of comedy, there is "Pancake Man" jointly produced by Aiyouteng Pictures and Sohu Entertainment and directed by Da Peng. In the youth romance genre, there is "Little Times 4" directed by Guo Jinming.
It can be said that this summer, for young people who love watching movies, there seem to be too many movies worth watching.
Of course, the first choice for buying tickets is "The Return of the Great Sage" directed by Jiang Heng. As usual, no other films were released on the day and the days before and after this movie was scheduled to be released.
After entering July, various promotional activities for a number of films have become increasingly intensive.
More and more film producers have opened official Weibo and Douyin accounts for the film, and posters, behind-the-scenes, trailers and other content of the film are sent out every day.
The R&D and operating companies of these two products belong to Jiang Heng.
In addition, Maoyan, an online ticket purchasing website in this time and space, and Douban, a film and television and book review exchange website, are also owned by Jiang Heng.
In terms of cinema chains, Crimson Cinema Investment Management Company, owned by Jiang Heng, has invested in many cinema chains in recent years and has a very strong influence on the terminal side of the film market.
Therefore, Jiang Heng's huge influence in the Chinese film market is not only due to high box office and high reputation, but also due to the group company's influence in all aspects of the entire industry chain of the entire film industry.
To put it simply, the Good Time Special Effects Production Company under the name Jiang Heng has low fees, good effects, and easy communication compared to foreign companies. It has always been the first choice for special effects production by major domestic film crews.
If there is no queue for Good Times, the crew will consider foreign special effects companies.
In the eyes of the outside world, even Chen Kaitian, who has a somewhat uneasy relationship with Jiang Heng, had his special effects shots shot at Good Times when filming "The Legend of the Demon Cat".
Of course, in Director Chen's view, this was just an ordinary business cooperation, and it did not affect him in any way from disparaging Jiang Heng when promoting the film.
In fact, the publicity strategy of "The Legend of the Demon Cat" is to benchmark "The Return of the Monkey King" and give the audience a psychological hint.
Chen Kaizhen and Jiang Heng are great directors with matching status and achievements. "Legend of the Demon Cat" is also a special effects blockbuster on the same level as "The Return of the Monkey King". It is also a period costume, suspense, and fantasy blockbuster that has never been seen in Chinese movies.
Don’t tell me, this strategy really works.
After all, Jiang Heng has been making one mythical blockbuster after another in recent years, and the audience must be a little tired of it.
This costume, suspense, and fantasy sounds really fresh.
Chen Kaizhen has not had many works in recent years, and only released one film, "The Taoist Comes Down the Mountain". Although the reputation is as bad as ever, "Farewell My Concubine" is too classic. In the hearts of many viewers, he is still the one who won the Palme d'Or in Cannes. Great director.
The crew of "Jingwei Reclamation", Du Huan and Yu Dong came together to finalize some details of the premiere ceremony of "The Return of the Great Sage" with Jiang Heng.
Talking about some of Chen Kaitian's "little moves" when he announced his career, Yu Dong said domineeringly: "If you ask me, we should take a multi-pronged approach to kill his prestige. What the hell was that "The Taoist Comes Down the Mountain" last year? Fan Wei The teacher is paired with Lin Chiling, he really likes the setting of an old man paired with a beautiful woman!”
As soon as these words came out, Du Huan on the side felt a little embarrassed.
He had a wife at home, Tao Hui in the company, and several other lovers, all of whom were young and beautiful. At first glance, he thought Yu Dong was mocking him!
"I would say that some means should be used. His film "The Legend of the Demon Cat" was released a week after "The Return of the Great Sage". Although according to past experience, the reputation is not very good. But judging from the trailer, it seems that the filming was not good. Not bad, a bit threatening!”
Jiang Heng smiled, "You don't have to worry about this, his movie is still not good!"
Du Huan and Yu Dong looked at each other in confusion. Hearing Jiang Heng's tone, it seemed like he had seen the entire movie!
Good Time Special Effects Company produced special effects for "Legend of the Demon Cat", but it was only shots from the special effects department and did not have the resources for the entire film. There couldn't be an undercover agent!
Jiang Heng smiled and said: "You don't have to think too much, just do the announcement of "The Return of the Great Sage" as normal!"
Mainly because the box office performance of "Legend of the Demon Cat" in its previous life was so disastrous that he couldn't bear to "kill him".
It is said that the year "Legend of the Demon Cat" was released, it only had a box office of more than 70 million yuan on the first day of its release, but it did not even reach 100 million yuan.
By the time the film was released, the total box office revenue was only 530 million.
Although the news that the crew invested 800 million to build a "Tangcheng" is untrue, the investment invested in the crew is still 200-300 million.
The total box office revenue of 530 million yuan is less than 200 million yuan, so it will definitely lose money.
Not to mention that in this time and space, it competes with "The Return of the Great Sage" in the same period. Jiang Heng guessed that "The Legend of the Demon Cat" would be difficult to reach 500 million, so he didn't bother to pay attention to it.
"The Return of the Great Sage" is scheduled to be released on July 17, and the premiere is scheduled for the afternoon of July 12.
Jiang Heng happened to give the crew a break. He and Zhang Ruonan cooked at home in the morning and took a short nap at noon.
Zhang Ruonan was not so chic. She put on makeup and changed clothes early. When the time came, she woke up Jiang Heng and went downstairs to take a car and walk on the red carpet together.
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The reason why the two of them were able to attend together openly was because they had guest appearances as Jiang Liuer's parents in the film, which made it easier to explain in front of the media.
After getting off the car, Zhang Ruolan, wearing an evening gown, hugged Jiang Heng's arm and walked on the red carpet with a smile.
The reporters on the side were laughing so hard that they couldn't close their mouths, and the flashes of their cameras were clicking.
The host on the red carpet also smiled warmly. After Jiang Heng and Zhang Ruolan signed on the huge poster, they asked the two to stop for an interview.
"Director Jiang, Ruonan, do you two have good news to announce to everyone?"
Jiang Heng smiled, "We play the parents of the male lead in the film!"
"Ah, Sun Wukong's?" The female host said subconsciously.
The reporters outside the fence laughed, and Jiang Heng also smiled and shook his head, "It's his master, Jiang Liuer!"
"Oh, it turns out to be Tang Seng's parents. I remember that the original book said that Tang Seng's mother was the daughter of the prime minister, a beautiful lady from a noble family. Ruonan's appearance is dignified and beautiful, which is perfect!"
"Thank you, thank you!" Zhang Ruolan smiled sweetly and said nothing more.
After walking down the red carpet and entering the venue, she let go of Jiang Heng and went to greet the other female artists who came to attend the premiere.
Jiang Heng looked at Han Sanping in front of him and said with a smile: "Boss Han, long time no see!"
"Long time no see!"
In this summer season, China Film has a special effects blockbuster "Ghost Blowing Light: The Nine-story Demon Tower", which is scheduled to be released in early August, two weeks apart from "The Return of the Great Sage".
Although the impact on the box office will not be too great, Han Sanping still wants to come and see the quality of "The Return of the Great Sage", and he has some confidence in his heart! (End of this chapter)