Chapter 526 The Development of Douyin

"Content?" Jiang Dongsheng murmured, with an expression of confusion.

When he worked at Weibo before, he was mainly responsible for product research and development, and was not very good at operations.

Fortunately, Jiang Heng didn't plan to find a marketing genius. He valued obedience, ability, and good conduct.

As the saying goes in venture capital circles, venture capital is all about investing in people.

If you choose the wrong person, there is a high probability that the entrepreneurial team will become corrupt, lose money, and eventually bring the project to its knees.

Although the Douyin short video project was started in the Aiyouteng Building, Jiang Heng was busy with everything and could not pay attention to it all the time.

Therefore, the choice of CEO is still very important.

Even if there is something he doesn’t understand, Jiang Heng is willing to give him advice.

"Yes, content is the most important. It is related to whether this product can overtake others in a corner and become the first in the industry."

Seeing Jiang Dongsheng thoughtful, Jiang Heng continued: "So, my idea is to encourage originality, so let's spend 100 million first!

You go back and ask someone to create a creative incentive plan, and give cash rewards based on the user's fans and the number of views of the work! "

"Okay, Director Jiang, after the incentive plan is made, I will send it to you for review as soon as possible!"

"Um!"

Jiang Heng nodded, and then said: "We should also pay attention to the audit, even more than the incentive plan, you know?"

"I know that there will definitely be some creators who upload vulgar videos in order to gain traffic...!"

"That's inevitable. At present, the country doesn't pay much attention to this aspect, which has led to a lot of chaos. But one day it will be taken care of. If the preliminary review is not done well, it will be too late!"

What Jiang Heng said has basis.

Miaopai, which cooperated with Weibo in its previous life, had to undergo rectifications for 79 days before it was reinstated because the short videos were of low style, value-oriented deviation and vulgar parody.

In more than two months, the world has changed for the fiercely competitive Internet track.

Jiang Heng naturally cannot sit back and watch this happen to his own products. He still needs to be vaccinated.

Jiang Dongsheng said: "That is, manual review is too time-consuming, labor-intensive, high-cost, and low-efficiency. Algorithms are still needed for artificial intelligence review."

Jiang Heng said: "That is inevitable. You should arrange for people to do this and make it as soon as possible!"

"I know!"

After chatting for a while, Jiang Heng asked Jiang Dongsheng to leave.

Currently, Douyin is still in the internal testing stage, but Jiang Heng has already started thinking about product promotion.

The method is very simple, just throw money!

He plans to cooperate with the CCTV Spring Festival Gala, shower red envelopes wildly, and first become the first in the industry in 2015.

By then, if you hold the core technology of the algorithm, rely on the first-mover advantage, and attract entertainment stars, with original incentives, and then spend billions to secure the first place in the industry, there will be nothing to do with "Byte" .

As long as this product is made well, even if you don't make movies in the future, you won't be afraid of sitting on your hands!

But at this moment, he still wants to continue making movies to make money, but he doesn't know what to make for the moment.

He won't make any literary films or anything like that.

First of all, I really don’t have the artistic talent. If I don’t take the photo well, I will ruin my own brand.

As for commercial blockbusters, there are only a few genres that come and go. There have been a lot of science fiction films recently, and it is said that mythology is better.

The problem is that "Journey to the West", "Fengshen" and traditional mythological stories have been filmed a lot. Not to mention the audience's aesthetic fatigue, even he himself is a little tired.

As for the mecha genre, not only did his "Pacific Rim" series fail, but the reputation of "Transformers" also dropped again and again, and the audience criticized him for making money.

As for monsters, China still lacks that kind of atmosphere. Let’s wait until Zhang Yimou’s Qin version of “The Great Wall” is released.

Jiang Heng, who didn't know what to take for a while, couldn't sit still in the office. He went to the window to look at the scenery outside, and then went to the computer and couldn't help but play a game.

After playing "Westward Journey" for a while, Jiang Heng said with emotion: "We can't make another "The Return of the Great Sage", right?"

In this life, he had already taken over a group of emerging directors in China, either directly signing contracts, or investing in cooperation, and he knew the situation of these people very well.

Tian Xiaopeng, who filmed "Journey to the West: The Return of the Great Sage" in his previous life, is not working on that animated film this time.

The reason is very simple. In "The Lion and the Camel Ridge" filmed by Jiang Heng many years ago, the plot in which Tang Monk voluntarily passed away and turned into a relic and threw it on Wukong, greatly increasing his magic power and easily killing the three demons of the Lion and the Camel Ridge, was really too weird. Amazing.

So much so that he felt that the plot of Sun Wukong still being sealed after leaving the Wuzhishan Mountain, and the plot of destroying the mountain monster after the explosion due to Tang Monk's death was too stingy. With "Shituoling" in front of him, it would be too stingy to make a similar animated movie. No way!

Jiang Heng also felt that the plot settings of "Shituoling" and "The Return of the Great Sage" are somewhat similar. Is it really good to film them again?

Then I thought about it, making money is not shabby!

But then another voice came out in my mind, shabby, so shabby.

Jiang Heng thought over and over again and became more and more irritable.

What made him even more irritated was when he picked up his phone and saw a bunch of women leaving him messages. On the surface, they were concerned, but in reality they were all for the heroine of the American version of "Alien".

After reading it carefully, I found that except for Clara and Zhang Ruonan, all the female artists under the company had left messages.

The former knows that she is Korean and is always ranked in the second tier among the female stars of Aiyouteng Pictures. She usually plays sexy beauties and has the opportunity to invest in heroines, but she never dares to dream about it.

As for Zhang Ruolan, she probably just joined the company and was young, so she didn't have that dream at all!

Jiang Heng still admired women who knew themselves.

He immediately called Du Huan and asked about the film projects that the company was preparing recently.

Du Huan was stunned, but still reported a few names.

Jiang Heng said: "Pick the one with the largest investment and let Clara do it!"

"Ah, let her? Director Jiang, she looks too charming, and her accent is a bit...!"

"Is there no way to solve it?"

"Well, there is a way. I'll ask the screenwriter to revise the script again!"

"Okay, that's it!"

After hanging up the phone, Jiang Heng secretly said, consider it as a reward for helping the company make money!

Then, he called Zhang Ruolan again.

The crew of "The Richest Man in Xihong City" has finished filming. She has returned to Beijing and reunited with her parents and her younger brothers and sisters who transferred to Beijing, waiting to go to school in the fall!

"Director Jiang, do you have something to talk to me about?"

Zhang Ruolan's voice was a little flustered, because people like Jiang Heng deal with big things every day.

He suddenly called me, it couldn't be something big!

When I thought about this, I was really inexplicably flustered!

"Nothing, I'm just a little irritated by my busy schedule recently, I want to go out for a drive, ask if you are free?"

Zhang Ruolan was stunned for a few seconds, and hurriedly said: "Yes, yes!" (End of this chapter)