Chapter 496: Layout of Short Videos
In the original history, "Taking Tiger Mountain by Wisdom" was launched on December 19th, and filming was completed in April of the following year. It can be said that it took a whole winter to shoot.
The fifteenth day of the first lunar month in 2014 is February 14th. Even if the camera is turned on on this day, there are not many days when we can take pictures of snow scenes.
Therefore, Xu Ke's shooting plan was to shoot the scenes related to the snow scene first after starting the camera, and the rest of the indoor scenes, or small scene scenes that can be solved with the snow machine, can be shot later.
If the temperature still doesn't work, you can only use special effects.
In short, it is impossible to wait another year, and Jiang Heng has no objection to this.
The selection of actors is slightly different from the previous life.
The actor who plays Yang Zirong remains the same as Zhang Hanyu, and the cast of bandits such as Zuoshandiao and Qinglian are similar to the lineup in the previous life, except that the members of Squad 203 have changed a bit.
Among them, the role of Captain Shao Jianbo is no longer played by Lin Gengxin, but by Han Tong from Aiyouteng. The role of Gao Bo is replaced by Zheng Kai, and the role of Bai Ru is replaced by Zhao Liying.
As for the investment in the film, the initial budget is 200 million yuan.
Old Monster Xu has a habit of overspending when filming, but Jiang Heng and Yu Dong will not let him mess around. It will be okay if the cost is less, but it will definitely not work if it is more.
The three of them discussed again and confirmed that nothing needed to be changed before Yu Dong and Old Monster Xu left.
In the afternoon, Gao Fei, CEO of Weibo, a subsidiary of the group company, came over. He looked a little worried. He thought it was Gu Lina's hot search that made Jiang Heng dissatisfied and called him over for review.
Unexpectedly, Jiang Heng's first words made him stunned.
“What do you think of the product Miaopai?”
Gao Fei was stunned. He never expected Jiang Heng to ask this.
"Well, it's a very good product. After the company cooperated with Yixia Technology's Miaopai, it can be regarded as a win-win result. Our Weibo mobile client has a built-in Miaopai application, which derives three media: text, pictures, and videos. In the form of coexistence, we have started a road of traffic symbiosis with Yixia Company, and we can enjoy the dividends brought by short videos together.”
Gao Fei's thoughts were spinning rapidly, and he came up with something he thought was pretty good.
Jiang Heng was silent for a moment, "Then do you think Yixia Company is willing to be acquired by us?"
Gao Fei was stunned again. Why didn't he expect that director Jiang Heng, who was obsessed with making special effects blockbusters, would turn his attention to the field of short videos on mobile phones? It was so out of line!
"Well, I'm afraid it won't be easy. Han Kun, Yixia's boss, is very optimistic about this product and is very ambitious!"
Jiang Heng smiled, "Then let's start a new one. Let's make one ourselves!"
"Ah, build your own short video APP?"
"certainly!"
"What about cooperation with Miaopai?"
Jiang Heng snorted and said, "Why do you worry about them!"
Speaking of which, many people don’t know that Miaopai, which originally cooperated with Weibo, should be regarded as the earliest short video APP in China. Its parent company was born in August 2011 and launched the Paike APP.
The initial bidders had no time limit and the response was average.
In order to compete for the limited attention of users, in 2013, Han Kun improved Paike, and Miaopai with a video duration of less than 10 seconds was born, making it truly "short".
Han Kun, the boss of Yixia Technology, also became the first person in China to propose the concept of 10-second short videos.
Shortly after the launch of Miaopai, Han Kun approached Weibo CEO Gao Fei and wanted to start strategic cooperation.
Gao Fei also felt that short videos would be an opportunity for the development of Weibo, so they hit it off immediately, and the two companies launched a strategic cooperation, and Miaopai became a built-in application of Weibo.
With the "opening of the floodgates" on Weibo, Miaopai has experienced a blowout traffic growth, and the number of users continues to increase.
While other short video APP platforms were still burning money to buy traffic, Miaopai took advantage of the power of Weibo to skyrocket, instantly leaving dozens of other similar products behind, and becoming the short video king.
Weibo also relied on Miaopai to achieve a significant increase in revenue, its market value soared, and it has lived a comfortable life for several years.
However, from the perspective of future development, this long-term cooperation has caused considerable harm to the strategic development of both parties.
First, Weibo was too late to develop its own short video APP. It did not launch a new short video product "Kuran" until 2017. By then, Douyin was born. It wanted to compete in the fiercely competitive short video track. It is almost impossible to escape.
Weibo is still Weibo without Miaopai.
But without the traffic support of Weibo, Miaopai fell from heaven to rock bottom in an instant.
Because its independent APP opening rate is very low, user stickiness remains on Weibo.
Because its rapid rise relies on Weibo’s traffic and topics.
To put it simply, it has become a player for Weibo instead of making its own content to attract users.
In the final analysis, it was too easy and too accidental to succeed!
The rise of Miaopai comes from the “Ice Bucket Challenge” that suddenly became popular in 2014.
Weibo and Yixia Technology quickly launched the "Ice Bucket Challenge" in China. Many celebrities and big names participated in the challenge, and the topic on Weibo continued to ferment and quickly became a hot topic in society.
Miaopai quickly rose to prominence thanks to the "Ice Bucket Challenge". The number of daily active users exceeded 2 million, and the total number of views per day reached 1 billion.
Perhaps because of the sweetness of celebrity traffic, Miaopai has been focusing its operations on celebrities since then. It has more than 3,000 celebrities and invited many celebrities to serve as company executives. Zhao Liying is the vice president, Zhang Liangying is the chief sound officer, and Jia Nailiang is the chief creative officer. Looking back, it is simply crazy.
However, relying on these, Miaopai also had a brief glory. In 2017, Miaopai had 286 million monthly active users and a user penetration rate of 61.7%, ranking first in the short video industry.
However, after parting ways with Weibo, the traffic began to decline rapidly.
It was also punished for rectification due to content issues and stopped for 79 days before being put back on the shelves.
But when Miaopai returned from rectification, Douyin and Kuaishou both had more than 100 million daily active users. Weishi caught up with the support of Penguin. Giants such as Ali and Baidu are also increasing their investment in short videos. The entire industry has become a red ocean. Where is there a place for Miaopai?
Therefore, Jiang Heng reviewed the situation from the perspective of "hindsight". The cooperation between Weibo and Miaopai was sweet in the short term, but it became poison over time.
Since it cannot be acquired, it is better to separate early and make your own independent short video APP.
Besides, it is 2014 now, and there are only more than two years since the birth of Douyin, the short video king. Time is running out!
Unfortunately, Gao Fei did not have such awareness, but explained: "Director Jiang, I am not worried about Miaopai, but now users are used to Weibo with short videos. Once the cooperation is terminated, it will affect our products!"
Jiang Heng smiled and said: "I didn't say that you should terminate the cooperation immediately, but just start to set up a research and development team... Forget it, I'll take care of this matter myself! When you go back, recommend a project manager to me, and then pick some programmers with good skills, and report the list!" (End of this chapter)