Chapter 494: Explosion
On the second day of the Chinese New Year, the news came out.
All major media reported that the box office of "The Hero Company: Devil Angel" on the first day of its release was 271 million yuan. Although it did not break the previous record, it was still a very dazzling result.
After Jiang Heng learned the news, he just smiled indifferently and did not take it too seriously.
How to say it, the first-day box office of a movie can certainly show whether it is popular or not, but it is not particularly related to the final box office results.
A typical example is "Wolf Warrior 2", which was 120 million on the first day of its release.
In the Chinese-language film market at that time, it was not optimistic about all parties and achieved such a box office when the scheduling was not advantageous. It was already quite amazing.
What is even more surprising is that its final result was 5.6 billion, which was surpassed by "Changjin Lake" after several years.
Among the mainland films, the first-day box office was super high, "The Wandering Earth 2", which took 472 million on the first day of its release, but its final box office was 4 billion, which was not as good as the first one.
There is also Zhang Yimou's "Man Jiang Hong", which broke 400 million on the first day. Jia Ling's "Hot and Spicy" won 300 million yuan in box office on the first day of its release.
But because of its average reputation, it failed to surpass "Wolf Warrior 2".
For a movie, the higher the box office on the first day, the higher the performance.
It has something to do with the market environment at the time, people's consumption psychology, schedules, and film scheduling.
For example, by 2024, the entire industry has become obviously bleak, and there are far fewer people willing to go to the cinema than before.
But in 2014, the entire industry was thriving.
Even though "Journey to the West: The Monkey King 3 Fights the White Bone Demon" has average reputation, it also had a first-day box office of 140 million, which made Xinghao Film Company very excited.
Boss Wang Haifeng called producer Liu Xiaoguang and director Zheng Baorui together and talked about the first-day box office of the film.
The two were excited when they heard it.
After all, it is competing with Jiang Heng's blockbuster in the same schedule, and it is a head-on confrontation!
In the case of not having an advantage in investment, cast, scheduling and many other factors, getting half of the other party's first-day box office is already very good.
"Based on this first-day box office, it should be over 1 billion!" Liu Xiaoguang said excitedly.
Wang Haifeng smoked a cigar and said proudly: "Tell the media that we estimate 1.5 billion!"
The other two did not comment. As for publicity, they just boasted!
Wang Haifeng said again: "The first-day results are good. We have to work harder in the future, spend money, let the media continue to promote, and we must stir up the heat!"
Liu Xiaoguang said: "What about the Xiongbinglian?"
Wang Haifeng was speechless for a long time. According to the conventional business war routines in the film industry in the past, it is natural to buy off the media to blacken it, but that was done when the strength of several companies was not much different.
For example, in the era of the three major forces in the Hong Kong film industry, several companies really "fought back and forth". Either you poached my people, or I exposed your black material.
But the situation between Xinghao and iQiyi, Youku and Tencent is different.
Not to mention the difference in film quality, the size and influence of the two companies in the mainland market are also incomparable.
Just for the theaters and scheduling, Wang Haifeng dare not easily provoke Jiang Heng.
If he discredits "Heroes Continuum", his "Journey to the West: The Monkey King 3: The White Bone Demon" may not sell much.
But if Jiang Heng is offended, it will be difficult to make money easily in the mainland in the future.
"Peace is the most precious, let's forget it!"
Wang Haifeng thought for a long time and said this.
Liu Xiaoguang and Zheng Baorui didn't say much after hearing this.
After all, they are professionals and have a certain level of appreciation.
Just like Zhang Yimou knew how bad his "The Great Wall" was, Wang Jing knew that the movie was finished halfway through the movie!
Liu Xiaoguang also knew the gap between "Journey to the West: The Monkey King 3: The White Bone Demon" and Jiang Heng's "Journey to the West" series of movies.
The biggest wish at this moment is that the film can successfully exceed 1 billion, recover the cost and make a little less.
The total investment of this film is said to be 450 million, but in fact it is not that much.
If the box office in the mainland exceeds 1 billion, the investment can basically be recovered.
Overseas countries are selling some copyrights and getting some box office share, so there will be some profit.
The first part is successful, and there will be follow-up.
Judging from Jiang Heng’s intention, he may not shoot Journey to the West again in the short term.
Then Xinghao Films can take the lead in launching "The True and False Monkey King", "Pansi Cave", "Fighting Nine-headed Insect", etc., which is still very promising!
Everyone in Xinghao Films is full of expectations for the future, and they are willing to spend money on publicity.
As a result, the box office is actually good despite the obvious poor reputation of the film.
First, there are indeed many precedents in China where bad movies make a lot of money, and secondly, it is also a factor of the subject matter.
"The Hero Company: Devil Angel" has fans of the previous work and "League of Legends", as well as fans of Jiang Heng and the main creative staff in the film.
"Journey to the West: The Monkey King 3: The White Bone Demon" uses the No. 1 IP in the Chinese film market!
It's OK for young people, most of them go to see "Heroes Continuum" first.
Some older people, when it's hard to get tickets for "Heroes Continuum", go to see "Journey to the West".
Naturally, they think of the special effects blockbuster "Monkey King", which is not much worse, but the result is that no one says anything after watching it, and most of those who can post and complain online are still young people.
The box office of the 2014 Spring Festival movie soared against this background. "Heroes Continuum: Devil Angel" quickly broke through multiple box office barriers such as 500 million, 1 billion, 1.5 billion, and 2 billion, and rushed towards 3 billion.
As the film became popular, the main creative staff of the film also appeared on the hot search list one after another.
The first to benefit was naturally the angel Zhui who suppressed the crocodile god Sodon at the beginning.
This is the first nearly perfect angel image in the history of Chinese-language films.
Slender waist, beautiful face, heroic and a little arrogant, and extremely high martial arts value.
Her popularity immediately surpassed the "goddesses" of the first part such as Rena, Qiangwei, Qilin, Rui Mengmeng, and was on par with the Holy Kesha and Angel Yan.
The problem is that no matter how beautiful the latter two are, they are all generated by virtual technology. No matter how much the audience likes them, there is no real artist to place such emotions.
Angel Zhui is played by Gulinaza. Although she only has a few minutes in the film and cannot be called the heroine at all, she is loved by the audience!
For a time, there were several hot searches, all of which were about her.
And with her explosion, many negative news appeared again.
In fact, when she became popular for playing Xiao Xun'er in "Battle Through the Heavens", many negative news about Nazha were exposed on the Internet.
At that time, the company directly dispatched the public relations team to minimize the impact for the box office prospects of the film.
Unexpectedly, after the popularity of the role of Angel Chase, these negative news came out again.
iQiyi, Youku and Tencent Pictures, in the chairman's office.
Guli Nazha sat on the sofa, crying, Jiang Heng took out two tissues and handed them to her, saying: "Okay, it's okay, wipe it quickly!" (End of this chapter)