Chapter 492 Global Promotion

When the first part of "The Company" was released, it was still in 2008. Fast forward a few years and it's already 2014!

Fans lamented that it is really difficult to wait for Director Jiang's sequel, and they must support it!

As a result, many fans of the "League of Legends" movie and the "League of Legends" game have forwarded the news of the release of "Legacy of Heroes" on WeChat Moments, Weibo and other personal social media platforms, and spontaneously promoted the film.

The publisher, Bona Company, only conducts regular roadshow promotions.

As for Jiang Heng, after attending a screening event in Shanghai, he flew directly to Hong Kong.

In the restaurant, dozens of celebrities and bigwigs from the Hong Kong entertainment industry, including Jiang Heng, Cheng Long, Hong Jinbao, Chow Yun-fat, Stephen Chow, Tony Leung, Jacky Cheung, Louis Koo, Wu Yusen, Xu Ke, Liu Weiqiang, and Lam Chaoxian, gathered together.

Cheng Long stood on the stage, holding a microphone and explaining the purpose of today's gathering.

"Well, in recent years, for well-known reasons, our Hong Kong film industry has not been very prosperous. Many of our colleagues who were once active on the screen have left this industry. Some of them are living a pretty good life. Some people's lives are in trouble... …!”

Cheng Long cited several examples, such as Liu Jiahui, who was robbed of his house and money by his ex-wife after suffering a stroke and becoming paralyzed.

Cheng Long was born in martial arts and had been guarding his wife all his life because he was used to seeing his wife take the money and run away after his brother was injured.

He felt a little emotional about Liu Jiahui's matter.

Everyone else at the scene also had solemn expressions.

For example, Zhou Xingxing worked with Liu Jiahui in "Tang Bohu Spots Autumn Fragrance" and visited him many times.

And Andy Lau, it is said that when he saw Lau Ka Fai how thin he was, he couldn't help crying.

"Well, we worked together in the entertainment industry in Hong Kong and created the glorious era of Hong Kong films together. It is a kind of fate. The glory we have achieved today is also due to their efforts... Although Director Jiang went north to the mainland after his debut, He is still very affectionate towards our colleagues in the Hong Kong entertainment industry. He has helped many people, fulfilled many people, and taken care of many people over the years. Here, let us first applaud to express our gratitude!"

After speaking, Cheng Long looked at Jiang Heng, smiled and took the lead in applauding, and the audience naturally burst into applause.

In fact, this event was originally supposed to be hosted by another host, but Cheng Long loves to be lively.

They asked me what kind of host they were looking for. I could just come. I volunteered and took over the job.

After thanking Jiang Heng, he said that the purpose of calling everyone here today was to set up a fund to help Hong Kong artists who were in trouble.

He immediately revealed the amount of Jiang Heng’s donation, which was 10 million yuan.

Everyone in the venue was a little surprised after hearing this.

After all, this donation is not due to any catastrophic disaster. After all, there are still a small number of Hong Kong artists in trouble.

To be honest, with ten million, we can already help a lot of people.

But because of Jiang Heng's face, everyone still wants you to give me one or two million yuan, and me to give you hundreds of thousands, so the amount of this donation is increased to more than 60 million yuan.

Jiang Heng immediately came on stage and said some words of thanks for the support!

As for the subsequent establishment and operation of the foundation, it is natural to leave it to professional financial talents. In Xiangjiang, such people are relatively easy to find.

After having dinner together, Jiang Heng, Cheng Long, Hong Jinbao, and Zhou Xingxing had a small gathering.

Although Hong and Zhou Zhou had some displeasure due to their cooperation, they were both scene people. With Jiang Heng as the peacemaker, they could still sit together drinking and talking and laughing.

Cheng Long is a little upset. His carefully crafted "Police Story 2013" only made over 500 million at the box office during the Lunar New Year season. Some netizens said that it was Jiang Heng's guest appearance that contributed to such results.

Otherwise, there wouldn’t even be 500 million!

Cheng Long was naturally very unhappy. He felt that the problem was not his own, but the subject matter and script.

In the past, he was famous all over the world, such as "Around the World in 80 Days", "Rush Hour", etc., and "New Police Story", "Baby Project", etc. were all over Hong Kong.

But in this drama, he just fights in a bar in Beijing, and the situation is really too small.

"This time, I want to fight in a vast place and fight for a more grand theme. What do you think?"

Jiang Heng took a sip of wine and said with a smile: "Not bad. Where are you going this time?"

"The Western Regions, the ancient Western Regions!"

"oh oh!"

When Jiang Heng heard what he said, he remembered that this was going to be "Heavenly Generals", and I have to say that it was really a bad movie.

Li Rengang, the film's director, is particularly fond of flying saucer hats.

Cheng Long said: "Are you interested?"

Jiang Heng shook his head, "I'll forget it, I only love blockbusters with special effects!"

Cheng Long shook his head slightly, "You have such good skills, it would be a pity not to make kung fu movies!"

Jiang Heng said: "Kung Fu movies, you are enough, why do you need me?

Furthermore, things are different now. The younger generation no longer loves kung fu movies as much as they used to! "

Zhou Xingxing said: "I agree with this point. If you ask me, it's because of the special effects blockbusters. Look at the "The Heroic Soldiers" he is about to star in. With a single swing of his sword, it is thousands of meters long and dozens of meters deep. The scenes of ravines, punches and kicks are not that exciting anymore!”

Cheng Long also knew this and put his arms around Jiang Heng's neck and said, "So, if I lose my job one day, it will be your fault. Drink!"

Jiang Heng laughed, "Okay, let's drink!"

The promotion of "Heroes Serial" in Hong Kong is very popular. In the eyes of the audience here, Jiang Heng is from Hong Kong, and many staff members in the crew also came from Hong Kong, so Jiang Heng's film can be regarded as a Hong Kong film.

In this era of sluggish Hong Kong films, it must be supported.

As for the promotion in Japan, South Korea, Southeast Asia and other places, it was completely arranged by Du Huan.

After the Hong Kong matter was over, Jiang Heng called several main creators of the crew and flew to the United States together.

The North American film market is so large that it still needs to be taken seriously.

In addition, the game "League of Legends" is very popular here. A wave of joint promotion can not only get a good box office, but also make more money through the game.

Compared with the more conservative domestic people, the fans here are more free and unrestrained.

On the day of the premiere, a large number of game fans dressed up as the characters in the game, gathered at the scene, and shouted various slogans.

Of course, they were all in English. You can't hear things like "cunning villains, justice will prevail."

Jiang Heng's hair partner in Hollywood is still Columbia, but the president is no longer Amy, but a man named Sanford Panitch.

He is a game fan and a fan of special effects blockbusters. He believes that movies, a visual art, should use the most advanced technology to achieve the ultimate visual scene.

He believes that the Queen Kesha, Angel Yan and others created by digital virtual technology in the film are the greatest creations in film history, and will subvert the industry. (End of this chapter)