Chapter 424: Black Fan Film Critic
Because "Black Myth: Wukong" has not yet been completed, Jiang Heng still returned to the China Film Digital Base to shoot movies after the premiere ceremony.
The publicity and promotion of "Honghuang: The Fall of Heaven" fell to Du Huan, Yu Dong and the main creative staff of the film.
Among them, Du Huan represented Jiang Heng to several major box office markets in the United States, Japan, South Korea and Europe, and Yu Dong led the team to start preview activities in China.
For the actors, a schedule was made according to the schedule and itinerary, and several artists were tried to be present in each promotional event.
Judging from the feedback from the event site and the media, the effect was quite good.
Especially the domestic market, which was not neglected by Jiang Heng's absence.
Every time the preview event arrived in a city, it was enthusiastically welcomed by local movie fans, and the tickets were snapped up early, and the price in the second-hand market doubled several times.
It can only be said that there are really more and more rich people in China. It is so uncool to watch an ordinary movie. You have to grab the premiere or preview tickets, and take pictures and post them on WeChat Moments at the scene to have face.
The major entertainment media in the mainland are also working hard to promote "Honghuang: The Fall of Heaven". After all, November is traditionally a low season. It is rare to have such a topical and popular film coming out soon. It can be said that no matter how you write it, people will watch it, so why not work overtime and publish more articles.
The response from overseas is also good, especially in Japan.
This country has a tradition of "the lower class overthrowing the upper class". In their media propaganda, "The Fall of Heaven" has become a story of a group of witch warriors resisting the tyranny of the Heavenly Court and eventually killing the Emperor of Heaven, so it is very eye-catching.
The shocking special effects of the film made the Japanese audience dumbfounded. In their opinion, the shot of "Pangu's true body" chopping down the "Zhoutian Xingdou" and "Hunyuan Heluo" formations can no longer be regarded as the peak of special effects of Chinese entertainment films, but the peak of the special effects level of the entire human film industry!
The only thing that makes them feel regretful is that the shot of Xingtian continuing to fight after being beheaded by the Emperor of Heaven appears in the easter egg instead of the main film.
In their opinion, Xingtian is a real warrior!
As for the North American market, since a large number of loyal audiences who like to watch Chinese mythological special effects blockbusters have been cultivated, the promotional activities are also very lively.
In the blink of an eye, it is Friday, November 11, 2011, which is also the day when "Honghuang: The Fall of Heaven" is released worldwide.
There is still no midnight show, so if you want to watch it first, you have to rush to the first show in the morning.
Many entertainment media sent interview teams early to film in theaters in various popular commercial districts.
Many so-called "independent film critics" also rushed to enter the venue, ready to write a film review as soon as possible.
Why didn't they attend the premiere ceremony? First, their status and influence are not enough, and second, they are called "independent film critics", not the kind who take money from the film company to say good things.
This is a viewer with the online name "Don't Eat Beef". His main job is to do electronic product evaluation, but his business has been bad recently, so he wants to cross over to the film and television industry to get a share of the pie.
He got up early and went to the Wukesong branch of the China Film Red Cinema. Since he had to write a film review, he felt it was necessary to buy an IMAX 3D to experience the top special effects of Jiang Heng's blockbuster.
Unexpectedly, the first show was almost sold out, and he didn't want to sit in the corner, so he chose the second show.
Then he bought a popcorn and Coke set, and then found a corner to stay.
As a result, there were too many people in the hall, and he was dizzy and swollen. He went to the mall to find a place to sit for a while, and came back when the movie was about to start.
After checking the ticket and entering the venue, "Don't Eat Beef" looked around and found that almost all the people who came in were couples, and he couldn't help feeling a little unhappy.
"When I make money, I must find someone younger and more beautiful. If she has money, I can consider being older!"
When "Don't Eat Beef" was daydreaming, the movie had already started, and then he was like other audiences, in extreme shock.
It's not that he hasn't seen Jiang Heng's movies, but mainly because he hasn't had a girlfriend in recent years, so he rarely goes to the cinema and basically watches them on the computer.
The effect is not bad, but how can it be compared with the IMAX 3D version? During the movie, "Don't Eat Beef" was so excited that his heartbeat accelerated, his body trembled, and he was shocked beyond words.
Especially next to him, there were two girls who came to watch the movie together. One of them screamed every time she saw a wonderful clip, which made him feel numb all over!
After the movie ended, the whole place was full of excitement and admiration.
"Don't Eat Beef" had the same feeling, but when he thought of the film review, he couldn't help but frown.
He has been doing electronic product reviews for several years and knows that he can't just pick good things to say, otherwise the audience will think that you have received money from the merchant, and the trust will be greatly reduced.
Besides, now the whole network is talking about how good "Honghuang: The Fall of Heaven" is. If he says the same thing, he will definitely be "buried"!
If you want to stand out, you have to find a new way and choose an angle that others don't notice!
"Don't eat beef" kept thinking about this problem on the way home, and he missed his stop.
There was no way, he had to take the bus back.
But it was not without gain. On the way home, he thought of a critical point, that is, it was too bloody.
The film is about two hours long, and most of the time is various fights, and there are too many bloody shots.
Especially the scene where Donghuang Taiyi chopped off Xingtian's head, which was much bloodier than Fang La chopped off Wu Song.
Many parents took their children to watch Jiang Heng's film. Isn't this a bad lesson for children?
"Don't Eat Beef" got so excited when he thought of this, he turned on his computer and wrote a long article about the negative impact of violence and gore in Jiang Heng's films on children.
After the post was posted on Douban, it really stood out among the film critics.
Naturally, the first ones to rush in were those who scolded him, thinking that this was just sensationalizing. There were no violent scenes in "Lich War", so why else would it be filmed? Filming them playing house?
But supporters of "not eating beef" soon appeared. A female netizen who claimed to be a mother of two children said that when she took her eldest son to watch a movie, her baby was frightened by the bloody scenes in the film and cried, and she had to be coaxed for a long time. Neither is good.
I suggest that the film bureau be more strict when reviewing. The current situation is harming children!
Another said, I found that the scale of Jiang Heng's films is obviously larger than that of other directors, which is too unfair. They all make movies in China, so why can his films be left uncut, while other people's films will be cut in a messy way? Do great directors have special privileges?
Jiang Heng's fans replied, "Does the person above dare to post under his real name? Is it interesting to make random online names?" If the films you make can be like Director Jiang's, selling over a billion dollars overseas and exporting Chinese culture, the film bureau will be more tolerant of you.
"That's right, these anti-fans just don't want to see others being kind!" (End of Chapter)