Chapter 397: The Greatest Hero in the Wilderness
"Look at this situation. The two movies together can exceed 3 billion. It's really wise to release them separately!"
In a luxurious lounge at the China Film Digital Base, Yu Dong's face was glowing and he was talking eloquently.
He has had a relatively prosperous life in the past two years. His productions "囧" and "Flying Swords of Dragon Gate" were both box office hits, and he has become famous in the industry and has become a well-known boss.
Du Huan was a little envious, after all, Yu Dong was more independent than him.
However, when it comes to industry influence, Bona is far behind Aiyouteng Pictures, and it is not even on the same level.
Lao Du has been the "head" of Aiyouteng Pictures for many years. He is a guest wherever he goes, and his reputation and status are even higher.
But when he spoke, he seemed a little timid.
He laughed and said, "Director Jiang has outstanding abilities and wise decisions. If the film had not been released in two parts, it might have been like "The Legend of Shushan", with many clues and complicated characters, and the audience would be confused!"
Jiang Heng smiled and waved his hand, indicating that it was mainly the audience's support.
Du Huan and Yu Dong once again emphasized their point of view. In the final analysis, Director Jiang is great!
Jiang Heng was humble once and didn't refute again. Deep down in his heart, he felt a little complacent.
After all, the film is released in two parts. It looks simple, but it is not easy to operate. How many people have stumbled here!
Director Wu Yusen contributed two lessons, "Red Cliff" and "The Taiping Wheel", both of which were released in two parts.
The former is better, but the box office of the lower part of the latter is only 51 million, which is about a quarter of the upper part. It can be said that it has sunk directly.
Nowadays, "Under One Man" is in theaters, and the box office has surpassed the previous one, which really shocked the industry.
After all, the time required for filming and the actors' remuneration are not much more than that of one movie, but the special effects production is more expensive, but it is really profitable to be able to make two movies.
Therefore, this time the three of them got together mainly to discuss the separate release of "War of the Lich".
Of course, this was decided before filming started, and some details would be finalized.
For example, the name of the movie.
It's hard to call it "War of the Lich" part one or part two, or "War of the Lich: Hou Yi Shoots the Sun".
Jiang Heng thought for a while and suddenly said: "Originally, the War between the Lich and the Lich was just one of the films in the Prehistoric series. Otherwise, it should be called "Prehistoric: Hou Yi Shoots the Sun" and "Prehistoric: Destruction of Heaven"!"
Du Huan's eyes lit up, and he clapped his hands with an expression of extreme surprise: "These two names are good, Honghuang, they are very powerful when you hear them. Hou Yi shooting the sun is the upper part of the plot, and the destruction of the heaven is the result of the lower part. The audience is sure Interested in watching the movie! ”
Yu Dong secretly sneered after hearing this, feeling that Lao Du's behavior was too flattering.
But he said: "Okay, really good. We Chinese have always admired the spirit of resistance. The sky is dead, and Huang Tian should stand. Ten suns will come out together, regardless of the life and death of the people on the earth, they will shoot them down. The demon clan's heaven is cruel and cruel, even if Is this what you want to express if you fight until the Wu Clan declines?”
Jiang Heng couldn't laugh or cry when he heard this, and thought to himself that you have said it so well, can I say that it's not the case?
"Well, that's probably what it means. When announcing the release, you can write some related soft articles GG!"
Yu Dong was a little proud after hearing this, "Don't worry, Director Jiang, I'm the best at publicity!"
After saying that, he leaned back, took out a cigarette and lit it with great style.
Du Huan rolled his eyes and suddenly said, "Director Jiang, you missed the last mainland premiere of "Under One Person". This time, we have to make it more grand and let everyone take a look!"
Yu Dong also said: "Yes, Director Jiang, in all these years, when have you ever missed a mainland premiere of your own film? This time, you must make it different and more impressive!"
Jiang Heng smiled, "Oh, do you two have any good ideas?"
The two of them were silent for a moment. After all, Du Huan is in charge of Aiyouteng Pictures and has to take care of all aspects of things and involves many fields. He can only say that he knows a little bit about publicity.
Well, Yu Dong can be said to have started by relying on publicity. The problem is that he has held too many activities and used the same routine too many times, and he can't think of anything new.
But he is "smart" after all, and he has to take up the "difficulties" Du Huan poses!
The so-called novelty is nothing more than changing the location or form.
For example, when "The Origin of the White Snake" was first announced, in addition to having a grand premiere in Beijing, there was also a screening promotion event in Hangzhou.
It's just that "Hou Yi shot the sun", Yu Dong couldn't think of any place related to it.
But in this case, it’s not good to hesitate for too long.
So he casually said: "Why don't you go to the foot of the Great Wall to have one? It's summer and Sijiu City is so stuffy. It would be great to go to the foot of the Great Wall to enjoy the cool breeze and watch a movie! Besides, it's not a good idea to go to the Great Wall. Heroes, those who went to the premiere that day were all heroes. Seeing the heroic deeds of Hou Yi, the "first hero in the ancient world", they also complemented each other!"
Yu Dong finished speaking in one breath, and he was a little surprised.
Jiang Heng laughed loudly, "The most heroic man in the world, Lao Yu, Lao Yu, you really deserve to be a propaganda and initiator. This label is well applied!"
Yu Dong chuckled. In fact, he just said whatever came to his mind. He didn't expect the effect to be so good.
Du Huan on the side was a little annoyed, but Jiang Heng had already set the tone with his praise, so he couldn't sing the opposite tune.
He also praised: "Lao Yu, Lao Yu, you have a very good mind. You are the most heroic man in the world. How do you think about it?"
Yu Dong was also somewhat proud when he heard this, and he said, "I can only say that it was a blessing that came to me. It came out inexplicably, haha!"
The crowd discussed some details of the premiere, such as the specific location of the event, which town is suitable for it, and it must not be a desolate mountain.
For example, there are transportation issues, accommodation issues, and the most important issue of watching movies.
Both the upper and lower prehistoric films were shot in 3D format. At the premiere, it must be watched in IMAX 3D format, so the screen construction is also a problem.
In general, it costs a lot to hold such a premiere of a new film far away from the city, but it is worth it.
As for the time, it was set on Sunday, July 10, 2011.
Seeing that time was not very abundant, Yu Dong hurriedly ordered people to make a plan after returning and make arrangements in time.
Du Huan also sent people to participate in the preparations for the premiere.
In the name of iQiyi, Youku and Tencent Pictures, Jiang Heng sent invitations to friends in the industry on behalf of Jiang Heng, inviting a group of guests to attend the premiere.
In the office of the CEO of Guangxian Films, Wang Changtian looked at the invitation letter in his hand with some confusion. He was surprised and delighted. He didn't expect that his Guangxian Media was finally noticed by Jiang Heng, the "big crocodile in the film industry".
What he didn't know was that the development of Guangxian Media at the same time in another time and space was much better than it is now.
Because Jiang Heng came from Hong Kong, he has invested in many Hong Kong films in recent years.
With this relationship, Bonar almost monopolized the distribution of Hong Kong films in the mainland.
At this moment, Guangxian Films only participated in the production and distribution of a few Hong Kong-style comedies. The number of films and the proportion of box office in the mainland film market are really too inconspicuous.