Chapter 360: Popular Before Release
The film and television circles at home and abroad are paying close attention to the final presentation of "Legend of the Little Soldier".
Hollywood film producers naturally believe in Jiang Heng's ability, and are more concerned about the film's schedule. They are not willing to compete with Jiang Heng's film in a film they have invested heavily in. There is no benefit at all!
As for domestic counterparts, they definitely have no idea of releasing them in the same period. After all, when blockbuster films like "Urban" and "Avatar" are released, they will crush many small and medium-cost films of the same period into cannon fodder.
There are only a few films that can survive in the cracks and win box office.
The total investment in "Legend of the Little Soldier" reached a record-breaking US$500 million. You don't have to think about it to know how popular the film will be when it is released. You can really hide as far as you can!
But everyone is still curious, and as summer approaches, they pay more attention to relevant information.
Fortunately, Bona Pictures has opened an official Weibo account for "Legend of the Little Soldier" and releases some posters from time to time. It can be said that it can trigger a lot of discussion every time.
On this day, the official released a poster of the robot instructor.
But seeing the background of the cosmic night sky dotted with stars, a skeletal officer in military uniform walked out of the darkness, and the light hit his face, half bright and half dark, which made him look more penetrating.
As soon as this poster came out, it immediately triggered a big discussion among movie fans.
Because although "Legend of the Little Soldier" has an original novel, everyone doesn't know which part Jiang Heng will film, or to what extent it will be adapted.
Who knows if it will be a war between humans and robots?
After all, when the book introduces the base where Tang Long trained and the origins of the five robot instructors, it tells a summary of the story.
If Jiang Hengyang finds someone to expand it into a story, it will definitely be shocking when it is filmed.
Fans who hold this view believe that Jiang Heng's first work "The Matrix" is based on the war between humans and robots. It will definitely be easier for Director Jiang to shoot such a film.
Maybe you will regret that the war between humans and robots was not filmed in "The Matrix", so let's make up for it here!
In addition, with an investment of US$500 million, even if Jiang Heng is full of confidence, he still has to consider the success or failure of the film and the box office revenue!
Another group of fans believe that the selling point of Director Jiang's film is the interstellar battleship battle, not the war between humans and robots. The content of the story should follow the novel, with only slight changes in details!
A large group of movie fans have been discussing it endlessly on the Internet and promoting it spontaneously, so that the popularity of the film remains high.
Yes, these "tap water" people started to spontaneously promote "Legend of the Little Soldier" before they saw the whole film!
The main reason is that "Legend of the Little Soldier" set a global film investment record, which is the pride of the Chinese people.
With Jiang Heng's ability, he will definitely be able to make a good film, and the film will definitely set a new global box office record. They, the "spiritual shareholders", will be satisfied as long as they can see the film achieve impressive box office results.
Therefore, in June, before Bona Pictures had even started to promote it, various news reports about "Legend of the Little Soldier" were already overwhelming on the Internet.
It was also the first time that Yu Dong saw this situation. He felt that he was a little unsure, so he came to Jiang Heng to discuss it.
"Thanks!"
Yu Dong took the coffee handed over by Assistant Jiang Heng and couldn't help but take a second look. He found that he looked more handsome than before, but he looked a little unfamiliar.
Jiang Heng smiled, "This is Lao Fan's niece, her name is Cui Zhenzhen!"
Yu Dong heard this and said quickly, "Hello, hello!"
Cui Zhenzhen said hurriedly: "Yu, Mr. Yu, hello!"
Jiang Heng nodded slightly, and Cui Zhenzhen realized what was going on and left.
Yu Dong smiled and sighed, "This old fan...!"
I don’t know if it was because Fan Yu was taking care of his relatives or if he had another purpose.
Jiang Heng said: "As a great director, I am not exempt from vulgarity. I still have to talk about human feelings and sophistication!"
Yu Dong also said: "If there is nothing I can do about it, my old colleagues from Beijing Film Studio have been looking for me over the years. I always look at the arrangements. Those who are really incompetent or are just dawdling, I'm sure It’s not allowed in.”
In fact, Yu Dong has a rather domineering personality. In his previous life, before Bona went public, he kicked out a bunch of old colleagues.
But in this life, he is only the second largest shareholder of Bona, so he is not so rigid.
The reason why I dare to say this in front of Jiang Heng is because Aiyouteng Pictures has more connections.
There is no other way. Jiang Heng has been rooted in the capital for many years. As his network of contacts becomes wider and wider, more and more people greet him.
There are always some requests that cannot be pushed away, and they have gradually developed to where they are now.
After chatting for a while, Yu Dong scratched his head when he talked about the announcement of "Legend of the Little Soldier", "I think we don't need to promote it too much, because it is already popular enough.
If we continue to spend money on publicity, I'm afraid it will make the audience bored and rebellious! "
Jiang Heng nodded slightly, "That's what you said, and if the promotion is excessive, it will make the audience's expectations for the film higher and higher. When the film is released, it will be detrimental to the reputation!"
"So it's just regular posters?"
After all, it was a special effects blockbuster with an investment of 500 million US dollars. Although Yu Dong thought his plan was very good, he still didn't dare to make a final decision. He had to wait for Jiang Heng to say this.
"I'll just do what you said. I usually just put up a poster, but this premiere needs to be more grand, lest the audience thinks we're not grand enough, and other companies think I've spent all their money!"
Yu Dong laughed, "How could you have such an unrealistic idea? Just look at that League of Legends, it's like a money-printing machine, you will never lack money in your life!"
Jiang Heng laughed and didn't pick up the topic.
He just asked Yu Dong to arrange people and draw up a list of guests.
The premiere should be grand, and celebrity guests are indispensable.
Yu Dong laughed, "If you raise your arms now, at least hundreds of celebrities will come!"
Jiang Heng laughed, "What are you talking about? Why should I raise my arms for no reason!"
Yu Dong smiled awkwardly and said it was a slip of the tongue, a slip of the tongue.
After leaving Jiang Heng's office, he deliberately glanced at Cui Zhenzhen outside and saw that she was sitting behind the computer, looking very "busy".
"Is Lao Fan your uncle?"
"Yeah!"
"Don't be nervous, kid, Lao Fan and I are friends, he has found a good job for you, work hard, understand?"
"I know, thank you, Mr. Yu!" Cui Zhenzhen hurriedly stood up and said.
Yu Dong waved his hand and left, secretly sighing in his heart, this old Fan is really bold!
However, Jiang Heng is so wealthy, but he has no family support, and he is not married yet, which is hard to avoid people having thoughts.
Yu Dong only regretted that there was no suitable girl in his family, and there was no need for those who were too distant.
After he returned to Bonna Pictures, he ordered the publicity team not to put too much effort in the media, but just urged them to put up the posters in place and fully prepare for the premiere ceremony.
As for the date, it was set on Saturday, July 3!