Chapter 314 Successive Project Establishment
Perhaps because Jiang Heng helped promote it, "Let the Bullets Fly" was very popular.
The mainland box office exceeded 800 million yuan, achieving good results of 868 million yuan.
In addition to Jiang Heng's works, it became another box office hit after "Journey to the West: Conquering the Demons".
This news can be said to be a great stimulus to the mainland film market.
Because "Let the Bullets Fly" is a 2D movie, not a special effects blockbuster.
Doesn’t that mean that a 3D movie with a wonderful story is expected to have a box office of over 1 billion?
Coupled with overseas copyright and account-sharing income, it is possible to recover a larger investment, and maybe even make a fortune.
For a time, there was a surge of hot money in the Chinese entertainment industry.
In fact, after "Journey to the West: Conquering the Demons" was released in the first half of May, there was capital interested in investing in the film market.
After some investigation, I found that Jiang Heng’s works had no chance to be included.
Zhou Xingxing is not a good person to work with either.
As for other directors, either their previous works did not have high box office, or they have a history of "failure".
This is not the case with "Let the Bullets Fly". Its director Jiang Wen used to be involved in art films, and box office is not his strong point. During this period, he was "banned from directing" for five years.
This alone can generate more than 800 million in box office, which is really amazing.
In addition, the 3D concept is currently booming, and many investors and filmmakers take it for granted that as long as they make a reasonably good-looking 3D blockbuster, they will definitely make a lot of money.
Therefore, in the Chinese entertainment industry during this period, major investors have been contacting a number of directors, hoping to create a blockbuster.
The first person to announce the project was Chen Kaizhen, cooperating with Shanghai Film Group and Dianguang Media Pictures.
In fact, director Chen Da had negotiated with Shanghai Film Studio a long time ago, and the script was naturally written long ago.
It's just that Shanghai Film Studio is afraid that Chen Kaizhen will perform "abnormally" again, so it has been unable to settle down.
This time I saw that a director like Jiang Wen, who was a "box office poison", could turn around, so I dared to make up my mind to take a gamble.
Chen Kaizhen was naturally very excited. When facing the media, he said that the film would be released in 3D.
But in fact, he didn't want to release a 3D version. The main reason was that he didn't know how to shoot it.
However, in the past few years, there was no capital willing to cooperate with him. In order to direct a large-scale production, he reluctantly agreed to the producer's request.
Fortunately, the producer has no plans to let Chen Kaitian shoot a 3D movie, saying that he has already inquired with foreign film and television post-production companies.
It can be converted from 2D to 3D in the later stage. The cost is not very high, but it will make a lot more money at the box office.
Chen Kaijian was very unhappy when he heard this and said that if the 3D conversion effect is not good, wouldn't it ruin my reputation?
The producer was stunned when he heard this, and thought to himself, you made "The Promise" look like that. How dare you mention the word "sound"?
Naturally, I couldn't say this. At any rate, Chen Kaizhen agreed.
Then came the film project approval and actor selection...
The second one is Liu Weiqiang, and the film he is going to shoot is "The Storm 2".
It is said that after "The Legend of the Gods" failed at the box office, Liu Weiqiang was very depressed for a while. It is expected that he will not receive any major production projects in a short time.
It's just that 3D movies are so popular now that Hong Kong and Taiwan capital are very keen on watching them.
Since Jiang Heng couldn't participate, he naturally wanted to make a movie of his own.
After thinking about various themes, I still think "The Wind and Cloud" is relatively good.
Once released in 1998, "The Storm" became the box office champion of the year.
If it weren't for the decline of Hong Kong films and the collapse of the market, a sequel would have been released long ago.
Nowadays, the mainland film market is booming, and they have come up with a "3D" gimmick, which can be said to have instantly enlivened the minds of many Hong Kong filmmakers.
The most agile person was undoubtedly Wang Jingwang. Not long after the release of "Havoc in Heaven", he went to the capital and asked Jiang Heng for advice on how to shoot a 3D movie very sincerely.
Jiang Heng was not stingy and briefly explained the general process.
Wang Jing asked again, is there any way to save money? As you know, if the investment is too big, you may not be able to afford the loss!
Jiang Heng smiled, probably knowing what he was thinking about this stock.
But he didn't hide his secrets, and talked about the method of post-production conversion of the 2D version.
Wang Jing was overjoyed when he heard this, thanked him and ran away.
Yuan De laughed when he saw this and said that this damn fat guy must have held it in well!
Yuan Hua said, but he still has a way of photographing beauties. If he really makes a 3D film about beauties, it will be a boon to the audience!
Yuan De said: "Now that Hong Kong movies are in decline, I'm afraid we can't find suitable actors!"
Yuanhua sighed, that’s right, it’s no better than before!
In addition, Fang Huayi Company, the producer of "Detective Dee: The Empire" originally scheduled for the Spring Festival, told the media that it has spent a lot of money to convert the film into 3D and will launch a 3D version by then. The visual effect will be no less than that of "Havoc in Heaven" , triggering widespread media attention.
In Jiang Heng's office on the top floor of the Aiyouteng Film Building, Yu Dong was holding a cigar in his mouth, pointing at the news in the newspaper and said: "The Wang brothers are really bragging, they are even on par with "Havoc in Heaven", how much do we spend? , How much did they spend? Are they really not afraid of being exposed? "
Jiang Heng laughed and said: "Xuanfa is essentially bragging, and cheating the box office is the way to go!"
Yu Dong was stunned when he heard this and smiled, "That's true, but ours are all real, not much exaggeration!"
From Yu Dong's point of view, Bona Pictures was really down-to-earth when it came to publicity, almost saying what they said.
For example, the upcoming "Legend of Soldiers" will naturally be converted to 3D in post-production. An internal viewing party was held not long ago, which really shocked many company executives.
Because in their opinion, the 3D effect of the film does not seem to be much worse than that of "Havoc in Heaven".
If you focus on the plot and do not compare it carefully, you can even say that you can't feel much difference.
From this perspective, Bonanza Pictures said that the 3D special effects of "Havoc in Heaven" are comparable to those of "Havoc in Heaven", which is not wrong at all.
It can even be exaggerated to say that it surpasses "Havoc in Heaven"!
It's just that Jiang Heng does not agree with such exaggerated remarks, so such publicity and promotion remarks were rejected!
What level is Huayi, dare to use the same publicity and promotion arguments as them?
"It's a pity that it is not released in the same period as us, otherwise they will definitely be defeated!" Yu Dong said with some regret.
Jiang Heng smiled, "The audience's eyes are sharp, and they will remember it after being deceived many times. In the past, they would look for iQiyi, Youku and Tencent Video to watch blockbusters, and in the future, it will be the same!"
Speaking of another time and space, after "Avatar" triggered a 3D film craze, a large number of "pseudo 3D" movies emerged on the market, which soon ruined the reputation of 3D.
Jiang Heng naturally cannot go along with them, and must continue to make high-quality products, so that the first reaction of the audience when they think of 3D is Jiang Heng, iQiyi, Tencent Pictures!
Such a brand and reputation can save a lot of publicity costs and bring in a lot of box office.
After chatting for a while, Yu Dong said with emotion about the upcoming premiere of "Heroes of the Storm Riders". "When "Havoc in Heaven" was released, the premiere held in the cinema was too cramped, which was not commensurate with its subsequent global box office success.
This time, it's good. At the Olympic venue, I believe the performance of "Heroes of the Storm Riders" will not be too bad!"