Chapter 394: Relying on Art Films to Save the Market? The Summer Season Is over (Seeking Monthly Tickets)

After all, June 19th is the Dragon Boat Festival, so there are a total of 5 movies released today, which can be regarded as an effort in this summer season.

Of course, it goes without saying that "Sunspot" is far ahead in the film schedule.

Following closely is a comedy movie "No Casualties", which is a movie that satirizes the entertainment industry and is currently quite popular in short videos.

The movie industry is very optimistic about it, and it also received unanimous praise on Weibo Movie Night.

First of all, the director is Huang Ning, who has never failed in the film industry. At the same time, the actors of this drama are Liu Hai and Guo Yu who have box office appeal. The other actors are also regarded as word-of-mouth actors.

Let's put it this way, although "No Casualties" does not have as many films as "Sunspot", the industry's box office predictions for "No Casualties" start at 1 billion.

Yes.

Just think about it, Lin Xing from "Sunspot" was ridiculed by the crowd for saying that the box office reached 1 billion? ?

But "No Casualties" said it had a box office of 1 billion, but it ended up starting with a guaranteed minimum.

With 30+ directors directing, plus the billionaire actor Liu Hai and the billionaire actor Guo Yushuang directing, do you think 1 billion is too much to start with? ?

Therefore, although the film "No Casualties" is not as high as "Sunspot" during today's Dragon Boat Festival, it still reaches 25%.

In addition, there is the Hollywood movie "Reverse Time and Space". This movie is considered a Hollywood blockbuster, but the special effects are mediocre and the script is a piece of shit. But even so, the film schedule was given 18%.

The rest is the romance film "I Want to Marry You," which has a film schedule of 8%.

These four movies have reached 81%, and the rest is to be arranged separately.

However, at present, "Reversal of Time" is one of the films in Hollywood that has lost its reputation the fastest. Obviously, everyone is really fed up with the collapse of Hollywood.

To put it bluntly, this means that the theater chain is still willing to give Hollywood a chance. Otherwise, "Reverse Time and Space" would not be able to reach 18% of the film schedule. It would be difficult to even 10%.

You must know that the attendance rate on the first day of the Dragon Boat Festival was not as high as the romance film "I Want to Marry You".

In short, the current reputation of "Reverse Time and Space" is the first to collapse.

As for "Sunspot", the reputation is pretty good. In addition, "No Casualties" also has a mediocre reputation, because everyone feels that this movie is a bit of a rip-off.

Judging from the short video promotion of "No Casualties", it is a satirical comedy, and it all satirizes the various feuding issues in the entertainment industry, such as various roles, cheating, prostitution, etc. A female artist is jealous of her godfather, famous scenes at award ceremonies, celebrity personas, etc.

All are topics.

This "No Casualties" is even called the most bold satirical entertainment film in the past thirty years, but for some reason Huang Ning seems to want to make a change in this film.

He said in an interview: "If I blindly make films that the audience likes to watch, I may continue to earn billions at the box office. But not to mention the pain of making such films, I don't think the audience will be interested in them in a few years." No matter how much I like it, I always feel that I have an obligation to improve the audience’s appreciation level..."

And before "No Casualties" was released, many people sent press releases to Huang Ning.

What is more, Huang Ning truly understands the audience.

Why is Huang Ning truly responsible for the audience?

I hope everyone can learn from Huang Ning's serious attitude towards the audience.

In short, "No Casualties" is really not a half-time champagne show. After all, it is really capable.

The highest box office of Huang Ning's previous movies even reached more than 3 billion, which is already quite impressive.

This is exactly the case. Huang Ning is confident enough to say this.

And there is a saying. In many cases, as long as directors like this have their own masterpieces and even prove their box office appeal, then they will not lack investment.

On the other hand, if a director fails twice in a row, it will be difficult for him to get another investment.

Just look at Diane before and you will know that even his teacher didn't think highly of him after he broke into the street.

Huang Ning, on the other hand, has people willing to invest in whatever he makes, because several of his films have done well at the box office.

People always like to do something unconventional, or people always get old.

Just like many actors may have had a good reputation when they were young, and even when they did something, passers-by would help them explain it.

What should I say? ?

Passers-by can say that they are very tolerant of them. Even these actors were quite smart when they were young.

Or talent.

But if an actor doesn't think about progress, or even thinks about learning, and always relies on talent, then the talent will eventually expire.

There are many actors in this regard. When they get older, they will gradually be abandoned by the audience, and they will even be considered by the audience as being greasy or losing their aura.

As for the director, it's actually the same.

Just like Huang Ning, when he was filming "No Casualties", no one reminded him that it was best not to make a literary film, because if it was made into a literary film, the box office would not be high.

As a result, Huang Ning refused to listen.

He always feels that the audience does not necessarily know how to watch art films, and he believes that the market for art films is quite large.

1 billion can also be achieved in literary films.

So Huang Ning just strengthened his idea.

This is the control of the director. The entire crew is basically the director's responsibility system. Even the actors do not have Huang Ning's control.

To put it simply, Huang Ning has his own company, and his company also invested in this movie. He really feels that he can turn the market around.

For this reason, Huang Ning said the same thing in several interviews.

It's because he believes in the audience's level of appreciation, and "No Casualties" is not simply a commercial film, or a comedy, it is a film that requires calmness to understand.

However, Huang Ning still underestimated the audience after all.

He feels that after making so many films, he can make the audience believe in him, and he even feels that he can educate the audience.

But he forgot what he thought when he shot his first movie 20 years ago? ?

At that time, Huang Ning was just a little transparent in the circle, and not many people were even willing to believe him. At that time, he spent all his efforts to attract more than 1 million, and then used more than 1 million to make a comedy movie, which made He became an instant hit.

Then Huang Ning ran all the way as a director.

But at that time, he basically believed in the audience. He even felt that he was a server, and all he had to do was make the audience happy.

In other words, as a director, what he does is to sell a movie, not just sell it, but also sell the movie well.

This was what Huang Ning thought at the time, and Huang Ning did the same.

But now, Huang Ning, who is almost 50 years old, is thinking about educating the audience.

In other words, he began to think that he had made so many movies, and he thought he knew the market very well.

And just at today's premiere, when Huang Ning was asked about the box office of the movie "No Casualties", Huang Ning was relatively indifferent.

"I actually know that "No Casualties" may not be too high at the box office, but I still believe in the audience's aesthetics, and as I have said before, the market for artistic films is still huge. What we filmmakers have to do is to open up the market. ”

Huang Ning directly apologized to many viewers at the scene: "Also, I want to apologize to the audience. Xuanfa and I had a lot of arguments. I told them that we should promote down-to-earth, but they turned it into a comedy. Next I will Urging the public to make corrections..."

All right.

What is a great leader? ?

This is the great guide.

Huang Ning has always been outspoken, and his words that were so forthright soon became a hot topic.

Of course, because of the reputation of Huang Ning's previous movies, not many people criticized him.

"Actually, if "No Casualties" had been called a literary film, it would have been quite good, because Huang Ning's ability is quite strong."

"Yeah, don't try to sell yourself like a sheep, but "No One" is really boring as a literary film. Overall, I don't think it's interesting."

"That's right, it's so peaceful. It's hard for me to believe that this was taken by Huang Ning."

…

Many people are really disappointed with "No Casualties", a movie that satirizes the entertainment industry.

This movie was promoted so fiercely before that it was even called the strongest satire in the past thirty years.

As a result, everyone really wanted to vomit blood after watching it.

Because that's it? ?

An ordinary look.

Are you being sarcastic? ? ?

If you want to say that "No Casualties" was not filmed well, that's not true. On the one hand, Huang Ning's acting skills are on display, and on the other hand, the two best actors are not joking? ? ?

Also, many of the actors in "No Casualties" are talented actors.

But it just doesn't work.

If it doesn’t work, it doesn’t work.

Therefore, when "No Casualties" had 25% of the film schedule on the first day, its reputation is not bad, but its discussion is not very good.

Just think about it, there are still many people scolding "Reverse Time and Space", thinking that this movie is rubbish.

However, "No Casualties" has a good reputation. Most people think that the literary film is qualified, and many people criticize it because they think it is selling sheep's meat to dogs.

At the same time, because it is dull, people don’t really want to see it.

It was because of the promotion that the first wave of audiences were disappointed after entering the theater. They were disappointed and gave "No Casualties" good reviews, so the film's reputation on the first day was not considered a collapse.

Then there is "I Want to Marry You", which is obviously made for this Dragon Boat Festival. The main actors are all popular stars, just to make money. People don't even care whether the movie is bad or not.

Because if you are in love and want to meet someone to watch a movie together on the Dragon Boat Festival, then you must watch this romantic movie together.

You can't watch a show like "Sunspot" where the last three leading actors have all died.

Speaking of which, the summer season has become more lively with the release of 5 movies today, especially when no one expected that art films would take the lead.

That's right.

It’s just literary films that take the lead.

"Sunspot" and "No Casualties" are both very artistic films.

Who would have thought that the summer season would rely on literary films to save the market? ?

This may not be something many people think of.

In fact, during the movie night on Weibo, many people discussed "Sunspot" more than "Sunspot" because it is a literary film and was directed by Ning Ping, who is very talented. But everyone felt that The summer release depends on "No Casualties."

After all, in terms of box office, all of Ning Ping's movies combined are not as good as Huang Ning's one.

Because of this, many people at that time thought that as long as "No Casualties" had 2 billion, it would definitely be popular in the summer.

But as more and more people promoted it, the industry was even more confused after watching "No Casualties".

How to praise it? ?

This art film can't be praised for 2 billion.

Just like Ning Ping himself said, he didn't believe that art films could reach 1 billion. He thought that "Sunspots" would be enough for 500 million.

Even if "Sunspots" accounted for 30% of the screenings this time, many people actually felt that it might not have that much box office.

The summer season is over.

This market didn't heat up after all.

After watching "Sunspots" and "No Casualties", Lao Zhong wrote on his Weibo.

"I think Sunspots is a good movie, and Nobody is a good movie as well. Isn't it funny that two art films can save the market???

Especially how much box office can these two art films get in this summer season???

The market is cold, and what is needed at this time is a phenomenal film, the kind that can have a potential of 3 billion+ to completely bring up the market.

But it's difficult at the moment.

This summer season is really over.

…

This is a rare time that Lao Zhong didn't praise Lin Xing again, because she felt that Lin Xing didn't need to be praised anymore, and the box office of Sunspots shouldn't be too bad, but it's really impossible to save the market.

As for Nobody, Lao Zhong is even less optimistic, and she even said: "I hope Huang Ning won't be so hypocritical anymore, and you should make movies well, and don't always think about literary youth. ”

I have to say that what Lao Zhong said is quite right.

The box office of "Sunspots" will definitely not be too bad. With such a high-quality schedule, Lao Zhong believes that 500 million+ will definitely be no problem.

But 500 million+ can't save the market at all.

At the same time, Lao Zhong thinks that "No Casualties" may flop, and the flop here means a big flop.

In a cold market, how can a movie with many gimmicks but no highlights rise???

Not only "No Casualties", even Lao Zhong thinks that the box office of "Back to Time" and "I Want to Marry You" will not be too high.

In short, this year's summer season is over.

There are many people who have the same idea as Lao Zhong, but on June 20, they were speechless when they looked at the box office.

……

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