Chapter 124: Not Stupid, Not Shameful, Very Reasonable, Right? (Please Give Me a Monthly Ticket)

Although the current ‘315’ party is becoming less and less interesting.

People are becoming less and less interested in many things that have been exposed, because some things will be like that after the exposure.

Some people even expressed confusion as to why these deceptive things had to wait until March 15 to be exposed in a concentrated manner?

But even so, many people are still paying attention to CCTV's exposure on this day.

After all, even if we know that "315" has gone bad, after all, some exposures are closely related to the lives of ordinary people, especially some scams. Everyone still wants to know what is going on?

Therefore, not only "Portrait of a Murderer" will choose to make a preview on this day, other TV series will naturally choose to make a preview.

For example, the TV series "The Right Way to Be Independent", which will be aired on April 1st, has also released a trailer. This is a drama with two female protagonists. According to the plot, it is mainly about fighting against a scumbag.

But the propaganda was aimed at independent women, and even the title of the play was "The Correct Way to Be Independent."

No, on March 15th, the official V of "The Correct Way to Be Independent" posted on Weibo: "I hope every woman can be independent and autonomous, and I hope every woman can see through the lies wrapped in sugar-coated bullets. , sometimes the fight against counterfeiting is about concepts, attitudes, conduct, and work. It is the constraints that this society has always placed on us women..."

This declaration is quite inflammatory.

After this post was posted on Weibo, the drama's leading actors Zhao Yining and Xu Tong, as well as the leading actors Han Long, Lin Yu, Wei Hai and others all reposted it one after another.

The lineup of this TV series is quite good. Both Zhao Yining and Xu Tong are actors who are partial to acting, and they have a certain degree of popularity in the TV series. As for Han Long, Lin Yu, and Wei Hai, they also have certain popularity in the TV series. Influence.

For this reason, this TV series basically attracted the attention of many people in the industry when the lineup was announced.

What's more, Zhao Yining and Xu Tong are both rising artists, and their traffic is also huge.

As mentioned before, not only popular artists can do data.

For rising artists like Zhao Yining and Xu Tong, they can also do data. The number of comments or retweets on Weibo cannot be less than 3,000 at least.

In addition, they also need to maintain things like support clubs, super chats, and other live broadcast activities.

To stay popular, sometimes you have to fake it.

In the entertainment industry, everything can be fake.

Including people.

Of course, Zhao Yining and Xu Tong are really popular, at least they really have a certain appeal. You see, there were several celebrities who falsified their own data before and you believed it. As a result, the live broadcast did not even cost 50,000 yuan. Not sold.

Therefore, Zhao Yining and Xu Tong were the first to repost this Weibo, followed closely by Han Long, Lin Yu, Wei Hai and others.

In less than half an hour, the number of retweets of this official V has exceeded 50,000.

Naturally, hot searches have already been arranged.

"The Correct Way to Open Independence" is not comparable to small online dramas such as "Portrait of a Murderer". This TV series is exclusively broadcast on Tan Province Satellite TV, and as for the online platform, it is exclusively broadcast on "Yikan Video".

This drama is invested by 'Tan Province Media', and as mentioned before, Tan Province Media has a good way of promoting and releasing it, not to mention that this drama focuses on women.

For this reason, the main theme in the promotion is "women should strengthen themselves".

"The schedule is finally set. This drama is the urban drama I am most looking forward to in 2024."

"To be honest, I have watched too many middle-aged and greasy urban dramas in the past few years. I really want to watch TV dramas with female protagonists."

"If nothing else, if you have Ning Ning and Tong Tong, you must see it."

"That's so good. It's really not easy to be born as a woman in this world. We are always bound by various restrictions, and sometimes we are even aborted before we are born."

"I want to say that what everyone said is absolutely right. We support women's independence and support "The Right Way to Be Independent." I must watch this TV series."

…

At present, many propaganda on Weibo about "The Correct Way to Be Independent" are basically the same. They are nothing more than how difficult it is for women and how vulnerable they are to threats from all aspects.

Do you think it makes sense?

have.

But is this society not only difficult for women?

If we talk about a few years ago, the public opinion environment of "The Correct Way to Open Independence" was quite popular with this kind of propaganda, but in the past two years, people have not been so popular.

With public opinion divided, speed up this time. If you do this again, no one will listen.

But the promotion of "The Correct Way to Open Independence" was really full-force. Within half an hour, it was directly on the hot search list.

At the same time, the 5-minute trailer contains a lot of the same classic words.

They are all more in line with the current environment.

What woman shouldn't be a housewife?

A woman should never abandon her career at any time.

etc.

In short, the trailer is pretty good so far. This drama is a bit unconventional. At least that's what it looks like so far. It can basically be regarded as the "Revenge of the Housewife".

Many marketing accounts and many big Vs basically retweeted this trailer.

Someone else said: "I'm used to seeing the domestic urban dramas where mistresses are beaten and housewives endure the plots, and I look forward to this revenge drama."

This drama is currently a popular drama.

Compared to the popularity of "The Right Way to Be Independent", the current "The Portrait of the Murderer" is much shabby.

The official Weibo announcement of the release date was also released at about the same time, but the current popularity of "The Portrait of the Murderer" is quite poor.

The Weibo has only 9,000 reposts.

It's still the same.

Except for Lin Xing's reposts, which contributed some of the popularity, many other stars are basically useless.

Originally, Ma Wen wanted to take advantage of the popularity of 315 on this day, but it turned out that all the popularity was taken up by "The Right Way to Be Independent".

Because many people think the same as Ma Wen.

I want to take advantage of the popularity of 315.

In addition to "The Portrait of the Murderer" and "The Correct Way to Be Independent", there are about seven or eight dramas being promoted, scheduled, and filming completed and started today.

In short, you can't get the popularity just by wanting to.

Basically, apart from 315, "The Correct Way to Be Independent" is the only drama on the hot search list.

After all, this drama is really popular, the cast is good, and the director is Wang Feilong, who has become popular for shooting urban dramas. Because of this, many people are still paying attention to it.

There are topics and popularity. I don't know whether the script is good or not, but the director is relatively reliable.

You say, what can "The Portrait of the Murderer" do to compete with others?

Or, what virtue can a small web drama have to compete with a TV series with a good cast? ?

If there is money, it's fine. Ma Wen can definitely promote "The Portrait of the Murderer", but the problem is that there is no money, so he has to be careful.

"No need to buy hot searches for now."

Ma Wen shook his head and said, "The current situation is that buying a few hot searches is not very meaningful. Let's wait until we finish recording the variety show "Tonight's Drama" before making plans."

"Okay, I think so too. Our publicity and promotion costs are too low."

The staff member in charge of publicity and promotion sighed and said, "Besides Lin Xing, no one else has traffic."

"Wait until it starts broadcasting. Wait until the day when "The Murderer in the Portrait" starts broadcasting before promoting it. I will communicate with Penguin Video to see if they can give us a splash screen recommendation..."

Ma Wen thought for a while and said, "Even if we buy a recommendation ourselves, we must make "The Murderer in the Portrait" have a little presence."

In any case, Ma Wen has put too much effort into this web drama.

"Old Ma, is there any other way?"

Wang Yi said with some worry: "It's only about half a month away from the broadcast. Why don't we hold a launch conference?"

"No use."

Ma Wen smiled bitterly: "If it is a popular drama with a strong cast, then holding a launch conference will be very effective, but this is a web drama, and almost no one cares about it. Isn't it slapping yourself in the face if you hold a launch conference?"

Some dramas, because of the strong cast of the main creators and the large number of stars, have their own traffic and topics, so many media reporters are not qualified to attend the launch conference.

But "The Murderer in the Portrait" is different. This is a small web drama. The script is okay, and the cast is acceptable, but except for Lin Xing, there is no traffic.

Actors, don't be afraid of black spots, what you are afraid of is that you have no black spots, but you don't have many white spots.

Just like a glass of boiled water, no matter how good your acting skills are, there are not many media reporters willing to interview you.

Wang Yi was a little angry: "According to this, the drama we worked so hard to make will just fail? Can't Penguin Video and your company see the goodness of this drama?"

Liu Zhou laughed: "Old Wang, you are still too young. I, the director, am not anxious, so why are you, the screenwriter, anxious?"

Wang Yi: "I..."

"Any drama thinks it will be popular before it is broadcast. As long as the drama can be approved and filmed, who would think that they are making a bad movie?"

Liu Zhou smiled and interrupted Wang Yi and said: "But how many real popular dramas can there be? Don't they still need the market to test it? There are not a few so-called S-level dramas that fail."

Wang Yi sighed and said: "That's what I said, but now we are rated A+, and we don't have any publicity resources, how can we not be anxious?"

In theory, the screenwriter's work is actually over after writing the script, and even if there is a screenwriter with the group, then after the filming of a drama is completed.

But after all, Wang Yi spent three years to create the script of "The Murderer in the Portrait". It's like a child who has been pregnant for three years. You won't be satisfied until you see the child grow up.

But the problem is that growing up is only the first step. You still hope that the child can grow up and become a talent.

So during the Spring Festival, Wang Yi also stayed in the post-production. He wanted to see the film "The Murderer in the Portrait" and wanted to see "The Murderer in the Portrait" be broadcast steadily.

The most important thing is to get the recognition of the audience.

"So, we still need to work hard. Haven't you seen how much Mr. Ma drinks every day when he goes out for social events?"

Liu Zhou smiled and said, "I also asked my wife to help promote it in their group of rich ladies recently, but Lao Wang, whether a drama can be popular or not is not something we can decide. If everyone is like you, all kinds of uneasy, then do you still want to work in the future? You are a screenwriter, you should be able to appreciate the benefits of quietness better than me."

"Lao Liu, I know."

Wang Yi nodded gently: "But I just can't control it."

"I know, it's like this for the first time."

Liu Zhou joked: "I was like this when I first filmed a TV series."

Wang Yi was a little speechless: "This is not my first time, but it is indeed my first time to write a criminal investigation drama, and I have been writing it for three years, so maybe because I have too high expectations for this drama, I am a little worried about gains and losses."

In this regard, Ma Wen can be said to understand Wang Yi the most.

After all, in the past few years, he watched Wang Yi create the script of "Picture Hunting Murderer" bit by bit, especially after several revisions.

"Okay, Lao Wang, what Director Liu said just now is right. As long as a drama can be aired, it is a victory."

Ma Wen smiled and said, "Since you are confident in this drama, then we will wait for it to be aired and see if the audience likes it after it is aired..."

At this point, Ma Wen paused and said, "I will call Lin Xing again. The day after tomorrow, I will participate in the recording of "Tonight's Drama". These people will still have to rely on him at that time."

"Tonight's Drama" is the trump card program of Tan Province Satellite TV. To be honest, it is not easy to get on this program.

It is not easy for many TV series and many movies to promote "Tonight's Drama".

Ma Wen used his connections to help the crew of "The Murderer in the Portrait" to participate in "Tonight's Drama".

Among them, Lin Xing is the biggest star, followed by Zhou Wei and Ning Rong, a total of 3 people.

But their crew went there as a foil.

The real protagonist is still the crew of "The Correct Way to Open Independence".

In addition, there are two actors from another crew.

Three crews gathered at "Tonight's Drama".

"Tonight's Drama" is a variety show with guest interviews. Minnie has been hosting it since the first episode. At that time, Minnie was still a newcomer. Later, she became the host of this variety show step by step.

Speaking of which, Feng Gang's departure is also related to the variety show "Tonight's Drama".

Because "Tonight's Drama" was the ceiling of variety shows at the beginning, many variety shows were thinking of plagiarizing and following the trend of this variety show, and every artist was proud of this variety show.

But later, the ratings of "Tonight's Drama" gradually began to decline, and Feng Gang has always been the general director of this variety show.

The station hopes that "Tonight's Drama" can achieve the upgrade of the host, and at the same time further expand the style of guest interviews as games, that is, to become a variety show competition.

In addition, the artists are updated too quickly nowadays. In the past 20 years, except for the first few changes of hosts, "Tonight's Drama" has always been these people.

The audience will also get tired of it.

The station wants to add popular artists, at least young artists to host, so as to attract some young audiences, but Feng Gang disagrees.

Feng Gang believes that adding young artists will destroy the original chemical reaction of "Tonight's Drama".

In addition to "Tonight's Drama", Feng Gang and the station have different development methods.

So, when the conflict broke out and there was no way to reconcile, Feng Gang was kicked out.

After he was kicked out, that is, after Feng Gang's new variety show "Let's Farm", "Tonight's Drama" began to be transformed and upgraded.

The host was upgraded from 5 to 10, and then Minnie and the original veteran Shang Wei were responsible for hosting, and the remaining 8 people were responsible for bringing guests in pairs.

The main feature is a lively atmosphere.

This is also what the audience likes to watch.

There is no need for any connotation.

After the guests came, basically everyone played games together, because there were many guests, all of whom were popular, so there would naturally be heat.

It can be said that the upgrade of "Tonight's Drama" is a compromise with traffic and public opinion.

Because in this market, you have to be lively.

You can see why even the interviews done by Minnie have become one-day trips.

It's not shameful to compromise with the market.

We all have to make a living.

Ma Wen knew that Lin Xing had recorded Minnie's "One Day with Minnie" and also knew that he had recorded Minnie's new variety show "Start Now", so Ma Wen thought about the recording the day after tomorrow and asked Lin Xing to promote it more.

"Axing, you've worked so hard. Now our show has to rely on you in addition to you."

Ma Wen said with a little gratitude while talking to Lin Xing on the phone.

"Mr. Ma, I've said before that this is my job."

Lin Xing smiled and said, "Since it's work, no matter how hard it is, I have to do it well. Besides, up to now, I don't think I've worked that hard."

"Hey, that's what I said, but after all, our web series is not rated high, and the publicity resources are also poor..."

Ma Wen said helplessly, "I was thinking of buying a few hot searches today to get a head start on 315, but who would have thought that everyone would rush to do it today."

This is the truth.

Lin Xing has already heard what Xiao Nan said.

It is indeed all done today.

Not to mention other things, even the big V called Lao Wang also did it today.

But there is one good thing. If it were normal, Lao Wang would scold me like this... Hey.

Thinking of this, Lin Xing suddenly laughed: "Mr. Ma, you can actually buy a hot search, and we will cooperate with you."

"Which one?"

Ma Wen asked quickly.

"Now there is a big V called 'Lao Wang Watching Movies' on Weibo, and he claims to be quite neutral..."

Lin Xing explained the situation.

I buy my own black fan hot search.

It is also reasonable.

……

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