499 The Opening Battle

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On the one hand, there is a manga-adapted superhero movie from comics, which shows the potential to sweep thousands of troops, but encounters a vortex of sudden controversy, casting a shadow on the future; Eager for another success but still lacking confidence, the news storm has benefited a lot, and the outlook is bullish.

Just a month ago, the mainstream media were generally optimistic about the box office explosion of "Thor", and it even reached $100 million in the opening weekend. "Fast and Furious 5" is not on the same level at all. This contest of disparity in strength can almost be said to be There is no suspense; but now, the wind has twisted and turned, so will the results change?

Magazines led by Variety believe that the winner of the opening battle should still be Thor, and they believe that this work can fetch between 93 million and 98 million at the box office during its opening weekend, and it is still the same. The possibility of hitting 100 million US dollars remains, but compared with the previous strong momentum, the pace is inevitably affected.

The direct reference for this data is "Iron Man" in 2008. As the first film in the series, it was almost in a similar situation. Robert Downey Jr.'s battle to turn over after many years of silence has attracted much attention. The box office data of the last film's opening weekend was 98 million, and the box office was 318 million in North America, which was an exceptional performance.

Now it's Thor's turn. Mainstream media are generally optimistic that it can inherit the fine tradition of "Iron Man", and the total North American box office is also on par with 300 million.

On the other hand, Variety magazine also believes that the opening weekend box office of "Fast & Furious 5" should be around 75 million to 80 million.

Two years ago, the fourth installment of the series was restarted and debuted in the first week of April 2009. It earned $70 million over the opening weekend. Only 155 million, but thanks to the excellent performance of the overseas box office of 200 million, Universal Pictures still made a small profit, and the fifth part of the series was put on the agenda.

From a professional point of view, the public opinion storm of "Renly vs Chris" looks vigorous, but the energy that can be converted into box office data is very limited.

First, these two are rookie actors with limited influence. If it is "Stupid Gate" that broke the news and the showdown between Renly and Natalie reignites, then the situation may be different; secondly, Renly is only the first Three leading actors, the box office bonus is even weaker; three, as an actor, Renly's personal charm is not well known, and his appeal can't turn the topic into a box office - he is not Tom Cruise.

Professionals believe that the premiere results of the fifth part of the series can be improved slightly, but the audience base is still too weak, the news influence is only lively, the substantial benefits are limited, and the premiere data is difficult to exceed 8,000. million threshold. In the end, the cumulative box office in North America should settle at 180 million, retaining the hope of hitting 200 million.

Objectively speaking, "Variety", as one of the most authoritative magazines in the industry, has a relatively objective and fair forecast, neither underestimating "Fast and Furious 5" nor overestimating "Thor". And the recent comprehensive situation, came to this conclusion. According to their analysis, "Thor" will win the opening battle of this summer's summer season with a small advantage, and rely on a strong accumulation base of fans to achieve a big victory in the North American total box office and the global total box office .

Strictly speaking, a month ago, the duel between "Speed ​​​​and Passion 5" and "Thor" was just a gimmick, and there was not much attention. Almost no one thought that these two works can be placed on the same level. The competition, especially compared with the head-on collisions of "Harry Potter" and "Captain America", is really eclipsed.

Now, "Variety" has come to such a conclusion, which is very commendable. Most of the media in North America also agreed with the "variety show" view, which can be said to be the current mainstream opinion.

Although, there are still a small number of media who believe that "Fast and Furious 5" may be able to explode more energy in the opening weekend, and the premiere data of "Thor" will be relatively lower, and the outcome will be more tangled It's a little bit more exciting, but they also have to admit that the analysis of "variety shows" is reasonable, and the overall trend is like this.

What makes the opening battle so compelling, though, is that it's more disconnected from the showdown between the two movies, and the Paramount and Universal studios, and provides a window into the superheroes The box office trend of movies this summer, after all, this is the first time after the rise of comic-adapted movies, four and a half works of the same type can be seen in the same summer file at the same time - "Transformers" can only be counted as half. , "Thor" as the pioneer of the first shot, the strategic significance is naturally extraordinary.

It is no exaggeration to say that as the time draws near, the eyes of the United States are focused on the opening battle. Between the hustle and bustle, April 27th has arrived!

April 29, 2011 is Friday, which is the last weekend of April and the first weekend of May. Strictly speaking, this is the last weekend of the spring season and the arrival of the summer season. The last weekend before, the next week, the big curtain of the summer season is about to be announced, the heroes are fighting, and the smoke is full of gunpowder.

According to the trend of previous years, this is the tranquility before the storm. The North American market will be relatively deserted this week; in sharp contrast, the media will be relatively lively, and the news flying in the sky will continue to warm up for the next summer season. ; even the movie theater is in full swing

, looking forward to the frenzied bombing of the summer vacation starting next week.

But this year is a little different. On April 27th—to be precise, on Monday, the 25th, the entire North American continent, with Hollywood as the center, began to spread quietly, and countless media reporters moved towards Hollywood is flocking away, online discussions are still high, and movie lovers are even more eager to try.

Because, on April 27th, "Fast and Furious 5" will hold a grand and grand premiere at the Chinese/Chinese Theater in Los Angeles! The war has started, who will have the last laugh? How will this duel end? What impact will the result of the showdown have on the next summer?

Looking forward to it.

As a senior agent, Andy Rogers naturally knows what the opening game means this time. He chose "Fast and Furious 5" originally, and his original intention was to let Renly test the water and see his performance in commercial films. , but also to increase his popularity and recognition, and now everything is going according to plan, and the name "Renly-Hall" has spread widely before the movie is released. This is a good thing.

However, Andy was half expectant and half worried at this time. As long as he remembered the chaos this time, he felt a dull pain in his temples.

Chris Hemsworth is Renly's ex-roommate, he knows; Chris and Renly had a bad time, he knows; Chris' agent Fisher Morgan auditioned for 'The Bad Boss' , he knew; Fisher had approached Renly and was rejected, he knew too.

But Chris stole Renly's script and managed to land the role of Thor? He has absolutely no idea!

After the news broke, Andy was completely caught off guard. Even though he had experienced countless storms and waves, he was still frightened, but Renly was still calm. Thinking of this, Andy felt a little heartbroken. His cardiovascular system was already bad, and now he has to endure this sudden stimulation? really...

Taking a deep breath, the chaotic thoughts in his mind were eliminated, and he calmed down again. Andy began to explain, "Today's premiere, everything has been explained..." His eyes were taken from the tall palm tree outside the car window. The above took it back and threw it towards Ren Li, and then the voice stopped abruptly, and the anger was not at all.

Renly leaned against the back of the car's back seat, his eyes were lightly closed, and he was closing his eyes to rest. The car window by his hand was opened a crack, and the sunlight and breeze blew in, outlining the contours of his face, appearing to be content and content. Relaxed and comfortable, as if instead of heading to the premiere scene where Long Guns and Short Guns are waiting for him, he is heading to Malibu, where the spring is bright and breezy.

A breath stuck in his throat, and then he laughed dumbly. This is Renly, and he has long been used to it. The calm and graceful calmness and grace of Mount Tai's collapse, showing the maturity and wisdom of a completely different age. Therefore, even in the face of the media bombardment, he can handle it with ease; therefore, even in the face of a sudden news storm, he can also handle it; naturally, even in the face of the eye of the storm at the premiere, he can also handle it Close your eyes and rest in peace.

Andy suddenly realized that there was no need for him to explain those precautions. For example, he and the promotion team of Universal Pictures had already said hello in advance, and there would be no problem with today's premiere; The management of the film industry has also greeted in advance, and Vin Diesel will definitely not make a fool of himself today...

The words reached his lips and swallowed them all, "Renly?" Andy called out again, and continued without waiting for Renly to answer, because he knew that Renly would definitely hear, "I seriously think that you should Hired a manager. After a while, I'll give you a list of candidates, and then you can add some of your own, pick one."

If Renly was in L.A., that would have been fine, and he could show up in time for the unexpected; but Renly was in New York, and Andy knew that no matter how much he tried to persuade him, Renly would not agree to come to L.A. . Therefore, the manager becomes more and more important. Nathan alone is no longer enough.

Silence, still silence. Andy was not in a hurry, just waited quietly. After about three seconds, Renly said, "...Okay, I see."

Andy nodded, looked out of the car window again, and after this turn, the wide street suddenly became narrow, because the line of sight was full of people. Crowds of people.

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