2298 Stormy

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When Renly missed the Golden Globes, it seemed to be doomed, so that when the results came out, people were no longer surprised.

The grievances between Renly and the Hollywood Foreign Press Association are bound to continue - for the Hollywood Foreign Press Association, without Renly, the awards ceremony can still be carried out, but it can also use Renly's absence to reverse manufacturing. Focus; and for Renly, the lack of a Golden Globe trophy has no impact on his career at all, but it can achieve Renly's reputation as a high-level professional.

Both sides can continue to stalemate like this, the well water will not make the river water, until one day, some event may break the balance, and then someone will make a change - such as the hacking incident that just ended.

Because it was Michael Keaton who finally beat Renly to the top, there was no attack on Keaton on social networks for the time being——

With the image of "Batman" back then, Keaton has always had a crowd; this time, relying on "Birdman" to complete his self-deprecation, he finally ended his long career slump and ushered in hope again. With such an inspirational story, who can put his beak Woolen cloth? Moreover, Keaton's reputation in the industry is also very good, there is no black spot, this time he has won a lot of applause, just like Mickey Rourke in 2008, ups and downs for many years, and finally with "Wrestling King" again Rise, sympathy, homage, admiration, expectation, and so many other mixed emotions are intertwined, and few can blame them.

As a result, more questions are still swarming towards the Golden Globes.

This is not the first time, nor will it be the last time. It seems to have become a fixed routine. It can be seen from the discussion boom on social networks. Everyone is used to it, and even the posts of complaining and condemning are far from breaking out. Put out enough energy, "Please change the routine of the Golden Globe Awards, okay?"

Compared to criticizing the Golden Globes, people are more concerned and more curious now:

What does the ignoring of the Golden Globes mean for the second phase of academy PR? What will be the consequences? Under the influence of the hacking incident, can Sony Classic complete the adjustment and start again in time? What profound impact will this have on the final competitive landscape of the Oscars? What is the final ownership of the actor Xiaojin? How do the Academy judges view the results of the Golden Globe Awards? Do you have any new ideas for the attribution of the best actor?

and so on.

Unconsciously, everyone's eyes were projected towards the second stage of the awards season.

According to the practice of previous years, the Academy of Motion Picture Arts and Sciences will announce the Oscar nomination list within three to five days after the conclusion of the Golden Globe Awards ceremony, and the most frequently selected time is Thursday; The Academy chose to announce the nominations ten days after the Golden Globes, the second Thursday.

Bustling, all kinds of rumors appeared on the social network, what academy was escorting Renly, and left a week to eliminate the impact; what academy, in order to snipe Renly, kept Keaton and Eddie's momentum rising; What academy was dissatisfied with the existing awards season format, and held an internal meeting; what hacking incident was derived from the academy, and the hackers targeted the American Academy of Motion Picture Arts and Sciences this time...

Numerous outrageous and exaggerated rumors are spreading, and more and more outrageous, hacking incidents are being used again, Sony classics have been hacked out, and now they are in a bad situation that can't be argued - behind you can see Harvey- Weinstein's handwriting, the second phase of the college's public relations battle has already started.

But in fact, these speculations are all in vain - the academy has set all the schedules as early as November, and this year's nominees announcement luncheon is scheduled ten days after the Golden Globes, and at that time, "Blast" "The Drummer" hasn't been released yet, the hack hasn't happened yet, and no one has any idea how awards season will play out, let alone change plans for Phase 2 academy PR.

More importantly, the deadline for voting on the Academy's first-stage nomination list is actually before the Golden Globe Awards ceremony. In other words, the Golden Globe Awards have not yet started, all voting has been sent, and the nomination list has entered. In the statistical stage, this is also the reason why the Golden Globe Award can be regarded as a "wind vane"——

Find out how the judges of the colleges voted, and whether the popular works distinguish the first group and the second group? From the perspective of the Hollywood Foreign Press Association, make a summary forecast on the rumors and rumors in the industry, give a relatively clear estimate of the first stage of the academy's public relations results, and then lay the foundation for the second stage.

Harvey Weinstein changed the academy's public relations strategy because he heard clues from the Golden Globe Awards. According to a thread summed up by the Hollywood Foreign Press Association, he made his own judgment. He has already made up his mind about the Oscar nomination list, and he has no idea about the overall trend. I already know it like the back of my hand, so I started to work on the layout of the second stage in advance.

That's what Harvey does every year.

However, for laymen, they don't know why, and they think that the Academy can "modify" the nomination list based on the list of winners of the Golden Globe Awards. For example, the judges temporarily modify their votes and then send them out quickly; With a little push, the negative rumors started to rise.

However, these rumors are harmless and have no impact on the academy. As for the impact on other people, no one can know.

Anyway, on Thursday, January 22nd, 2015, Alfonso Cuaron, JJ Abrams, Chris Pine and more attended the nomination luncheon at the Goldwyn Theater in Beverly Hills officially revealed

Knowing the list of nominations, you can feel it from the guest lineup. The academy also has high hopes for this year's awards ceremony, and looks forward to making further progress on the basis of last year.

As a digression, following last year's Ellen DeGeneres, this year the Academy chose comedian Neil Patrick Harris as the host for the first time --

The Tony- and Emmy-awarded comedian is a sing-song, witty comedian who is credited with the comedy "How I Met Your Mother," and is like Ellen DeGeneres Closer to young people; in addition, he, like Allen, has been out/closet publicly and is married, which is undoubtedly another breakthrough for the academy to improve its public image.

The Academy looks forward to seeing Neal reinvigorate the awards ceremony.

But the selection of the host has caused some controversy, mainly because Ellen DeGeneres performed too well last year. Many people suggested that she should continue to host this year, but it did not come true.

Why Ellen refused to host again, and offered to host chris-rock and julia-louis-dreyfus, and why were they rejected... Also, rumors Neil is not the first choice of the academy, and there are some bullshit behind the scenes, so what is the truth?

These chaotic discussions have also become a topic after dinner.

Although the academy and Neil have both come forward to give official responses, including Allen, Julia and others have also given official responses to clarify the facts, but no one can know the truth behind the scenes, which also makes Neil's With more and more pressure on him; with the occurrence of the hacking incident, Neil's opening and string words are faced with a difficult problem: should they be mentioned?

Originally, the host pressure of Oscar every year is severe, but this year seems to be even better. Even the battle-hardened Neil can't bear it.

The topic is back on the nomination list.

In previous years, the Academy only announced the nominations for major awards such as Best Picture, Best Director, Best Actor and Best Actress in the "Nomination Morning". The list of technical awards will be updated simultaneously on the official website, and then open. Luncheon; however, this year's nomination method has been changed. All 24 awards were announced on the spot. The academy said that the reform was out of respect for all film technicians.

On the one hand, awards ceremonies are being scaled back; on the other, nomination luncheons are being extended. The college is indeed making adjustments in all aspects to adapt to the development of the times.

Alfonso Cuaron, who won the best director last year, announced the nominations for the main awards. In the much-anticipated competition for the best picture, only eight works were successfully shortlisted and did not occupy all ten places. It was a minor accident.

"The Grand Budapest Hotel", "Birdman", "Boyhood", "Selma Parade", "The Theory of Everything", "The Popping Drummer", "American Sniper", "The Imitation Game".

The above-mentioned eight films successfully won the nominations and landed safely at the Oscars, but the ten nominations for the best picture were not filled.

Among them, the classic position of Sony is undoubtedly the most striking:

"Fox Hunter" is left behind, "Boom Drummer" is up!

After the hacking incident was severely hit, Sony's classic awards season Academy PR pace was completely disrupted -

The "Fox Hunter" that originally ranked in the first group was unexpectedly kicked out of the best picture nomination list. This work was once considered to have the strength and ability to compete with the "imitation game", but it turned out to be before the start of the second stage. Falling behind has made countless people fall behind.

The "Boom Drummer", who was not expected to compete for the best picture at first, made it to the final eight with Renly's strong strength, which made Sisyphus Pictures first show its strength. Underestimate the strength of this company.

No one can be 100% sure whether this is directly related to the hacking incident; but also no one can bluntly conclude that Sony Classics is not enough to worry about in the second stage. As long as you win the nomination, you have the power to fight. What's more, "Boom Drummer" is not only capable of "one fight". Looking at the entire list of nominations, it can be seen that no one can underestimate the Sony classics. Dangerous opponent.

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