Chapter 1329 I Believe in Yang Yang!
The team flew from Madrid to Tokyo to rush for the Club World Cup championship that was just around the corner, but the Real Madrid management who stayed in Madrid were not idle at all.
In fact, Jose Sanchez, director of the Ministry of Commerce, has flown to Tokyo twice in the past month. He is mainly busy with Real Madrid's commercial operations and promotion in Japan during the Club World Cup, and at the same time finalizing several partners.
This is also thanks to Yang Yang. There are no Japanese companies among his personal sponsors. Japanese companies including Sony, Toyota, Honda, etc. have offered Yang Yang sky-high contracts, but he has rejected them all. However, Yang Yang is well-known in Japan. It is so popular that many Japanese companies have adopted a curve-saving policy to save the country, that is, sponsoring Real Madrid.
Coupled with Real Madrid's achievements in European football and world football in the past few years, Real Madrid has been extremely successful in terms of business operations, with revenue growing at double digits every year and reaching new highs repeatedly.
According to Jose Sanchez's preliminary estimates, if there are no accidents, Real Madrid's revenue will hit a record high this season, and this is precisely due to the soaring performance of Real Madrid and the joint coaching of Zidane and Yang Yang.
Today's Real Madrid has all big-name stars from the coaching bench to the bench, and they are also invincible in the business market. The only hidden danger is Yang Yang's contract extension.
As a team with a mature and rigorous management system, Real Madrid has a very complete process for evaluating players.
The whole world knows that Yang Yang is crucial to Real Madrid, but only Real Madrid's business department knows that his financial contribution to Real Madrid far exceeds outside speculation, because behind Yang Yang is the huge Chinese market and Asian market, even in In the United States, Yang Yang's influence is also amazing, far exceeding that of other sports stars.
For such a player, Real Madrid naturally attaches great importance to him.
Renewing a lifetime contract with Yang Yang has always been Real Madrid's official demand. They were even willing to make huge concessions on annual salary, but Yang Yang has never agreed. This has become the biggest headache for Real Madrid officials.
On a competitive level, Real Madrid's biggest hidden danger is how long can the 29-year-old Yang Yang maintain this state?
On a commercial level, Real Madrid's biggest hidden danger is also Yang Yang. What if he doesn't want to renew his contract with Real Madrid?
If time drags on, it will be quite detrimental to Real Madrid.
So much so that after putting the Real Madrid first team on a flight to Japan, the core top management held an emergency meeting at the Bernabeu Stadium. Chairman Florentino, Technical Director Valdano, and General Manager Manuel Redondo , Director of the Department of Commerce Jose Sanchez, and key members of the Board of Directors were all present.
There is only one topic, Yang Yang!
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"I asked him and he told me personally that he had no intention of leaving Real Madrid."
Florentino talked about what he learned from the exchange with Yang Yang at the Christmas dinner. This topic was only mentioned in a joking way and was not discussed in depth, but Florentino believed that Yang Yang said this. He was very sincere at the time and didn't look like he was faking it.
"Does that mean we can start contract renewal negotiations?" Jose Sanchez asked anxiously.
In the past few years, Real Madrid's revenue has skyrocketed year by year, and he, the commercial director, has followed suit and has become the top commercial trader in European football. However, Jose Sanchez himself knows that the reason why he has been able to achieve these results is the reason why Real Madrid is commercial. Yang Yang is crucial to making the operation so successful.
Therefore, to a certain extent, renewing Yang Yang's contract is Real Madrid's top priority.
Florentino did not answer, but turned to look at Valdano, who shook his head and sighed.
"Raiola conveyed Yang Yang's intention, and I also asked Zidane to find out. Yang Yang is now 29 years old. There is no doubt that he is at the peak of his career, but he himself is also evaluating his own situation, especially After thirty years of age, no one knows what they will look like."
"Yang Yang's attitude has always been very clear, that is, he hopes that his career will only have good memories and not the bleakness of old age. If his condition declines significantly after he is thirty years old, he will not rule out retiring early. , even if the team does not have a place for him by then, he will consider leaving."
There was silence in the conference room.
From Valdano's words, everyone can feel Yang Yang's thoughts. What he wants is dignity and decency, but this is difficult for Real Madrid to accept because it is uncertain. There are too many factors.
There is a saying in European football that players in contract years are often the best able to play at the highest level of their careers.
This is not a joke, as it represents a common phenomenon.
That is, some players are usually very good, but every time they reach a contract year, they will have an explosion and perform in amazing form. After signing a big contract, they will soon slump again.
This is definitely not a random phenomenon, it actually happens.
Why are players in their twenties and twenties always able to perform at the highest level of their careers?
In addition to being at their peak in terms of body, experience and skills, the more important reason is that players of this age will sign the last and heaviest contract of their careers.
How much this contract can be signed will determine their direction in the next few years and even the rest of their lives.
There is no doubt that Yang Yang is no longer short of money. Even when the last contract was renewed, he did not bother with Real Madrid on the annual salary. He only needed to sign for three years.
This can prove that Yang Yang doesn't care about money at all when playing football now, he only cares about whether he is happy or not.
In other words, he could retire anytime, anywhere, as long as he wanted to.
Because of this, he is unwilling to be restricted by an excessively long contract, but this is very dangerous for Real Madrid.
How much is Yang Yang worth?
The external assessment is 300 million euros, compared to Messi's 140 million euros, but to measure it in the simplest way, that is, if a team is willing to pay 300 million euros in transfer fees, will Real Madrid be willing to sell? Drop Yang Yang?
The answer is, do not sell!
That is to say, Yang Yang is like a treasure worth far more than 300 million euros, but this value has a shelf life, and the contract period is the shelf life of the value. As the shelf life shortens, the value is shrinking rapidly.
Then the best option is to get out in time before the shelf life expires.
That's 300 million euros!
Jose Sanchez is certainly reluctant to see Real Madrid go, but as the club's commercial director, he has to voice his concerns.
"As the contract expires, we will become more and more passive, because we don't know when he will suddenly change his decision, for example, he may want to go to another team, even if he wants to stay, then the salary How do you decide?"
There is no free lunch in the world, free transfer players are not cheap at all, this is the consensus.
If it continues to drag on, in the middle of 2016, Yang Yang's contract has two years left, which is already the bottom line of the normal contract renewal process. In 2017, when Yang Yang enters the contract year, Real Madrid will be very passive, because in 18 years In January, Yang Yang will be able to find a team by himself.
Looking at European football, there are countless teams that want to get him. There are also many rich teams that can afford his huge annual salary, such as Paris Saint-Germain, Manchester United or Manchester City, and even Juventus and Bayern Munich. Also acceptable.
Not to mention the rival Barcelona on the opposite side.
Who can guarantee that Yang Yang will not take advantage of the expiry of the contract, or even the expiry of the contract, to strike hard?
Everyone present was familiar with Yang Yang and knew that he was not such a person, but who could guarantee it?
Even at the commercial level, even Yang Yang's own guarantee cannot be trusted, let alone others?
"My opinion is that the contract extension must be completed this summer at the latest. If he is not willing to be bound by the contract, then we can adopt more flexible and free terms, but there is only one core point, that is, he must stay in Real Madrid."
Jose Sanchez's meaning is very clear, and from the perspective of business operations, it should indeed be the case, only the contract is the guarantee.
Valdano looked at the thoughtful Florentino, then at the silent Manuel Redondo, and finally at Jose Sanchez and the whispering Real Madrid Director, he knew in his heart that Yang Yang was really important!
It is so important that everything Real Madrid does now is in fear of losing him suddenly one day in the future.
But is Yang Yang willing to accept it?
He prefers to take a one-year signing method, but can Real Madrid accept it?
When Guardiola was coaching Barcelona, he signed once a year, but he is the head coach, and he is far inferior to the current Yang Yang in terms of competitive value and commercial value. Will Real Madrid give Yang Yang such trust?
Valdano even had a vague feeling that Yang Yang was considering leaving Real Madrid in 2018 after fulfilling this contract.
Because during his time at Real Madrid, he had already won everything, and he had no more pursuits, and at the age of 31, it would be difficult for him to bring breakthroughs to Real Madrid. At that time, he should be considering a way out.
He is not short of money, honor, or anything, and it is normal to retire early.
Is it possible that he really has to wait until he is very old, unable to play the ball on the court, be criticized in every way by the fans, and finally leave in disgrace like Hierro, Raul and Casillas?
Reality is always cruel, and fans are always forgetful.
Only when you lose, do you know the beauty of having.
"Jorge, you are the technical director, what do you think?" Florentino looked at Valdano.
The Argentine hesitated, "I don't think Yang Yang has a reason to leave Real Madrid. I believe that if he really leaves Real Madrid in the future, the possibility of retiring will be far greater than going to other teams. Jose's view is from a business point of view. , There is nothing wrong with it, I support it, but if it were me, I would continue to give my trust.”
"I believe in Yang Yang, he is a sincere, frank and emotional person!"
Valdano's words touched Florentino. In fact, he also knew Yang Yang very well.
As the chairman of Real Madrid, Florentino's methods in the past few years have been criticized. From Hierro to Makelele, to Raul and Casillas later, the departure of almost all Real Madrid leaders has made He was blamed and criticized.
As he brought in with one hand and is the greatest player in the history of Real Madrid, does Yang Yang have to repeat these mistakes?
But as a businessman, he is very clear that Jose Sanchez's suggestion is sensible, only the contract can be reassuring, and any verbal promises are false.
Florentino is in a dilemma!