Chapter 85: Visit
Xu Shaoyan has been a little anxious recently. ‘6’‘9’‘s’‘h’‘u’‘x’‘.’‘c’‘o’‘m’Read М
The family wants to open up new business avenues, but they have nothing to stand out from the crowd. The Xu family is considered a wealthy family in Pingchuan County, but there are more wealthy families in Guangning Prefecture than the Xu family. If it is placed in Shangjing, it will be even less likely to rank.
The family used the newly discovered iron ore to break a hole in the army and win some grain and grass business for the family. The family immediately opened several grain shops in various counties and prefectures.
But the grain and grass business is not only for him. The Xu family has a small share, and others may not remember that there is a Xu family. How to stand out and strive for a larger share?
In order to collect funds, the family wanted to close the cake and pastry shops in various places. Unexpectedly, a young lady named Su Qing'an sold him two techniques for 200 taels, which made the auspicious cake and pastry shop the first in Guangning Prefecture.
The title of the first store is not something that can be won easily, and the family is reluctant to close them.
Xu Shaoyan was impressed by everyone he had worked with, especially those who had asked for money from him.
He had always paid attention to the Su family's wife.
Seeing her open a vegetable shop, he initially thought that she had the skills to make pastries but did not do the pastry business, and chose to open a vegetable shop. He could not understand why she would give up big money for small money. The price difference of one or two cents per pound, how much should be sold to earn back the rent of the shop.
At first, Xu Shaoyan did not care, thinking that the Su family was just collecting vegetables and selling them in a centralized manner. They were not placed on the ground like in the vegetable market, but at most on the shelves, which was cleaner.
Later, he slowly figured out that the Su family wanted to enter the middle and high-level and fine markets.
Not only did they sell the meat in pieces, but they also washed, cut and prepared the vegetables, peeled the skin, and plucked the feathers from the chickens and ducks that the customers bought from other places for two or three cents. People have come to the store, so how can they not buy some vegetables and fruits?
Moreover, she also delivers to special customers who are not convenient to go out. Later, she also launched semi-finished products such as dumpling wrappers, and took the service to the extreme.
Others wanted to share her market and competed on price, but the profit was less. If the service wanted to catch up, the labor cost had to increase. Once various costs increased, the store would not make money. Can it continue to operate? If it continues to operate, the price of vegetables will be raised, and the number of customers will decrease. If the price is not raised, some costs will be reduced here and there, and the dishes may not be fresh.
The newly opened shops divided her business, and she sold less meat. She didn't want to fight a price war, so she immediately changed her mind and started a whole chicken and duck business. She also changed a method every day, so that other shops couldn't imitate it.
No one else figured out the crispy and fragrant young chicken, so she sold soy sauce chicken again. When others imitated soy sauce chicken for only 50% or 60%, she stopped selling it again and sold beggar chicken instead. After a few days of eating, the customers were not tired of it, so she changed to a new variety to whet people's appetite. How can you not attract people with a whetted appetite? Can you go back empty-handed after you come in?
This woman, really. She has a lot of thoughts!
So Xu Shaoyan gradually put away his contempt for Su Qing'an.
He secretly calculated the accounts for her.
If she does well, it is not a problem to make one or two hundred taels a month. Adding the various chicken and duck meats she sells later, she may make more. Although four vegetable shops were opened in the town later, none of them looked good.
They only imitated the form, not the spirit. The various methods of the Su family could not be learned by other families. They only learned the four different things. Over time, others will still become loyal customers of the Su family's shop. The current impact is just a short-term temporary shock to her.
He felt that she should have other ways to make money. The vegetable shop may be just a trigger, just to bring her customers.
He gradually understood why the Su family would rather spend a small amount of money than a big one.
To do other businesses, you need big capital, strong backing, wide connections, and loyal shopkeepers and clerks. If there is a problem in any link, you will not only not make money but also be trapped in it.
For example, if she wants to open a cake shop, it may be a problem to find a pastry chef. A small family with a skill may not be willing to sign a contract to sell himself. Even if he signs, he may not be loyal.
How can you trust him if he doesn't sign a contract and is not loyal? Dare to teach him the skills?
Moreover, any business that requires capital and connections is supported by a family. Small families are easily coveted and squeezed out, and the business will not be able to continue once squeezed out.
Examples of big stores eating small stores and small stores being squeezed out are happening every day. His Xu family is also one of the best families in Pingchuan County, but they are also squeezed out?
In the end, the money earned may not be kept. He may even lose his life.
He has seen too much in these years. Sometimes he is a little discouraged.
The more he looked at Su, the more he thought she was a smart person.
The vegetable shop was not conspicuous, and the wealthy families looked down on her business, and if they looked down on it, they would not compete with her. Without being coveted and squeezed by the wealthy, she could continue to do business and make some small money quietly. There were not so many troubles.
Even if something unexpected happened, if she stopped in time, there would not be too much loss.
Xu Shaoyan admired this young lady more and more. Seeing her endless tricks, I wonder if she can give him some advice.
Xu Shaoyan sat in the backyard of Jixiangpu, listening to the voices coming and going in the front shop, with a happy expression. Thinking of Miss Su who brought such a big change to the shop, I wonder if she has any other ideas to sell to him.
Or, go to her house to ask?
No, no, no, he is a young man from a big family, and it is a bit embarrassing to go to a young lady to ask for money-making ideas.
Xu Shaoyan sat upright in a chair, holding the tea steadily in his hand, hiding the waves in his heart.
"Shopkeeper, I'm the owner of Huimin Vegetable Shop. I want to find your young master. I wonder if you can help me pass on a message?"
Hey, this voice?
Xu Shaoyan sat up straight and pricked up his ears to distinguish.
The person who came was Su Qing'an.
She looked at the daily flow in the account book and gradually found that it could not support the expenses. Seeing that the income was not enough to cover the expenses, she was a little panicked.
She hadn't settled accounts with Dahu for a while. He used his own money to collect goods outside every day and sold them to Su Qing'an when he came back, but he didn't let Su Qing'an settle accounts with him. Probably because he knew that the store was short of funds.
Su Qing'an didn't want to owe money to others, and she tossed and turned at night and couldn't sleep.
Although she wanted to keep it for a while longer. She would sell the dried vegetables out when the weather was cooler. But she couldn't face Su Dahu and didn't want to owe more.
Su Qing'an thought of Xu Shaodong of Jixiang Shop. That man has good vision and is willing to give money. I wonder if he is willing to do the business of dried vegetables and fruits.
"Mr. Su, I know you."
The original fat shopkeeper of Jixiang Shop has been transferred to Pingchuan County to reunite with her husband and son. He has been replaced by a thin and shrewd shopkeeper. Su Qing'an has not had much contact with him.
The two were about to exchange a few words, but Xu Shaoyan had already confirmed it and immediately raised his voice: "Mr. Su, if you don't mind, we can go to the backyard to chat."