Chapter 152: Using "Chengdu" To Promote Chengdu

Chengdu Culture and Tourism Bureau, a group of people gathered in the conference room.

Yang Haonan was sitting at the conference table in a suit and leather tie. He looked like a successful person from head to toe.

The leader said solemnly: "Mr. Yang has brought over the promotional song and the promotional plan. Let's discuss it together."

After that, someone distributed a copy of the information to everyone, played music, and displayed the lyrics on the big screen.

""Chengdu""

Naming a song after a city is a form of bundled marketing.

"There's definitely nothing wrong with the name. Let's see if it fits the song."

Bundle marketing has both advantages and disadvantages. If the music is classic enough, it will become a cultural symbol of the city, and the promotional effect of this symbol is extremely huge.

The soothing music sounded, and the fresh, simple, smooth and melodious melody caught everyone's ears.

After the song ended, a man hesitated and said, "This song is nice, but it doesn't seem to have much to do with Chengdu."

"Yes, I feel the same way. It seems that there is no sense of violation if I change the name or the name of the place."

"That's right, the characteristics of our place are not reflected at all."

“It has the feel of a snake oil song.”

Everyone was talking about it. Those who could be invited to sit in the conference room had some musical literacy, and they discovered the problem at a glance.

"Mr. Yang, what do you think?"

Yang Haonan was well prepared. He had asked Xu Nuo the same question before he came.

He chuckled, "In fact, we have considered this issue a long time ago. Using music IP to create a city business card does not necessarily have to promote local characteristics. Our ultimate goal is to let more people know about Chengdu and attract them to Chengdu. "

Yang Haonan took out the example he promised, "For example, the Yellow Crane Tower in Jiangcheng has been relocated and rebuilt many times. It is no longer the Yellow Crane Tower it used to be. However, it has become a symbol of the city. Anyone who goes to Jiangcheng must visit it." I’ll go see the Yellow Crane Tower.”

"Well, you continue." Everyone whispered to each other and accepted this statement.

"Back to "Chengdu", the biggest feature of this song is that it resonates with people and provides a carrier for everyone who hears the song, just like the Yellow Crane Tower." Yang Haonan smiled slightly.

"As for whether it depicts the real Chengdu, it actually doesn't matter anymore. Everyone who hears this song will recall their own story in their hearts. As for what Chengdu is like, they will make up their own minds."

"More importantly, this song will definitely be a hit! Everyone must know who the author is. Of course, this needs to be kept secret."

Yang Haonan was high-spirited and spoke eloquently in front of a group of leaders in their 40s and 50s. This was the first time.

"We do believe this."

Yang Haonan nodded, "After this song becomes popular, more people will definitely have special feelings for Chengdu because they like this song, and will subconsciously regard this place as a destination when considering traveling."

Yang Haonan spread his hands and asked, "Isn't this your goal?"

The conference room fell silent, waiting for the leader to speak.

Holding the thermos cup in one hand, he seemed to be weighing the pros and cons. After a full minute, he nodded, "Just listen to this song!"

Yang Haonan's straight body relaxed quietly, and a big stone fell in his heart.

After talking about the business, Yang Haonan brushed up his presence and sighed seemingly casually: "In fact, during this period, many cities have also thought of using music to create city business cards. After all, compared to using landmark buildings, policies, etc. To build a reputation, music is more widely spread, the most efficient, and the cost is low, but I still chose Chengdu for the first time.”

"Hahaha, we have to thank Mr. Yang for his support of our work."

Yang Haonan waved his hands, his face full of stories, "After all, I am also a native of Chengdu, and this is what I should do."

"Oh, Mr. Yang is also from Chengdu?" Everyone was interested.

"Yes, I am a native of Chengdu. My old man at home often teaches me that I should contribute more to the construction of my hometown. It makes my ears prick."

"Oh, who is your father?"

Yang Haonan nodded and said reservedly: "My father, Yang Jingwu."

"Oh? Could it be Yang Jingwu and Yang Dong from Sunshine Technology?" Someone thought for a moment, his eyes lit up, and he asked.

"It's my father."

Everyone's attitude suddenly became more enthusiastic. Yang Haonan was already well-known for planning plans, but everyone's attitude was normal. They never expected that there was a capital tycoon like me.

So they had another conversation, and in the evening they warmly invited Yang Haonan to have dinner together, where the host and the guest enjoyed themselves.

The next day, the Culture and Tourism Bureau began to launch all inquiries for publicity.

The official account was updated simultaneously on all major platforms: "The promotional song "Chengdu" created for the city of Chengdu is officially launched. Welcome all tourists to go home, and also welcome all friends to travel."

At the same time, news about Chengdu began to be overwhelmingly publicized, including its local customs, historical sites, and humanistic care...

At the same time as the official news was released, the song "Chengdu" appeared on the big screens in various commercial streets. The official video promotional materials had been prepared for a long time, and there was no sense of violation when paired with this song.

Chunxi Road, Taikoo Li, Kuanzhai Alley, Jinli... wherever there is a large flow of people, the video is played at the same time and the song is played.

In Taikoo Li, the naked-eye 3D large screen that originally played various advertisements suddenly dimmed, and when it lit up again, it showed a 3-minute countdown.

The countdown on the screen immediately aroused the curiosity of passers-by, and everyone stopped to wait for the countdown to end. More and more people came to the square.

People who come to shop love to watch the excitement, and soon the square was crowded with people.

"10!"

"9!"

I don't know who took the lead, but someone began to count down loudly with the big screen, and the whole square began to be lively.

"1!"

The screen suddenly went out, and it lit up again the next second. The smart people had already taken out their mobile phones to start filming. No matter what it was, they took pictures first. If it was very exciting, they could send it out as soon as possible to eat a wave of traffic.

The anchors keenly discovered the traffic and started live broadcasts.

The big screen showed the scene of the streets of Chengdu, with the song information in the middle.

[Chengdu]

[Singer: Zhao Yang]

[Lyrics: Xiake]

[Composer: Xiake]

Yes, this is Xu Nuo's vest, hoping to walk the rivers and lakes like a Xiake, after all, he also has a martial arts dream.

When the guitar prelude sounded, everyone had a sense of amazement, and the first reaction was that it was comfortable and good to listen to.

With the freshness and simplicity of folk songs, the ears that have listened to too much fanatical electronic music seem to be baptized, and there is a sense of tranquility from the inside out.

Zhao Yang's singing carries a hint of sadness, as if he is missing something.

"It's not just the wine last night that makes me cry,

It's not just your tenderness that makes me reluctant to leave,

How long will the rest of the road take, you hold my hand,

What makes me feel embarrassed is the freedom of struggle."

The whole square was suddenly shrouded in a hint of sadness, and everyone stopped and listened quietly.

Zhao Yang's voice was not loud, and the sound system in the square was not deafening, but this seemed to attract passers-by to stay.

Not arrogant or impatient, not hurried or slow, more and more people came to the square, and it was crowded soon.

Everyone was quiet, not noisy or noisy, and seemed to be immersed in memories.

"Parting is always in September, memories are the sorrow of missing,

The tender green weeping willows in late autumn kiss my forehead

I have never forgotten you in that rainy little city,

The only thing Chengdu can't take away is you..."

The music without any aggression makes it easier for people to get caught up in it.

Zhao Yang used his slightly hoarse and mellow voice to lead the audience to recall the Chengdu in their memories.

Whether tourists or locals, they all fell into the emotions created by the music. Who doesn't have a city like Chengdu in their hearts?

Do you miss that city or that person?

It's not Chengdu that can't be taken away, but the person that person wants to take away but can't.

The regret in the song swept everyone present.

The sky was a little gloomy, and it seemed that it was about to rain, but the people in the square were still motionless, with no intention of finding a place to hide.

In the live broadcast room, the anchor moved the camera to include the big screen and the quiet crowd in the camera.

"Walk with me on the streets of Chengdu...

You will hold my sleeves, and I will put my hands in my trouser pockets,

Walk to the end of Yulin Road, and sit at the door of the tavern..."

In the square, a couple who were originally quarreling, subconsciously held each other's hands at the same time after hearing this.

The wind blew, the two smiled at each other, leaned on each other for warmth, and listened to the song quietly.

The whole song has no gorgeous words, no hoarse crying, Zhao Yang tells it in a deep voice like telling a story, full of affection and reluctance.

It is never a skill that touches people's hearts, but true feelings.

The square was crowded, but it was extremely quiet and orderly. Even the cars stuck on the road stopped and opened the windows to listen quietly.

The melody was melodious and pleasant, and Zhao Yang's singing continued.

"Walk with me on the streets of Chengdu,

Until all the lights go out, I won't stop..."

The small details in the lyrics, the pub, the streets of Yulin, the street lights, you holding my sleeves, my hands in my trouser pockets, these trivial things in life, the plain lyrics, vividly depict the throbbing, expectation, memory, and touch and sadness in everyone's heart.

"Until all the lights go out, I won't stop..."

The last children's singing hit the softest part of the audience's heart.

When the song ended, some people looked gloomy, some bowed their heads and their eyes were red, some couldn't help crying, and some gently hugged the people around them.

I don't know what they remembered when listening to the song, whether it was the bits and pieces in Chengdu, or certain people and things.

I don't know who took the lead in applauding in the square, and everyone followed suit.

There were no singers, no stars, just applauding for this song.