Chapter (157)
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"What's the trouble? I'm all about cooking," Shu Yan put down the document and looked at the sample cloth sent below. There are all kinds of materials, but elastic fabrics are better for long clothes and long pants.
The commercial has been filmed. Hu Ruixue and Shu Yan went to see the edited film. They cut three versions in total, one was 5 minutes long, one was two minutes long, and the other was an elite version that was 20 seconds long.
"How is it? Is there any problem?" Hu Ruixue asked Shu Yan with her arms crossed around her chest.
Basically, everything she was thinking about was filmed, especially the two long versions, which were very good, "This is the essence version, how about saying the brand name three times at the end?"
"What's the meaning?"
"That's the last sentence, say it three times." Shu Yan remembered that there was an advertisement like this. It took five or six seconds in total, without any fancy content. The brand name and factory name were broadcast three times, and Shu Yan occasionally listened to it. Just remember.
Hu Ruixue immediately found someone from the advertising company, told him the request, and asked him to cut another version according to Shu Yan's request.
The last sentence has been said three times. It is not as beautiful as the previous one, but it is really easy to remember. As long as you read it, you can almost remember their brand name.
"It's not too pretty," the advertising director suggested in a low voice.
"It's fine, I think it's pretty good." Hu Ruixue decided to use this, not for TV, but for aesthetics. Their purpose is to make everyone who sees this advertisement remember their brand.
I have talked to CCTV several times, and the five-minute version is not allowed to go up, even in my spare time. The face project still needs to be done well. I don’t know how Hu Ruixue talked about it. The two-minute version can be put on for half a month, and after half a month It has to be replaced with this 20 second one.
"Half a month? Not bad." It's not bad, after all, it's CCTV. In fact, it's the 20-second version. Even if it's a day, Shu Yan can print on the box the words advertised on CCTV.
The public always believes in the country, and believes in the country marked, so with this word, the autumn clothes and johns they sell can definitely be of several grades.
"Well, CCTV is different after all. We will broadcast the two-minute version in the spare time of major star programs, and the 20-second version in prime time. We have also contacted some other local TV stations, and we will broadcast this 5-minute version in prime time. It covers almost half of China." Hu Ruixue seemed a little dissatisfied, "I originally wanted to broadcast the five-minute version during prime time, but unfortunately I can't talk about it."
Isn't this nonsense? The advertisements in the prime segment last for five to eight minutes. If you run out of one advertisement, of course they won't allow it.
"What about the advertising fee?" Shu Yan only knew that CCTV cost 5 million, but she was not sure about other places.
"CCTV only spent 5 million, and the others are quite cheap. All add up to about 12 million." Hu Ruixue said lightly.
This price is completely beyond Shu Yan's original budget, but if you want to harvest, you must pay. Regarding the capital part, Shu Yan had talked with Hu Ruixue before. The company loaned 5 million, plus the 2 million they invested before, a total of 7 million, which is still enough at present. It is really not enough. Hu Ruixue will increase the capital, and Shu Yan can dilute the shares.
That being said, it is impossible for Hu Ruixue to dilute Shu Yan's shares. If she really had this idea, she would not have given so many shares to Shu Yan at the beginning.
"You, the planner of this advertisement, if there is no problem, then this advertisement can be officially launched." Hu Ruixue read the advertisement again. For now, this advertisement is absolutely unique.
"No problem, how long can I see the advertisement of our house on TV?" When the advertisement goes up, the supply of goods must also keep up. "How about the factory?"
"It has been expanded, and all the machines have been debugged. In addition to the original batch of old employees, a new batch of new people has been recruited. The construction can officially start tomorrow. If the production capacity, all the machines will start up, and there will be nearly 10,000 sets a day." Hu Ruixue The small factories on the side were merged.
Then there is no problem, everything is ready, just wait for the advertisement to be broadcast, and then we will know how the company she and Hu Ruixue are running.
Things are pretty busy here, so Shu Yan hurried to the direct store to see the progress over there. The overall decoration is almost done, and some small details need to be worked on.
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