Chapter 536 Physical Product "Fantasy Book"
Evening.
Lilith was munching on potato chips while checking the audience feedback on the promotional video of Endless Fantasy Legend 2.
"What did the Liver Emperor say?"
Gu Fan brought a can of Coke: "What else can I say? Just accept it silently.
"It can be seen that he originally wanted to run away, but fortunately this video stopped him in time.
"At this time, he should still be pulling his hair and thinking about the plan."
Lilith was in a good mood and laughed three times.
"Ha! Ha! Ha!
"This is called evil will be punished!
"The Liver Emperor has cheated us so many times, and this time he finally got his revenge.
"As for your little tricks, I can easily grasp them. It's too easy.
"I want to see how he plans to escape from the net of heaven and earth."
Obviously, this video was Lilith's idea. In order to make the Liver Emperor willing to stay and be cheated, she also took great pains.
This advance scolding did work.
The Liver Emperor felt that he had been scolded. If he didn't stay to make the game, wouldn't he lose both money and people?
But Lilith was very sure that the Liver Emperor would fall into a bigger trap if he stayed.
Because halfway through, the Liver Emperor would find that there was no room for development in this game. According to the basic template currently designed, it would be 100% scolded and lose money if it was made. There was no other possibility.
This could be regarded as revenge for the original one arrow.
"By the way, Gu Fan, the spherical display did a good job last time!
"So far, the collection of negative emotions has been smooth, and it is generally within my expectations!
"So, what are you going to do with the new physical product this time?"
Lilith said expectantly.
Gu Fan looked at her: "Mr. Li, are you sure that the collection of negative emotions for physical products is going smoothly?"
"Ahem!" Lilith coughed twice, "At least it's better than the previous products! I think it's OK!"
Gu Fan nodded: "Well, if Mr. Li thinks it's OK, then there's no problem. I'm also proud of it."
Lilith glanced at him: "You'd better be."
After the official release of "Star Project", the spherical display was also released simultaneously.
In the early stage, this product was mainly sold to some offline stores or large shopping malls.
The negative emotions collected by the spherical display in the early stage were still good. Many players used it to try out "Star Project" and then quickly became angry.
If this thing wasn't too expensive, they would even want to kick it like a ball.
Lilith also specially found several bloggers of digital products to recommend it. Of course, she also used some spring and autumn writing in the business order, such as slightly exaggerating its display effect, slightly bragging about how fun "Star Project" is, etc.
Although this trick of deceiving as many people as possible is simple and crude, it is very effective. Some players did buy it in the early stage, which also contributed to a good amount of negative emotions.
In addition, the initial publicity funds were fully distributed to offline physical stores, which did bring good popularity and attracted many players to buy.
Seeing this situation, Lilith decided to make persistent efforts and directly found a few digital review UPs to buy some self-deprecating manuscripts and started to make a living, focusing on attacking the shortcomings of the spherical display, such as being expensive and impractical.
Lilith's original intention was of course to create more controversy, so that the popularity would further break the circle, thereby generating more negative emotions.
However, at this juncture, various hidden gameplays of "Star Project" appeared!
Although the product is still the same product, the evaluation of the game itself has undergone earth-shaking changes.
Players began to gradually discover that the game has many ways to play and rich content. The key is that the degree of freedom is higher than everyone imagined.
The most important point is that it is quite meaningful!
Of course, talking about the connotation of a game is somewhat abstract, because the first priority of a game is to be fun.
But if the game itself is fun, then the additional connotation will give it more meaning and discussion space, and at the same time it can also improve its status.
And the reversal of "Star Project" has in turn boosted the reputation of the spherical display!
Players are already very clear about the shortcomings of this thing, such as being expensive and easy to collect dust.
If the game is not fun, then the spherical display will naturally only have shortcomings.
But what if the game is fun?
Then these shortcomings are no longer the shortcomings of the product, but the shortcomings of the players.
Can you blame me if you can't afford it? Similar products are sold at a higher price by other companies, and this is still cheap in Against Heaven.
And it is precisely because of the emotional value given by "Star Project" that the spherical display has also been developed for more other uses.
For example, some people use it as a cyber fish tank: put it in the living room or study as a special decoration, play your own game videos on it, or let AI perform real-time calculations, and feel like playing the role of the creator and observing another planet at any time;
Some people use it as other display tools, which can display multiple channels at the same time, making it feel like news monitoring; or as a globe, displaying various major events happening in the world at any time.
Of course, all of these are inseparable from special technical support.
However, since the popularity of "Star Project" itself is hot enough, there are many players who are crouching tigers, hidden dragons, so they are developing various plug-ins to complete similar functions.
Anyway, Nitiantian’s players are all used to it: if Nitiantian doesn’t do it, the players will do it themselves!
From game mods to various plug-ins, it’s all at your fingertips.
The direct result of this is that the negative emotions generated by the spherical display have shrunk sharply, and they are even about to turn against Tiangang, generating more positive emotions!
After all, after everyone has fully understood its selling price and the possibility of being dusted, the only ones who still decide to buy it are the die-hard fans.
What they care about is the trendy gameplay and emotional value of the spherical display, and in these two aspects, they must have gained a lot.
Although the outcome of the physical product was the same as before, Lilith, instead of launching an attack, kept insisting that the spherical display was a complete success in collecting negative emotions! Gu Fan has done a great job!
The reason is also very simple: this marketing plan was chosen by Lilith from beginning to end.
Gu Fan didn't interfere in the whole process, so we can't blame Gu Fan, right?
And if Lilith characterizes the spherical display as a failure, doesn't that directly blame herself?
Therefore, the spherical display can only succeed and must succeed. Whoever dares to say it will not succeed is going against Mr. Li!
Of course, Gu Fan was happy to see this scene, and he was very wise not to expose it.
"So, Gu Fan.
Check out the 16-9 book bar to see the correct version!
"Since the spherical display is so successful, have you thought about how to make a physical product of "Endless Fantasy Legend 2"?"
Gu Fan was silent for a moment: "I have some ideas.
“If it’s just to develop peripherals for games, it’s actually quite simple.
“Whether it’s a co-branded controller or adding some new functions to the controller, it’s a good idea.
"However, it is difficult for this kind of product to cause negative emotions in players."
Lilith nodded sharply: "Yes, that's why you need to use your brain at this time!"
Gu Fan paused for a moment: "Mr. Li, my idea is to make a check-in electronic device, specially used to cooperate with the plot system of "Endless Fantasy Legend 2"."
Lilith's expression was a little confused and she didn't quite understand.
"What is a punch-in electronic device?"
Gu Fan explained: "Mr. Li, do you know that there are some scenic spots that provide check-in services?
“Tourists buy a special book in advance, which contains some promotional pictures or introductions, or various promotional materials related to the attractions.
“Reserve blank check-in spaces at specific locations and pages in the notebook.
“After tourists take the book to the corresponding attraction, they can ask the staff to check in at the blank check-in space. Of course, there are also some attractions that tourists come to in person.
“Stamp it, stamp it, or put a specific sticker on it, and it’s done by punching in.
"This type of activity is very common in foreign attractions and is quite popular."
Lilith was a little confused: "What else can we do if we are popular?"
Gu Fan explained: "It's more confusing to be popular!
"If it's an unpopular event and players won't participate in it from the beginning, how can we earn negative emotions?"
Lilith thought for a while: "Well, that's right, but how to collect negative emotions specifically?
"You want players to check in in the game? But the game already has an exploration system and a collection system.
"And even if it is a clock-in peripheral, the players themselves are more aware of the clock-in activity, so wouldn't this clock-in peripheral only generate positive emotions?"
Gu Fan reminded: "Mr. Li, have you forgotten that our plot system is actually a big killer for generating negative emotions?"
Lilith's eyes lit up: "Huh?"
The plot system, as mentioned before, will sneak up on players in unexpected ways.
In other words, there is a good plot and a bad plot that catch the players off guard.
So what if this product is linked to the plot to a certain extent? Players' emotions will naturally fluctuate with the plot.
This product will act as an amplifier.
Not only that, because it is a card-collecting product, players must be pursuing full collection.
In the process of collecting them all, players will encounter some difficult underworld puzzles and uncomfortable plots, and players have to do them, which will definitely create more negative emotions.
"It sounds like there's something going on! Tell us in detail!" Lilith became interested.
Gu Fan said calmly: "Mr. Li, I have already thought of the name of this product, it is called "Fantasy Book".
“I believe it will definitely become a nightmare for all players!
"Every "Endless Fantasy Legend" player will change their color when hearing about "Fantasy Book"; it is even famous among the cloud player group."