Chapter 098 Next Weekend Box Office

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Monday, April 20.

Just after spending Easter with his family, before eight o'clock in the morning, Peter Sanders received a call and hurried to Fox Studios.

Ronald Goldberg's assistant was so hurried on the phone that he hung up before he could elaborate. Peter Sanders, however, knew very well that it must have something to do with The Butterfly Effect's next weekend box office.

Walking into a conference room in the studio's administration building, Peter Sanders found that there were already five or six people waiting here, basically all executives from the publicity department, but Ronald Goldberg had not yet Appear.

Before sitting down at the conference table, Peter Sanders keenly caught a certain number mixed in the crowd.

"...11.86 million..."

11.86 million? !

Feeling strongly that he might have heard it wrong, Peter Sanders snatched the folder handed over from the conference secretary, stood there and opened it directly.

The first page is the box office data report for the latest weekend and three days.

The Butterfly Effect, $11.86 million, -17%.

Sure enough, it was $11.86 million!

Moreover, compared with the box office data of 14.31 million US dollars in the first weekend, "Butterfly Effect" fell far beyond everyone's expectations in the second week, only 17%.

Peter Sanders couldn't help but do a quick mental calculation.

The box office dropped by 17% the following weekend. If this trend is maintained, it is absolutely very possible that the total box office in North America will exceed 100 million US dollars.

The question now is, what happened?

Peter Sanders was standing in a daze, and Ronald Goldberg walked in with a few people and sat directly at the head of the conference table. Seeing Peter Sanders' appearance, Goldberg said kindly: "Peter, what are you doing standing there, sit down quickly."

Peter Sanders came to his senses, nodded to the other party with a smile, and walked to the conference table to sit down.

The Secretary of the Conference began to distribute another document.

Ronald Goldberg and others sat down and said directly: "Everyone should have seen, yes, $11.86 million, and the box office fell only 17% in the next week. As for what happened? I let people I temporarily summarize the recent audience survey results of the company's publicity department, which can probably explain the reason. However, this is not the most important thing. The key now is how to maintain this box office trend and how to make the "Butterfly Effect" box office surpass. $100 million threshold."

After being in charge of Fox Pictures for several years, the company is finally about to usher in a work that is expected to break 100 million at the North American box office. Ronald Goldberg's tone was filled with undisguised excitement.

Peter Sanders listened to Ronald Goldberg's discussion with everyone about increasing the size of the "Butterfly Effect" screening and adjusting the film's marketing strategy as soon as possible. He opened another document he just got and read it with two minds. From Fox's publicity department's analysis of the reasons for the box office trend of "Butterfly Effect" in the next week.

In the summary of the report, several sets of data from the "Butterfly Effect" audience survey across North America are specially marked.

"The proportion of viewers aged 18-26: 43%."

"Audience rating on a 10-point scale: 7.7."

"The proportion of viewers who chose to watch the movie under the influence of "Lola Run": 81%.

"Percentage of viewers not affected by comments: 33%."

"Percentage of viewers who think the film has been unfairly criticized by the media: 76%."

"Percentage of viewers who plan to recommend to friends after watching the movie: 69%."

conference room.

Just after reading this set of data, Peter Sanders has roughly understood why the box office trend of "The Butterfly Effect" in the next week exceeded everyone's expectations.

At the end of the research report, it also clearly pointed out that compared with the overwhelming media negative reviews, the reputation of "The Butterfly Effect" among the audience is much higher. The audience score of 7.7 basically belongs to the category of an excellent movie.

At the same time, because the audience of "Butterfly Effect" tends to be younger, these people seldom read newspapers on weekdays, and they are more inclined to be recommended by friends to choose the movie viewing target. As a result, the one-sided negative media reviews have far less impact on the film's box office than Fox expected.

The report also speculates that the popularity of "Lola Run" has brought "Butterfly Effect" a very large potential audience base. Although some viewers temporarily gave up watching the movie due to the negative media reviews in the first week, they still chose to enter the theater again after word of mouth spread. .

Similar audience research is basically conducted for the major Hollywood studio films. Those numbers existed before The Butterfly Effect hit the box office next weekend.

It's just that the media's bombardment of bad reviews for "The Butterfly Effect" is too violent, and everyone on Fox has not been able to feel too much security because of these data.

Now that the box office results of the film have been released, it is easy to infer the reasons through the data.

At the end of the day.

Movies are, after all, a risky business as unpredictable as the weather.

Peter Sanders looked up after reading the report, and an executive in the publicity department was expressing his opinion.

"Ronald, in addition to these, I think we can use public opinion to control as much as possible the strong contrast between the media's bad reviews and the film's box office, so that people believe that "The Butterfly Effect" is affected by

When it comes to very unfair treatment, we can even imply that someone is deliberately discrediting the movie, which can maximize the audience's sympathy and rebellious psychology and lead more people to enter the theater. "

After listening, Ronald Goldberg nodded in approval, and said, "Nick, you make a detailed implementation plan as soon as possible, and I will let New York cooperate. So, for the time being, everyone will do their own work. Well. Remember, I'm going to see The Butterfly Effect increase to over $1,700 this Friday."

This was a publicity strategy adjustment meeting. Peter Sanders was called only because he was the vice president of production directly responsible for "Butterfly Effect", and he did not express any opinions during the whole process.

Hearing Ronald announcing the end of the meeting, Peter Sanders also got up and was about to leave with everyone, but was stopped by Ronald Goldberg.

"Peter, the next promotion of "The Butterfly Effect" still needs the cooperation of Simon Westeros. You are responsible for contacting this matter. In addition, I remember that Daenerys Pictures is still preparing a romance film. Someone make an assessment report for me."

Peter Sanders nodded in agreement, and when Ronald Goldberg left, he raised his wrist and looked at his watch, it was just nine o'clock in the morning.

at the same time.

With the start of the new working week, the box office data of the next weekend of "The Butterfly Effect" also spread rapidly throughout Hollywood.

Compared with the box office curve of "Lola Run" that was still traceable at the beginning, the second weekend box office of "Butterfly Effect" surprised too many people. Until the report inside Fox gradually spread, many people finally believed it. this fact.

$21.69 million in the first week and $11.85 million in the second weekend.

In just ten days, the total box office of "The Butterfly Effect" has reached 33.55 million US dollars. There is no doubt that even if it can't break 100 million in the end, this movie will definitely be able to squeeze into the top ten of the annual box office chart.

Thinking of this, many people were suddenly shocked.

Counting the still-showing "Lola Run", a young man who has been emerging in Hollywood for less than a year, unknowingly, has created two movies that are enough to squeeze into the top ten of the annual North American box office list.

Even Steven Spielberg has never done such a miracle.

Realizing this, Daenerys Pictures, which is located in an office building in Santa Monica, suddenly once again attracted strong attention from the whole of Hollywood.

In Hollywood, one success is still regarded as an accident, but two successes are enough to prove too much. Now, since two miracles have been created, Simon Westero's good luck may not end there abruptly.

Daenerys Pictures headquarters.

The time is already afternoon.

In Simon's office, a heavyweight visitor, the president of caa, Michael Ovitz, was ushering in at this time.

Due to the internal turmoil of wma last year, caa took the opportunity to poach a large number of top stars. With this company and its mature packaging operation mechanism, Michael Ovitz is definitely one of the most powerful people in Hollywood at this time.

However, on the other hand, Michael Ovitz is an extremely low-key person.

In my memory, it was not until the end of the 1980s that as the power of caa became stronger and stronger, and the media spared no effort to excavate, Michael Ovitz, the 'giant crocodile' lurking in Hollywood, finally surfaced, and it continued for many times. No. 1 on Premiere Magazine's Hollywood Power List.

On the sofa in the reception area, Simon and Ovitz sat opposite each other.

Michael Ovitz has a kind of easy-going temperament that naturally makes people feel close, but his words are straightforward, saying: "Simon, these days, you have already told John Travolta, Robert Redford, Meg Ryan and many other clients have sent invitations to cooperate. So, in order to facilitate our cooperation, how about joining caa?”

As soon as he spoke, Simon felt the strong desire to control the caa boss.

However, he just shook his head slightly and smiled: "Sorry, Michael, I already have an agent. Also, even if I join caa, I will not sign a sharing contract with you."

"Of course, our company is actually very flexible in this regard, and Spielberg is also our client, and we also signed a fixed salary contract with him," Michael Ovitz also showed a smile, and finally said something. Pointingly, he added, "It's the same as when you were in wma."

"In that case," Simon shrugged and said, "Michael, you should know that I will never terminate the contract with Joe easily. If it weren't for him, I might still be a cashier in a supermarket. So, we still Talk about Bob's pay."

Michael Ovitz nodded, not chasing after him like the rumors, or just not showing it for a while, he simply changed the subject and said, "Bob called me, he wants to be in your new A cameo role in the movie. I read the script and honestly, I didn't think it was a good choice. But you know, we always try to do everything our clients ask for. So, Simon, $1 million, Bob is definitely worth the price."

ps: There are still 4,000 words left, and it will definitely not be finished before 12 o'clock, but I will definitely finish writing before going to bed today, and then I will not set a small goal.

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