Chapter 40: Hunger Marketing and Small Profits but Quick Reduction
The long-legged girl waited for Joseph's carriage to go away, then ducked to the back door of Paris Angel Company, looked around to make sure no one was there, leaned down and looked in through the keyhole, and saw an old janitor sitting at the entrance, staring listlessly. Hold the door.
She observed the structure of the house, bit her red lips, moved to the entrance window next to her, pulled out a thin wire from her bun, stuck it in through the crack of the window, fiddled with it twice for some unknown reason, and then quietly opened it. plug.
She pushed the window open a little and jumped in gently. The doorman who was less than three meters away from her didn't notice at all.
The girl raised her hand and threw a stone on the back door, making a soft "click" sound. The gatekeeper frowned and stood up to check.
The girl took the opportunity to step forward, put her right hand on the back of the chair behind him, turned her body over like a civet, and disappeared at the end of the entrance hall in an instant.
The gatekeeper seemed to feel a breeze blowing, and turned around to look, but there was only an empty entrance hall.
Passing through a warehouse, the long-legged girl effortlessly dodged several clerks and appeared in the sales area on the first floor of Paris Angel.
There were a lot of people in the store, but fortunately the clerk had been controlling the number of people entering the store, so it wasn't too crowded.
She glanced at the crowd of sardines outside the glass wall, smiled victoriously, and turned to look at the store that she had been curious about for a long time.
Next to the door are two life-size oil paintings. The pretty women in the two paintings are almost identical, except that the skin color on the left is dull and there are a few pimples on the forehead. Next to it is a line of words "before use". The woman in the oil painting on the right has smooth and fair skin, looking bright and attractive, and the words next to it are "After use".
The long-legged girl walked forward leisurely and found that there were no containers in the store, only more than a dozen chest-high stepped glass tables arranged in an orderly manner.
On the glass table are various beautifully packaged cosmetics, and the small wooden signs next to them are marked with product names and prices, shining under the light of the crystal lamp on the roof.
Accompanied by the gentle sound of piano playing all around, the place is filled with a dreamlike and upscale atmosphere.
Even if you don't buy anything, just walking around this store is a good spiritual enjoyment.
"Face mask?" She stopped in front of a cloth mask-like thing, "What is this?"
A tall and handsome clerk came over immediately, bowed politely and said: "Miss, the facial mask is a new skin care product launched by our store. It can effectively..."
The long-legged girl listened to his magnetic voice, and her eyes glanced at his strong and straight neck, and she couldn't help but feel a little warm.
Soon, the small bag in her hand was filled with angel water, facial masks, hand cream and a lot of other things.
The rules of this store are very strange. Take the goods first and pay at the end. She looked at her little bag and sighed inwardly. She originally planned to buy only a bottle of angel water, but ended up buying so much. However, these things are really too tempting...
A noble lady walked past her. The cosmetics in the three bags she was holding almost overflowed, and she muttered: "You can buy whatever you want without increasing the price, my God!"
The long-legged girl was instantly relieved. Look, no one can refuse these damn good things!
She lingered in the store for nearly an hour before she was satisfied and ready to pay and leave. The handsome clerk told her that she could apply for a VIP card of the store and enjoy services such as free shipping and free writing of greeting cards. The silver card and Gold cards also offer 15% off and 10% off.
She asked carefully: "Then what kind of person can get a gold card?"
"Oh, no, madam, anyone can apply for the card." The clerk replied with a smile, "You only need to deposit 1,000 livres in advance. The money is still yours. You can directly deduct the deposited amount when you shop in the future."
The long-legged girl was frightened by the 1,000 livres and asked, "What about the silver card?"
"Deposit 500 livres, my dear lady."
When the girl squeezed out of the crowd and turned around to look back at the Paris Angels sign, she suddenly stamped her feet with hatred. Damn it, she couldn't hold it back in the end!
That VIP card cost a full 200 livres, and I won’t be able to go to the opera or buy new shoes next month and the month after that!
She murmured with a grimace: "If I had known, I should have accepted Mr. Weston's reward last time..."
She suddenly paused mid-sentence and looked at herself reflected in the glass seriously: "Sorel! What are you thinking? You are not doing this for money, but for freedom and justice! Don't let money swallow you up ideal!"
The next day.
The general manager and store manager of Paris Angel Company arrived at the Palace of Versailles early in the morning and reported yesterday's sales to Joseph in his living room.
The old man wearing glasses was originally the manager of the largest jewelry store in Paris. He was hired by the Paris Angel Company with a high salary. He held his account and read clearly:
“A total of 2,206 bottles of angel water, hand cream and other products were sold, and 2,110 facial masks were sold.
"There are 71 ordinary VIP cards, 35 silver cards, and 40 gold cards."
He paused, put away his account, and continued: "The total income is 126,562 livres."
Although Joseph was mentally prepared, he was still surprised when he heard this number. How could this be opening a store? It was simply a money grab! He blurted out: "120,000? Are you sure?"
"It's 120,000..." The old man wearing glasses glanced nervously to the side.
The middle-aged man with a flat nose and a limp beside him lowered his head and said in a deep voice: "Your Highness, this is my mistake! I underestimated the sales volume, so the stock was insufficient. After 5:30 yesterday afternoon, the store ran out of stock, so the income may be less..."
Joseph coughed dryly and gave him a thumbs up in his heart. He was worthy of being the former general manager of Plymouth Shipyard highly praised by Emman. He always felt that he made less money for the boss.
He nodded and said: "Mr. Brent, in fact, this is also good. Hunger marketing can increase customers' enthusiasm for buying. In the future, we will stock 95% of the expected sales volume."
Hunger marketing? Although Brent did not understand the meaning of this term, he immediately nodded and wrote down the prince's request.
Joseph knew that it would be difficult to see such a situation of selling 120,000 livres a day again in the future. After all, more than half of it was VIP recharge money, and they would not spend money on buying things later.
In addition, after the purchasing power of consumers was released this time, it would take a long time to use up the purchased cosmetics.
However, it should not be difficult to sell 7,000 to 8,000 livres a day in the future, and the most important thing is that the brand effect of Paris Angel has been established.
This must be used well!
He thought about it and said to Brent: "Please contact the top workshop in Paris after you go back and customize a batch of jewelry, hats and shoes. Use the best materials, the best workmanship, and the most fashionable styles, regardless of cost.
"In addition, you must sign a contract with the workshop. All things made for Paris Angel cannot be made in the same style without the company's consent."
"Yes, Your Highness." Brent nodded and took note, and then asked carefully, "What are you planning?"
"Mark these things with the Paris Angel mark and sell them in specialty stores at a price three to five times the cost. By-products, mainly small profits but quick turnover. ”
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