Chapter 478 Then Let Me Change This Industry!

Such a peculiar question stopped Guo Licheng at the time.

Pei Qian continued: "How much is your current basic salary?"

Guo Licheng replied truthfully: "1500."

Pei Qian asked again: "How is the commission calculated?"

Guo Licheng: "The commission for different levels of coaches is different, the average is around 30%, 200 per private lesson."

The price of private lessons was the same as Pei Qian remembered, and the price of private lessons he gave to employees was also the same.

Of course, from the perspective of ten years later, it is indeed quite cheap, and it can even be said to be the price of cabbage.

Pei Qian did a quick calculation: "If there are three private lessons a day on average, without a break for a month, the commission will be 5,400 yuan, plus a basic salary of 1,500 yuan, a total of 6,900 yuan."

In the current Jingzhou, the income is not bad.

Guo Licheng hesitated for a moment, and said: "Actually, there are not so many. Because many of the private training lessons I teach are transferred to me by other coaches, and a part of the commission should be distributed to them. The actual money I get every month is about Around five thousand to six thousand."

Pei Qian nodded, thinking that this big brother really lived up to his name, he was very honest, and he would say everything.

For private education, selling courses is the core competitiveness. The more courses you sell, the higher the commission. Many private teachers in big cities can earn 30,000 to 40,000 yuan a month just by selling courses, but such marketing wizards can be said to be rare .

A coach like Guo Licheng who is relatively dull, quiet, and speaks the truth can't fool so many students into buying private lessons.

And those coaches who can fool too many students into buying private lessons, but they can't teach them themselves, will transfer them to coaches like Guo Licheng who have more time.

But unless the relationship between the two people is very good, it will definitely not be transferred in vain.

Pei Qian nodded: "I'll give you a basic salary of 8,000 yuan without commission, but there are benefits such as meal subsidies, housing subsidies, and regular medical examinations."

Guo Licheng was stunned for a moment: "Uh, Mr. Pei, I'm not talking about the salary issue. The main reason I want to leave this industry is..."

Pei Qian: "That's a basic salary of 10,000, plus various benefits, and no commission."

Guo Licheng: "..."

Heartbroken.

With a basic salary of 10,000, even if you leave the fitness industry, where can you get a basic salary of 10,000?

What's more, Guo Licheng likes the fitness industry very much, and he wants to leave only because he is disappointed with the status quo of this industry.

Now, the basic salary of 10,000 yuan is ridiculously high, and the words "no commission" surprised him even more.

This kind of sincerity moved him.

But it also made Guo Licheng worry about Mr. Pei.

He didn't want Mr. Pei, who was so sincere, to be taken advantage of, and lose everything after taking over the gym.

Guo Licheng hesitated for a moment and asked, "Mr. Pei, you haven't had a deep understanding of the fitness industry before, have you?"

Pei Qian said truthfully: "No."

Guo Licheng showed a "sure enough" expression: "To tell you the truth, your thinking is a bit too simple."

"While it's attractive to me, 'no commission' is a good thing. But it's bad for the gym!"

"With the commission, the coaches will work hard to sell cards and courses, and the gym will have enough profit to continue to operate. If there is no commission, and the coaches do not actively promote sales, who will buy lessons?"

Pei Qian smiled: "There is no need to buy lessons. In the future, there will be no such thing as private lessons in our gym."

Guo Licheng: "Huh?"

Looking at Guo Licheng's bewildered expression, Pei Qian found it very interesting, and briefly explained the rules of "managed fitness".

Guo Licheng's expression ranged from bewildered, to shocked, to hesitant, to confused, and finally to pity.

After Pei Qian finished speaking briefly, Guo Licheng sighed softly: "President Pei, I'm sure now, you really don't understand the fitness industry! To be honest, in this industry, a gym with a conscience is the first not long."

"If you open up like this, it's not good for both ends."

"I'm afraid I can neither earn word of mouth nor earn money."

oh?

Pei Qian was overjoyed, it seems that his plan has been approved by senior gym professionals!

This is a good sign.

But he still buried this joy in his heart and asked, "How do you say?"

Guo Licheng coughed twice, glanced at Store Manager Wei who was negotiating the contract with Assistant Xin, and then said in a low voice, "To be honest, Mr. Pei, the current fitness industry is actually a gamble."

"Fitness people bet that they will go every day after they get the card, but the gym bets that they won't."

"Often it turns out that the gym wins."

"But even so, domestic gyms are closing down in batches and running away. Some people haven't gone for a few months after getting a card, and find that the gym is empty. This phenomenon is not uncommon."

"So, this is an industry where bad money drives out good money. It is similar in nature to... some other industries that are keen on getting cards and running away."

"Only with a dark heart can you make money. Those who survive on their conscience and long-term goals are rare."

Guo Licheng said more and more seriously, but Pei Qian became happier the more he listened.

So if what you said is what you mean, the situation is more optimistic than I imagined?

Pei Qian said silently, I love to hear this!

"Tell me in detail." Pei Qian remained calm.

It seems that Guo Licheng also has a strong desire to complain about this, so he lowered his voice and said: "Mr. Pei, the 50 yuan you set for a day, to be honest, this is not flattering."

"Most consumers calculate that if they come four times a week, they will spend close to 10,000 yuan a year, which is five times more expensive than a general gym annual pass! They must think it is very expensive."

"But in fact, the gyms that sell 2,000 cards these years are relying on a large number of scrap cards and private training to support their profits."

"That is to say, your pricing method is considered expensive by consumers, and you may not be able to make any money. In my opinion, this is a conscience, especially for those no-motivated novices. , but Xiaobai don’t think so.”

"They all think that they can practice every day with an annual card. They must think it's not worthwhile for you."

"That's why I say that bad money drives out good money. It's because there are too many idiots. Money with a conscience is hard to earn, but money with a bad heart is easy to earn."

"The annual card is 2,000 yuan, and the two-year card is 3,000 yuan. From this point of view, the two-year card must be a good deal. The gym bets that you will not come often, so the longer the membership, the cheaper it is. On the surface, it seems that the gym is losing money, but As far as the gym is concerned, it’s enough for them to patronize now! Let’s talk about the two years later, and earn the 3,000 yuan first.”

"As a result, one gym did this, and other gyms had to bite the bullet and follow, otherwise all the customers would be snatched away by him."

"These gyms are trying their best to sell annual cards and three-year cards. After earning money in advance, they will distribute leaflets, attract people, and sell private lessons. They don't care about the actual carrying capacity of the gyms. It's overwhelmed."

"It overdraws the nearby customer sources, making it impossible for other gyms to continue."

"If you open a conscience gym, if you don't earn this quick money, you won't be able to hold on for long before being overwhelmed by the propaganda offensive of these gyms. How can there be a future?"

"These gyms that made quick money disrupted the market and overdrawn their future consumption potential. When the situation was not good, they quickly slapped their asses and ran away, leaving a lot of feathers."

"Another key point is that fitness is a painful thing for beginners. Consumers in our country generally do not have the correct concept of fitness. The threshold for fitness is too high, the consumer experience is too poor, and there are too many novices, so This is how gyms are built now.”

"If you want to make money with conscience, you have to be prepared to lose money for several years at least. The resources and manpower you need to invest are far beyond imagination. Not only must you make a good product, but you must also cultivate the market and change people's living habits. This is too difficult. !"

"So, if you just want to make a fortune and run away, then it's as if I didn't say anything."

"But I know Tenda is a conscientious enterprise, so I hope you will think carefully, and don't come to this muddy water just because of impulse."

After hearing what Guo Licheng said, Pei Qian fell silent.

I am ecstatic!

Listen, listen, my proposal has been approved by professionals!

And it's highly recognized!

Then according to what you said, it would be easier for me to lose money?

Seeing Mr. Pei fell silent, Guo Licheng hurriedly said: "Mr. Pei, it seems that the contract has not been signed over there, and it is too late to regret it now."

Pei Qian chuckled: "Repent? No, no, no, I've thought about it."

"Since you said that this industry is an industry where bad money drives out good money, if you want to make money with conscience, you have to be prepared to lose money for many years...then let me change this industry!"

"From now on, you are the store manager of the Handong University store of 'Managed Fitness', and you have three tasks in the next few days."

"First, recruit a coaching team with a base salary of 7,000. There are benefits but no commission. All coaches have to follow your template. We only look for autistic ones, and we don't want anyone who likes to play tricks."

"The coaches take turns to rest, two days a week, and two shifts in the morning and evening. Normally, there are enough coaches in the venue to guide the students."

"It's up to you to decide how many coaches you want to recruit. Try to recruit as many as possible. I think 20 or so people are enough. In case someone catches a cold and gets sick and needs to ask for leave, the shift must be transferred in time. Unreasonable overtime is not allowed under any circumstances. Case."

"Second, find a construction team, redecorate and paint the store entrance, and keep a low profile."

"Third, when purchasing fitness equipment, buy it according to the highest specifications. You won't be afraid of expensive prices. Do you understand?"

Guo Licheng felt a little confused, coauthored that he had said so much just now, was it all in vain?

"But Mr. Pei..."

Pei Qian patted his thick shoulder: "There is no but, let's get ready."

On the other hand, Assistant Xin had already finished talking with Store Manager Wei.

"Mr. Pei, we have already negotiated. The area of ​​the gym is 1,800 square meters. The original investment in this store was about 1.7 million. The main expenses are: the equipment here is all low-end and some second-hand, with a total price of 500,000; other supplies It is around 50,000 to 80,000 yuan, including various equipment and instruments for personal education, computers, office desks and chairs, etc.; the decoration cost is around 900,000 yuan, in addition to staff salaries, advertising and marketing expenses, etc. "

"If we take over the entire project, the transfer fee will be around 500,000 to 600,000 yuan, but we basically only need the venue decoration and no fitness equipment, so the final transfer fee is negotiated to be 300,000 yuan."

"Store manager Wei will transport all the equipment away. We will repurchase all fitness equipment, recruit coaches, and pay the rent of the venue at the same time..."

"Considering that the fitness equipment we prepare must adopt high standards, and the salaries of personnel are also higher than the average level in the industry. The initial investment in equipment, transfer fees and some odds and ends is about 1.5 million. The annual expenses include rent, water and electricity, and personnel. The salary and other costs are close to 3 million...the average is about 250,000 per month. This is much higher than the cost of general gyms."

Pei Qian nodded, thinking that this investment does not seem to be a lot.

The initial investment is 1.5 million, and the monthly expenses are only about 250,000. Even if there are no customers, it seems that it will not lose much money.

But on second thought, this is just a store after all.

If you open ten stores, wouldn't you comfortably lose tens of millions in a year?

Open the store first to see the situation, if no one cares about it, open a few more.

Anyway, as long as you drive more, you will definitely lose more and more!