214: The Correct Way to Send Stockings (6 More)
"Xiaolan, what do you mean by sending stockings like this?"
Li Fengmei still didn't quite understand, but Liu Yong laughed, "Isn't this a way to make people buy more clothes?"
Seeing that Li Fengmei and Liu Fen didn't understand, Xia Xiaolan explained patiently, "Are there any clothes that exceed 168 yuan in our store? The stockings are not for sale. Those who want it must buy enough for 168 yuan. They can buy whatever they want, once If the total amount of sex is over 168 yuan, you will get a pair of stockings for free."
This is more exciting than the direct reduction of 10 yuan over 168 yuan.
Anyone who can buy clothes for 168 yuan at one time will buy them with or without a 10-yuan discount. Although a pair of stockings only sells for 10 yuan, they are in short supply in the business, and the psychological value it brings to people is not just a great unity.
At present, Blue Phoenix has no clothes with a unit price of more than 168 yuan. The most expensive one is the wool coat that Chen Xiliang vigorously promoted. When Xia Xiaolan set up a stall, it sold for 140 yuan. This is the most expensive piece of clothing, which is not available in the store now. No matter what the customer buys, at least two pieces are needed to make up 168 yuan.
Two pieces of clothing can earn dozens of dollars, and a pair of stockings costs only a few dollars.
Now it's giving away stockings. Xia Xiaolan plans to do more promotions like this in the future, giving away cosmetics, wallets and other small things. If it weren't for the computer operation, she would still want to get shopping points in the store. Even if you write it by hand, it is too troublesome and difficult to count. It is to increase the workload for Liu Fen and Li Fengmei.
When White Pearl sent a telegram saying that another hundred pairs of stockings had been consigned by train, Xia Xiaolan laughed:
"When we receive the stockings, we can start this promotion!"
There are two posters in the store, one is posted at the door, and the time is written on February 20th to start the spring entertainment event.
As soon as the poster was posted, there were customers asking. It turned out that a few people were planning to buy clothes, but they regretted it temporarily and decided to come back on the 20th. Of course, there are not too many customers like this. After all, not everyone wants free stockings... A pair of stockings costs 10 yuan, and a free gift needs to be bought for 168 yuan.
Fortunately, the store not only has women's clothing, but also some men's clothing.
A person is reluctant to buy 168 yuan of clothes, but he can also buy them for the men in the family. The men's clothing in the store is small but refined. The shirts and suits are of good quality. There are more than 100 suits in a suit. If you add a cheap dress, is it not easy to get enough for 168 yuan?
The stockings sent by White Pearl were received as scheduled, and the event officially started on February 20, which made Xia Xiaolan and the three of them exhausted. The business has not caught up with the big sale a year ago. In the evening, the turnover soared from eight or nine hundred to more than 2,000.
Only 10 pairs of stockings were sent out, and the total cost was only a few dozen yuan. The turnover was more than a thousand yuan, and the profit was several hundred yuan. What is a gift of dozens of yuan? Only then did Liu Fen and Li Fengmei understand why Xia Xiaolan changed the stockings from selling to giving away.
What is the purpose of engaging in activities, isn't it to make more money?
"Just set up a stall with us. Someone wants to negotiate the price. You have a lot of money, but you give them scarves or gloves?"
Li Fengmei finally remembered this.
Xia Xiaolan nodded, "Yes! But you can't just give it away, just buy a pair of trousers. Why would I give her stockings? After 168 yuan, our profit is guaranteed, and a pair of stockings is not worth much."
The magic of stockings is not so great, but it can induce people to shop more.
I originally bought a hundred yuan of clothes, but I thought it would be better to add dozens more and get a pair of stockings for free. There are also people who especially want stockings, but what if they can't buy so many clothes? Bring your relatives and friends, and you can buy a total of 168 yuan for clothes. Anyway, you will get a pair of stockings. It is up to you to negotiate how to distribute it.
The turnover is clearly rising, which proves that Xia Xiaolan's promotion method is feasible.
The 50 pairs of stockings listed on the poster are available while supplies last. In fact, there are 100 pairs of stockings in stock this time. If the business is good, stockings will basically be in unlimited supply... People who have been in these routines for 84 years still don't know, they really think there are only 50 pairs.
With the increase in turnover, Xia Xiaolan was thinking about installing a telephone.
She originally thought it was a matter of spending more money, and she was mentally prepared to pay a few thousand yuan for the initial installation fee. But when I went to the telephone office to ask, they asked what level of cadre Xia Xiaolan's family was.
What level is she?
The owner of the house, Grandma Yu, is an old lady who sweeps the streets.
She and her mother are self-employed!
The installation of landline telephones in 1984 had nothing to do with money. There were not enough telephone lines. Every urban worker had to install telephones. It was impossible to kill the people in the telephone bureau. Xia Xiaolan didn't argue with the people at the telephone bureau. Under her cigarette offensive, someone kindly explained the conditions for installing a telephone to her.
To install a phone, there must be a "line" and a "number". The so-called "line" refers to the outside telephone line. There are about 15 lines in a box, and a spare line must be set aside. If any line fails, this spare line will come in handy immediately. . In the area where Yu grandma's house is located, it is hard to say whether all 15 lines have been used up. The purpose of installing telephones in the homes of leading cadres is better than that of the self-employed Xia Xiaolan, right?
Not only the lines, but the number of phone numbers in each region is also limited. The phone numbers are in the computer room of the telephone office.
Even if you ask Hu Yongcai for help in this matter, Xia Xiaolan's plan to install a phone has temporarily failed.
In fact, if she really wanted to find someone, Secretary Hou, who had appeared at the ribbon-cutting ceremony, might be able to do it. Is it worth it to go to Secretary Hou in order to install the phone? Secretary Hou sees Shao Guangrong's face
, Shao Guangrong is because of the relationship between Zhou Cheng and Kang Wei - Xia Xiaolan thinks that it is still too far.
Grandma Yu reminded her:
"Isn't there a public phone at the alley next door? You leave that phone number for others."
Use a public phone as a private landline?
Xia Xiaolan personally trotted to test the distance, and she could run within five minutes, so she decided to do as her grandmother said! In this day and age, it takes five minutes to make a call and answer the call. It may take an hour or two for the caller to make the call, so it doesn't matter if you wait a few minutes longer.
The public phone was installed in a small cubicle, and a middle-aged woman was in charge of calling, and when someone from a certain family called, she would shout at a high voice. From time to time, Xia Xiaolan would bring two bags of Guoguang apples, or two bags of candy to get close to Aunt Cheng, who was calling on the phone, and they got to know each other within two days.
Aunt Cheng knocked on the melon seeds brought by Xia Xiaolan, and spit out the skin of the melon seeds skillfully:
"As long as you are at home, I will definitely let you connect the phone. If you are not at home, I will also use a note to write what others said."
"Thank you Aunt Cheng!"
"Don't thank me in advance. It's five cents for a call. Everyone charges like this. You still have to pay for it."
This is Aunt Cheng's legitimate income, and it is 5 cents to ask someone to answer a call. How could Xia Xiaolan rely on this money.
"Don't worry, I will definitely follow the rules."
Xia Xiaolan took out two pieces of great unity, "You have received the money in advance, and you will deduct it later."
There is really no such thing as saving the phone bill first and then answering the phone. Aunt Cheng was also a little surprised. People nearby said that Xia Xiaolan and Liu Fen were poor relatives of Grandma Yu's house, and they suddenly appeared because of Grandma Yu's house. These neighbors didn't know the existence of "Blue Phoenix", and Hu Yongcai's wife couldn't talk nonsense.
#####There is no way to have money, I can't install a phone~~ This is the early 1980s, think about our current smart phones, and happiness is bubbling~!