Chapter 401 Deadly Killing Move

There was a knock on the door, Aunt Guo opened the door, and saw a dark-skinned young man standing at the door, with a very large camera hanging around his neck.

"Who are you looking for?" Aunt Guo asked.

"Hello, I'm a reporter from the Handong Evening News. My surname is Zhao. Are you Guo Dongmei?" the young man asked.

Aunt Guo nodded and replied with a confused look, "Yes, I am Guo Dongmei, do you have anything to do with me?"

"Aunt Guo, I heard that the blade of the soymilk machine you bought broke off. I almost drank the broken blade in my mouth when I was drinking soy milk? I want to interview this matter." Reporter Zhao then asked.

"I found it in time, but I didn't drink it in my mouth. But how did you know about this?" Aunt Guo asked.

"Didn't you go to the store to get a new blade yesterday? The contact address and phone number were left on it. So I found it."

Reporter Zhao continued, "This blade is made of stainless steel and is very sharp. If you drink it in your mouth and cut your tongue, it will be very dangerous! If you swallow your stomach and pierce your esophagus, it will be life-threatening! After such a big thing, the manufacturer just changed the blade for you, is there no other compensation?"

"No, I replaced it with a new cutter head, and it will take a few days to arrive. It is estimated that I will have to replace it myself. But I took a look and it is not troublesome to change the cutter head, just remove a few screws." Aunt Guo answered honestly.

"It doesn't matter if you change the knife head, you have to install it yourself. Isn't this bullying!" Reporter Zhao immediately gave Bai Qiu a righteous expression.

Although reporter Zhao is young, he has very rich experience in interviews. He is very good at leading the way. In a blink of an eye, he got a lot of details from Aunt Guo's mouth.

The next day, an article titled "Inferior Soymilk Makers Make Money and Kill Your Life" appeared in the Handong Evening News.

The title sounds very scary, but the content is that a citizen bought a low-quality soymilk machine, and the cutter head broke, and he almost drank the cutter head with the soy milk in his mouth, but the manufacturer is not responsible.

Although the article did not name the company and which brand of soymilk maker, the content was very scary. It is estimated that many people would be afraid to drink soymilk because they would be afraid of cutting their tongues after reading it.

At the end of the article, there is such a paragraph. If the soymilk machine you purchased has serious wear and tear of the cutter head within three months, the soymilk pulping rate has dropped significantly, and the bean dregs particles have increased, it means that you have purchased a low-quality soymilk machine. There is a risk that the cutter head will break at any time.

This sentence seems to teach customers to identify inferior soymilk machines, but in fact, it is to judge all soymilk machines other than puppies as inferior soymilk machines.

Soymilk makers of other brands use ordinary stainless steel cutter heads without special stamping and forging and heat treatment. In addition, they grind dry soybeans, so they can be used for three months. Wear and tear after three months is an inevitable phenomenon.

The newspaper that Li Weidong advertises is not just a "Handong Evening News". In the past year or so, Li Weidong has used a large number of advertising strategies in selling massage seats and soymilk machines, which has also made many newspapers get it. Li Weidong's advertising fee.

Then Li Weidong came up with a strategy of carrots and sticks. According to Li Weidong, when he went to the newspapers that reported the inferior soymilk machine, he got follow-up advertisements, and the newspapers that were unwilling to cooperate were naturally cancelled.

The editor-in-chief of the newspaper is not a fool, of course they know how to choose.

Many local newspapers have to report news about people's livelihood. It is also a routine operation of newspapers to report that low-quality goods endanger the health of the people. If you can earn an advertising fee while reporting people's livelihood news, why not do it!

The early generations of soymilk machines in history were all of the soaking and grinding type, that is, the soybeans need to be soaked and softened before processing.

Li Weidong got 39009 stainless steel and skipped the process of soaking and grinding, so that the soymilk machine can directly process dry soybeans.

However, those manufacturers of miscellaneous brands,

On weekdays, I am accustomed to the cottage and copy directly from the product, which is completely based on the principle. Of course, I will not bother to do experiments to verify the life of the cutter head, so I ignore the wear and tear of the cutter head.

The new stainless steel cutter head was barely able to process dry soybeans, but over time, the cutter head quickly wore out, and the problem became apparent.

At this time, those miscellaneous brand cottage manufacturers discovered that the original stainless steel blade was so useless!

The cutter head is worn out in three months. What should I do if the promised cutter head is guaranteed for life?

...

Boss Huang used a magnifying glass to observe a blade that had been used for more than two months.

"Boss, look, there has been serious wear and tear in this position. When you compare the newly produced cutter head, the difference is very obvious."

Liu Gong said, and handed a new blade to Boss Huang. Boss Huang immediately picked up the magnifying glass and compared it carefully.

Although Boss Huang is not a material expert, he can still see whether the cutter head is worn or not.

"In this comparison, the cutter head is really worn out after two months of use. It seems that what the newspaper said is true!" Boss Huang frowned, and then asked, "Will this kind of cutter head really break? "

Liu Gong nodded, "Theoretically, there is a possibility of breakage, but we haven't encountered it yet. However, according to the newspaper, after the cutter head is worn out, the pulping rate of soymilk will decrease, and the particles of soy dregs will become larger. It's a fact, I have already tested it, and after using the knife for three months, the taste of the soy milk produced is very weak, and it is not much better than boiling beans in water."

"How could this be! We promised that the knife head will be guaranteed for life, but it turns out that the knife head will not last for less than three months. Isn't this lifelong guarantee a joke!" Boss Huang suddenly lost his soul. expression.

Liu Gong said, "Boss, I originally thought that the blade made of stainless steel should be more durable, but who knows it's just an embroidered pillow, it's not very useful!"

Liu Gong's words seemed to remind Boss Huang, and he asked, "Yes, we use stainless steel cutter heads! Isn't stainless steel strong and sturdy?

Liu Gong had to explain, "Stainless steel is very hard, but it doesn't mean that it won't wear out. The kitchen knives we usually use will become dull after a long time! Besides, dried soybeans are still very hard. Head wear is also normal."

"Very normal? That is to say, other brands of soymilk are the same? The cutter head will wear out after three months of use?" Boss Huang let out a sigh of relief, and then said, "I can rest assured, everyone will die together. die!"

However, Gong Liu said, "Except for the Soymilk Maker of the Puppy brand, the cutter heads used by other brands are similar, and they will wear out after three months of use."

"Are you saying that the blade of the puppy soymilk maker won't wear out?" Boss Huang asked immediately.

Liu Gong nodded, "We bought a few Puppy Soymilk Makers as samples before, and I have been using one of them, just to test the performance of the Puppy Soymilk Maker, and the results are still good, and the blades are not worn out. ."

"Don't they use stainless steel blades?" Boss Huang asked immediately.

"It's a stainless steel cutter head, but it's not the same as ours." Liu Gong then explained, "The same 304 stainless steel cutter head has different processing methods and different performance. For example, heat treatment of a surface can be greatly improved. The degree of wear resistance of the cutter head.”

"Then heat treatment of the cutter head quickly!" Boss Huang said immediately.

"But I can't!" Liu Gong shook his head and said helplessly, "This kind of material science has to be solved by scientists from scientific research institutes. I am a little engineer, so I know so much. !"

Hearing that he had to find a scientific research institute to solve the problem, Boss Huang immediately persuaded him and asked him to make a copycat. He is very powerful, but when it comes to research and development, Boss Huang is at a loss.

Boss Huang sighed and said, "I only understand now that the life-long warranty on the knife head of Puppy Electric is just a set for us!"

At this moment, footsteps sounded, and I saw the sales manager rushing in.

"Boss, something happened!" the sales manager said.

"What happened?" Boss Huang asked immediately.

The sales manager replied, "I just got the news from the agent that the price of the puppy soymilk maker has dropped by 500 yuan all of a sudden!"

"What! Five hundred yuan? That's so much!" Boss Huang was stunned on the spot.

The biggest advantage of Boss Huang's Haishan brand soymilk machine is its low price. Now the Puppy soymilk machine has dropped by 500 yuan. Although it is still more expensive than the Haishan soymilk machine, the price advantage of the Haishan soymilk machine has been weakened a lot in an instant.

After all, in the past few months, the Puppy Soymilk Maker has established a brand and reputation advantage. The quality of the Puppy Soymilk Maker is enough to attract a lot of consumers. Many customers are willing to add some money to buy a puppy Soymilk machine.

This is a very common consumer psychology. When the price of originally expensive and high-quality goods is greatly reduced, even if it is still right, it will make consumers feel that it is a lot more cost-effective.

Just like in the automobile industry, when several flagship models of luxury brands like bba drop to the 300,000-level, even if the allocation is severely reduced, those who originally planned to buy Japanese cars will add some money to buy a bba.

Boss Huang is a businessman. At this moment, he realized immediately that the three-year failures that were only replaced but not repaired and the lifetime warranty were just traps. The price war was Li Weidong's real killer!

...

Sister Su looked at the cutter head of her soymilk machine according to the content in the newspaper, and found that it was really worn out as the newspaper said.

"The newspaper said that if the blade is ground like this, it will be easy to break. No wonder the soy milk made in the past two days is not thick! No, this soy milk machine will not dare to be used again." Sister Su secretly thought.

At this time, Sister Su felt that this soymilk machine really did not let her worry. It broke down a few days ago, and it took many days to replace it with a new one. It took less than two months. Worn again.

If you accidentally eat the knife head into your stomach, wouldn't it be rotten!

Sister Su was determined not to continue using the soy milk machine, but she thought that her son was in high school, and experts said that soy milk could supplement nutrition, which made Sister Su feel that she still had to continue drinking soy milk. No matter how poor you are, you cannot lack children.

Sister Su remembered the manufacturer's promise that the cutter head is guaranteed for life, so she took the cutter head to the store and planned to replace it with a new one.

Came to a familiar counter and found a familiar salesperson. Sister Su said that she wanted to change the cutter head.

"Eldest sister, if you change the cutter head, you have to wait for a while." The salesperson said.

"You don't have any in stock?" Sister Su asked.

The sales clerk nodded helplessly and said, "Sister, there have been a lot of people who have come to change the cutter head recently, and we have long run out of stock."

"The last time I changed the soymilk maker, you didn't have the stock in stock, and this time you changed the cutter head, and you didn't have the stock in stock either. Why is it like this! There's no such thing, there's no such thing, how did you open a store!" Big Sister Su said dissatisfiedly.

The salesperson was good-natured, she didn't refute, but explained, "Didn't the newspapers say recently that the blade of the soybean milk maker is easy to break when it is worn out? Many people came to change the blade after reading the newspaper. Change the blade. There are too many people, and the manufacturer's supply is not timely, and our store can't do anything about it!

Sister, anyway, your soymilk machine has a high failure rate and the blade is not durable. I think you might as well buy a new one! Just bought the Doggie brand soymilk machine, the quality is much better than other soymilk machines, we have sold it for so long, and we haven't had one to change the cutter head yet! "

Big Sister Su hesitated for a moment, then said, "The puppy soymilk maker is good, but it's too expensive, it costs more than 2,000 yuan!"

The salesperson immediately said: "The puppy soymilk maker is now engaged in activities, and the price has been reduced by 500 yuan. Originally bought at 2288 yuan, now you can buy one for 1788 yuan, and you will also get an electric iron as a gift."

"Five hundred yuan cheaper!" Sister Su was suddenly moved.

The salesperson went on to say, "Although the price of the Puppy Soymilk Maker is still much more expensive than other brands after being cheaper by 500 yuan, the quality of the Puppy Soymilk Maker is also much better than other Soymilk Makers. Bad. If you use a puppy soymilk maker, you don’t have to worry about it all day, worrying that the knife head will break and drink it in your stomach. It’s still a good deal to spend more money and buy a safe one.”

Under the repeated persuasion of the salesperson, Sister Su finally bought a puppy soymilk machine.

...

Li Weidong went to the media, made a fuss about blade wear, and criticized the inferior soymilk machine, which can only slander the reputation of other brands, and at most keep consumers away from the soymilk machine, but it may not be able to bring sales to the puppy soymilk machine.

Li Weidong's real killer move is to cut prices.

Price reduction is always the most direct and effective way in business competition.

When the reputation of other brands of soymilk machines began to collapse, Li Weidong decisively launched a price war, bringing a wave of reshuffle to the soymilk machine industry.

Almost every reshuffle in China's home appliance industry is based on price wars. After a round of price wars, companies that can survive can enjoy China's growing market, and may even be winner-take-all.

And once it eats China's huge market, any company will grow into a behemoth.

All of the well-known home appliance brands in China have fought hard from the most brutal price war. I don't know how many dead bodies of their peers have become their stepping stones.

And foreign home appliance companies can hardly adapt to this tragic price war model. When home appliance companies developed and started price wars, no foreign home appliance company could survive in the Chinese market. Therefore, many foreign home appliance companies have to give up the home appliance business in China, sell the home appliance business, or OEM, and turn to the upstream industry to develop themselves.

The same is true for the soymilk machine industry. The reshuffle of the soymilk machine industry after 2005 began with a price war. In the end, Joyoung dominated, followed by Midea and Supor, reluctantly nibbling away at some of the remaining markets. The brand has very few sales.

Now, taking advantage of the fact that other brands have not yet made it, and Puppy Electric has the advantage of technology, Li Weidong decided to start a price war directly, and first take down all those miscellaneous brand cottage factories.

When Puppy Electric has become a general trend in the field of soymilk machines, other large companies with technology who want to enter this industry can only follow behind Puppy Electric and eat some leftovers.

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