Chapter 404 Dad Taught Me

Bang!

"It's too much!"

There was a muffled sound in Cui Jun's office.

After the female secretary heard the sound, she immediately walked in to check.

Seeing an exquisite wooden pen holder lying quietly on the carpet in the office, she walked over, picked it up, and put it back on her desk.

"Mr. Jun, anger hurts your body."

Because there are many people with the surname Cui in the company, people are usually called by their first name + general name.

"snort!"

Cui Jun snorted coldly, waved the female secretary away, and did not continue to get angry.

The fire on the surface seemed to be extinguished, but the fire in my heart could not be extinguished.

He couldn't understand why, in less than five days, half a deer was bullied by all his colleagues in the garment industry!

Obviously before the Chinese New Year, the top ten clothing companies in Qingzhou and Yangzhou would look sideways when they heard the half-deer, worrying whether they would be surpassed by the half-deer.

But why is half the deer now like meat on the chopping board? Anyone dares to cut their meat and take it away!

Of course, if his idea is heard by Hanhai Clothing, they will definitely hear a sneer.

The rise of Half a Deer is the reason for this result!

If Half a Deer develops step by step, colleagues in the garment industry in Qingzhou and Yangzhou may not be too dissatisfied. After all, it doesn't matter if they are inferior to others in terms of strength.

Unfortunately, in order to develop rapidly, Half Deer rushed into the top five before the merger of Yongzhou and reaped the dividends of Hezhou, which offended too many people.

Every brand surpassed by Half Deer, as long as there is a certain conflict of interest with Half Deer, Half Deer will fight. With the financial resources of Yongzhou Chu Group and Cui Group, the opponent will be frightened and then give way.

Basically, every peer that was surpassed more or less lost some market, and they all lost money under the situation of being pressed on the head.

Can this prevent these colleagues from holding grudges?

Every cause must have its effect.

Therefore, after half of the deer had an accident and the situation became increasingly unfavorable, these colleagues took action one after another.

Only a small part of the official comment area was occupied, and offline, these colleagues were not lenient.

Not only were they trying to steal customers, but they also used the tactics that the half-deer had used against them before on the half-deer.

This is also the reason why Cui Jun is angry, because the loss is too great!

Of course, even if someone told Cui Jun this reason, it would be difficult for him to understand.

Because in his concept, the weak eat the strong and the fittest survive.

If you fall behind, you will be beaten, and if you are beaten, you must stand upright. How can there be such a thing as gentleness?

But now, even if Cui Jun can't figure it out, there's nothing he can do.

After calming down for ten minutes, Cui Jun called various departments.

At this juncture of time in Hezhou, Cui Jun was taught by reality to bow his head.

That night, the official account of Half a Deer finally updated the content.

…

"Some things have happened in the past two days. Half Deer Clothing is deeply sorry. I would like to apologize to all the friends who have been hurt. I'm sorry!"

"Half Deer has never had the intention of discriminating against anyone. Half Deer is positioned as mid-to-high-end, so the price is slightly higher. This is a very unacceptable figure for many ordinary families, so we do not recommend it to people with ordinary incomes. Buying half a deer, but that’s definitely not discrimination.”

"In order to show sincerity, our Half Deer will set up a sub-brand to provide services specifically for ordinary income groups. The sub-brand also has the services that Half Deer has! The quality that Half Deer has, the sub-brand also has! So, don't worry! "

"As for the indictment against Director Sun Wen, it was just the personal emotions of a new Half-Deer manager who just took up the job. Our company has now dealt with this employee to serve as a warning to others!"

"Of course, there must be reasons for this kind of problem to arise from the company. Half Deer has been popular among the public in the past six months and has grown too fast, which has led to negligence in management. This is our mistake, and we will avoid it happening again in the future. Such events!”

"In order to express our apology, Half a Deer will use 2 million Daxia coins to subsidize the crew of "Crazy Stone" who were injured in this incident, that is, watch the movie "Crazy Stone" in the theaters that appear on the following list , you will get a bucket of popcorn and a bottle of drink for free!

This benefit will continue until the 2 million yuan is distributed, and the amount will be increased as appropriate and the duration of the benefit will be extended to benefit more people. "

"In addition, with the ticket stub of "Crazy Stone", you can also buy clothing at the Half Deer store at a 10% discount. At the same time, people with proof of employment in the service industry can enjoy half-price purchases with a work permit. The privilege of clothing!”

"The above is our company's commitment to this incident. The supervision and complaint hotline will be open 24 hours a day. If there is anything that makes you dissatisfied, feel free to call us!"

…

Chen Shuren looked at the announcement from Half a Deer on his mobile phone and smiled.

At this moment, Chen's father suddenly walked out of the bedroom.

After seeing Chen Shuren, he walked towards him.

"Did you read the announcement about half a deer?"

Father Chen asked with a smile.

"Look, dad, are you paying attention too?"

Chen Shuren was slightly surprised.

"What are you talking about? I'm paying attention to everything about you!" Father Chen glared at Chen Shuren, "Besides, the hot searches have been so popular recently, and there are discussions everywhere in Moments and WeChat groups. How could I not know? .”

After Father Chen finished speaking, he continued: "What do you see in this announcement?"

"Hmm...Has the half-deer gone soft?"

Chen Shuren replied a little confused.

When Father Chen saw this, he shook his head a little proudly.

"It seems that you have some talent in creation. This shopping mall is like a battlefield. Even though Half a Deer's announcement is full of cowardly apologies, it actually has a lot of heart in it! Do you want to hear it?"

Chen Shuren looked at Father Chen's expectant look and swallowed back the word "I don't want to" on his lips.

"Daddy taught me!"

"Okay! I will analyze it for you today!"

Father Chen was very relieved and started his talk.

"First of all, the first thing he said was an apology, right? He didn't give himself any reasons, he just apologized. You should be able to understand this.

In order to stabilize those irrational netizens who like to start complaining after watching half of the movie, and also to express their own attitude, today I am here to admit my mistake! "

"There's not much to say in this first paragraph, let's move on to the next paragraph."

Father Chen looked at Chen Shuren with bright eyes and explained to him on his mobile phone. It seemed that for the purpose of teaching, he also opened his mouth to interact with Chen Shuren.

"What do you see in this second paragraph?"

"Uh...explain yourself that it's not discrimination?"

Chen Shuren replied seriously.

"Yes and no!"

Chen's father gave up for a while, and the corners of Chen Shuren's mouth twitched slightly.

Why didn't you realize before that his father was such a good teacher?

"The half-deer section not only shows that I do not discriminate against ordinary people, but also gives reassurance to my existing customers. Of course, this should be read in conjunction with the third section."

"Half Deer said that its clothes are expensive and not suitable for ordinary income people. At the same time, like Hanhai Clothing, they launched a sub-brand. This is actually for their current high-end customers!

What they really want to say is that the high-end positioning of half a deer will never change, so customers who have purchased a half deer can rest assured. "

"The same principle applies to the establishment of sub-brands of Hanhai Clothing before. After all, Hanhai and Half Deer are positioned as high-end brands. If anyone can wear them, how can the special characteristics of high-end customers be reflected?

Therefore, these two companies have established sub-brands, which not only divert the attention of ordinary users, open up new businesses, but also safeguard the interests of high-end customers, which can be said to kill two birds with one stone. "

After hearing Father Chen's explanation, Chen Shuren finally became interested.

"So, half a deer still benefits?"

"Haha, you are overthinking, Half Deer is helpless. No matter what he does, he has offended most ordinary users and some high-end customers. The broken cup will have cracks even if it is glued together.

Half a deer like this is just trying to make up for the situation. The real benefit is Hanhai Clothing. After all, they intervened at the right time and gained the favor of a large number of ordinary users. "

"I don't know if they have communicated with Tianyu, otherwise they wouldn't have been able to respond so quickly."

Father Chen sighed.

"If Hanhai Clothing does well, then this sub-brand may not grow to the size of the main brand in the future! After all, the base of the people at the bottom is also extremely huge! Even if the profit is less, under the influence of the base, it will It’s not a small sum.”

Father Chen said this with emotion in his eyes.

When it comes to feelings, he feels them deeply.

When he was doing business with Lao Pei before, he always thought about cooperating with companies and enterprises, and did not care about the underlying market.

It wasn't until Chen Shuren asked him to make tens of millions with a few yuan of acupressure boards that he realized that ordinary people's consumption would be extremely crazy!

He could even guess that in this incident, many people must have been spending irrationally. Hanhai Clothing's performance this month is expected to increase many times!

"Okay, let's move on to the fourth and fifth paragraphs. What did they say?"

Chen Shuren has already begun to actively cooperate.

"Half a deer pushed someone to take the blame and avoid his own problems? But are netizens fools? Will they believe this lame explanation?"

Seeing the half-deer explanation, Chen Shuren wanted to laugh. He had seen similar tricks in his previous life. Every time something happened, it was temporary workers, and regular workers never made mistakes.

But netizens are not stupid, so every time I explain, there will be all kinds of netizens getting angry.

"Haha, you are right. Will netizens believe it? Probably not, unless it is really simple."

Father Chen said with a smile.

"Since they don't, why do they still say it? That's because they need such a reason. The fault can't be half a deer, it can only be the new employee! Even if this reason looks a bit funny."

Chen Shuren seemed to understand somewhat and continued to listen.

"But this alone is definitely not enough. If Half a Deer wants netizens to 'agree' with its explanation, then they can't just talk but not do it. That's why there are subsequent subsidies and benefits."

"With the combination of the two, even if netizens know that they are passing the blame, they will choose to temporarily forgive them. After all, netizens have benefited!"

Chen Shuren nodded.

Netizens just clicked their fingers to get half a deer to pay, which not only satisfied their spirits but also allowed them to enjoy practical benefits.

So why not forgive half the deer?

After all, if they don't know each other, even if half of the deer falls, they won't do any good.

This is short-sighted and only cares about short-term interests.

If you really look at the long term, there will definitely be more benefits if half the deer falls.

For example, to alert other peers and upgrade the service of brand-name clothing.

For example, it stimulated reform and involution in the clothing industry, driving down the prices of brand-name clothing.

But will netizens wait?

Won't.

Even if there are people who understand, it is useless.

Because there are always people who accept this condition without knowing why.

For others who don’t accept it, will they still persist if they see those who accept it enjoying the benefits?

As a result, the resistance was eliminated, and those who remained persisted and posed no threat.

This is human nature.

There is no solution to the conspiracy constructed using human nature.

Chen Shuren sighed.

But fortunately, the ideological and moral character of netizens is also improving with the progress of the times.

As your cognition improves, your views on things will change.

One day, when 99 people out of 100 people show up who insist on their own opinions, the remaining 1 person will follow the 99 people even if they are not awakened!

"This isn't the end yet."

Father Chen's voice pulled Chen Shuren back.

"There are also explanations for the final compensation content."

"Half a deer is smart and knows what the cause of this incident is and who is the boss! So the first one to compensate is the "Crazy Stone" crew, which stabilizes the crew and Tianyu, then it will be easier for netizens to deal with it. "

"After all, you are afraid of the leader in everything. If the general in the lead is gone, the pawns behind will be vulnerable."

"So the 2 million yuan in benefits is a show of goodwill to Tianyu. At the same time, they also tactfully said, 'increase the amount as appropriate.' This sentence means to tell Tianyu that 2 million is not enough, and we can still negotiate."

At this point, Chen's father also sighed: "The half-deer approach can be summed up as showing weakness, using reason, showing emotion, and then using money to clear the way!"

"After it's done, that's it."

"After all, there are no victims except the half-deer, and the half-deer started all this by himself, so what else can we do? Everyone can only be happy!"

After Father Chen finished speaking, he felt relieved when he saw the adoring look on Chen Shuren's face.

This guy really provides a lot of emotional value!

"Then Dad, this is the end of the half-deer thing. Will it be revealed again in the future?"

Chen Shuren asked finally.

"If half a deer makes a mistake in the future, the old score will definitely be settled, but that time was far enough away from now, and it won't have much impact if the old score is settled. The main thing is to see how big the new problem is."

"Oh, that's how it is."

Chen Shuren nodded, indicating that he understood.

After Father Chen saw that his genius son had no problem, he stood up and walked towards the door with his hands behind his back.

"I'm going to chat with your Uncle Pei. Tingting is also at home. Do you want to go?"

Approaching the door, Father Chen suddenly asked.

"Huh? I won't go, I'm lazy..."

"You kid, neither Tianran nor Yiyi are at home. Your eldest sister has gone to meet friends. I don't know why you stay at home like this."

Father Chen shook his head, opened the door and left.

He is not Chen's mother, so he has to bring the two children together.

Besides, if his son is such a genius, wouldn’t it be easy to find a wife?

I don’t know what my wife worries about all day!

Children and grandchildren will have their own blessings.

Chen Shuren heard a look of reminiscence on his face when his father told him that he lived in a house.

"I'm not a homebody, I'm just used to staying at home."

...(End of chapter)