Chapter 135 The Agreed Date for Advertising, Fifth Update

Takamura Yu has obviously found a very suitable promotion direction.

The next day, many of Sega's advertising columns were replaced with the latest content.

Previously, these contents were all dedicated to promoting the King of Fighters game.

Now that its mission has been completed, it was originally planned to start publishing some of the games it made at home.

But after playing Zuozhen's game, Komura decided to focus on promoting his game first.

That's how it's described in the latest ad.

The poster is a door that is blooming with light and fog. In front of the door are a group of characters with their backs to the viewer.

Through the images of these characters, it can be clearly confirmed that they are the two squirrels in Squirrel Wars, the protagonists of Mega Man, and the main characters of works such as Fire Emblem.

As long as they blur the NGS-related content and only show the game itself, there is no need to worry about infringement issues unless Zuo Zhen comes to sue and cause trouble for them.

But Zuo Zhen obviously won't do this now.

These game characters seemed to be looking curiously at the glowing door.

‘A new world is coming! ’

Huge words appear at the top of the poster.

At first glance, the content of this poster is a bit confusing, and I don’t know what kind of content it is trying to convey.

But this did arouse everyone's curiosity at the same time.

What does this thing want to express?

What does this poster do?

Sega itself did not want to deliberately show off, the main reason was that the promotion incident this time was unexpected.

The publicity team will produce a promotional content that is attractive enough on the day it gets the assignment, and then make a better TV commercial in the following days.

The publicity department is also very difficult.

Japan is currently in a period of economic growth, but propaganda departments like theirs still have to work crazy overtime, and of course the rewards are also very generous.

But even so, they could only produce such a promotional poster in the form of a preview in one day.

This was created after racking their brains.

But the effect of this promotional advertisement seems to be pretty good.

Through the prize-winning questionnaires obtained at many video game stores that day, they knew that many players were interested in this poster.

Some people naturally speculate that this should be a game that Sega is preparing to register with a real game company.

If this is the case, some players who already own Sega game consoles are quite interested and will consider buying some games to experience them.

But this certainly cannot satisfy Komura Oo, nor can it satisfy Sega.

Then, the advertisements entered the second round. That is, on the morning of the third day, the content of the posters changed again.

Those were two familiar squirrels.

One of the two squirrels is standing on this side of the door.

The other one has already come to the other side of the door.

The squirrel on this side of the door looked at his companion on the other side of the door and exclaimed, and at the same time a comic-like bubble text popped up.

‘How did you become like this? ! ’

The squirrel behind the door responded: "This is a new world, come my friend!"

The squirrel on the other side of the door is not directly shown in the poster.

But there are very obvious adjustments to the poster in some small details.

For example, the bubble text displayed by the squirrel on the other side of the door is a standard pixel style.

But on the other end, it turned into a high-definition version.

It's a pity that there is no such thing as the Internet. If there was the Internet, the majority of netizens would soon guess Sega's intentions through these clues.

This is just one of the posters, there are others in the same style.

Prince Mars in Fire Emblem exclaimed the same words, and at the same time looked at the princess who had entered the other side of the door.

Among the two characters, one red and one blue, in Double Dragon, red enters the other end of the door, and blue exclaims red's change.

The impact of this poster is even stronger.

Akira Nakamura looked at the posters on his desk and frowned in thought.

Does Sega have any specific intention in promoting it like this?

He asked his team to think about it, but they couldn't find any useful information.

He worriedly reported the information he obtained to the company, but the company's top management obviously didn't care.

In other words, they are deliberately ignoring this matter.

As for Miyazaki, he hasn't been seen for several days, and he doesn't know what happened.

When Nakamura saw this, he had nothing to do.

My company is being blind on purpose, so I'd better just make my own game. Miyamoto's latest Super Mario 3 work is entering a critical stage. He has to act as a lubricant for the team so that everyone can play to their full potential. The horsepower works, and then Shigeru Miyamoto can concentrate on creating with the team.

Sega's promotional method, which was similar to playing charades, lasted for about a week.

And within a week, the publicity team finally made the promotional TV commercial they wanted.

So on the last poster content, there was a preview content about the TV commercial.

‘Tomorrow, the gate to the new world is about to begin. Players please pay attention to the latest advertisement from **TV. I hope you all like it! ’

Players' appetite has been whetted through this week.

At the same time, BEEP also cooperated with the publicity work to continue to increase its influence, so players all chose to watch the advertisements on the designated TV stations at the designated time.

It's really strange. It's obviously just a TV commercial, but they feel like they have to watch it.

"Dad, Dad! Don't forget, we have agreed to watch this commercial together!"

"Okay, okay, I'll remember it!"

Hattori looked at his child dotingly, and sat on the sofa with his child to wait for the TV commercial to play.

He is not very interested in advertising itself. He just enjoys spending time with his children.

Of course, he is also a player who likes playing games, but he doesn't think there is anything special about a mere advertisement.

If his children didn't insist on watching it, he would consider taking them out to play instead of staying in front of the TV and waiting for commercials to play.

"Dad, did those previous posters say that these works may have the latest sequels?"

"This, I think it's very possible."

As a father, he nodded and expressed his opinion.

"I think so too!"

The child nodded happily.

"Okay, the commercial begins!"

The father reminded him, and the child immediately sat upright and read the advertisement carefully.