Chapter 117 Advertisement Second Update

Outside the video game store, several new posters were posted in the most conspicuous places in the window.

That was a promotional ad for Sega.

Next to it is a more conspicuous NGS advertisement.

At this time, NGS was very wealthy, so it didn’t bother them at all to spend money on publicity.

Even the publicity department has to worry about how to spend money every day.

Every year they will receive a certain amount of publicity funds in proportion to the company that year.

NGS now occupies 90% of the market, and it is simply trying to swallow up the entire electronic game, making it a mouthful.

If you can't even spend all the publicity funds, you might as well spend them like crazy.

Invite celebrities, buy bigger ads, in short, do it all, and try your best to promote it more vigorously than your competitors.

If your promotional poster is big, then my promotional poster can be even bigger.

If you invite celebrities to endorse you, then I will invite more famous celebrities to come to the platform.

In short, it will crush you and make you breathless.

This is the current conspiracy of NGS.

On several huge posters of NGS, the second part of Dragon Quest and the second part of The Legend of Zelda are released on their platform.

Once these two games were released, they received unanimous praise from players.

Now is the hot period for role-playing games. Countless manufacturers want to get in and get a piece of the pie, but the majority is still occupied by Dragon Quest and The Legend of Zelda.

"Dad, I want Dragon Quest 2"

"Hello, is there any new Zelda game here?"

In video game stores, the number of customers asking such questions is the largest this year.

However, the clerk can only give a unified answer every time.

"Dear customer, we are very sorry that these two games are temporarily sold out, but you can choose other games. Other games are also very interesting."

When these people saw that there was no game they wanted, they immediately lost interest and prepared to leave.

"Customers, please wait a moment. We have two popular games currently on sale. Fire Emblem is on sale at 50% off, and Double Dragon is also on sale at 50% off. If you buy the two together, we will also give you a free one. A Squirrel War released last year!”

"Um?"

The customer turned his head.

They have also heard of these games.

Especially Double Dragon, which was also a popular game last month and has sold hundreds of thousands of copies.

Why did it suddenly start going on sale just a month ago?

Isn't this game fun?

"Well... this game is actually very fun. I wonder why such an excellent game is so cheap. To be honest, I think it is absolutely worth it if you buy it!"

The clerk was selling hard.

Not long ago, they just received a mission from NGS.

That is to sell all the games produced by real game studios at 50% off at any cost.

Of course, their sales share is definitely indispensable.

Many store managers and store employees don’t understand why they do this.

Obviously these games have a good reputation.

But this is an order from above, and they can only obey it.

In fact, they don't have to listen, but the consequence of not listening is that they will lose the agency sales rights of NGS games in the future, so no one dares to violate it.

Just seeing so many good games sold at 50% off makes them feel sad.

These games can bring in more revenue. Could it be that the management of NGS is trapped in the head? Otherwise, how could such a foolish move be made?

You gave us a discount, and we lost a lot of money, you bastard!

I curse in my heart, but on the outside I have to smile and recommend products to customers.

The customers left the video game store very happy because they bought fun and inexpensive games.

The clerk stayed idle behind the counter and continued to be in a daze.

But soon someone else walked into the video game store, and the clerk immediately welcomed them as usual.

"Hello, I'm an offline salesperson from Sega. I'm here today to investigate the effectiveness of our latest promotional work. Is anyone buying this game now?"

"Um?"

The clerk was stunned for a moment, and then he remembered that in addition to NGS, there was also a manufacturer like Sega.

In the entire video game store, 70% of the area is dedicated to NGS game consoles and cartridge sales.

Another 20% are magazines and various peripheral products.

The last 10% is the sales area for multiple game consoles including Sega.

And these areas are often the least visited.

"The publicity effect... this may not be great. So far, only two people have bought the new game."

"Are there only two...Okay, please help me promote this game more. This game is a work that we value very much recently. The quality is really good. Also, this is a small gift, which is not disrespectful. .”

The salesman skillfully took out a gift box from behind. Inside was a carefully crafted handmade dessert worth at least 10,000 yen.

But for today's Japan, this amount of money is really nothing.

This era is about competing with others to spend more money. Whoever spends more money will get more attention for their products.

This time, Minister Takamura specifically warned that this game must be promoted no matter what. It was completely different from the previous posture. The minister obviously attached great importance to this work.

The clerk was a little flattered and quickly accepted the gift with both hands, and promised that he would try his best to help promote it, but they really had no control over what product the customer wanted to buy.

The salesman also smiled and told him to relax, as long as he tried his best, the result was not important.

The clerk was very happy. After sending the salesman away, he remembered the King of Fighters game that Sega had been seriously recommending recently.

Hmm... Regardless of whether it's fun or not, let's take one or two machines as trial machines and install them in a conspicuous place.

Since you have received a gift, you always have to be a little more responsible.

Soon he connected the Sega game console to the TV, and then clicked on the King of Fighters interface.

The moment he opened it, he was stunned.

This picture is so exquisite.

It’s a bit more refined than the game graphics on NGS.

It seems that no matter what, at least the sales at the beginning are still good.

Then why not try it yourself?

Anyway, there is no one around at the moment, so nothing is idle.

So he pressed the start button and entered the game.

"A mysterious invitation letter was sent to warriors from all over the world. It was a mysterious rich man who invited world-renowned fighters to gather together for an ultimate showdown between powerful enemies!"

The screen begins with an animated special effect of an envelope and a description.

After the explanation is over, there is an interface for selecting characters.

"Oh? Not only is the opening scene good-looking, it seems that the graphics in the game are also good?"

The clerk was a little surprised.

Just looking at the picture is quite pleasing to the eye.