Chapter 86 Acquisition of Red Bull Ownership!

That day.

Mai Lisi flew directly from Hong Kong to Bangkok without stopping. He first investigated the Red Bull beverage market in Siam. What Mai Lisi didn't expect was that Red Bull already had a presence in Bangkok and even in Siam.

However, the market share was very small. Compared with beverages such as cola, it was really far behind, and even not as good as some local coconut milk companies.

Yang Ming asked him to spend 100 million Hong Kong dollars to buy the ownership of Red Bull Beverage Company. His mission was to acquire the ownership of Red Bull Beverage Company.

Mai Lisi used his network as the president of Tiger Parr Company in Singapore and soon met with the owner of Red Bull Beverage Company, Xu Shubiao.

Xu Shubiao.

Xu Shubiao was born into a Chinese family living in Siam. At that time, the family made a living by raising ducks and selling fruits in Phichit Province in northern Siam. The family was poor.

When he grew up, Xu Shubiao's first job was a bus ticket seller.

Later, he helped his brother in a pharmacy in Bangkok and worked as a salesman.

In 1962, a pharmaceutical factory named TC Pharmaceutical Factory was established in the old city of Bangkok.

In the 1970s, Xu Shubiao's factory developed a "tonic drink" containing water, sugar, caffeine, fiber alcohol and vitamin B, named "Red Bull".

At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers, helping them stay awake when working all night.

However, the sales of Red Bull in the local market are still not high.

Xu Shubiao is in his fifties and is a typical Chinese businessman.

When he learned that Mr. Maris, the former CEO of Singapore Tiger Balm Company, was going to meet him, Xu Shubiao also met with Maris at a tea place in Bangkok.

Xu Shubiao knew about Singapore Hujia Tiger Balm Company.

"Mr. Maris, I don't know if you want to see me?"

"Mr. Xu, I'm here to acquire the ownership of the Red Bull beverage researched by your TC Pharmaceutical Factory."

Ownership of Red Bull beverage?

Xu Shubiao was a little surprised.

Now Red Bull is only popular in some cities in Siam, and its market share is not large.

Before, no one else wanted to buy Red Bull.

When Xu Shubiao saw the white man in front of him, Mai Lisi, was going to buy the ownership of Red Bull, he was indeed a little surprised.

"Mr. Mai Lisi, I don't want to sell Red Bull."

"50 million Hong Kong dollars."

Mai Lisi said directly.

Now 50 million Hong Kong dollars is really a lot.

Especially in 1978, even the rich people in Southeast Asia may not be able to come up with 50 million Hong Kong dollars.

Historically, the success of Red Bull later was mainly due to Xu Shubiao's willingness to give up the ownership of Red Bull and work with the Austrian tycoon to promote Red Bull to the global market.

Before 1984, before Xu Shubiao and the Austrian tycoon had not cooperated, the Xu family did not have so much money to advertise Red Bull everywhere, and naturally could not promote Red Bull.

From this point of view, the Xu family is actually equivalent to taking the formula of Red Bull.

The formula was developed by his CT Pharmaceutical Factory.

In addition to the valuable formula, other things are not valuable at all.

Yang Ming gave Mai Lisi 100 million Hong Kong dollars to acquire the ownership of Red Bull. Mai Lisi could not have mentioned 100 million Hong Kong dollars directly, otherwise, it would make Xu Shubiao feel that Red Bull might be more valuable.

Looking at Xu Shubiao's look, Mai Lisi seemed to grit his teeth and said: "Mr. Xu, the maximum is 60 million Hong Kong dollars."

60 million Hong Kong dollars, of course it is more valuable.

Xu Shubiao still seemed unmoved.

Red Bull first appeared in the 1970s, but the taste of Red Bull is not static, it has always changed, and the taste is also different.

Even later, like Nanyang Red Bull, domestic Red Bull, and European and American Red Bull, not only the formula ratio is different, but even the price is different.

It has been studied for so many years, but it has never been popular, which shows that this kind of beverage was greatly affected by advertising, marketing and channels before.

Now, Mai Lisi is buying the ownership of Red Bull at a high price of 60 million Hong Kong dollars, and Xu Shubiao is of course a little tempted.

Xu Shubiao still said: "Mr. Mai Lisi, I'm sorry, I still don't want to sell Red Bull."

"Mr. Xu, why are you doing this? With 60 million Hong Kong dollars, you can research more other beverages with your TC Pharmaceutical Factory."

When Xu Shubiao heard Mai Lisi say that, he suddenly felt bright.

It seems that there is a problem somewhere.

After all, the formula of Red Bull is not something that can be researched just by wanting to research.

A formula like this is purely accidental and has cost a lot of manpower and material resources.

At Xu Shubiao's age, if he really gets these tens of millions of Hong Kong dollars, he can retire early and enjoy life.

Mailisi is still a very capable person.

"Mr. Xu, think about it first, don't rush to reject me immediately."

After Mai Lisi talked with Xu Shubiao.

Leave immediately.

Xu Shubiao returned home and kept thinking about this matter over and over again.

A beverage company that has not yet developed, even if it has the Red Bull formula, Xu Shubiao may not know that this Red Bull beverage will be popular in the future.

In fact, Yang Ming also knew that Red Bull was popular all over the world because he came from the future.

People like Mai Lisi didn't understand why Yang Ming wanted to buy such a beverage company at a high price?

In 1978, 100 million Hong Kong dollars was a lot of money.

Xu Shubiao went back and forth and finally told his family about it.

When the Xu family learned that someone wanted to buy the ownership of Red Bull for HK$60 million, they were obviously surprised.

TC Pharmaceutical Factory was founded by Xu Shubiao, and Xu Shubiao's brothers and other family members also have some shares.

They can also get a share of the money if the ownership of Red Bull is sold.

Some Xu family members think it can be sold.

Some people think it should not be sold.

. . .

When it comes to interests, the main reason why the Xu family quarreled was that Xu Shubiao felt that the price offered by Mai Lisi was not too high.

Xu Shubiao thought that it should be the Hu family of Tiger and Leopard Company who sent Mai Lisi to buy the ownership of their Red Bull company.

If it was the Red Bull beverage company that Tiger and Leopard Company was interested in, how could it be bad?

The next day.

Still at the tea place, Mai Lisi met Xu Shubiao again.

At this time, Xu Shubiao had not become a billionaire yet. How could he not be tempted by the huge sum of money?

"Mr. Mai Lisi, did the Hu family's Tiger and Leopard Company send you to acquire the ownership of our Red Bull Beverage Company?"

"No, I left Tiger and Leopard Company a long time ago and have been developing in Hong Kong."

A company in Hong Kong?

No wonder Mai Lisi told him Hong Kong dollars instead of Singapore dollars.

"Mr. Xu, how about this, if you sell the R&D personnel of Red Bull Beverage Company to me, I can give you another 5 million Hong Kong dollars."

Another 5 million Hong Kong dollars?

That is 65 million Hong Kong dollars?

As Mai Lisi said, as long as TC Pharmaceutical Factory is still there, new beverages can still be developed.

Nanyang has a variety of tropical fruits and tropical plants at most. It is completely possible to use some money to develop new beverages, which may be more popular with consumers than Red Bull.

Please read it!