Chapter 800 Delicious Coke!

Air China is one of the most important subsidiary groups and main businesses of the Swire and Swire families.

Yang Ming decided to establish the first Xiangjiang Airlines, so he would take action against China Airlines. Now that Keira is in London, Shen Bi goes to London to mediate on his behalf.

In addition, the Governor of the Governor's Office in Hong Kong, Mr. Mailihao, has already supported it. If nothing else happens, the first airline of the Empire Group will definitely be established. No matter whether it is Swire or the Schweizer family, they can't stop it.

Except China Airlines.

Yang Ming now also wants to target another major business of Swire, Coca-Cola and the bottling industry.

The Coca-Cola beverages represented by Swire have almost monopolized the entire Asian market and will further monopolize the domestic cola market in the future. Even if there is Pepsi-Cola, it is no match for Coca-Cola.

Now Yang Ming's second business for Swire and Swire is Coca-Cola.

Have a night's rest.

Early the next day.

After Yang Ming got up, he found that it was a little cold outside. He did not go swimming and went straight to have breakfast with his parents.

After breakfast.

Yang Ming took the car back to the office of the chairman of the Imperial Group to go to work.

Just sat down.

Lin Xiuzhi made coffee for Yang Ming first.

"Lin Xiuzhi, please inform the Hutchison Soda Headquarters and we will go to the Hutchison Soda Headquarters in the afternoon."

"Yes, boss."

Lin Xiuzhi also called Hutchison Soda headquarters.

At this time, Hutchison Soda's main business was Red Bull.

Red Bull has now become the most important drink on the market, in Xiangjiang, Haojiang, even Nanyang, Bayan, Asia, and even Europe and the United States.

Red Bull has spread all over the world.

In addition to Red Bull, there is also the sports empire represented by Red Bull.

Red Bull has acquired a number of sports-related companies.

In addition, many sports or programs related to extreme sports are sponsored by Red Bull. Ordinary consumers would not even want to see Red Bull.

Countries such as Suzhou and Eastern Europe also like Red Bull very much and have been importing Red Bull from Hutchison Soda Company.

The profits brought by Red Bull to Hutchison Soda are getting higher and higher, but at this time, compared with the income brought by Empire Group's gaming, finance, real estate and other aspects, it is worse.

noon.

Yang Ming finished lunch in the company cafeteria of Imperial Group.

In the afternoon, Yang Ming took Lin Xiuzhi and Mai Li Si by car to the Hutchison Soda headquarters near Saigon.

"Boss, you mean you want to set up a Coke company?"

Melis was a little surprised.

He immediately guessed that it was related to Swire Coca-Cola.

Now that Red Bull is in the hands of the Imperial Group, its operations are already very successful.

Recalling that at the beginning, Meris also followed the boss's instructions and spent tens of millions of Hong Kong dollars to buy the ownership of Red Bull from Siamese Xu Shubiao.

"good."

Yang Ming and others took a car to the headquarters of Hutchison Soda.

He hasn't been here for some time.

The general manager of Hutchison Soda is still Melvin, and the management of Red Bull is handed over to another person in charge, Mike.

McCo is a more capable and ambitious person than Melvin.

After Yang Ming returned from London, on the recommendation of Meris, Maico was fully responsible for Red Bull's global affairs.

However, Melvin is also the general manager of Hutchison Soda.

Now that he suddenly learned that his boss was coming to inspect, Melvin was still surprised.

Melvin and other executives came out to greet him.

When a Rolls-Royce stopped, as well as many Mercedes-Benz and Bayer cars, Melvin already knew that the boss was coming.

Yang Ming got out of the car.

Mai Lisi and Lin Xiuzhi also came down.

"Boss, welcome to Hutchison Soda Headquarters for inspection."

. . .

Melvin did not expect that in addition to the boss Sir Yang, the general manager of the Empire Group, Melis, would also come.

Yang Ming nodded.

Go into Hutchison Soda.

Now, the headquarters of Hutchison Soda is a little different from when Yang Ming came. There are more laboratories, all dedicated to studying the taste of Red Bull in different countries and different races.

From 1978 to 1983, even in Xiangjiang, the flavor of Red Bull has changed three times, and the audience in Xiangjiang is growing.

When Melvin introduced Yang Ming and Mai Lisi from the side, Yang Ming nodded.

In general.

The original Hutchison Soda was a failure, and now all that’s left of Hutchison Soda is its name. But because of Red Bull, it’s pretty good now.

Yang Ming acquired Hutchison Whampoa, Jardine Matheson Land, Wheelock, etc. In fact, there are really many companies that can be called famous, but some companies have been losing money for many years.

For example, the original Hutchison Soda was always losing money. It was not until the emergence of Red Bull that the situation of Hutchison Soda changed.

After Yang Ming briefly visited the Hutchison Soda Headquarters, he came to the conference room.

Now except Yang Mingmeilisi, Lin Xiuzhi, Melvin, and other executives.

Mike, the general manager of Red Bull Beverage Company who is fully responsible for Red Bull, is not in Hong Kong at this time, but in Europe.

"This time I came here not because of Red Bull, but because I am preparing to establish a new Coke company."

Starting a new Coke company?

Melvin and others were a little surprised.

There are many kinds of cola in the world, but there are only two types that truly monopolize the global cola market.

One is Coca-Cola.

One is Pepsi.

As for other colas, they only have one name and no market.

Melvin and others did not expect that the boss would enter the cola market.

"The global cola market is now monopolized by Pepsi and Coca-Cola, but it does not mean that there is no room for a third cola market. The cola company established under Hutchison Soda this time mainly targets the domestic and Southeast Asian markets."

Targeting the domestic and Southeast Asian markets?

Hong Kong now has a population of several million, and the cola market is the best, that's it, the real largest market is the domestic and Southeast Asian markets.

For example, the domestic population has exceeded one billion, and the daily consumption of beverages is very large.

Especially with the development of the domestic economy.

In addition, there are markets such as Southeast Asia.

Based on the sales and marketing channels under the current Empire Group, Yang Ming thinks that a new cola can be established.

If the taste of this cola is not worse than Pepsi or Coca-Cola in all aspects, it should be able to get a part of the market.

The most important thing is that Yang Ming's purpose in doing so is mainly to target the Taikoo and Shi Huaiya families.

"The new cola company is called Coca-Cola, and it is still a subsidiary of Hutchison Soda Company, but the management model is the same as Red Bull."

"Regarding Coca-Cola's general manager, Melvin will be in charge and serve first."

"Thank you, boss."

Although Melvin is now the general manager of Hutchison Soda, many people know that his position is quite embarrassing, because the management rights of all Red Bull businesses are in Macko's hands.

This also made Melvin a little sad and upset. He thought he might just muddle through until retirement.

Unexpectedly, the boss now gave him a second chance.

"Melvin, you have to know that your competitor is Swire Coca-Cola."

Chapter 1!

Please subscribe!!