Chapter 193 Advertisement
"Yes, in fact, script killing is a very immature emerging industry. This industry has just started and is very promising. But as I just said, there is a lot of chaos in this industry, and many people do not understand this industry very well. Store owners blindly open stores, engage in vicious competition, malicious speculation and even monopoly, jack up prices, and adopt some informal competition methods. This has made many people have a bad impression of script killing, and even uses bad words such as script killing and pornographic gambling. hook up."
"My original intention of organizing this competition is to let more people know about script killing. Through our profit sharing method, more new players can be exposed to script killing and fall in love with script killing."
"I also hope that through my efforts, regular stores can unite to form associations, establish order, and create a good business environment and industry ecological chain. I also hope..."
Cao Luoping pressed pause, and the screen froze on Boss Zhen's proud face.
The logo in the upper left corner of the screen symbolizes that this video is not a fabricated interview video synthesized by the so-called self-media, but a serious local news broadcast on the local TV station news time.
It was in a temporary small conference room, so the faces of those who watched this video were not very good.
"This is what was on the local TV news last night. The person named Zhen probably bought the local hot search. I wonder if you saw this hot search on the local hot search after you woke up this morning." Jiang Jun said, "The following content They are all useless, empty clichés and nonsense. You should have already understood the meaning of the surname Zhen just now."
"What does he mean by this? In his words, the stores that did not participate in his competition are all junk shops that engage in vicious competition, vicious speculation, monopoly, price gouging, informal means, and soft pornography?" Boss Huang, who had the most violent temper, was the first to speak, "Damn it, he was the one who started the vicious competition, right?"
"Does he still think others don't know? Since last year, he has followed Boss Cao and you guys at the exhibition to buy copies. In terms of following the trend and vicious competition in the entire Xuncheng script store, who can compare with him?"
"It's so shameless." The green-haired boss Dong was so angry that his hair stood on end. "What did he mean by that? He joined forces with regular stores to rectify the script and eliminate unhealthy trends. They are the only 29 regular stores that co-authored it. The rest of our stores are all crooked stores, black sheep, and cancer. Damn it to his mother!"
"Jiang Qi, who do you mean by those stores in the video who don't understand the industry and open stores blindly?" Yan Huaiyou, who has the least experience in opening a store, was thoughtful.
Jiang Qi: "...It's not me anyway, even if it was my sister, I didn't open this store at all."
"How about we also buy a TV station for news coverage? Local TV stations are probably not very expensive. If everyone pools their money together, it won't cost much per capita." Someone suggested.
"No." Yan Huaiyou shook his head, "He said it so beautifully, and he has already occupied the moral high ground. What is the purpose of holding a loss-making competition? It is to broaden the market, to increase the influence of script killing and to increase the popularity. , I wish I could say that I serve the country and the people."
"You can tell at a glance that our blind box event is purely for money. If we also buy a TV station to interview, wouldn't it look like we are philistines and the black sheep of the industry if we compare them one by one? This is not to put our faces in front of them and slap them. Well."
"What should we do?"
Yan Huaiyou thought for a while: "Just do it as before."
"It's actually good for us that the person surnamed Zhen talks so much and makes the scene so big."
"I have bought poster advertising space in major shopping malls, bus station advertising space, and other scattered advertising spaces that I bought before for the whole month of December. The two sides will compete to build their popularity first, and then the loser will The money spent by one party is for the wedding dress of the winning party, so I don’t believe anyone can beat me in advertising.”
Everyone:? !
"Why didn't you say yesterday that you bought so many offline advertising spaces?" Jiang Qi only felt that the light of money was shining on Yan Huaiyou's head.
How much does this cost?
Can you earn it back?
How much do you love advertising? !
"Ah, didn't I tell you?" Yan Huaiyou, a truly wealthy man, was stunned. "Maybe he forgot. After all, the offline ads are for December and they haven't arrived yet."
Cao Luoping quickly brought the topic back: "In that case, everything remains as planned. At 3pm, everyone will post posters in WeChat Moments to promote the event, and also invite all members in the group to talk about the event in detail."
"Finally, I would like to remind everyone that any items in the blind box are not allowed to be bought or sold privately, and any form of black-box operation is prohibited. Everyone has signed a contract for this event, and I don't want to go to court for any additional issues." Cao Luoping said seriously, then smiled, "Of course, I believe this event is a challenge and an opportunity for us. I wish us all the best."
After the short pre-game mobilization meeting, the bosses went back to their stores to prepare for opening. Jiang Qi took Yan Huaiyou's car back.
"You don't have to worry about losing money if you buy so many advertising spaces at once." Jiang Qi sighed as soon as he got in the car.
"Offline advertising space is not as expensive as you think." Yan Huaiyou said, "I have connections, and the discount price is cheap. And you won't suffer any loss if you buy it. The main focus of my store is escape rooms, and most of the books I buy are changed to escape rooms. Escaped. An escape lasts 2 hours, 168 people per game, usually 7-15 people. The profit is much higher than scripted killing. As long as it can attract traffic, there will be no loss."
"By the way, how is the data of your video?"
"It hasn't increased much since last night. The best data is a certain video, with more than a thousand views, and one or two passers-by comments later, so it's just so-so." Jiang Qi said, "I will post the second one at noon tomorrow. Videos, start buying and promoting videos from the 3rd video, and wait until the third video is posted to see the effect.”
If the effect is good, then continue to buy. If the effect is not good, continue to post videos. After a while, you will build an account and then buy and promote.
"I really don't understand why you have to make it so complicated to sell a website." Yan Huaiyou complained, "With Qinghe's skills, if you just open an online store, the promotion effect of buying an online store should not be bad. You choose now Shoot videos first, build up a video account, and then use the influence of videos to open an online store and sell online.”
"Although it's possible, don't you think it's too troublesome and takes too much time and money?"
"Ah? Selling Luozi?" Jiang Qi was confused by Yan Huaiyou's comment, "I'm not selling Luozi, I just want to make Qinghe famous."
Yan Huaiyou:?
What are your hobbies?
If you have this hobby, you shouldn’t open a script killing shop. You should go to the Dream Showbiz to be an agent!
"Of course, it would be better if you can make a small fortune by selling the luozi." Jiang Qi added.
Yan Huaiyou:......
Jiang Qi secretly praised in his heart that Yan Huaiyou is indeed a capitalist who loves advertising and marketing.
Why didn't he think before that after making the video of Luozi compiled in the Qinghe.W account popular, he could make a fortune by selling Luozi that was said to be compiled by Wang Erya himself?
Offline sales are easily saturated. For example, Colorful Rope is almost saturated. Nowadays, "Horror Doll House" cannot even guarantee one game a day.
But the online market is very broad.
Hand-knitted by an Internet celebrity, with unique techniques and some slogans, there are so many buffs in a stack, and 79 each is a reasonable price.
The premise is to make the video account popular.
Jiang Qi felt that his situation had opened up immediately, and Wang Xinghua no longer had to face the dilemma of unemployment (Luozi could not be sold).
"Yan Huaiyou, you are really disrespecting your talent by not doing marketing!" Jiang Qi praised sincerely.