Chapter 787 Zhang Chaoyang
Shen Xudong decided to start a war!
In fact, in the early years, the video industry was once dominated by 56.com Zhou Juan.
However, a mistake in 2008 made it difficult for 56.com to return to the leading position. 56.com was once fined to close the site for one month due to a video review error!
——It was shut down and warned by relevant government departments for suspected violations, and one-third of its users were lost. When other peers were spending money to gain land, a website that was shut down for such a long time was basically equivalent to being killed.
Youku and Tudou shared the lost popularity of 56.com.
Of course, that era was not yet an era when content was king. 56.com collapsed, and Baofeng Video, instigated by Feng Xin, firmly occupied the position of the number one player brand.
The year when this industry really exploded was after YouTube was acquired. The most direct manifestation was that more than 400 video websites sprung up like mushrooms after a rain. At the peak of popularity, 30 of them appeared in a day.
In the past, people such as (Tudou.com) Wang Wei and (56.com) Zhou Juan opened the way, and later there were hundreds of new companies gearing up. The battle for video hegemony has officially begun!
Everyone wants to take a bite of the video cake, but the market is such a big place. It’s easy to get in, but hard to get established.
Then, in 2008, the global economic crisis hit, and the domestic "cash-burning" video industry was in dire straits, and financing was imminent.
Only those who can get funds can go ahead - after all, making a video website requires technical support. The so-called technical support is bandwidth, which means server...
The cost of bandwidth was very high in the early days. In the early days, the cost of bandwidth accounted for a very high amount of the total cost.
After all, the greater the bandwidth, the faster the access speed...
The basic cost of supporting a video website: the monthly bandwidth cost is at least 4 million US dollars!
A big reason why Youku caught up from behind was that Youku had a person who was very familiar with the field of telecommunications infrastructure and could get bandwidth at ultra-low prices. The price Youku got back then should be between one-third and one-half of Tudou. .
But... Shen Xudong still feels that there are too many video websites on the market.
The label of the video industry is "capital".
Copyright wars are a game for the rich. Without funds, it is impossible to survive in this money-burning industry.
Therefore, he was going to burn money for half a year to get rid of several companies that had no capital behind them.
By the way, we will join forces with Sohu, Youku, Tudou, and Jieshi to form an anti-piracy alliance to formalize the entire market!
As for what happens to the losers?
In the era of the jungle, only the victors will be remembered, while the frustrated and losers will even exit in black and white.
…
Zhang Chaoyang is the pioneer of this anti-piracy alliance!
In my memory, Shen Xudong liked him very much, and Sohu employees also liked him. At the end of 2019, Zhang Chaoyang boasted in an interview that capitalists wanted to squeeze employees, and then many Sohu employees laughed.
At that time, he may have wanted to be an evil capitalist, but he couldn't do it. His management style and the feelings he gave his employees meant that he would be a good boss, but not a good capitalist.
Good capitalists cannot say things like, 'Young people should not work too hard, because the world is not very fair, working too hard will harm your body, and some things cannot be achieved without hard work'!
However, that was Zhang Chaoyang who was already a Buddhist, and now he is still very...positive.
After all, Zhang Gaixian once said, "When I was studying at Tsinghua University, if I didn't get first place in the exam, I would run 5 kilometers around the Old Summer Palace to compete with myself." ’
When he was young, Zhang Chaoyang loved to party and drive a convertible sports car through the streets. At parties, there are always beautiful girls, because Zhang Chaoyang only liked to talk to beautiful girls at that time.
But no matter how many beauties or beasts there are in the party, he will always be the hero!
He is indeed the golden bachelor in the Internet circle...and a banner figure in China's Internet community.
Zhang Chaoyang is quite famous in the entertainment industry... He is a model of self-made man. At his most glorious time, he appeared on the covers of major magazines and was regarded as a spiritual idol who made money from scratch. He was treated like a rock star wherever he went!
Zhang Chaoyang has a hobby - mountain climbing.
During the National Day holiday in 2002, he and Wang Shi successfully met at the summit of Siguniang Mountain with an altitude of 5,355 meters.
Climbing by two men was not enough. In 2005, Zhang Chaoyang called many girls and many men to form the "Sogou Beauty Beast Mountaineering Team" to climb Qizi Peak at an altitude of 6,206 meters in XZ.
The team includes Gao Yuanyuan, Miss World Maria, supermodel Jiang Peilin, and female entrepreneur Wang Qiuyang.
There are many beauties, and there are also many men, including Wang Shi, Hu Ge, Sun Nan and others. By the way, Wang Xiaofei also joined the group...
He is very arrogant - in 2008, Sohu signed a contract with the Olympic Organizing Committee, but was severely criticized by other platforms for "monopolizing news reporting rights." Sina, NetEase, and Tencent formed an Olympic reporting alliance to fight against Sohu.
Zhang Chaoyang said: Three zeros add up to zero.
Of course, he is also qualified. When Sohu Changyou was listed on the US stock market in 2009, Zhang Chaoyang became the first boss to own two US stock listed companies.
But Sohu Changyou’s revenue cannot beat NetEase and Tengxun, and now even Tianmei Games has surpassed it...
When Weibo was on the rise, he also waded through troubled waters - in front of reporters, he met 6 groups of people in one day, including Zhou Libo, with the same theme: to recruit Sohu to open Weibo.
It’s a pity that I haven’t tried Sina!
Zhang Chaoyang feels that the next blockade should be in the field of video websites, so he is doing his best to crack down on piracy!
In 2009, the first wave of anti-piracy war was launched - attacking Youku, Tudou, Xunlei, etc. that were already in the video market one by one, setting off the first copyright war for online videos.
Now, continue!
He admires Shen Xudong very much. He once offered a high price to buy out the online broadcast rights of "The Voice of China" and "Run", but was declined...
I also tried to make friends with Shen Xudong, but unfortunately, Shen Xudong has been very busy and has no time to make friends-the two have no intersection at all!
This new anti-piracy alliance, he wanted to meet Shen Xudong.
Gao Fenfen told him directly: Xudong is at the racecourse on the outskirts of Beijing. If you want to find him, just go directly!
Then Zhang Chaoyang came...
…
Shen Xudong has been quite leisurely recently, feeding horses, fishing, and exercising - there is a gym at the racecourse...
Of course, it's not that he doesn't care about the company's situation at all.
Otherwise, I would not have bought a single episode of "East Palace" for one million dollars.
Generally, video platforms will purchase dramas according to their grades. They mainly set five ratings of S+, S, A+, A, and B. They are divided according to four aspects: script IP size, actor popularity, production team, and investment cost.
Every year, about five S+ dramas will be focused on...
Generally, PPTV will also invest in S+ dramas, but now the video platform has a relatively small say. It only co-produces and is not very involved in production.
The time is not yet ripe, and we have to wait until the one-drama two-star policy is launched in 2015. The best time comes for online platforms - it is difficult for film and television dramas to get stars, so they can only choose to broadcast online, and many film producers do not want their dramas to be squeezed. , you can only find video platforms!
Then video platforms took the opportunity to aggressively acquire talents, and online self-produced dramas ushered in a leap-forward development. It became even more difficult for traditional film and television production companies to sell dramas...
Several major platforms have gradually become the largest channels for broadcasting TV series...and producers!
What Shen Xudong is doing now is just to speed up the shuffling process!