Chapter 534 What a Mess!
Shen Xudong didn't mean to join the battle...
Just replying to netizens out of boredom.
But he received a lot of attention, so the next day, a bunch of media broke the news about his reply...
Then, it triggered a lot of discussion. Some people said that the art of film should not be too commercial. Entertainment films worth hundreds of millions or billions take up too many social resources, and these things objectively create a state of entertainment to death. . Hollywood's over-commercial model is not advisable. An artist can earn tens of millions per film.
Some people also say, "Hollywood now accounts for 90% of the world's share, which proves that they are right. If you don't make commercial movies, you will be dead!" ’
In the end, we even discussed whether movies are important or not...
Shen Xudong posted a blog and joined in: Movies are an extremely cheap form of entertainment. Watching a good movie can make you happy all day long, and some can even elevate your thoughts to a new level;
Watching movies is how I enjoy life. Movies make me happy, reassure me and make me humble.
You can temporarily escape the bad reality and go to an ideal environment to be nurtured. After you come out, you can understand reality in another way.
We only have one life, and we can only experience limited things, know limited people, and go to limited places. Movies give us unlimited possibilities!
Of course, the above refers specifically to excellent movies. Nowadays, for most viewers, watching movies is sometimes about fun. After all, they are all talking about "the city is full of busty girls", which I am also very interested in...
…
"The Golden Jacket" was released on the 14th, with a box office of 92 million in the first four days...
It is 1.4 times the box office of "Hero" in the same period, 1.8 times that of "The Banquet", 1.6 times that of "The Promise", and, by the way, it is 1.3 times that of "Glory of the Tang Dynasty"...
Amou's appeal is still very strong.
Ranked second is "Manslaughter". After "The Golden Jacket" was released, the film schedule of "Manslaughter" was cut to only about 10%...
But it still earned 11 million at the box office the next weekend!
Good reputation can indeed have a long tail effect...
As for "Three Gorges", no one talks about it anymore. Even if Jia Zhangke and Wang Xiaoshuai criticized Zhang Yimou, few media published it - the audience was not interested!
Might as well report on Zhang Weiping!
This guy is so cruel.
In an interview with a reporter from Shanghai Youth Daily, he responded, "Zhou Runfa has no character. Not allowing him to attend the inland premiere is actually an attempt to ban him.'
"I want to take all the box office at the end of the year!" ""Scarred City" will die miserably!" ""The Good Man of Three Gorges" will be left to fend for itself." There is a strong trend of "I will bloom and kill hundreds of flowers"...
By the way, he didn't mention "Manslaughter"...
The reason is very simple. "Manslaughter" has a box office of over 200 million in Asia and a huge reputation. Moreover, he has a bad relationship with Gong Li - during the filming of "The Golden Jacket", Gong Li's actor contract had a clause: "If Gong Li goes to the filming site or promotes , Zhang Weiping and his wife are not allowed to appear, otherwise it will be a breach of contract by the filming party. ’
He didn't mention that the producers of "Manslaughter" didn't bother him. They just changed the promotion direction to "Southeast Asian box office and Hong Kong box office". On the one hand, they created flowers outside the wall and fragrance inside the wall. On the other hand, they used word of mouth to speak for themselves and maintain exposure. , to ensure that theaters arrange films...
Scheduling two or three shows a day is also a film schedule!
After all, "Hurt City" will be released soon...
On the 22nd, "Hurt City" was released. Yu Dong faced Zhang Weiping, and the two were at odds with each other...
First, Yu Dong bombarded New Picture to dominate the film schedule-from December 20 to January 14, 2007, for a full four weeks, digital theaters across the country will only screen one movie, "The Golden Jacket."
This is completely a way of bullying and dominating the market, and it is not the choice of the market and the audience at all! The monopoly agreement for "The Golden Jacket" is unfair to other films in the same period...
The person in charge of the digital theater chain said, "During this period, "Golden Armor" will definitely have the best box office. Of course our theater chain chose to show it, and there was no attempt to bully the market. We previously had an exclusive screening of "Manslaughter" and no one said anything! ’
Zhang Weiping responded that he "deliberately provokes a relationship between the new picture and theaters and even the film bureau", and also taught him a lesson with the mentality of his predecessors, "Film promotion mainly relies on one's grasp of the film market and the audience's psychology." You should never create trouble by attacking colleagues or spreading rumors. Such methods are despicable and shameless. ’
Shen Xudong... was a little speechless, but also a little anxious, because the two people were fighting and it was easy to attract all the attention.
It’s not uncommon for the eldest brother to fight with the second child, and the third child to disappear immediately...
Therefore, "Manslaughter" must make some noise - as of December 22, "Manslaughter" has been in theaters for 18 days, with a cumulative box office of 158 million, which is very high, but... it is still far from the 200 million box office that Shen Xudong boasted about Haikou before. distance…
How to hype it?
…
"What's there to hype about? Our movies have a good reputation and sell well at the box office. There's no need to join this kind of battle and lose your standing!"
Company, Smoking Room, Liao Gaoxiang heard that Shen Xudong wanted to hype up the topic, and directly refuted it.
Zhao Xin also agrees with Liao Gaoxiang's statement: "Now when I open the portal, I will be bombarded by Zhang Weiping or Yu Dong. It's not interesting at all. What we are watching is a movie, and there are so many dramas from the publisher, so what are we doing..."
When Liao Gaoxiang heard that Zhao Xinzhan was on his own, he quickly added: "That's right, you never promote Hollywood movies, but still a lot of people are following you!"
"...Who said people don't publicize and promote? Generally speaking, the ratio of publicity costs to production costs for Hollywood blockbusters is 1:1, which means that the cost of publicity and promotion is the same as the cost..."
Shen Xudong was speechless, blew out a smoke ring, and continued: "Yes, Zhang Weiping and Yu Dong are fighting each other. It is very ugly to watch, but it does occupy the hot news in the entertainment section. The theaters also arrange the films based on these. Our "Manslaughter" "But there are only 8% left. I took a look and the New Film Company arranged for us to have two movies a day..."
Liao Gaoxiang was very angry: "...the theater chain is indeed a bit too much. You said that the entire Internet is criticizing "The Golden Armor". It has such a bad reputation and it has not dropped the film schedule. What are you waiting for?"
Shen Xudong glared at him: "You have the qualifications to appreciate masterpieces, and cinemas also have the qualifications to pursue profits. Bad movies have to be downgraded? There can be only a few excellent movies throughout the year. If you say so, then can the cinemas still be open?"
"...Can you tell me about the rules of film scheduling in theaters?"
"There are no rules now. It just depends on the publicity. If the publicity is good and the theaters are willing to schedule movies, the movies will have box office! Especially during the Lunar New Year!"
"Then how to promote it?"
"The general methods of creating hot spots include: press conferences, celebrity endorsements and recommendations, entertainment program promotions...
The disgusting ones include: some scandals and some adultery.
Is everything in the entertainment industry for entertainment? In short, it is how to expand your popularity.
By the way, there’s also the popularity of the main creative staff…”
Speaking of this, Shen Xudong suddenly thought of something and suggested: "Let's play "Hurt City"!"
"Ah? How to fight?"
"Build marketing based on its reputation. In addition, contact theaters to lower its film schedule..."
There is another chapter, I will write it later, I am at my father-in-law’s house...