Chapter 234 Final Box Office (14) (Happy New Year, All the Best)
Therefore, Shen Xudong’s statement about Zhang Weiping is not very accurate...
This guy has made a lot of useful attempts.
In addition to cracking down on piracy, we also need to increase the share of revenue, because the previous share of revenue for film producers was too low - 35%...
Taking advantage of the strong rise of "Hero", Zhang Weiping personally negotiated with major theaters to obtain a 40% revenue share for the film.
"House of Flying Daggers" reached 41%, and "The Golden Armor" reached 43%. As for "Jinling Thirteen Hairpins", it has increased to 45%.
Then, "Flying Swords of Dragon Gate" released at the same time as "The Thirteen Beauties" insisted on a 43% split...
43% is still used to this day, and no producer dares to provoke a dispute over the split of accounts!
In addition, it is to combat piracy...
What is the key to a successful movie?
Quality, celebrities, publicity, schedule, and curbing piracy are all indispensable.
Comparatively speaking, the star aura of "Orphans" is quite lacking...
After all, Hong Kong and Taiwan stars are still being praised these days, and most mainland actors can be described as "local" in one word!
The star cast of "House of Flying Daggers" is absolutely awesome, Liu Dehua + Jin Chengwu + Zhang Ziyi...
The star salary alone was enough to film three "Orphans" films!
But... after gathering so many big-name actors, it is obviously not satisfactory to just hand over an answer sheet like "House of Flying Daggers"...
Regarding "House of Flying Daggers", the "Beijing Times" evaluation should be the most objective: "House of Flying Daggers" received fierce criticism from the media and audiences after it was released in China. This is the evil consequence that was sown at the beginning of the filming of "House of Flying Daggers" - striking while the iron is hot.
Taking advantage of the popularity of "Hero"...
To some extent, "House of Flying Daggers" teaches the film industry a lesson: striking while the iron is hot may not succeed.
In fact, it is impossible for Zhang Yi to significantly improve his film standards in a short period of time. In "House of Flying Daggers", in order to maintain the visual sense of "Hero", he did not hesitate to use a wide range of colors and four-season environments, while changing the criticism that the story and characters are poor. It is more deliberate and lacks common sense, resulting in the whole movie being awkward and always laughing at the emotional climax...
Bringing it back, Feng Xiaogang continued: "The Lunar New Year film is different from the summer film. "Cell Phone" is not as eye-catching as "Spider-Man 2" and "Shrek 2"!"
"According to your estimation, what is the total box office of "Orphans"?"
"About 50 million..."
Shen Xudong really wants to say that your prediction is not accurate at all. In his opinion, 22 million in the first week is not bad, and the total box office must be ×3, or at least 65 million...
Director Feng was called out, and the publicity department asked him to confirm the itinerary...
…
The film "Lost Orphan" is different from Feng Xiaogang's previous Beijing-style comedies. Director Feng's previous works were somewhat acclimated to the local environment - no one in the south cared about it...
"Lost Orphans" has also received a great reputation in the southern region this time, and the audience is also willing to pay...
Especially in Shenzhen, the weekend box office of 15 theaters reached 1.05 million.
The daily box office in Guangzhou also reached about 800,000 yuan, which was the highest in the same period!
Media reports often describe "Orphan" as a "responsible" movie...
Shen Xudong accidentally said that a movie with "warmth" has once again become the focus of media reports - "Orphaned, a responsible and warm movie"...
As word-of-mouth aroused by the topic continued to ferment, and the media also supported it overwhelmingly, "The Orphan" was released for 9 days, and the national box office exceeded 50 million!
"Mobile Phone" only grossed 50 million at the box office in just over a month, leaving it far behind.
To be honest, this result is a bit amazing...
After all, the cost of "Lost Orphan" was only 8 million, and the publicity investment was 5 million. Even if the publicity expenses were increased by 5 million later, it would only be 18 million...
I originally thought it would be great to have a box office of 20 million!
…
August 1st, Chengdu, a theater.
The largest theater was already overcrowded. The first two rows were completely occupied by reporters, and the audience could only squeeze in the back to take photos.
On the stage, Feng Xiaogang, Zhang Guoli and Shen Xudong were holding a meeting.
Deng Chao was recommended to audition for "Happiness is Like a Flower"...
Oh, it was recommended by Shen Xudong.
Because "Happiness is Like a Flower" was written by teacher Wang Wanping and co-produced by Beijing Television Center. Cao Ping is one of the producers...
Cao Ping called to congratulate Shen Xudong for taking the first place in the ratings for his first TV series, and for his first movie to have a good reputation and box office success. By the way, he talked about "Happiness is Like a Flower". Out of politeness, he asked Shen Xudong if he had any actor recommendations. Then, Shen Xudong recommended Deng Chao!
Then Deng Chao ran to audition.
Back to the scene, the meeting, there must have been reporters asking questions. A woman with short hair who looked like Rimi stood up and said, "Hello, Director Feng, first of all, congratulations on your movie's box office success."
"Thanks!"
"Then can you predict the final box office of our film "Orphan"?"
Feng Xiaogang was stunned for a moment, and then said: "Well, I'll be honest! At first, I expected that the box office would be good if it reached 20 million, so now I am really surprised, I didn't expect it to be so good."
"Recently watching the news, there are always comments saying that the box office of "Orphan" has surpassed "House of Flying Daggers"... I would like to thank everyone in advance, but I am afraid this cannot be realized because our schedule is too short, and "Spider-Man 2" is released today. The day after tomorrow, "Shrek 2" will be released...
But our current box office is not shabby either, it’s over 50 million! I think the total box office should be upwards of 65 million."
As soon as Feng Xiaogang finished speaking, a reporter immediately stood up and asked: "So do you think it is a good thing or a bad thing that a movie with this theme is a box office hit? Is it too much to package a heavy topic in a commercial way?"
"Of course it's a good thing!" Feng Xiaogang replied: "Just like our screenwriter Shen Xudong said, commercial expression will make more people pay attention to it!"
After thinking about it, Feng Xiaogang added: "Also, let me say one more thing, how to solve the problem is not the responsibility of the movie. But raising this issue and bringing this issue to the public is already the first glimmer of hope for the improvement of the problem. ”
Well, almost all of the thirty-minute meeting was narrated by the director.
In the second half, someone asked about Zhang Guoli and Shen Xudong...
There is no way, if "Lost Orphan" is a hit, everyone will attribute this to Feng Xiaogang, not Shen Xudong...
At least, that's the case for the time being!
…
In fact, as Feng Xiaogang expected, with the release of "Spider-Man 2", Hollywood blockbusters unstoppably occupied theaters across the country, while "The Orphan" was withdrawn from major cities one after another, and the film schedule also plummeted.
No matter how good your relationship with theaters is, they can't avoid making money by arranging your films...
Fortunately, the distributor, Huayi, had already planned and immediately started the second round of screenings in small and medium-sized cities...
Although the box office is small, the map is huge, and when added up, it’s not bad...
Of course, after the release of "Shrek 2", the film schedule in small and medium-sized cities could no longer be maintained. "The Orphan" was released for about 20 licks, and it was completely canceled.
The box office data is 67 million...
Quite good data, temporarily ranking second among domestic films of the year, second only to "House of Flying Daggers" with 128 million.