Chapter 1021: The Emotional Marketing of ‘The King of Comedy’! Jing Tian’s New Project? A New Chinese Film Box Office Record!

When I returned to the capital from Liu Yifei's hometown, it was already past 2 o'clock in the afternoon.

Carrying two large boxes of souvenirs, Chen Fei quietly left the airport, got in the car, and headed straight to the courtyard.

On the way, after turning off airplane mode, he logged into Weibo again.

Looking around, the Internet is in a state of excitement right now!

Surrounding the phrase "We owe Zhou Xingchi a movie ticket", netizens were absolutely noisy, with all kinds of heated discussions and opinions constantly pouring out.

"Personally, I think "The Mermaid" is pretty good, and I have returned the movie tickets I owe him. As for "Journey to the West: Conquering Monsters," I'd better forget it. The gimmick is really high, but the quality is really not that good. Sample."

"+1! If Master Xing personally directed it, then I might continue to support it, but I really don't like Wu Yifan."

"How nice is Fanfan? Why don't you like him? Under the guidance of Director Zhou and Director Xu, he has already shown great strength!?"

"I have already returned this movie ticket. I will support it when a better movie is made next time."

"Can you please stop talking about marketing? Let's not see how this movie has been made. It is far worse than "Kung Fu Yoga"!"

It can be clearly seen that the vast majority of the audience no longer accepts the "feelings" thing.

As Chen Fei analyzed before, the marketing topic "We all owe Zhou Xingchi a movie ticket" is a one-time use and can only be used once and then discarded.

And now facts have proved that this topic can no longer guide fans to continue to support "Journey to the West: Conquering the Demons".

However, he vaguely felt that something was not quite right.

Logically speaking, the film producers should not be unaware of the consequences of marketing "emotions", but why do they still do this?

"Could it be that you have other plans?"

With some doubts, Chen Fei returned to the courtyard.

As soon as he and Liu Yifei left, Shu Chang and Han Jianu naturally left, leaving the old man alone in the family again.

When he saw him coming in with two large boxes of souvenirs, the old man immediately greeted him cheerfully: "Where's that girl Sissi? Didn't she come back with you? How was it after going there? Did everything go well? How does your family treat you?"

It was rare for the old man to be so nervous, and he kept spitting out questions like a barrage of questions.

"Hey? I'm marrying a wife, but you're not marrying a wife. Why are you more nervous than me?" Chen Fei said jokingly.

However, the next second, the slap fell directly on the back of his head.

"You silly boy, what are you talking about? Aren't I afraid that you won't be able to find a wife? If you become a bachelor, your family will laugh at me to death?"

Chen Fei laughed: "Then let my family laugh at your intentions."

"So... it's done?"

"Hehe, of course, can I still make mistakes?"

"Ouch! Good! Great! Hahahahaha!"

As he lifted up the two big boxes of souvenirs, the old man walked into the house happily and said, "You have accomplished a big thing. I'll go get some food. Let's go to the house today." A nice drink.”

"Okay, I'll get the wine."

There was still a lot of old liquor stored in the wine cellar, and Chen Fei didn't think about keeping it anymore, so he drank it happily.

The two men are celebrating here, while on the other side, Brother Chen Kai and his family are entertaining Wang Changtian.

Directors Chen Da and Chen Hong seemed to attach great importance to their son's first debut film. During the meal, they had been asking how the lighting and development team arranged the post-production of the film.

Chairman Wang Da naturally knew everything: "The promotion and distribution team of "Secret Fruit" and "Passing Through Your World" are the same. Don't worry, you two, the publicity and distribution team is professional and will definitely not Holding back."

Hearing this, Chen Hong immediately breathed a sigh of relief: "Thank you, Mr. Wang, for taking the trouble."

"It's a small thing, just a small thing."

At this time, Brother Chen Kai asked again: "I wonder when Director Wang plans to arrange this movie?"

Wang Changtian was slightly startled when he heard this question.

After thinking for a moment, he shook his head slightly and said with some distress: "The schedule has not been determined yet. Guangguang has been studying and judging, but I really can't think of a time period when the film should be released, alas!"

The May Day schedule is too small, the summer vacation schedule is too competitive, the National Day schedule is simply no place for people, and the Lunar New Year schedule is reserved for blockbusters...

Sudden! Wang Changtian's eyes fell on Brother Chen Kai: "Director Chen is an expert in this field. How about you give me some advice? Which schedule should this movie go to?"

Poet Chen was very useful in complimenting him as an "expert".

After thinking for a moment, he gave his own suggestion: "The audience for this kind of youth-themed movie must undoubtedly be students, and the summer vacation happens to be when major schools are on vacation, so this is the right time to choose!"

"What's the specific time?" Wang Changtian asked.

Brother Chen Kai took out his mobile phone, opened the calendar, looked through it, and finally came up with the result: "Just July 7th! The summer vacation schedule has just been warmed up, but it will not fall into the competition and suppression of many blockbusters in the later period. Just right.”

Hearing this, Wang Changtian immediately responded with a smile: "Okay, then I'll listen to Director Chen. It's July 7th. Come, let's raise a toast together and wish this movie a great box office success in advance."

Chen Feiyu, who had been silent all this time, had a smile on his face, and the hand holding the wine glass was trembling slightly.

He didn't expect that his debut movie would be scheduled so smoothly. Just thinking about it made him a little excited!

When people are excited, they like to play exciting things.

So, while others were not paying attention, Chen Feiyu calmly took out his mobile phone, opened WeChat, and clicked on a woman's profile picture.

"Meet at 11 o'clock tonight?"

After a while, a reply came from the other side: "The Ritz-Carlton Hotel, 3306, waiting for you."

Chen Feiyu smiled knowingly, deleted the chat history skillfully, and began to listen to the conversation between his father and Wang Changtian.

"Speaking of which, Guang Guang and I are quite destined. We have a variety show produced by your company to be recorded tomorrow."

"Oh? I wonder which one Director Chen is talking about?"

"It seems to be called something familiar? Look at my brain, I suddenly forgot it."

"It's "Familiar Flavor Season 2"."

Chen Feiyu said obediently and helped his father out of trouble.

"Yes, yes, that's right, that's it. Young people have good brains and can remember such a long list of names, hahahahaha!"

Brother Chen Kai smiled happily and was quite satisfied with the son he had trained.

…

As the night got darker, the two of them celebrated briefly and then went to rest.

After saying "good night" to Liu Yifei, Chen Fei went to bed and fell asleep as soon as he touched the pillow.

When I opened my eyes again, it was already February 2, the day when the dragon raised its head.

He first sent a message to his assistant and asked him to make an appointment with a barber. Then he opened Weibo and checked today's hot searches.

At a glance, the number one most searched item is the news that the box office of "Kung Fu Yoga" exceeded 200 million in a single day!

Riding on the popularity of Chen Long winning the Oscar Lifetime Achievement Honorary Award, this movie can be regarded as a soaring rocket, rising all the way, and the single-day box office directly surpassed "Journey to the West: Conquering the Demons".

Even in terms of total box office, it is not far behind "Journey to the West: Conquering the Demons".

On the contrary, the single-day box office of "Journey to the West: Conquering the Demons" on the other side is only 113 million yuan, and it is about to fall below the 100 million mark.

After the explosion of "Sentiment", this movie was greatly affected.

However, just when Chen Fei and many people in the industry thought that the movie might be on the verge of decline, something unexpected happened!

At noon on the 2nd, on a promotional program, Zhou Xingchi’s eyes were filled with tears, and he said something very affectionate and sincerely "touching to the heart":

"Where does anyone owe me a movie ticket? No, no one ever actually owes me a movie ticket.

But if we want to talk about debt, I deeply feel that I owe the audience an unspeakable debt!

This feeling is like a painter facing a blank canvas, filled with colorful imagination, but worried that his brushstrokes cannot perfectly express the splendor.

Whenever I stand in front of the camera or sit in the editing room, that sense of responsibility to the audience comes flooding back.

I know that every creation is a spiritual dialogue with the audience, and I always hope to give them more and better.

What I owe the audience is the delicate emotions that I failed to fully capture time and time again, the storylines that failed to be perfect, and the countless moments that could have been more exciting.

This debt stems from my infinite love for film art and the audience's deep expectations for my works.

I don’t know how long I can continue on this film path, but I will cherish every opportunity, craft every work with my heart, and hope to give back as much as possible to the audience in the limited time.

Maybe one day I will have to slow down due to age, physical strength or other reasons, but the feeling of debt to the audience will always be with me and become the driving force for me to keep moving forward.

However, I also understand that there are always separations in life, but works can last forever... As long as the audience can remember those moments that touched their souls and the pictures that made them laugh, cry, and think, then my debt may be able to be resolved. To be an invisible bond that closely connects me with the audience..."

I have to say, these words are really "beautiful" and bring a new round of "emotional" effect to the fullest!

Even Chen Fei couldn't help but think of classic works such as "Kung Fu", "Journey to the West", "Tang Bohu Spots Autumn Fragrance", "Yangtze River No. 7", etc. in his mind, not to mention other fans.

"If nothing else happens, the box office of "Journey to the West: Conquering the Demons" may see another surge tomorrow. This marketing strategy is quite effective."

Chen Fei murmured, feeling quite emotional.

It’s really hard for Zhou Xingchi to do this for the sake of the movie’s box office!

"Let me tell you, if this movie can find a few veteran actors, it might have a very good effect." Su Guohai commented aloud in the office.

On the first day of the new year, he also took his family to watch "Journey to the West: Conquering the Demons".

6◇9◇Book◇Bar

In terms of overall special effects and plot, this movie is undoubtedly very qualified, but in terms of the actors' acting skills, it is really embarrassing, and his eyes went dark while watching it.

"Old actor?" Chen Fei chuckled: "If you choose an experienced actor, how can you get such high popularity and traffic? How can you possibly drive up the stock price?"

"That's true."

Su Guohai was already familiar with these operations of capital.

After Chen Fei reminded him, he naturally reacted.

The next second, he suddenly remembered another thing, and immediately muttered with a bit of laughter: "Ali Pictures is an expert in this area. For the sake of popularity and stock price, they will do anything."

"Oh? What do you mean?" Chen Fei looked up at him curiously.

"Yang Mi and Liu Kaiwei are having scandals again. Since the day before yesterday when Eternal Love began airing, the two leading actors have been hyping it up. Now the popularity is so high!"

"So, has Princess Agents been affected a lot?"

"Yes, but not a big deal. After all, Zhao Liying is also very popular, and our publicity team is also very strong. The two dramas are almost on par with each other."

"Let's launch the peripheral products together, including mobile games and overseas distribution. I will ask Hulu and Netflix to cooperate. Isn't it just hyping up the popularity? We are doing high-end operations."

"Haha, okay, I'll arrange it now."

"Well, go ahead."

Fade Chen waved his hand and continued to work.

More than an hour passed quickly, and just when he finished drawing the last bit of the storyboard for Avengers 3, the phone rang suddenly.

After taking a look at the caller ID, he casually pressed the answer button: "Hello? Tiantian? What's up?"

"Hehe, Senior Brother, are you in the company now? I have selected a favorite script from the company's script library."

"I'm in the office, just come over."

"Okay!"

More than ten minutes later, the office door was pushed open, and Jing Tian walked in with a smile in her hand.

"Senior Brother, look, this is the script, I feel that the role of the heroine in it is particularly suitable for me!"

"Oh?"

Fade Chen stood up, walked around the desk, and took the file bag from her.

When he opened it and saw the script inside, he immediately raised his eyebrows, his face full of surprise.

"Si Teng?"

"Yes, it's Si Teng!"

Jing Tian responded shyly: "Didn't you say before that I would be more suitable to play the role of... 'rich lady'? So I picked the right script based on this.

After reading the script of "Si Teng", I took advantage of the free time during the Chinese New Year and found the original novel "Half-demon Si Teng" and read it. I felt that this script was quite suitable for me."

"Well, it is indeed quite suitable..."

Chen Fei nodded slightly, very approving.

From the external conditions, Jing Tian's facial features are very delicate, her temperament is very dignified and generous, her face is clearly outlined, she has both the softness of an oriental woman and the competence of a modern woman.

This kind of appearance and temperament are highly consistent with the setting of the role of "Si Teng", which can perfectly show Si Teng's beauty, indifference, arrogance and domineering.

In terms of figure, her overall proportions are very symmetrical, and she can easily control both ancient and modern costumes.

And in "Sito", a lot of cheongsam styles also test the figure of the actresses. The image of the delicate lady just complements Jing Tian.

Once the image and temperament are highly matched, and the acting skills are well adjusted, a classic character image will naturally emerge.

"Since you've chosen "Sito", then choose it. You don't have to apply for it. I'll approve it directly. Just consider it as a gift from me to you after your studio signs with Feiyue Film and Television."

"What?" Jing Tian was slightly stunned, and then she was happy: "Thank you, senior brother!"

"You're welcome." Chen Fei smiled, returned the script to her, and asked again: "I heard that Mr. Lu is going to hold a studio signing celebration party for you?"

"Yeah, Uncle Lu said that if you have a backer in the entertainment industry, you have to show it quickly, and let others know that you are not easy to bully, otherwise there will definitely be a lot of troubles coming to you."

"Hey? This Mr. Lu, you see it very clearly."

Chen Fei was quite amused. From what Jing Tian said, Lu Zheng regarded Feiyue Film and Television as a fox relying on the tiger's power?

"When is the banquet?"

"Tomorrow night." Jing Tian said softly: "The invitations have been sent out during this period after the New Year."

"Okay, I will go there then."

"Great! Welcome!"

Jing Tian smiled and hugged the script of "Sito" tightly to his chest, in a good mood.

...

After a night, it was the morning of the 3rd.

As expected, the box office performance of "Journey to the West: Conquering the Demons" yesterday did usher in a wave of increase, directly from 113 million to 159 million, a surge of 46 million!

It has to be said that the title of "King of Comedy" is still quite strong, and the box office appeal is also strong enough.

However, in comparison, Chen Long on the other side is not weak at all.

The single-day box office of "Kung Fu Yoga" of 215 million can be said to have brought the popularity of the "Oscar Lifetime Achievement Honorary Award" to the extreme, far surpassing the popularity of "King of Comedy".

At this moment, La Peikang felt like "Since Yu was born, why was Liang born?"

If it weren't for "Kung Fu Yoga", "Journey to the West: The Demons Strike Back" would definitely be a big hit during the Spring Festival!

"Keep increasing the publicity and promotion efforts! Don't give up! Send the key extension application to the General Administration immediately, and announce it to the public immediately after it is approved..."

He kept issuing orders, hoping to seize the hot search and suppress the momentum of "Kung Fu Yoga".

However, when the time came to 10 o'clock in the morning, "Operation Red Sea" was like a lion with bloodshot eyes, howling and rushing into the Weibo hot search list, directly taking the first place!

"As of 12 o'clock yesterday morning, the main theme commercial film "Operation Red Sea" jointly produced by Feiyue Film and Television, Haizheng, Shanghai Film, China Film, Wanda, Guangguang, Xiying and other companies,

written and directed by Chen Fei, starring Zhang Yi, Huang Xiaoming, Huang Jingyu, Zhou Xun, Zhang Hanyu, Liu Yifei and others, was released for 60 days, and the total box office closed at 4.568 billion yuan! Successfully broke and refreshed the 3.9 billion Chinese-language film box office record previously created by "Ghost Blowing Light: Kunlun Temple"! "

A new Chinese-language film box office record was born!

……

(ps: First update, please give me a monthly ticket!!!)