Chapter 1015: The Ruthlessness of the Alibaba Group! The Sinister Tactics of Tao Piaopiao!

"At nine o'clock in the morning, Feiyue Film and Television released the film's scheduled announcement:

The fantasy-themed film "Zhu Xian", exclusively produced by the company and adapted from Xiao Ding's novel of the same name, is officially scheduled to be released on August 10.

Starring Hu Ge, Liu Shishi, Tang Yan, Mao Xiaotong and others, the film tells the story of an ordinary boy, Zhang Xiaofan, who went to Qingyunmen after a massacre in Caomiao Village. By chance, he obtained the magic weapon soul-stirring rod and was involved in the conflict between good and evil. The story of the struggle between Tao. "

"The action and war-themed movie "The Storm", co-produced by Media Asia Pictures and Bona Pictures, directed by Chen Jiashang and starring Zhao Wenzhuo, Hong Jingbao, Wan Qian, Wu Yue and others, has been officially announced to be released on May 27.

The film is adapted from the deeds of the anti-Japanese hero Qi Jiguang. It tells the story of a generation of generals Qi Jiguang and Yu Dayou teaming up to recruit more than 3,000 Yiwu miners to fight against the Japanese pirates. "

"Co-produced by Feiyue Film and Television, Enlight Media, Wanda Pictures, Shanghai Film Group, Bayi Film Studio and other companies, starring Wu Jing, Frank Grillo, Liu Yan, Yu Qian, Yu Nan and others The action/war themed movie "Wolf Warrior 2" was officially announced today and will be released on July 27th."

"..."

Early in the morning on the 17th, with the release of several movies, the entire film industry became lively again.

It's just that while everyone is paying attention to the film's release date, they are also paying attention to the box office performance of the films released during the Lunar New Year.

Especially "The Great Wall", let alone how miserable it is!

"Yesterday, "The Great Wall," a Sino-US co-production with investment from Universal Pictures, Legendary Pictures, China Film, and LeTV, and directed by Zhang Yimou, has been officially canceled by major theaters due to exhaustion of its box office potential.

The film was released for 30 days, with a total box office revenue of 1.167 billion yuan, and because the daily box office has been less than 500,000 yuan, its key extension status has been interrupted..."

As for La Sheikang, his current state is that he can't even drink cold water without filling his teeth.

Originally, "The Great Wall" could barely survive for a while, trying to achieve higher box office results, but because of the disruption caused by those imported Hollywood blockbusters, "The Great Wall" was immediately suppressed!

The box office results of 1.167 billion, compared with the investment scale of 150 million US dollars, don't mention how ugly it is.

Now, except for hoping that the movie can get some box office in Hollywood, he has no other way to save the box office.

"Oh! Let's just do it like this. Let's just paint. I can also avoid being scolded a few times..."

In the office, La Sheikang let out a long sigh, feeling like heart failure was worse than death.

But at this moment, the secretary suddenly knocked on the door and walked in.

"Director, Maoyan President Zheng Zhihao sent a video conference invitation. It seems that there is a problem with the Maoyan app. Mr. Zheng asked all shareholders who had previously invested in Maoyan Investment to hold a meeting together."

"Oh?" La Pikang was slightly startled: "Isn't Maoyan the ticket purchasing platform? What went wrong? Has it been investigated?"

"It seems that someone reported that the platform was operating behind the scenes and deliberately gave low scores to certain movies, which violated the fair and just mechanism..."

Hearing this, Chairman Lada suddenly thought of the Maoyan rating of "The Great Wall".

The 6.5 rating was simply too dazzling. Every time he saw it, he felt as if he had been slapped, and his face hurt so much!

"Let's go. Since Mr. Zheng sent a video conference invitation, let's go and have a look."

Under the guidance of his secretary, La Sheikang quickly came to the conference room next to him.

After a while, the video conference was connected.

When Maoyan was first established, in order to quickly capture market share, it had to invite a lot of theater chains to participate in franchise investments.

In addition to Pan-Asian Cinemas, which holds the largest share, the others include Wanda Cinemas, China Film Star, Shanghai United, Guangdong Dadi, China Southern Film Shinkansen, Poly Bona, Hengdian Film and Television Cinemas and many other large cinemas, all in It occupies a part of it.

Everyone has vested interests, so when Maoyan suddenly sent out a video conference invitation, all the heads of major theater chains were present.

Even those who live abroad have already gotten up and attended the meeting in their pajamas.

"Everyone, I'm sorry, it's so hard for everyone to come to this meeting despite your busy schedule."

Maoyan CEO Zheng Zhihao first said hello to everyone, and then talked about the current crisis the platform is encountering.

"Since yesterday, many posts and articles have popped up on the Internet, accusing Maoyan of being biased in its movie rating mechanism, resulting in many 'high-quality movies' failing to achieve the expected box office..."

While speaking, Zheng Zhihao also played some news clips he had intercepted online.

Looking at it, those article snippets mainly focused on the analysis of movies such as "The Great Wall", "The Ferryman", "Railway Tigers", and "Billy Lynn's Long Halftime Walk".

"From a professional point of view, these films all have their rare advantages and shining points. Many professional film critics even gave these films very high ratings and gave examples of the merits of these films. Excellent points.

However, as a platform, it was biased when comprehensively considering the two mechanisms of fan ratings and film critic ratings, and ultimately gave these movies extremely low overall ratings.

Affected by the ratings, many viewers chose to blacklist these movies without any hesitation after seeing the low ratings. This is a very unfair way of treating the films.

So the conclusion can be drawn! Maoyan’s various unreasonable mechanisms and settings have seriously affected the development of Chinese films. It is recommended that relevant departments investigate and deal with them..."

Seeing this, everyone involved in the meeting was a little confused.

Is the hat on too crooked?

Since we are giving examples, how can we only give examples of a few movies that are already full of huge controversies? Isn’t this just generalizing?

Although La Sheikang, Yu Dong, and Ren Zhonglun were indeed dissatisfied with Maoyan's low ratings for the three films "The Great Wall", "Billy Lynn's Long Halftime Walk" and "Railway Tigers".

But in the final analysis, this is all because there is indeed a problem with the quality of the movie, so it got a low rating. Does this have something to do with the platform mechanism?

“Let’s take a look at these comments again.”

As Zheng Zhihao spoke, he pulled out some comments from netizens that he had specially intercepted.

"The movie "The Ferryman" is such a great movie! Maoyan's rating is indeed too low. It must be caused by someone operating behind the scenes."

"I think "The Great Wall" is quite good. Europeans and Chinese work together to resist the Taotie, which demonstrates the unified pattern of the world. How great!"

"What happened to "Railway Tigers"? I think Chen Long and Jaycee Chan are very good. Don't bad actors deserve to enter the film and television industry? What age is this? Stop being ridiculous, okay?"

"'Billy Lynn's Long Halftime Walk' has led global films to explore a new journey. It should be treated with courtesy, not abuse and ridicule!"

"We need fair and impartial ticket scoring and don't confuse the situation! We need to have our own judgment instead of being guided by others."

"I feel that the Taopiaopiao app is quite good. It is produced by Alibaba and is of high quality. I will use it to buy movie tickets online during the Spring Festival."

"I have been using Taopiaopiao. It is linked with the Damai.com app. You can buy movie tickets, concerts, concerts, plays, etc. on it. It is much easier to use than Maoyan."

At the end, everyone participating in the video conference showed a bit of disdain and disdain on their faces.

Everyone is actually a little disdainful of Taopiaopiao, a "rising star" produced by the Alibaba family. After all, they have too many "disgusting and sexy operations".

Now, judging from the information provided by Zheng Zhihao, if nothing else happens, this online turmoil must have been caused by Taopiao Piao.

"Hey? I'm just confused? Why do you think Taopiaopiao is doing this? These movies have already had reputational controversies, and coupled with poor box office results, isn't it normal for them to have low ratings?"

Liu Xiaobin complained in confusion.

"It's very simple." Chen Fei, who also participated in the meeting, explained: "I have to admit that everyone has their own aesthetics and preferences.

Perhaps in the eyes of most people, these movies have problems, but there are also many fans who like these movies, and may even be their die-hard fans.

Looking at these articles and press releases on the Internet, some movie fans will naturally feel disgusted with Maoyan, and thus choose to embrace Tao Piao Piao.

Maybe there are not many people in this group, but over time, users who choose to use Maoyan will definitely be eaten up by Taopiaopiao's cannibalizing whales, because Taopiaopiao's method for Maoyan's scoring mechanism can continue to be used.

Today it is "The Great Wall" and "The Ferryman", and tomorrow it may be "Journey to the West: Conquering the Demons", "Kung Fu Yoga" and so on. "

Upon hearing this, everyone's eyes suddenly widened, their faces full of disbelief!

"As expected of the Alibaba family... such vicious methods!" the person in charge of Hengdian Film and Television Cinemas murmured, feeling quite eye-opening about the Alibaba family's methods.

If they keep doing this, as Chen Fei said, there will definitely be fewer and fewer users.

The error-free version is being read! 6=9+Book_Bar debuts this novel.

La Sheikang asked subconsciously: "Then what should we do now?"

For a moment, everyone's eyes subconsciously fell on Chen Fei's video frame.

He built the cat's eye by himself, and everyone was working with him, so naturally they had to listen to what he meant first.

At this moment, even though everyone is actually a competitor, a special alliance has been formed because of the camp, which is quite interesting.

"I have two moves."

Chen Fei slowly raised two fingers.

“One: guide public opinion; since Taopiaopiao can guide, why can’t we guide netizens and public opinion to our side?

Second: Exit the Taopiaopiao platform and no longer use it as an online ticket outlet; since they love tossing so much, let them play by themselves. Don’t they like to integrate resources? If we don’t cooperate with them, let’s see how they integrate. "

As soon as these two proposals came out, it was obvious that the faces of many people in the video had changed.

Although Alibaba does not have its own theater chain, it has extensive layout in film production, distribution and derivatives business.

They have participated in the production and distribution of many films, and have cooperated with many film and television companies and production teams to promote the production of high-quality content and further extend the value of the film industry chain.

Based on this, many theaters currently participating in video conferences actually have very close cooperation with Alibaba. After all, theaters and film production are mutually beneficial and have some unclear and inextricable relationships.

Now, Chen Fei wants them to withdraw from Taopiaopiao and no longer use it as an online ticket outlet. This is difficult for some people to do.

"I have already put forward the solution. If you are willing to follow me and Maoyan, then after the meeting is over, we can start to implement the relevant plans.

Of course, I won't force you if you don't want to, but you have to consider handing over part of your share.

After all, Maoyan has now reached the stage of life and death. Since you are not willing to live and die with Maoyan, then I have to ask you to give up part of your share to supply the other part of the 'warriors' who choose to live and die with Maoyan, and advance and retreat together. "

Hearing this, many people subconsciously widened their eyes, with deep shock on their faces.

Weren’t we still discussing how to deal with online public opinion? Why did it suddenly come to the stage of "life or death" choice?

Which step did you fail to follow?

Or are you hallucinating?

When everyone came to their senses again, they saw that Chen Fei had exited the connection, including Huo Qigang, Liu Xiaobin, and Ren Zhonglun.

In an instant, heated discussions arose!

"What's going on? How come we're in a life-or-death situation?"

"Didn't Taopiaopiao just start taking action? It shouldn't have attracted many users from Maoyan yet, right? Is it necessary to be so serious?"

"Exit Taopiaopiao? No longer use it as an online ticket outlet? How...how is this possible? How many ticket-buying users have we lost?"

"Where's Director Chen? Why did he suddenly quit the connection? What on earth did he mean!"

"Obviously, you can either choose cat eye or Tao Piao Piao."

"Can't you choose both?"

"Yes! But the prerequisite for choosing from both companies is that you have to hand over more than half of the original share of the cat's eye in your hand, or even hand over all of it!"

Because Chen Fei left the connection, Zheng Zhihao suddenly became the target of everyone's "fire".

La Sheikang asked very seriously: "Mr. Zheng? Is Tao Piao Piao's attack so strong? Has it already begun to shake the foundation of Maoyan?"

Hearing this, Zheng Zhihao smiled bitterly and said: "La Dong, you may not have paid attention to Maoyan for a long time. Originally, we were the online ticket purchasing platform with the largest user share in China.

But since Taobao Movies was officially released at the end of 2014, it has been eating away at our market share.

If it is normal business competition, then we are not afraid of it, but their methods are really dirty, including malicious price reduction, malicious marketing, malicious propaganda, and guidance of public opinion... Maoyan has been greatly affected.

Director Chen has been helping Maoyan App to carry out technical innovation, but he cannot resist the various imitations and shameless plagiarism from Taopiaopiao. Almost as soon as we have a new business, they will follow up closely..."

Hearing this, La Pikang was inexplicably embarrassed.

I still remember that when Han Sanping handed over the business to him a few years ago, she gave him numerous instructions to support and pay attention to the online ticketing platform.

But as soon as he took office, he immediately put this issue behind him and ignored it completely.

You know, China Film is the second largest shareholder of Maoyan App after Pan-Asia Cinemas. It occupies a huge share and can receive a large amount of money from this company every year.

But he never seemed to pay attention to the development of Maoyan.

If he hadn't participated in this meeting today, he might not have noticed the situation until all the users of the Maoyan app were eaten up by Taopiaopiao and completely collapsed.

And if you look around, almost most of the other theater chain partners are like this.

The word "irresponsible" is vividly reflected in them!

~

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