Chapter 480 What Instructions Does Mr. Tang Have?

"Our first condition is that for all machine tools that use our core technology, we have to charge a certain technology licensing fee. Depending on the type of machine tool, the proportion of technology licensing fees is about 2.5 to 5.0% of the machine tool sales." Tang Zi said the wind.

"This is no problem at all." Yang Tao readily agreed. The ratio mentioned by Tang Zifeng is also a common practice in the industry. When Danji uses foreign patent licenses, there are cases where the licensing fee is higher than this ratio. Yang Tao has not just graduated from kindergarten, so how can he expect to share his technology for free when the opportunity arises.

“The second condition is that machine tools produced using our core technology must also bear our ‘Changying’ brand.” Tang Zifeng continued.

Yang Tao was startled: "What Mr. Tang means is that the machine tools we produce can only be regarded as OEM for you?"

Isn't it right? The machine tools produced by Danji have to be branded as Changying. Doesn't this become an OEM? It's not that Danji has never done OEM work for other companies, but when it comes to multi-station machine tools, if the condition given at the moment of the machine is just to let Danji OEM, then Danji will have no interest.

"Of course it's not OEM." Tang Zifeng said, "By the way, I didn't make it clear. I just said that our Changying brand must be printed on the machine tools. As for your own Danfeng brand, you must also have it, even better than Our brand can be bigger, our long-tassel brand only needs to show a small face on the machine tool."

"Danfeng" is the brand of Danzhang Machine Tool Company's products and has a history of more than 50 years. Its reputation is no less famous than the "Changying" brand of Linyi Machinery. When Yang Tao heard what Tang Zifeng said, he thought about it in his mind and then said: "Mr. Tang, is it not necessary to have two brands on the machine tool at the same time? We have never heard of one machine tool having two brands. "

Tang Zifeng smiled and said: "It may not be on the machine tool, but isn't there often an 'Intel_inside' label on the computer? We spent 500 million on multi-station machine tool technology on the fly. If we just let everyone use it without saying a word, Who will know that we have developed this technology in the future?”

"I have to report this matter to the company." Yang Tao said, "Our situation is different from Intel_inside. Intel makes chips, not computers, so there is no competition with computer companies. But we two Home, after all, can be considered a competitor. How can anyone advertise their own products to competitors?"

"Then, how can we transfer core technology to competitors?" Tang Zifeng retorted.

"That's true..." Yang Tao was speechless. Lin Ji is willing to transfer multi-station machine tool technology to other domestic machine tool manufacturers, which is indeed a very different approach. Thinking about it, Lin Ji requires other machine tool manufacturers to put the "Changying" logo on their products. It is not too much.

"But, Mr. Tang, in this way, our Danji has taken advantage of Linji in two ways. The first is of course the multi-station machine tool technology, and the second is your Linji's brand. In the past few years, Your 'Changying' brand has eclipsed all our brother units. If we use your brand, you will suffer the loss." Yang Tao said from a different angle.

Tang Zifeng said smoothly: "This point must also be included in our second condition, that is, all machine tools using the Changying brand must have our people involved in quality control."

"Isn't this condition a bit too much?" Yang Tao's face looked a little ugly.

Tang Zifeng said lightly: "This is not too much. We are responsible for the products that use our core technology, because if your quality control is not done well and the product has quality problems, people will criticize all domestic machine tools. . If the customer says that the quality of domestic multi-station machine tools is not good, we will be the most affected."

Don’t transfer technology for fear of being affected!

Yang Tao cursed in his heart, but he would never dare to say such words. Now it was Danji who was begging to transfer his technology at the right opportunity. If he dared to bar his teeth at Tang Zifeng, he could just walk away and stop playing with Danji.

To be honest, Yang Tao still hasn't figured out why he wants to transfer this unique technology to domestic machine tool manufacturers. Isn't it true that the good colleagues are enemies?

Tang Zifeng said that the domestic demand is too great and Linji's family cannot afford it. Yang Tao believes this. But if you can't afford it, just let foreign manufacturers such as Someno and Heimsat eat it. It is necessary to make it cheaper like their Danji. A domestic manufacturer?

In Yang Tao's view, only domestic manufacturers can be considered competitors. Manufacturers such as Someno and Heimsat are crushing domestic machine tool companies. How can they be considered competitors?

The approach of many domestic companies is that they would rather let foreign manufacturers take away business than leave business to domestic manufacturers. Because foreign manufacturers are already very powerful, taking more and less business will not change the balance of power between them and domestic manufacturers. But for both domestic manufacturers, the development of other companies is equivalent to being weakened, which is absolutely intolerable.

However, Linji's approach is just the opposite. They would rather let domestic counterparts take advantage than let foreign manufacturers get orders. Could it be that they have now regarded foreign manufacturers such as Someno as competitors?

"Our current thinking is that all of our domestic companies should unite and operate and maintain domestic machine tools as a unified brand. The next step for all of us will definitely be to face the international market and compete with those foreign machine tool giants. Before beating them to the ground, our domestic manufacturers should not think about infighting."

Tang Zifeng seemed to understand Yang Tao's inner thoughts and directly put forward his own considerations. He spread the word and asked various machine tool companies to send people to Pujiang to discuss technology transfer. This was actually his intention.

"Mr. Tang is indeed very courageous. This is something we Danji dare not think about." Yang Tao said calmly. He didn't know if Tang Zifeng was too arrogant or if he was too conservative. At this time, he had better compliment Tang Zifeng first.

Tang Zifeng said with a smile: "Mr. Yang, don't you think I'm talking big words? In fact, this sign has already appeared, but you guys may not have noticed it yet. Let me use an analogy, has Mr. Yang bought anything recently? What kind of home appliances? When Mr. Yang buys home appliances, do he buy domestic brands or imported brands such as Toshiba and Sharp?"

"Home appliances?" Yang Tao thought about it seriously, couldn't help but laugh, and said: "After hearing what you said, Mr. Tang, I realized that in recent years, people really don't mention brands like Toshiba and Sharp. We young people At that time, Toshiba was so famous, and there was that advertisement, "Steal it, steal it, Toshiba in the new era." There was a part that my daughter sang along with the TV every day.

"But in recent years, everyone has really considered domestic products when buying home appliances. The quality of domestic products is no worse than imported ones, but the price is half lower, and the after-sales service is good. Who doesn't like it? Brands like Toshiba and Sharp are no longer It’s so popular.”

"The same is true for machine tools." Tang Zifeng said, "I believe that in less than 10 years, when these domestic customers buy machine tools, they will think that buying domestic products is more cost-effective than buying imported ones, just like we buy home appliances. Good quality, new technology, and convenient after-sales service.

"At that time, in the minds of customers, domestic products will be a unified concept. If any brand has problems, everyone will say that domestic products are not good, and not just one or two companies will be affected."

"Mr. Tang makes sense." Yang Tao nodded and said, "Since that's the case, I will agree to this matter first. However, whether I can accept it in the end is not up to me to say it alone. This will be discussed at the company's office meeting. of."

"No problem, we can wait." Tang Zifeng said.

"So, what's Mr. Tang's third condition?" Yang Tao asked.

Tang Zifeng said: "Our third condition is actually what I just told you, that is, our domestic machine tool companies must unite and cooperate with the outside world."

"Ha, when Director Zhou and Mr. Tang launched the 20 engine, they seemed to have this purpose, right? After so many years, is Mr. Tang still determined?" Yang Tao said half-jokingly.

"This can be regarded as not forgetting the original intention." Tang Zifeng used a joke from later generations, but Yang Tao couldn't understand it.

"Since the goal of Machine 20 is still there, and Machine 20 still exists, Mr. Tang has raised this point again as a condition. Does it have any special meaning?" Yang Tao asked.

Tang Zifeng said: "Yes, in fact, this goal is no different from the goal of Machine 20. It's just that times have changed, and it turns out that the mechanism of Machine 20 is somewhat in name only. Taking advantage of this opportunity, we would like to invite all brother units to sit down again. Let’s discuss common external issues.

"Compared with when Machine 20 was established, the situation we faced was very different. At that time, we mainly considered self-protection and could not let Korean companies take away our machine tool market. Now what we have to consider is to attack. Go abroad to seize the market. To do this, we have to have a plan."

"What specific instructions does Mr. Tang have?" Yang Tao asked half-jokingly. Tang Zifeng's words already sounded like a leader, so Yang Tao directly asked him what instructions he had.

"Mr. Yang is criticizing me." Tang Zifeng also responded with a bit of joking, "We just have some preliminary ideas when the opportunity arises, and I would like to ask fellow colleagues to give you some advice. I will come back to the specific details. We will ask Chief Engineer Qin of our group to report to Mr. Yang in detail. I will only talk about one key point here, that is, we hope that each company can have a division of labor. Each company will focus on breaking through one or two core technologies and strive to reach the world's first-class level. , even surpassing foreign levels.

"We have more than 20 powerful large-scale machine tool companies. If each company can possess one or two world-class technologies, together they can form a very powerful technical system. If foreign countries want to choke us, they will It’s not that easy anymore.”