Chapter 333 President Han Became a Big Star
"Mr. Han, we only want 2,000 units. With such a large quantity, you can't give priority to supplying it?"
"Mr. Han, we are old friends. Just take care of us. The price is negotiable!"
"Mr. Han, has Director Huang from Luping called you?"
"Mr. Han, when will you come to our Yaobu side? One-stop service..."
When Shihe Company's MP3 player won applause at the Paris exhibition, Han Weichang, who was based in Pengcheng, suddenly became popular. He was blocked in a hotel room by a group of purchasing managers, and all kinds of flattery sounds kept coming to his ears, which made him feel like he was in a state of ecstasy.
In the past few months, Han Weichang has been promoting engraving and milling machines in the Pearl River Delta area. This area is currently the world's electronic product OEM center. There are more than a dozen large factories with more than 10,000 people. As for the medium-sized factories with 1,000 people, they are almost as numerous as the crucian carp crossing the river.
Han Weichang first went to Jiachuan Company. Wen Guohui realized that the engraving and milling machine could bring new opportunities to his company, but he was worried that the performance of the engraving and milling machine was not stable enough as a new product, so he proposed that Linyi Machinery would provide 100 units. Prototype used for testing.
When he first heard this request, Han Weichang almost felt that Wen Guohui was playing tricks on him. Users want manufacturers to provide prototypes, which is not an excessive request, but there is no reason to ask for 100 prototypes.
In this regard, Wen Guohui acted confidently. He claimed that for large foundries like Jiachuan Company, equipment is measured in units of thousands, and there are hundreds of machines on any production line. If Linyi Machinery only provides one or two machines, Prototype machine, how can he judge whether the product quality of Linyi machine is stable, and how can he judge whether his company can use this equipment to establish an effective production process.
In the end, Tang Zifeng overcame all objections and agreed to provide 100 prototypes to Jiachuan Company. Tang Zifeng has full confidence in the application prospects of engraving and milling machines, and believes that using Jiachuan Company as an application example will help promote this new equipment in the electronics foundry industry.
Except for Jiachuan Company, Han Weichang has never promised to provide so many prototypes to other manufacturers. Some factories obtained one or two prototype machines. Since they could not form production batches, these factories only tested the processing effect of the engraving and milling machines and failed to apply them to production practice.
The Shihe MP3 player became an instant success at the Paris exhibition, and consumer electronics manufacturers around the world were shocked. They got a sample of the Shihe player as soon as possible. After seeing the processing effect of the metal casing, they immediately called their foundry to ask what kind of processing technology it was.
Of course, traditional machining centers can also process fine patterns and text on metal casings, but the processing costs are extremely high, which obviously does not match the pricing of Shihe players. Everyone knows that the foundry Shihe Company is looking for must have obtained a new type of equipment to complete such processing at a very low cost.
These factories in the Pearl River Delta all have eye contact with each other. Jiachuan Company uses Linyi Machine's engraving and milling machine. This is something that cannot be hidden from its peers. After various foundries reported this matter to their customers, these consumer electronics manufacturers immediately asked them to purchase engraving and milling machines in large quantities, because each manufacturer has decided to use metal casings in the next generation of consumer electronics products.
Shihe Company's products are MP3 players, and some manufacturers produce mobile phones, digital cameras, handheld computers, GPS navigators, etc. These products also have the characteristics of small size and high price, and are worthy of a high-end product. shell. Everyone has already seen that metal casing will definitely be the new trend in consumer electronics products in the next few years. If you put a plastic casing on your electronic product, consumers will lose if they take a second look at you.
The purchasing managers of various OEMs did not find it difficult to purchase engraving and milling machines at first. Didn't you see that "Old Han" who was working on the first machine some time ago came running over every now and then, smiling for everyone again? They are inviting everyone to dinner again. It is obvious that they have a lot of equipment on hand and cannot sell it.
If you order hundreds or thousands of units at a time, you can be considered a big customer, right? With a purchase like this, as long as you make a phone call to Lao Han, he will have to rush over to wait on you, and maybe even give himself a big red envelope or something? You have to think about it in advance. If this red envelope is too thin, you will have to put on airs and don't give Han a good face...
But things in the world are so magical. When no one wanted to buy an engraving and milling machine, Han Weichang begged everyone in a lowly manner, but no one gave him a good look. Now turning around, everyone wanted to buy an engraving and milling machine. When I asked Han Weichang, the tone of the other person's words was still so humble, but his attitude behind the words was completely different.
“Oops, it’s not in stock!”
"There are too many orders now. Your 500 units may have to be queued until next year..."
"It's true that someone else made the reservation first, so we have to agree on a first-come, first-served basis, right?"
After hearing these replies from Han Weichang, the purchasing managers were relieved. People who purchase equipment are all smart people. If you think about it for a while, you will understand what is going on. Our customers want to use metal casings, but why don’t other customers think the same way? Currently, the only equipment that can engrave characters on metal casings is Linyi's engraving and milling machine. Every OEM wants to order it, and each of them must have thousands of units.
Machine tools are not the kind of consumer electronics they produce. I have never heard of a machine tool factory being able to produce hundreds of machine tools per day. With the production capacity of Linyi Machinery, it would be great to be able to produce several thousand units a year. Isn't it a matter of being quick and slow?
The customer wants to replace the metal casing. You don't have an engraving and milling machine, but another manufacturer has an engraving and milling machine. Isn't it a matter of course who the customer should find for OEM? If the factory loses orders from traditional customers because he failed to buy the engraving and milling machine, believe it or not, the boss can chase him for three hundred miles with a machete.
After understanding this section, no one dared to pretend to be an uncle anymore. They all found the business card that Han Weichang had left behind from under the table leg. Following the address written on it, they went to the long room that Han Weichang had packed in a hotel in Pengcheng. Rent a house and prepare to communicate with Lao Han in person.
When we arrived at the hotel, everyone really felt how popular engraving and milling machines were now. Han Weichang was sitting in the room, surrounded by more than a dozen people, all of whom were purchasing managers from various factories who knew each other. Everyone was extremely flattering to Han Weichang. There were hundreds of cigarettes on the coffee table beside Han Weichang. No one dared to call Han Weichang "Old Han" with their legs crossed anymore. Everyone was talking about the word "Mr. Han", although no one knew where the word "Mr. Han" came from.
Feel proud!
Han Weichang, surrounded by stars, felt refreshed all over his body. He has sold thousands of machine tools of various types, but there has never been a situation like this.
No one is arguing with him about the price anymore. Originally, the agreed price was 250,000 units, but now more than one company has privately expressed its willingness to sell 300,000 units. The premise is that it must get it before its competitors. to enough equipment.
"We will never do such a thing as raising prices. It will never be possible to raise prices." Han Weichang said to the crowd.
In fact, with such a large batch size, even if it is 250,000 units, Linyi Machinery can make half the profit, which is a huge profit in the machine tool industry. If it goes up to 300,000 units, what's the difference between that and robbing money?
Tang Zifeng discussed with him that he should not take advantage of customers' rush to buy and raise prices arbitrarily, because this would damage Linyiji's corporate image and be detrimental to long-term cooperation with customers. With the production intensity of these electronic foundries, the service life of an engraving and milling machine is only two or three years. They will continue to purchase them in the future, and Linyi Machinery is entirely likely to develop new ones suitable for use by electronic foundries. Machine tools, these machine tools also have to be sold to these factories.
Since it is not a one-time deal, selling at a higher price at this time will destroy your credibility.
"We will adopt a full-capacity production method to maximize the timely supply to everyone. However, it takes a cycle to produce these equipments, so everyone must be patient. Please write down your needs first. We initial a purchase agreement. In addition, we still have to charge some necessary deposit, which is 30% of the contract amount." Han Weichang said to everyone.
After hearing this, some people pulled Han Weichang to sign the contract without saying a word, while others left the room on the grounds that they still needed to ask the boss for instructions. When they came outside, everyone gathered together in twos and threes and began to discuss:
"I pay a 30% deposit first, but you can't promise immediate delivery. Isn't this a trap?"
"So what? If you don't pay the deposit, you'll be last in line."
"Ask other factories."
"Don't think about it. I've asked about it a long time ago. Not only in China, but also in the world, only Linyi Machinery can produce this kind of engraving and milling machine. Even if other manufacturers start to imitate it now, not even half a year can do it. Can you come up with it? Besides, if you don’t try the machine tools they imitated, do you dare to use them?"
"No way, this device is so pretty!"
"Damn it, if I had known that this kind of machine tool was so popular, when this guy surnamed Han came to our factory to sell it, we should have ordered a thousand or eight hundred units..."
"Who is not like this? Oh, I didn't expect that metal casings would become so popular all of a sudden."
"There is no other way, let's pay the deposit first."
"Taishang, you can collect hundreds of millions just by collecting the deposit at the first opportunity, right?"
Despite the scolding, in the end everyone obediently signed a contract with Han Weichang, sent a considerable deposit to Linyiji, and then repeatedly begged Han Weichang to give them priority in shipping. As for the benefits promised to Han Weichang in private, it is not enough to explain to outsiders.
"Okay, now we can go to the Tengcun City Government to show off."
After receiving the news from Han Weichang from Pengcheng, Tang Zifeng said to Wu Weiqin and others with a smile.