Chapter 219 I’m Just Here to Earn some Hard Money
At the wine table, both parties could only talk to this extent. Although Wang Yingsong was drunk, he still glanced here from time to time. Zhao Xinggen didn't want his conversation with Ning Mo to be overheard by Wang Yingsong. He was now convinced that Wang Yingsong and Ning Mo were not in the same group. Of course, Wang Yingsong and Li Taiyu were certainly not in the same group. Otherwise, how could he bring a person like Ning Mo here?
So, who is with whom and who loves whom? Zhao Xinggen has enough social experience and is confident that he can solve the permutation problem on the blackboard.
After having enough food and wine, Wang Yingsong was already drunk. Zhao Xinggen called a driver from the factory and drove Wang Yingsong back to the hotel. When going upstairs, two hotel security guards and Longfor's driver worked together to carry Wang Yingsong into the room. The driver threw Wang Yingsong on the bed, and he had no control over what happened next.
Ning Mo did not follow Wang Yingsong back to the hotel. The Zhao brothers made an appointment with him at a KTV in the name of drinking some more beer to relieve the hangover. After closing the door, everyone's previously naive eyes became clear.
"Brother Ning, there are no outsiders here anymore. What is going on here? Can you tell us two the truth?" Zhao Xinggen looked at Ning Mo and said.
Ning Mo was still smiling and said: "Boss Zhao, isn't the matter very clear? The Korean devils came to China to grab the market and hurt our interests, so they don't want us to dig a hole for them. ?”
"You just said that you can help us get the CNC system and functional parts. Is that true?"
"Can this be fake? You can just go to Linyiji to pick up the goods. How can I make a fake Linyiji to deceive you?"
"So, Linyi arranged for you to come?"
"I didn't say that. I just followed Wang Yingsong to make extra money. I kept saying this wherever I went."
"But, what's the purpose of Lin Yiji? You are the ones who make the grinders yourself, why do you need to help us?"
"Old Zhao, I didn't understand this before. However, my brother... don't ask who it is. Anyway, he is the one who has the final say in Linyiji. He told me that like Dong Korean companies like Yuan Company control prices by relying on the performance of compressor machines. If Linyi Machinery wants to compete with it on price, we will have to lower the performance of our machine tools. In this way, our reputation will be lost. It’s ruined.”
"So you just want us to deal with the Koreans. Our reputation is worthless anyway, right?" Zhao Xingwang interjected dissatisfied.
Ning Mo chuckled: "Brother Zhao, what do you think?"
"I understand." Zhao Xinggen is not as pretentious as his younger brother. He knows that his reputation is indeed worthless, and others have the right to despise him when the opportunity arises.
Dongyuan's machine tools sell for 148,000, while Linyi's similar machine tools sell for more than 120,000. There is no advantage in price, but they have a Korean bonus. It is more difficult for Linyi to compete with Dongyuan.
Linyi Machine does not have no room for price reduction. If it lowers the quality of machine tools, such as using less materials and lowering the quality of steel, it can save costs. But in this case, the high-quality and durable image that Linyiji has spent decades building will fall to the ground. People will say that Linyiji's machine tools are nothing more than that. Even if it destroys Dongyuan by then, its own image will suffer a lot, and it will definitely be more than worth the gain.
If we let private companies like Longji compete with Dongyuan, we would no longer have this concern. Longji was originally a one-stop shop. In recent years, its main business has been to imitate the products of large state-owned manufacturers and win at low prices. Longji's customers never think that Longji's products are high-quality products. Everyone's requirements for Longji's products are just adequate.
For example, some small businesses need to buy a machine tool for a temporary project. They originally only expected to use it for a year, but they would not feel bad if it was scrapped after one year. At this time, they will consider purchasing from Longji, just to get a bargain. As for saying that this machine tool will no longer be usable after a year, no one will care.
The Chinese people are very clear about the principle that you get what you pay for. Those who compare a product worth 30 yuan on a certain product with a similar product costing 300 yuan abroad, and then come to the conclusion that "winner must lose" are either stupid or bad.
"So, does Linyiji hope that we will turn down Dongyuan's OEM and stop working for them?" Zhao Xinggen thought of the next question.
Ning Mo shook his head: "No. According to my brother's wishes, not only do you have to work for them, but you also have to do it well so that they can't live without you."
"But why?" Zhao Xingwang was a little confused.
Ningmo said: "Without their 148,000 yuan grinder to pave the way for you, would anyone be willing to ask for your 80,000 yuan goods? My brother asked me to give you a message. You keep an eye on those Korean companies. Where are they? Sell it, and you will follow them wherever they go. If they dare to call it 148,000, you can call it 100,080. If they lower the price, you will follow suit, and you will have to drag them to death."
"This is a good idea." Zhao Xinggen said with a smile, "At that time, I will ask the business to tell those customers that our products are the same as Dongyuan's products, just one less Korean standard. Our grinding machine is better than theirs. It’s tens of thousands cheaper, let customers choose by themselves.”
"But maybe someone from their family will be chosen. Everyone still admires South Korea." Zhao Xingwang said discouragedly.
Ning Mo said: "That's what we want. Think about it, if a customer buys a Korean grinder and then buys your grinder, and finally finds that your grinder is not only cheaper, but also of better quality than the Korean one." Well, what would they think?”
"They will specifically choose our products in the future." Zhao Xinggen replied casually. After that, he suddenly laughed again and said, "No, no, they will remember that your Linyiji products are better at this time. This is quite So the customer paid the tuition and finally came back to you."
"Not only our Linyi machine, but also your Longji machine. My buddy said that China's machine tool market can only be occupied by Chinese companies. Our Linyi machine is a state-owned backbone enterprise, and our goal is to develop in China. For high-end machine tools, the low-end market has to be supported by you." Ning Mo boasted.
These words were all told to him by Tang Zifeng. Of course, Tang Zifeng's original intention was for him to say them euphemistically, but Fatty didn't know what euphemism meant. He felt that the Zhao brothers were all straightforward people, so naturally they didn't use roundabout ways.
Ning Mo's words sounded heartbreaking, but the Zhao brothers couldn't help it. Who would let someone take a chance? The two of them also remembered that they had witnessed Linyi's ability to dig holes twice. Once, I wanted to imitate Linyi Machine's baling machine, but someone put some smoke on the newspaper and led me into a pit. The other time was about the wood carving machine tool. They walked around the edge of the pit. They didn't fall in, but someone in the Zhongguancun Support Market fell into the pit. I don't know if those two guys climbed out of the pit.
Now, it was the third time they had seen Lin Yiji's trap, but this time they had changed from being the targets of the trap to being the accomplices of the trap. Zhao Xinggen has been in the business world for a long time and knows the dangers involved. According to the plan Ning Mo told them, they will hold Dong Yuan up while letting Dong Yuan continue to develop, while on the other hand, they will follow the path opened up by Dong Yuan and continue to grab Dong Yuan's market, while also squeezing it. its profit.
Business operation itself has costs, and the gross profit on the book does not represent actual profit. Foreign-funded enterprises like Dongyuan have greater cost pressure. If they are forced to engage in price wars by Longji, their profit margins will be compressed and they will fall into losses overall. But from the perspective of the company leader, that is, Li Taiyu, Dongyuan seems to have always had opportunities and his business is growing, so he must have a "wait a little longer" mentality and eventually spend all his little blood. shine.
What a hatred this must be!
Zhao Xinggen couldn't help but light a candle for Li Taiyu, and at the same time wrote down a name in his heart: My buddy...
If you have time to trap this fat man again, find out who his buddy is. If you meet him in the future, you will kneel down and respect him without saying anything.
"My buddy has another suggestion." Ning Mo spoke again, starting with the same subject: my buddy.
"He said that after you have copied Dongyuan's grinder, you can discuss with Dongyuan about increasing the foundry fee. You can threaten Dongyuan and say that if it does not increase the foundry fee, you would rather copy its grinder. You can also say that because other factories come to you and pay high wages to poach workers, you have to increase wages for workers."
"Ruthless enough!" Zhao Xinggen praised sincerely. There is no need for a heavy hammer to play the drum. With Ning Mo’s reminder to this extent, how could Zhao Xinggen not know how to do it?
It is definitely unjustifiable that Longji manufactures products for Dongyuan and at the same time imitates Dongyuan's products. Therefore, Longji needs to put up another brand, such as Donghu Machinery Factory, or Longyuan Machinery Factory, as Dongyuan's competitor. Under the pressure of competition, Dongyuan should be more dependent on Longji. This is the basis for Longji to ask Dongyuan for a price increase.
On the one hand, they are raising the OEM fee, and on the other hand, they are forcing Dongyuan to reduce prices. This is double bloodletting, and it is hard for Dongyuan not to be disappointed.
"Last question, does Director Wang know about this?" Zhao Xinggen asked.
Ning Mo shook his head and said, "It doesn't matter whether he knows or not. Even if he knows, he will pretend not to know. Does Brother Zhao think this is the case?"
"That's right, Lao Wang is a smart man and knows what to do."
"Also, I didn't know about this at the first opportunity. I just came here to earn some hard work."
"No problem, I'll give you a commission of 500 yuan for a CNC system plus functional components. How about that?"
"It's a lot more. Just give me 480. It sounds more auspicious."
"Come on, brother Ning, let's play..."
"Just blow, who am I, fat man, afraid of?"
Okay, I made up what I owed yesterday.