Chapter 208: I Need Your Conscience when Facing an Opportunity

"What does reverse propaganda mean?" Li Jia asked.

Tang Zifeng asked: "Xiao Li, do you like Korea?"

Li Jia was a little embarrassed, and she said calmly: "I can't say I like it, but the Korean TV series are quite good, and the Korean clothes are of good style..."

"Look, this is cultural invasion." Tang Zifeng said, "You are studying journalism, so you should know the role of communication, right? South Korea is led by the government and has launched a full range of image propaganda against China. China and South Korea established diplomatic relations just a few years ago. Within a year, a huge group of Korean fans have been cultivated in China. When everyone hears about Han Zexi, they want to buy Korean products, watch TV dramas from Korea, and even speak with the suffix "Smecta", as if this is the way to look fashionable. ,dont you agree?"

Li Jia was speechless. Although she was Korean, she was still somewhat sensible. She recalled that among her little sisters there were some crazy Korean fans who opened and shut up about Korea. She even argued with herself if it had been Korea instead of the one who destroyed the Six Nations. Qin, will Chinese history be better?

She had not thought deeply about this issue before. She felt that Korean things were very fashionable, so she liked them. This was normal. Now listening to Tang Zifeng's analysis, she felt that things were not simple. You know, it has only been less than five years since China and South Korea established diplomatic relations. Before that, everyone had never even heard of the name South Korea. How come they all became Korean fans all of a sudden?

Tang Zifeng said that this was the result of media communication. Li Jia studied journalism himself, so how could he not understand it. She reflected on the process of becoming a fan of South Korea, and it was inevitable that she had some knots in her heart. As a journalism student, I feel like being tricked by my peers. This feeling is uncomfortable no matter how you think about it.

"So, Director Tang, what do you mean?" Li Jia asked.

Tang Zifeng said: "What we have to do is to organize a group of our own propaganda to discredit South Korea's image and make Chinese people think that Korean products are very low-end and very vulgar. We want them to bring this emotion to work and refuse to buy them. Korean machine tools, supporting high-quality domestic products.”

"The word smear is derogatory..." Li Jia reminded kindly.

"Then what do you want to say?" Tang Zifeng asked.

Li Jia thought for a while and said: "What we have to do is to restore the truth about South Korea and guide consumers to view South Korea and their products rationally. Don't be blinded by superficial glitz and have independent judgment... "

Tang Zifeng was stunned: "Xiao Li, you didn't retire from a newspaper in the south, right?"

"no……"

"Keep, keep your ability." Tang Zifeng said, "When an opportunity comes and I need your conscience, just go ahead and do it."

"But just publishing a few articles like this in our factory newspaper is of no use." Li Jia said.

Tang Zifeng said: "Who asked you to publish the article to the factory newspaper? Of course you should publish it to major newspapers. Not only do you have to write such articles, it is best to bring out a writing team that can update less than 10,000 words a day. No, at least it needs to be one that updates six or seven times a day. As for publishing issues, you don’t have to worry about it. Many media can charge money to publish articles. Problems that money can solve are not problems. "

Li Jia asked: "Director Tang, are you saying that there are still funds for this matter?"

"Of course there are funds." Tang Zifeng said. He thought for a while, raised a finger and said, "I will allocate 100,000 to you first, and you can start this matter first. If the funds are not enough in the future, I will give it to you again." Additional. This fee is the public relations fund of the Machine 20 Secretariat, which is specially used for this matter. You must not think about saving money."

"But..." Li Jia's face turned red, which was the result of excitement and anxiety. "Director Tang, I'm afraid that I don't have enough experience to handle this matter well."

"It's not easy to praise people, but it's not easy to destroy them?" Tang Zifeng said casually, "Just remember, a lie becomes the truth if repeated a thousand times, even if the lies themselves contradict each other."

"Director Tang, what you just said about Qu Yuan and Confucius... are all lies, right?" Li Jia asked in a low voice.

"In my mind, they are the truth." Tang Zifeng said.

Li Jia took out the interview book and said, "Director Tang, can you tell me some more truths?"

"..."

Li Jia left, and the scent of Korean facial cream on her face still lingered in the office. Tang Zifeng felt at ease with her. She was a reporter full of conscience. She knew what she should say and how she should say it.

At that moment, Tang Zifeng told Li Jia all the derogatory jokes about South Korea that he could remember on the Internet. Li Jia was a little skeptical at first, but after hearing it, his face obviously changed.

What Tang Zifeng said was not all made up jokes. Some things still had basis, it was just a matter of how to interpret them. Li Jia usually likes to read and read newspapers. She has also heard of some of the things Tang Zifeng said, but the content written in the newspapers is more formal, while what Tang Zifeng said is the so-called "insider story".

Everyone likes to read the "insider story", always thinking that this way they can understand the truth of the matter and not be deceived. They also don’t think about it, can the inside story that ordinary people like them can see be the real inside story? For example, someone said with certainty that during a meeting of the five giants of the United Nations, the Soviet representative beat the American representative. "This matter was classified as the highest secret level of the United Nations and is strictly prohibited from leaking." Then the problem arises. Let me tell you this. Where did the person who heard the news hear it?

It doesn't take much knowledge to see such logical flaws. But the vast majority of people don’t care. All they want is the sacred feeling and the refreshing feeling of knowing the “insider”. Although Li Jia studied journalism, she also had a heart for gossip. She kept telling herself in her heart that the man named Tang in front of her didn't tell the truth, but after hearing this, she could no longer face Korea and Korean products.

In her heart, there was a voice ringing: What if it is true?

Such is the power of rumors.

After seeing off Li Jia, Tang Zifeng came to Zhou Heng's office. When Zhou Heng saw him arriving, he put down the documents in his hand with a smile and asked him to sit down. Tang Zifeng's office was only a few steps away from Zhou Heng's. When he came to Zhou Heng's place, it was like just dropping by casually, without any formalities. He sat down on the sofa and said, "Director Zhou, I just arranged for Li Jia from the factory reporter to do something. I will report to you."

Then, he explained his plan to negatively publicize the Korean brand image, and finally said that this matter would require some investment. The lower limit is 100,000 yuan, and the upper limit may reach 1 million yuan.

"Is it worth investing 1 million yuan just to discredit Korean brands?" Zhou Heng asked with a frown.

"It's totally worth it." Tang Zifeng said, "I overlooked this matter. It should have been brought up at the joint meeting. When we operate, we cannot rely solely on technology, but also need to combine some business methods, among which public relations and publicity are very important. The phenomenon of Kazakhstan and Koreans in China is very serious now. I suspect that the promotion of South Korea’s image should be supported by the South Korean government. Only a few South Korean companies cannot do this.”

Zhou Heng said: "Regarding this issue, after we reported it to Director Xie last time, Director Xie reported to the ministry again. Later, the ministry forwarded an investigation report from the security department, which showed that several Korea-China friendly The associations are funded and supported by the Korean government. These associations are very active in our country and have conducted many public welfare activities. They have also helped local TV stations introduce many Korean programs. It is said that the introduction fees for the programs are very low."

"That's right." Tang Zifeng nodded and said, "They use these programs for cultural penetration. Not to mention the low cost, they are happy to give it away for free. Think about it, it is precisely because of these Korean programs that A Kazakh-Korean climax has been set off in China. How much sales of Korean goods have been driven by this? The profits from these exported goods are enough to buy these programs hundreds of times."

"Their calculations are very shrewd." Zhou Heng said with emotion.

Tang Zifeng said: "Because of this, it is necessary for us to conduct negative publicity on South Korea's image, at least to offset part of the effect of their publicity. While we conduct negative publicity on South Korea's image, we must also conduct negative publicity on our own image. Positive publicity, one positive and one negative, will make consumers more rational.”

"How do you plan to carry out negative propaganda?" Zhou Heng asked.

Tang Zifeng said: "Just expose their information. In fact, there is a lot of dirty information in South Korea, such as the problem of female stars, the problem of official corruption, the problem of monopoly of large enterprises, and the problems of Korean people. Some of the lifestyle habits, as long as you want to be black, you don’t have to worry about finding the black spots.”

Zhou Heng hesitated and said: "Wouldn't it be bad to do this? After all, the central government's spirit is to promote the friendship between China and South Korea. If we publicize the dark side of their society in such a big way, it will affect the relationship between the two countries."

"They built the plank road openly and crossed Chencang secretly. Why didn't they consider the relationship between the two countries?" Tang Zifeng said angrily.

"This is different." Zhou Heng said, "After all, they are only promoting a positive image of their country, which is what should be done. If we go to South Korea to promote a positive image of our country, it is okay. But let's expose their On the dark side, it’s a little inappropriate.”

"Actually, the content I asked Li Jia to arrange for people to reveal has also been disclosed in South Korea's own media. We do not create negative news, we are just the porters of negative news." Tang Zifeng argued.

Zhou Heng was amused by Tang Zifeng, and he said: "Your idea makes sense in this matter. If we want to compete with foreign companies, we must first get rid of this foreign-worshipping mentality. However, the problem of relations between countries , we have to consider it. Well, let’s do this. You come back to the capital with me in a few days, and I will introduce you to a few comrades in charge of international relations and let them help you check it. How about that? "

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