Chapter 695 A Unique Kind of Pragmatism

"Nice beer, very unique aroma, a bit Scottish style... But what did you say just now, An, how much is the revenue?"

"Five hundred million US dollars."

"..."

Faced with An Duxiu's answer, Weltman was stunned.

Today's "Science Salon" has a drink, which is the high-end beer "Shanhu" series created by "Sand Beer". For example, what Weltman is drinking now is the "Purple Mountain" beer in the "Shanhu" series.

There are two labels, one is "Purple Mountain"; the other is "Sand Beer·Purple Mountain".

The former is exported, and the latter is the new darling of the high-end beer market in Beijing, Tianjin and other places.

"Jiaoao Beer" is actually also developing a high-end beer series, but because of the different backing, "Jiaoao Beer" has been targeted by at least four or five groups of "Beijing Ye", and public relations has become a laborious task.

But "Sand Beer" is different. The local beer in Beijing is a typical low-end overlord. The beer placed next to various kebab stalls is all local beer.

There is only one place that is an exception, that is, Nanjiao District.

Local beer was beaten back step by step.

All construction sites drink "Sand Beer·Pengcheng".

They are both water beer, but "Sand Beer·Pengcheng" tastes a little bit stronger. Just this little bit, when spread over the sales of 10 million liters of beer, it will kill instantly.

Normally, it is difficult for foreign beer to beat local beer. Unless it is directly produced locally, it will cost a lot of extra money.

In terms of tax alone, the country adopts a high tax policy for beer. In addition to levying 17% value-added tax and 3% business tax, there is also a fixed consumption tax of 220 yuan per ton of beer and 33% income tax.

This is why there are old beer brands all over the country, and they are all doing well.

The reason is simple. Local governments are definitely happy with the high tax policy and are willing to increase investment to expand the production capacity of local beer companies.

So to beat local beer brands, you have to rely on crazy mergers and acquisitions, unless you have magic.

As luck would have it, Boss Zhang really has magic…

His inland and offshore shipping fleets almost wiped out the extra logistics costs. It may be a bit too much to say that they are negligible, but there is no problem in crushing all domestic competitors except Beijing's local beer.

Strictly speaking, except for the incomplete industrial base of hops, "Sand Beer" as a whole can be said to have a full upstream and downstream industrial chain.

In the competition in Beijing, the local beer in Beijing is so cheap that it will only affect normal individual customers, and the impact on large consumers is basically zero.

The reason is that the current large projects in Nanjiao District, how they came about and who invested in them, even a contractor knows what is going on.

Therefore, the beer supplied by the construction site canteen will not include local beer as a supplier, and public relations is useless. The purchasing manager of the construction site canteen does not have the courage to sign a guarantee.

He also does not want to be "beaten alive".

The same is true for the construction site of Jibei Province in the south, which is separated by a river in the southern suburbs. In order to save time and effort, Jibei Province completed the transformation of the local brewery at the beginning of this year, and the entire set of equipment was directly dismantled from Yuzhou.

At the same time, the four brands of "Xuegui", "Bingyang", "Meixue" and "Guoren" were restarted. The person who negotiated this deal was Lv Weidong.

It was a bit of a pity that he did not keep "donkey meat" in Baozhou that year. Now it is not to make up for the regret, but there are some normal business means, you can do it whenever you want, without thinking too much, and without particularly troublesome public relations.

This is naturally endorsed by the influence of the "Shashi system". If the provincial government compound of Jibei Province does not need their obstruction, or even just not active, it will be recognized as a "retarded eunuch".

The reason is simple. Behind "Shapi" stands the "God of Wealth", so there are two reasons for choosing to refuse cooperation: one, collective brain damage; two, to strengthen their identity as "dog-legged eunuchs".

There is no middle state, because that is a market of 10 million liters.

Therefore, compared with the provincial government compound of Jibei Province, the Baozhou Municipal Government and the Anci Municipal Government are very enthusiastic. Anci Brewery can get the processing order of "Sand Beer". 5,000 tons is enough to spend, which is almost a fraction of the production capacity.

And this market of 10 million liters is just the fixed purchase of the construction site, and the derived general consumer market is also quite amazing in scale.

In terms of price, the raw material price of local breweries in Beijing is three to five times that of "Sand Beer". The main advantages are local protection, local brand loyalty, and distribution costs.

But as long as Zhang Haonan is willing, "Sand Beer·Pengcheng" can directly reduce the price by 50 cents...a bottle.

The scale advantage is familiar to most Beijing wholesalers, but the logistics advantage...many people are not clear.

The opportunity for "Shazhou Logistics" to enter the North China market is the large-scale development of the southern suburbs. This package of projects has allowed "Shazhou Logistics" to start deploying road transportation outlets in Beijing, Tianjin and Hebei. As time goes by, the cost advantage of "Shazhou Beer" will only get higher and higher. Low-end beer will not be able to compete unless it is a provincial-level administrative unit with a particularly large geographical span.

According to past practice, in this case, the local government will take sides, and it will be useless for large state-owned enterprises to come. Local protectionism is common throughout the country.

However, this thing is ineffective at least for the "Sand Beer" in Beijing. "Sand Beer" has not conquered the city outside the southern suburbs. At present, low-end beer sweeps fixed consumption places on construction sites; high-end beer enters entertainment and social places.

Like the "Mountain and Lake" series, it is supplied in small batches, so different local chambers of commerce in Beijing and Tianjin actually drink different things.

Bosses in Huaixi Province mostly drink "Sand Beer·Dabie Mountain" or "Sand Beer·Dachao Lake"; bosses in Jiangyou Province, who have a bit of status, drink "Sand Beer·Jinggang Mountain" or the export version of "Jinggang Mountain"; bosses in Liangjiang Province mostly drink "Sand Beer·Hongze Lake" or "Sand Beer·Zijin Mountain".

The scale of the high-end market is not large, but it is impressive. Basically, when bosses get together, they either mention mountains or lakes, forming a little niche trend.

Then the niche led the masses, and the brand of water beer was promoted by the "Shashi system" party A on the construction site. Lv Weidong and his disciples did not stop marketing in Jibei Province and Tianjin, and the effect of advertising bombardment on local TV stations was very prominent.

Now he helped Jibei Province restart four dead brands, and more than 200 new jobs were created in Anci City in the short term. If there is expansion in the future, it may not be in Baozhou.

It is precisely these operations that have led to the astonishing scale of "Sha Beer"'s total revenue of 500 million US dollars, and 100 million US dollars of revenue actually comes from overseas.

They are all bulk wines, which are filled and labeled after arriving at the bonded area of ​​Hong Kong. Some are directly packaged for close-range export, and some are sold locally. They are basically OEM, but the profit is still good, after all, it is alcohol.

So from the overall revenue structure, exports and domestic sales are about one to four, plus some markets have not been activated, the long-term growth of "Sha Beer" is quite predictable.

This expectation is to endorse the "Yangtze River Frontier Science and Technology Development Foundation", not just the big and small dignitaries who want to buy shares and then go public.

Weltman may not know much about China's business model, but he knows 500 million US dollars, so he has a clear understanding of the 700 million US dollars scale of the "Yangtze River Frontier Science and Technology Development Foundation".

"I don't know how far this foundation will eventually develop, but, An, congratulations, congratulations."

"This is our common joy, Mr. Weltman."

"Yes, you are right, An."

Weltman was impressed by An Duxiu's elegance, calmness and wisdom, and planned to go to the Netherlands for a small dinner, a cup of afternoon tea, and then have a good chat with friends.

Before the academic tycoons came, they were just looking for "Siegel's" "Come quickly if you are stupid and rich"; but when they saw the distribution of the capital pool of the "Yangtze River Frontier Science and Technology Development Foundation", they saw a positive and positive cycle.

It is not just "Sha Beer" itself, but also the investment of the Liangjiang Provincial Government and two major university circles. In the category of "biotechnology" alone, such as the PCR technology urgently needed by forensic medicine, it can drive a considerable scale of industrial value-added.

In this market, if the traditional technology procurement is adopted, the market growth rate is not very fast, but the technology introduction and local research and development are carried out in parallel. Every time a small patent is bypassed or a new patent is added, there is a huge profit brought by the vast market.

At the same time, some projects of relevant scientific research universities in the Netherlands that have been suspended due to "duplicate research" can be moved to China.

For example, when reading the distribution of foundation funds, experts engaged in related research in the Netherlands found that a unit called "Daqiao Pig Farm" actually invested a lot in the field of B-ultrasound.

Although this is for animals, the technology is similar, and ultrasound-related laboratories can be added; at the same time, the functional departments of hospitals have never been the same. In fact, the Dutch heard some gossip at the beginning of the year that the Germans were quietly transferring nuclear magnetic resonance-related technologies to China.

I just heard about it before, and now I have probably guessed some of it.

Because there is indeed a set of equipment installed in the "Jiankang Railway Hospital", including equipment and after-sales, the total cost is more than 20 million and close to 30 million euros.

At that time, everyone was just guessing which big customer it was, but now it is basically confirmed.

The geniuses now have a consensus that "Siegel" is also a genius, but his talent is in accumulating wealth.

Originally planned to go home after a little walk, Veltman now plans to stay for a few more days. He wants to see the government link from the foundation's preparatory application.

Normally, direct government funding or investment will cause trouble. Of course, this kind of trouble is only for the Chinese government.

Some embargoed equipment and technology, in fact, as long as the face is big and public relations are done well, one eye will be closed and one eye will be passed.

But if North America or Frank or Britain launches an investigation, it can only be handled in a fair manner. Usually an important indicator is to see whether the Chinese government has paid.

Veltman is very sure that the "Yangtze River Frontier Science and Technology Development Foundation" is definitely a good platform. He has never had any opinions on the research and development funds invested by the government. Funds are funds. He has no time to distinguish which one is more just and which one is more evil.

Soon, when he was attending a performance, his assistant told him that he had news.

"The Chinese are very pragmatic. I mean, if there are some problems, they are willing to solve them with a pragmatic attitude. Even if it is unfair to them from the perspective of fairness, I am not talking about individuals or organizations, but the government and the people in the general sense. However, congratulations to them, I think this foundation will go a long way."

"Are you optimistic about the future of this foundation?"

On the stage, "Jasmine" was being performed. The singing and choreography were all unique. Veltman liked that at his age he could still accept a completely new and different national culture. It was a very subtle experience, just like the inspiration in physics theory.

A moment, but it was unforgettable.

"I can't predict the future, but if we only look at the present... they are great, the work is great, the enthusiasm of the researchers is great, and there is also 'Siegel', who provides a philosophical confidence. I can feel that although I don't know what happened here, whether it is the government, university, research center or enterprise, their leaders are not anxious. Very gentlemanly, very calm, not in a hurry, but very firm."

At this point, he paused and asked his assistant a very irrelevant question, "Do you remember Chadwick?"

"He discovered the neutron."

"Yes, he discovered the neutron."

Veltman nodded. His thick hair and beard looked like "Santa Claus" taking off his hat to salute. He pondered for a while. , he said with a smile, "Chadwick is very lucky and very honest. His experimental idea comes from a genius scientist who has disappeared for a long time. He was once a student of Meitner at the Royal William Institute of Chemistry."

"Wow."

"A little anecdote, but the amazing thing is that such a genius has been away from the international academic stage for thirty years... maybe longer, I don't know much about it. But it is true."

"It's a bit incredible."

"So I have a positive opinion of the foundation's point of view. I think unexpected things will happen."

"Sir, you know that most people do not bring significant and unique research..."

"Knowledge is the ladder of human progress."

With a smile on his face, Veltman said this.

The assistant seemed to understand, and Veltman did not explain it specifically.

However, at least in supporting confidence, "Siegel" is very simple and crude, or as Mr. Veltman said, it is a kind of pragmatism unique to the Chinese?

Anyway, the assistant still has a good idea of ​​700 million US dollars...

At 7:30 that night, Germany played against the "host" South Korea. The Chinese people's enthusiasm for the World Cup had long since subsided, but for the European scientists in Jiankang, watching Germany beat South Korea 1-0 was still a good experience.

Another experience was... the iced "Sand Beer·Purple Mountain" was really good.