Chapter 144 Nietzsche X2 Is on Sale

Information about Huawei and Apple comes from official channels.

Therefore, the day after the news came out, not only did a lot of popular science content about NPU chips appear on the Internet,

What's more, netizens have noticed that this time Apple and Huawei seem to be at loggerheads in the field of NPU chips? !

Good guys, these are the two top mobile phone manufacturers in the world!

Soon, heated discussions broke out on the Internet. A large number of netizens discussed whether Huawei's self-developed NPU chip was stronger, or Apple's A11 processor, which has two built-in NPU chips.

Amid the considerable popularity, the NPU performance of Huawei's Kirin 970 chip was the first to be exposed.

As we all know, the chips on mobile phones are SOC chips, such as Snapdragon 825, Snapdragon 835, Kirin 970, and Apple A11 are all SOC chips.

So what is a SOC chip?

To put it simply, it integrates all the functional chips needed by mobile phones such as CPU, GPU, ISP, DSP, baseband chip, etc. into one chip.

This chip is called a SOC chip.

This time Huawei claims to be the world's first built-in NPU chip Kirin 970, which is equivalent to adding an NPU chip to the Kirin 970.

Finally, the NPU performance of Huawei's Kirin 970 chip was exposed, with a computing power of 1.65TOPS, which will be mainly used to improve the camera performance of Huawei's Mtea 10 mobile phone.

Immediately afterwards, the performance of the NPU chip built into Apple's bionic processor A11 was also exposed.

The NPU performance of the A11 chip is slightly higher than that of the Kirin 970, and the computing power reaches 2TOPS. It will mainly be used for AI learning and speech algorithm optimization.

As soon as the news came out, the discussion on the Internet became even more heated!

Some people think that the Kirin 970 chip, as the only top-level chip independently developed and designed in China, can achieve such performance is already very awesome.

But some people think that the Kirin 970 is nothing more than that, and is just being rubbed on the ground by the Apple A11.

The public opinion on the Internet was very noisy, but after Mo Ran saw the specific performance announced by Huawei and Apple, his heart became completely cold.

The NPU chips of Huawei and Apple are integrated into the Kirin 970 SOC chip and A11 chip. Only their own "Little Horse Crossing the River" NPU chip uses the Snapdragon 835+ external independent chip.

In terms of technology, deployment, and energy consumption, the external methods are much different. The important thing is that the computing power of our 48-nanometer "Pony Crossing the River" NPU chip is only 1TOPS...

In other words, the performance is almost 65% different from Kirin 970 and 100% different from A11.

You know, NPU chips compete for computing power!

The higher the computing power, the stronger the performance and the more algorithms that can be executed!

How can this compare?

Not only did Mo Ran discover the problem, but after Huawei and Apple exposed the latest chip performance, Hao Technology also noticed the current very unfavorable situation.

According to the previously discussed plan, "Nietzsche X1" will be officially launched for sale on October 1, the National Day, and its main positioning and promotion will be:

"The world's first high-computing, AI smartphone equipped with NPU chip!"

Putting aside everything else, the core of the promotion is "high-end technology" and "world premiere"!

But now!

How else to promote Nietzsche’s “NPU chip”?

"Mr. Mo, now Huawei and Apple suddenly announced their NPU chips... Do you think we will continue to focus on our 'NPU chips'?"

In the office, Hao Keji looked at Mo Ran with a sad face.

"Nietzsche

Mo Ran felt equally uncomfortable.

Continue to focus on "NPU chips"?

Hit him on the head!

Before the NPU chips of Huawei and Apple were released, they could still rely on the gap in the market to seize the opportunity to promote their products.

Now that NPU chips are at the forefront, vigorously promoting "Little Horse Crossing the River NPU chips" at this time is simply giving a knife to competitors!

"We can no longer promote NPU chips as the core selling point."

"The previously planned publicity strategies must be completely withdrawn."

Mo Ran shook his head, his expression very gloomy.

He has been through a lot of storms, and with his character always planning things first, such an unplanned sudden change is simply unprepared.

"Then Mr. Mo, withdraw the previous publicity strategy..."

"What should we do next in terms of publicity?"

what to do?

Mo Ran sighed in his heart. He didn't know what to do for a moment.

The previous idea was that with the gimmick of the world's first "NPU chip", coupled with the hardware upgrade of "Nietzsche X2", 35W fast charging, and dual-system Tudou OS, the selling point of "Nietzsche X2" could almost be supported.

Now.

The most important "Little Horse Crossing the River" NPU chip cannot be used as the core of promotion. What should we rely on to promote the core selling point?

35W fast charging?

Laughing to death!

The silent atmosphere made the office a little depressing. For more than a minute, when Mo Ran still didn't speak, Hao Jiji coughed lightly and reminded:

"Mr. Mo, how about..."

"Let's postpone the release of 'Nietzsche X2' and think about it carefully?"

put off?

After two seconds, Mo Ran frowned and flatly refused.

Postponing the sale It is absolutely impossible to postpone the sale.

The old model "Nietzsche X1" has entered the replacement cycle. Although the decline in sales in recent months is not as "bloody" as the previous model "Luban 8", it is also clearly seen that it has entered a decline range.

At this time, in 2017, the iteration speed of hardware is much faster than that of 2023. Memory and CPU are almost upgraded every six months, and newer, stronger, and better hardware is coming out at any time.

Continuing to delay will not be good for "Nietzsche X1", nor will it be good for Nietzsche's reputation for high-end mobile phones.

and.

Will it be postponed to November?

Apple IPhone 8 and Huawei Meta 10 will be officially released in November.

Is Nietzsche confident to try against these two top brands?

Mo Ran at least doesn't think Nietzsche has a chance now.

"It can't be postponed."

"The 'R37 Foundry' is already actively stocking up, and the news of the National Day launch of 'Nietzsche X2' has also been released."

"At this time, there is no turning back. No matter what the National Day, we must launch our 'Nietzsche X2' on October 1st!"

Hao Keji breathed out a heavy breath with a serious expression.

"Then what do we do now?"

The topic returns to this topic again. The NPU chip that was previously the core of the promotion can no longer be the core selling point. We have to think of something else, right?

This time Mo Ran remained silent for longer.

If it is confirmed to be released on October 1st, there will only be half a month left, and it will be impossible to improve the hardware.

The only hope is to use software programs to see if we can create more selling points.

"I'll think about this again..."

"All right."

Hao Jiji naturally felt Mo Ran's helplessness. After a moment, he looked at Mo Ran and said:

"Mr. Mo, then I will call together my colleagues in the department to discuss it and see if there is any good way. I won't disturb you for now."

"good."

Hao Keji left the office, and Mo Ran immediately entered the "super store system".

He has already thought clearly that the only possibility now, and also his biggest reliance, is the "super store system".

[Ding...Dear host, welcome to the super store system. 】

[You have entered the points mall and can use points to purchase corresponding technologies. 】

Since spending 300,000 points to purchase a "compilable" air-conditioning intelligent control energy-saving program in the points mall last February, Mo Ran has not purchased any technology in the mall.

Now seven months have passed, and the system points have accumulated from a few thousand to 520,000 points again.

But,

What technology should I buy now?

Mo Ran read through it carefully. At this time, there was only half a month left before the release of "Nietzsche

He has given up hope on large-scale black technology, and his only requirement now is to add some small highlights to try to make up for the lack of core technology in "Nietzsche X2".

soon.

He found a product in the mall called "Compilable - AI Voice Assistant, Quality: Good (Grade B), Required Points: 300,000 points."

300,000 points.

Quality: Grade B, voice assistant.

As one of the most important achievements of AI technology, voice assistants have undoubtedly become more and more important in the consumer market in recent years.

Apple has Siri, Baidu has "Xiaodu", Xiaomi has "Xiaoai Classmates", and Huawei also has "Xiaoyi Xiaoyi".

Moreover, voice assistants are no longer just in the field of mobile phones. In the future, voice assistants will be built into cars, TVs, and even air conditioners to maximize the experience for consumers.

After thinking for two seconds, Mo Ran purchased "Quality (good), compilable - AI voice assistant program."

In any case, voice assistants are still considered cutting-edge technology in 2017, and they can be considered a good selling point when used on "Nietzsche X2", which is better than nothing!

[Congratulations to the host for successfully purchasing "Compilable - AI Voice Assistant Program." 300,000 points were deducted, leaving 220,000 points. 】

Seeing that the "AI Voice Assistant Program" was successfully downloaded, Mo Ran's heavy heart finally relaxed a little.

Immediately afterwards, he continued to check other mobile phone algorithm programs in the mall.

But then, most of the technical programs are either not suitable at this stage, or they don’t have enough points to afford them.

Half an hour later, Mo Ran reluctantly exited the system and brought the only suitable "compilable-AI voice assistant program".

"This is the only way the current situation can be."

"One counts as one!"

September 16th.

The next day after the conversation between Mo Ran and Hao Technology, Mo Ran handed over the "compilable-AI voice assistant program" to Hao Technology, and also gave the AI ​​assistant a nice name: Xiaoni.

Hao Technology has long been familiar with the technology and is familiar with strange things. After two days of testing, the "compilable-AI voice assistant algorithm program" was successfully installed on the "Nietzsche X2" to achieve perfect compatibility.

There is no problem with the program. Hao Technology will immediately return all the originally produced "Nietzsche X2" to the factory to reinstall the "AI Voice Assistant", and the next "Nietzsche X2" that has not yet left the factory will also be pre-loaded with the "AI Voice Assistant".

So far.

The core selling point of "Nietzsche X2" has also changed from the previous "NPU chip" + hardware upgrade + 35W fast charge to "voice assistant" + "35W fast charge" + "hardware upgrade".

certainly.

The "Little Horse Crossing the River" NPU chip is still equipped on the "Nietzsche X2", but it is no longer the main promotional core as previously imagined, but is simply mentioned in the promotional materials:

"Nietzsche X2" is equipped with a self-developed NPU chip.

Mo Ran breathed a heavy sigh of relief.

Although the overall selling point still looks "thin", it is already the biggest thing I can do in the limited space in a short period of time!

and.

He no longer expects "Nietzsche X2" to be a hit, as long as it can reach the sales volume of "Nietzsche

Nietzsche finally determined the promotional selling point of "Nietzsche X2", and fortunately, there were no other surprises in the following days.

Time flies, and the discussion on the Internet about Huawei and Apple NPU chips has gradually become quieter. At this moment, on the first day of the National Day holiday, Nietzsche quietly went on the market with "Nietzsche X2".

Mo Ran still remembers that last year was also the National Day, and “Nietzsche TV” was officially launched for sale.

Unexpectedly, during this year’s National Day, Nietzsche’s scale has become larger and its business varieties have increased, but he is more worried than when he launched “Nietzsche TV” last year.

What kind of answer can the "Nietzsche X2" bring by relying solely on 35W fast charging technology and AI voice assistant?

Mo Ran was also very uneasy.

Fortunately, it didn't take long for the market to give the answer.

On October 3, the day Nietzsche’s September financial report appeared, the three-day sales data of “Nietzsche X2” came out.

Overall, there are only two words.

good.

Sales on the JD.com platform exceeded 15,000 units in three days.

Pinxixi store sales also exceeded 10,000 units.

Total of three days, 25,000 units.

but.

Although the sales volume was okay, Mo Ran also noticed the mixed reviews of "Nietzsche X2" from consumers.