Chapter 422: Although the Storm Is Hot, We Are Not Bad Either
Zhao Kang was just showing off his superiority on Weibo.
On Penguin Video, only members can watch "Kuang Biao" from the third episode onwards.
He also had a sense of superiority.
However, not many people care about him on Weibo.
Who doesn't have a membership?
But people like Zhao Kang will not share in Moments.
The reason is very simple. What if someone sees that he has watched the latest episode and asks him to borrow a membership?
Zhao Kang is the kind of person who can borrow others' membership, but not others'.
But there are many people like Zhao Kang who recharge their membership just to watch the show.
You can resist not recharging on the first day, but what about the second day and the third day?
Looking at everyone's discussions on the Internet and the topics on the hot search, can you resist?
The answer is that few people can resist.
Early the next morning.
Lu Yuan, vice president of Penguin Video, came to his office.
Lu Yuan was refreshed.
It has only been a day and a half since the broadcast of "Kuang Biao", but the discussion on the Internet can be said to have broken records.
This drama is even more powerful than the company expected.
Yesterday afternoon, Lu Yuan directly pulled a group of senior executives of the company to a meeting.
At the meeting, Lu Yuan directly took out the premiere data of "Kuang Biao".
With the support of the data, all the senior executives who had previously opposed the listing of "Kuang Biao" as an S-level project shut up.
If "Kuang Biao" was just a little stronger, there would be a few words to say.
But this data is too outrageous, so outrageous that if it weren't for the fact that this data was from their own company, they wouldn't dare to believe it.
Finally, the company voted unanimously to upgrade the publicity and promotion resources of "Kuang Biao" to S-level.
This requires real money investment.
The last time such a thing was done was when "Wulin Wai Zhuan" was updated.
Xu Ye can always create miracles.
After sitting in the office today, Lu Yuan leisurely started to play tea art on the tea table in the office.
It is a little troublesome to make tea. Usually, Lu Yuan will only make tea himself when important guests come. At other times, he will ask his secretary to get him coffee.
But today is different.
Lu Yuan was in a very good mood today.
He slowly brewed the tea and took a sip.
It tasted very sweet.
At this time, Lu Yuan suddenly thought of something.
Gao Qiqiang chewed coffee dry.
"What does chewing coffee taste like?"
Thinking of this, Lu Yuan looked in the cabinet in his office and found a can of coffee powder.
He scooped a spoonful of coffee powder and put it directly into his mouth. As soon as the coffee powder entered his mouth, Lu Yuan's expression twisted.
But the stubbornness in his heart also came up.
Gao Qiqiang can chew it, so why can't I?
As a result, Lu Yuan rushed into the bathroom to spit it out after just chewing it.
The taste was really too strong.
After he finished rinsing his mouth, although there was still some bitterness in his mouth, his heart was sweet.
"Sure enough, I don't have the potential to be Gao Qiqiang." Lu Yuan evaluated himself in his heart.
He was still a little curious about how Xu Ye came up with this impressive little detail, which was quite interesting.
Lu Yuan came to the computer and opened his work email.
In the mailbox, there is already a summary of the various data of "Kuang Biao" yesterday.
This is Lu Yuan's special request.
All the documents related to "Kuang Biao" must be copied to him.
Lu Yuan did not open it immediately. He had a vague feeling that the data in it might be frighteningly high.
He first opened Penguin Music and clicked on a single by Xu Ye.
After getting ready, Lu Yuan opened the email.
The email summarized all the relevant data.
Lu Yuan glanced at it and saw that they were all growing.
The data on the second day was even higher than that on the first day.
At the end, he saw the number of new members.
The number of new members is the top priority.
This time, "Kuang Biao" is only available to members, and it is actually facing a lot of pressure.
This requires the audience to pay real money.
Why can you let the audience pay?
Ordinary TV series really don't dare to do this.
Lu Yuan's eyes were locked on that line of numbers.
"Four hundred and ninety thousand new members yesterday."
Seeing this number, Lu Yuan stood up excitedly, his face full of excitement and shock.
490,000 new members in a single day, which is definitely the highest in the industry.
This is only the second day of the show, and it is far from the peak.
And the number of new members on the second day doubled that of the first day.
Originally, Penguin Video thought that their total number of members had exceeded 50 million this year, and the next step was to break through 100 million. This goal would be achieved next year.
But according to the growth rate of "Kuang Biao", if there are two or three more dramas of this level, the goal may be achieved this year.
Lu Yuan excitedly released his joy in the office.
He also understood that there are many reasons for the increase in members. The most important reason is naturally the quality of "Kuang Biao", and the audience is willing to spend money.
Another reason is that now is a good time for video platforms to expand, and it is a hot spot.
As long as you can come up with good content, the audience will buy it.
When the market is saturated, the growth rate will not be so fast.
"But what does it matter? Our Penguin Video is still at the forefront this year!"
Lu Yuan crossed his legs and clicked the play button on Penguin Music with his mouse.
Xu Ye's singing sounded.
"So cool~"
He was listening to Xu Ye's "Very Cool".
It's strange that this song is always used in some occasions, and it is the first song that comes to mind.
Today, the marketing accounts continued to update the data of "Kuang Biao".
On the second day of the broadcast, the data continued to rise, and the market share further increased.
The so-called market share refers to the percentage of the number of people watching a certain TV series in the same time period to the total number of people watching all TV series in the same period.
This data can directly reflect the influence of a TV series.
On the first day after "Kuang Biao" was broadcast, this data was relatively normal.
As a result, on the second day, the market share of "Kuang Biao" directly reached 30%, becoming the first in the same period.
Everyone went to watch "Kuang Biao", so naturally there were fewer people watching other TV series in the same period.
The biggest impact here is not on Tomato Video and the drama "Liu Guang", but on Orange Video.
After "Kuang Biao" was broadcast, "Liu Guang" became the second most popular drama in the market.
But the quality of "Liu Guang" is not bad either. Many viewers went to watch "Liu Guang" after watching "Kuang Biao".
Audiences who like to chase dramas can watch them as long as the quality is similar.
But it is different for Orange Video.
This year, Orange Video has been promoting all online dramas starring popular stars.
If there is no comparison, these dramas can also be used as meal replacements.
But after watching "Kuang Biao", everyone finds it hard to swallow these dramas.
"I didn't think so before, but now I feel that the acting skills of these actors are so bad."
"Isn't this person the leader of the Demon Cult? Why does he feel that he is not as imposing as Crazy Donkey?"
"Why do I feel that any supporting role in Kuang Biao has better acting skills than the protagonist here."
On the Internet, a topic has also been searched hotly, that is "ugly".
Clicking into this topic, it is a Weibo post where people are complaining about some bad dramas.
Most of the dramas here are from Juzi Video.
Everyone is comparing "Kuang Biao" with these dramas.
This makes the producers and actors of these dramas anxious.
What do you mean?
You are blocking us from making money!
For a time, the public opinion field was filled with smoke.
There are many people in this circle who don't like Xu Ye. No matter what Xu Ye does, there will be a lot of negative articles flying around.
The opening performance of "Kuang Biao" was so eye-catching that everyone couldn't find a negative angle for a while.
But at this critical moment, everyone can't care about anything.
"There shouldn't be only one type in TV dramas!"
"Please give young actors some opportunities!"
"Today's audiences are too harsh."
"Kuang Biao was born by accident."
A lot of articles appeared on the Internet, and the angles chosen in these articles are still very tricky.
Everyone learned their lesson this time and didn't criticize "Kuang Biao", mainly because they couldn't do it.
Even if "Kuang Biao" has shortcomings, it is not good enough, but their dramas are different.
So the angle they chose was to win the audience's sympathy, and they also criticized the audience for being too harsh.
"The drama "Dust Years and Tears" took three months to shoot, and nearly half a year of post-production work. All the staff put in a lot of effort. In order to shoot some scenes, some actors were injured and insisted on continuing to shoot... I think that people can't just look at the popularity of a drama, but look at everyone's efforts."
One of the articles was obviously written by a professional writer.
It didn't talk about the quality of the TV series, and if it had to talk about the quality, it just said that it was popular.
This article was also bought and hung in the front row of hot searches.
When netizens saw this article, they were confused.
Oh my god, how come I was educated while watching a TV series?
"Brother, I'm not saying that as an actor, isn't it normal to continue working even if you're injured? Aren't there many workers who work while sick? You earn a lot, right?"
"Don't drag some staff into the same camp with you. We're saying that your drama isn't good. Do you want to say that the actors worked hard to make a pile of shit for everyone?"
"If it's good, I'll watch it. If it's not, I won't watch it. It's that simple. Stop criticizing me."
In the comment section of this Weibo post, netizens started to criticize directly.
But soon, the artist's fans joined in, and then this Weibo post was controlled.
The comment section of Weibo has become a holy place for fans to flatter.
Naturally, passers-by netizens can't beat this group of organized fans.
When they saw this, some patients of Huohua Hospital went to find Xu Ye.
" x-on:Singer Xu Ye, the dean is out to work. Someone is talking about you!"
"Dean, they are jealous of you!"
"Dean, come out and say something to Kuang Biao!"
The main thing is that "Kuang Biao" was also mentioned in these topics.
The negative articles didn't say it directly, but they also said some "Kuang Biao" words in a sarcastic tone.
As we all know, Xu Ye is least afraid of others scolding him.
Xu Ye also saw these discussions on the Internet.
He didn't expect that Juzi Video would be so crazy.
But this is normal.
Originally, everyone filmed a money-making drama, and just made some money. Anyway, this is how the domestic entertainment industry is now.
If you don't eat this unpalatable dish, then there is nothing else to eat.
The key is that the capitalists deliberately market these dishes as delicious dishes.
When everyone gets used to eating unpalatable dishes, they will no longer find them unpalatable.
But once a good drama appears, their dishes immediately seem too unpalatable.
The entire industry is rotten, which means that no one is rotten.
But you are too good, how can we make money?
One is to pull you into our camp, and the other is to eliminate you.
But it is obvious that Xu Ye cannot join their camp.
Then we can only eliminate you.
Xu Ye has no idea, he just simply doesn't want to feed shit to the audience.
He has the resources of the entire earth and has the strength.
Seeing these discussions on the Internet, Xu Ye remembered a passage he had seen before.
The person who said this passage has a resounding name.
Xu Ye picked up his mobile phone, typed this passage on Weibo, and clicked to publish.
Many passers-by and marketing accounts are paying attention to Xu Ye's dynamics.
As soon as Xu Ye's Weibo was published, everyone clicked in at the first time.
This Weibo post is different from Xu Ye’s previous posts. It only has a simple paragraph.
“A certain work is only favored by a few people, but is not needed by the majority, and is even harmful to the majority. It is forced to be put on the market and promoted to the masses in order to seek personal or narrow group benefits, and to blame the masses for their utilitarianism. This is not only an insult to the masses, but also too ignorant.”
At the end of this Weibo post, Xu Ye typed a dash, followed by two words, “great man”.
After seeing this paragraph, everyone understood what it meant.
"This paragraph hits the nail on the head!"
"What kind of books are you reading every day, Dean?"
"I am dying of laughter. You are right!"
"There was a group of people who acted in costume dramas. From then on, costume dramas were not good. These people acted in idol dramas. Then idol dramas became a joke. Then they sang pop songs. The music industry began to go downhill. They became endorsements. From then on, endorsements often went wrong. You should know who I am talking about, right?"
"The person above, you must be talking about Xu Ye. If it weren't for Xu Ye, I wouldn't know that the current dramas are so bad. I was really hungry before!"
This Weibo post by Xu Ye went viral.
The marketing accounts were a little embarrassed.
Is this popularity being used or not?
Why do I feel like I am slapping myself in the face while trying to gain popularity?
On the Juzi video side, the situation that had already had some effect has declined again because of this paragraph.
More and more netizens have joined the discussion.
No matter how powerful the fans in the fan circle are, they can't resist the gossip.
In the afternoon, an official media published an article.
This article revolves around "Kuang Biao".
A special drama like "Kuang Biao" will definitely be paid attention to by the official media.
However, this time the official media acted quickly.
After discussing the positive significance and positive impact of "Kuang Biao", the article turned to Xu Ye.
"Singer Xu Ye, in entering the film and television industry, still fulfills his responsibility as an entertainment worker. His works either bring happiness to everyone or convey a positive spirit and positive energy. I hope Xu Ye can bring us more joy and more good works."
The content of the article is written more formally, after all, it is an official media.
The official media did not make any comments on today's events, but the speech itself represents the attitude.
After the article was published, it immediately caused a discussion.
"Dean, come and claim it!"
"There must be someone above the dean, who strongly requests the guidance group to knock down the umbrella behind Xu Ye!"
"If you are threatened by the Gao family, just blink!"
Netizens also joked about it.
This time, it was a big studio and the official microblog of Kuang Biao, and they all claimed this article.
In the evening, the seventh and eighth episodes of "Kuangbiao" were updated.
In these two episodes, Gao Qiqiang and Xu Jiang competed with each other in wits and courage, and another main character appeared, that is Chen Shuting.
As soon as the sister-in-law appeared, the temperament on her body fascinated the audience.
And the audience was also told that there was a ghost inside the Municipal Bureau.
After these two episodes were updated, the one who impressed the audience the most was Chen Shuting.
In the trailer, everyone also saw that Gao Qiqiang and Chen Shuting were together.
At ten o'clock, Xu Ye posted a Weibo.
His Weibo copy only had one sentence.
"Brother, others just want to see how high you can fly, but I am different. I only feel sorry for my brother~"