Nine Hundred and Eighty Ingenious
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"Welcome to the future world."
After passing the metal detector and entering the black tunnel, Gavin began to look at it with infinite curiosity. The entire tunnel was bustling with stations and filled with many people; but what was incredible was that there was no noise or noise, only soft discussions. The sound filled the air, and the faint agitation made the blood begin to boil quietly.
The entire black tunnel is divided into two parts, the top of the head and the bottom of the feet are endless stars, thousands of broken stars are spread out like the vast Milky Way, and the stars under the feet are like babbling streams, flowing slowly; The left and right sides are the development of fluorescent green, and you can see that the skeletons are crowded and collided——
Apparently, these skeleton racks are themselves.
As a result, some play-loving spectators began to play, simulating the animation of skeleton fights, each move and style, and many spectators gathered next to them and stopped to watch.
For high-tech projects, Gavin is a layman and doesn't know much; but he knows that the technological components of this black tunnel are not cheap, and definitely not expensive, at least not as expensive as imagined, but in the eyes of the audience, such experience effects, Such a visual effect burst out an incredible shock, blowing towards the face.
There is no harm without contrast.
In contrast, the Paramount next door immediately fell behind. Although it is said that the theme of the garden party carnival is indeed eye-catching, and it coincides with the family style and children's orientation of "Madagascar 3", but the innovation consciousness, topic effect and discussion value are lacking.
The black tunnel of Warner Bros. completely slammed Paramount; even last night's "Prometheus" turned bad and tacky--
Last night, the premiere of 20th Century Fox could only be said to be quite satisfactory and lacking in bright spots. They moved all the alien models in the "Alien" series to the red carpet, and set up a model of the alien's lair on the red carpet. On-site, tours are provided; in addition, with the appeal of Ridley Scott, James Cameron and David Fincher, who directed the second and third parts of the series, both appeared. .
Just twenty hours ago, the premiere of "Prometheus" was one of the most innovative, topical, and hotly discussed in this summer's program; but now, it is the premiere of "Edge of Tomorrow" eclipsed in front of the formula. Not just high tech, not just innovation, but the next scene:
At the end of the tunnel, Gavin noticed that the three streets from south to north, from north to south, and from west to east were all built into the same environment and result, but the details were different. In that passage, the volcanic magma was surging under the feet, and the overhead was lightning and thunder; the passage directly opposite, the roaring sea under the feet, and the planetary explosion above the head.
Finally, the three streets meet at the intersection, walk out the exit, and then you can see the Hollywood Boulevard in front of you, completely changed.
Resisting the urge to walk around both passages, Gavin refocused on his own work, walked out of the passage, and saw a completely different world——
In the center is a red carpet about the width of a single lane; the streets on both sides are full of rubble, construction debris and scrapped cars. The corresponding curtain blocks the building and completely creates the appearance of a battlefield.
Soldiers in full armor were patrolling the ruins, and they were surrounded by a crowd of people, but all the soldiers had serious expressions, sharp eyes, and no slack. The crowd also had to distance a little bit.
At the end of the red carpet, a broken robot lay on the ground, as if it had just been destroyed.
Viewers who have seen the trailer for "Edge of Tomorrow" will immediately recognize that this is the Alpha in the movie, the powerful alien; and its body is also piled with fragments of helicopters and tanks, as well as A group of soldiers are waiting. The railing was not pulled up next to the model, and the curious audience walked in directly - the soldiers did not stop it.
This time, everyone suddenly became lively, and they all stepped forward to look at it, and even the bold climbed up on the model, got into Alpha's head, and curiously observed all the details.
This shows what? This shows that the model is a real gun, and according to the situation in the movie, a real Alpha was built with a lot of money. It can stand the test.
This is the battlefield of "Edge of Tomorrow", the real battlefield, a future apocalyptic scene, after a bloody battle. So, those soldiers are always patrolling; so, the black tunnel is the time-space tunnel; so, the chaotic premiere scene, which seems to be disorderly, unexpectedly fits the theme.
Not only the three black tunnels, but all the soldiers are extras, showing enough professionalism to always maintain the apocalyptic state in the background of the "Edge of Tomorrow" story, which also makes the atmosphere of the scene more realistic.
Warner Bros. really moved the battlefield of the future to Hollywood Boulevard.
In Hollywood, everyone knows that Warner Bros. has made a lot of money. Every year, Warner Bros. has the most investment works of more than 150 million US dollars. Moreover, those small-cost comedies and small-cost horror works invested by Universal Pictures , Warner Bros. is also invested, but the proportion is very small. Their market strategy is to get what you get for every penny, and complete the market with super blockbusters.
In the first decade of the 21st century, Warner Bros. achieved brilliant success and deserved to be the No. 1 crocodile in Hollywood.
However, after entering the second decade, after the two series of "Harry Potter" and "Batman Prequel" ended, facing the menacing Disney, after acquiring Marvel, Pixar and Lucasfilm, Disney has become a top-tier giant enough to compete with Warner. Next, the competition between the two companies is bound to become the main theme.
However, before today, Gavin just had a concept and never really felt it. until now.
This premiere will cost at least 20 million dollars or more. Gavin is just a layman, and he can only judge based on his own experience. He can't do it accurately; but he can be sure that Warner Bros. has absolutely no intention of being soft-
Everyone thinks that "Edge of Tomorrow" is a work that is despised, and its publicity weight is always inferior to that of "Batman Prequel: The Dark Knight Rises"; and it has also crashed into the super schedule, which is almost no different from suicide. Now it seems that such an idea can be overturned.
Gavin stood on the red carpet, feeling a little overwhelmed. Such an experience is really rare. In desperation, he could only call out a soldier, "Excuse me, where is the reporter's interview area?" Gavin felt a little stupid.
"You can stay at any position you want." The soldier replied stubbornly, "However, when the soldiers are ready to play, it is recommended that everyone leave the middle passage. If it is a reporter, there is a temporary refuge area ahead where you can gather."
Clearly, this was a full-blown premiere, with no divide between the red carpet and the audience. Bold, this is too bold. Although it is said that pulling up a barrier cannot stop the fanatical audience at all, it at least draws a boundary. Now, even that boundary is gone, truly interpreting the chaos of the apocalypse to the extreme.
However, Gavin believes that if the audience does get out of hand, these soldiers must be tasked with maintaining order. Still, Warner Bros.' marketing strategy is admirable.
Looking up, over the baffle in front of you, you can vaguely see the inflatable model of Toothless sitting on the top of the tall building at the end of the street. Inexplicably, Gavin felt full of joy.
"Hey, Gavin!" When they came to the reporter gathering area, their companions greeted one after another. This familiar person was Eli Wallach, a reporter from the Seattle Post and also a Renly 's loyal supporter, "I knew that you must have come here."
Tonight, there are two premieres on Hollywood Boulevard at the same time, which means that every media outlet, every reporter, and even every actor, they have to choose. Because they can't appear on two occasions at the same time, they can only choose one of them.
Just in terms of contacts, "Madagascar 3" has completely exploded "Edge of Tomorrow".
In the dubbing lineup, in addition to Ben Stiller, Chris Rock, David Hummer (David-), Jessica Chastain and others, there is Will Smith's wife Jada Ping Jada-Pinkett-Smith, plus the big guys at DreamWorks, is definitely not short of stars on the red carpet.
Although "Edge of Tomorrow" producer Frank Marshall is a big name in the industry and has close personal relationships with David Fincher, Steven Spielberg, Martin Scorsese and others; Next, "Prometheus" and "Madagascar 3" are definitely stronger opponents.
As you can imagine, tonight's premiere will be incredibly difficult for Edge of Tomorrow.
Gavin chose Edge of Tomorrow, and Eli also chose Edge of Tomorrow.
Gavin chuckled lightly, "I've never considered other options. To be honest, I passed by the next door just now, and their battle was very noisy, but..." He didn't continue speaking, Gavin just stretched out. He raised his right hand, and swayed slightly from side to side, expressing his intention clearly: not much.
Afterwards, Gavin raised his head, glanced around, and looked at the attendance of his peers. To be sure, top media will be present at both premieres. The question is, which premiere will the ace reporter go to?
"New York Times" ace Bradley Adams, "Vanity Fair" ace Daisy Lucas, "Empire" ace Ned Mullan... With a single glance, Gavin showed a big smile , "God, what should come has come; it seems... what should not have come, what's going on?"
Could it be that "Edge of Tomorrow" is going to crush "Madagascar 3"?