Chapter 326: Burning Money and Limitation

"Xiao Ming, don't you have class today?" Early on Thursday morning, Nan Ming was dragged up from the bed by Nan's mother. Nan's mother stared at him suspiciously. It seemed that since they came to Qingyang, Nan Ming It looks like you haven't attended class. Could it be that you haven't had class for three consecutive days? Is this still a college student?

"Oh? Oh!" Nan Ming sat on the bed for a long while before realizing that he seemed to be still a student.

This month has been busy, he hardly went to class, and no one in the school was serious about his attendance and so on. The current Nanming is definitely a national treasure in Qingyang University, no one is happy trouble him.

Now that he was so troubled, he almost forgot that he was actually a student.

After breakfast and being kicked out of the house by his mother, Nan Ming suddenly realized that he really didn't have class this morning.

After going down the stairs, Nan Ming came to Rare Wonton again.

Unexpectedly, I saw Tie Dan and the others having a meeting here again, and it seemed that they had already regarded Rare Wonton as a fixed activity point.

Seeing Nan Ming, Tie Dan habitually glanced behind Nan Ming first, but didn't see Nan's mother, so he boldly called out: "Boss!"

Nan Ming sat down and first asked about the business situation of Lazy Life today.

Because of Li Chenggong's competition, lazy life is now more like Nanming's main business, so I have to pay attention to it every day.

"Yesterday, our order volume increased by 200 percent." Tiedanhui reported that this growth rate, it can be said that not only the previously reduced ones have completely returned, but even more people have started to use Lazy Life.

But this increase in orders didn't make Tie Dan too happy, instead his brows frowned even tighter.

"This is a good thing." Nan Ming said, "Then why are you still frowning?"

"Look for yourself." Tie Dan handed over the phone.

This is an activity page of Slow Life. From now on, the first order of all meals is free, and the first three orders per day are half-price. Although the daily free order or half-price total amount cannot exceed 50 yuan, 50 yuan is enough for college students. It is a day's living expenses. Even for working-class people, it is difficult to exceed this figure. This means that from now on, all customers' meals will be half price.

"Li Chenggong has made a big bet." Nan Ming raised his head and glanced at the people in front of him: "How do you decide to deal with it?"

"We were also thinking about whether to subsidize or not, but after thinking about this strategy of subsidizing money, it is not in line with our philosophy, so we are still arguing." Tie Dan said.

Nan Ming frowned. In the face of this kind of war of distributing money, he actually opposed it. Comparing who can spend more money is like comparing who is more prodigal, and it is not a long-lasting way. The quality of the users cultivated in this way is actually very low. When it was free at the beginning, when the subsidy was enough, they used your service, but in a blink of an eye, when the subsidy ended, they began to look for the next subsidy object. They are migratory birds on the Internet, they come when the wool is gathered, and then turn around and leave after the wool is gathered, without any loyalty at all.

Nan Ming has always believed that the consumption concept of human beings is limited by each person's consumption ability and income. The service objects of lazy life are people with a certain consumption ability. On the university campus, at least the people whose living expenses are above 1500 , if the operation and maintenance costs come down in the future, Nan Ming does not mind including people with lower consumption levels in his service scope, but not now.

If lazy life also posts money to attract users like slow life, it will end up being a chicken and egg, because most of them are not the target customer group of lazy life.

Li Chenggong blindly copied Lazy Life's app, but he didn't know the essence of it, and he didn't understand that the target user group of Lazy Life is actually a small group. This decision, but don't think about it, burning subsidies, have you burned the few major group buying websites invested by Internet giants?

In this way, Li Chenggong may be able to attract a large number of customers in a short period of time, but this is at the cost of a large amount of overdraft money.

Moreover, the strategy of posting money is not available to everyone, and it must be the Internet giants with deep pockets.

If Li Chenggong can find investors and transfer this financial pressure to investors, maybe they can continue to develop.

But only relying on the precarious Royal Shark Fin Hotel and Li Chenggong who has no money in his hands, this approach is just drinking poison to quench thirst. It is extremely unwise to waste a lot of cash for some good-looking data.

In fact, Nan Ming has much more money than Li Chenggong, and has more confidence to burn money, but even if Nan Ming's money comes easily, it is not this way of burning.

Not to mention, Li Chenggong's exaggerated method of burning money directly pushed them to the opposite of those already established food ordering platforms. Some people shouted that the current Internet money-burning war is basically a project to benefit the people, directly solving the problem of food and clothing for the Chinese people.

At this time, "lazy life" did the opposite. Not only did it not start burning money, it didn't even show any signs of increasing discounts. Perhaps as a counterattack against slow life burning money, they launched a campaign, It is called "Lucky Star for Novices". The specific content is that every user who orders the five major flavors of food for the first time can get a limited edition of the food they ordered, and after the first luck, Slow Life will randomly select some people's Meals are replaced with limited editions.

The so-called limited editions are made with rarer secret spices, which are extremely rare and can only be consumed as soon as they are used up.

limited edition? There are also limited edition meals?

What kind of gimmick is this? When Li Chenggong saw this way of coping with lazy life, he laughed like crazy.

Are you crazy about computers? Do you think that if you add the word limited edition to everything, you can increase your worth?

Is anyone really going to buy this gimmick? So childish!

I don't know how many people laugh at lazy life like this, and even laugh at Nanming together.

Whether it is in real life or on the Internet, it is the same idea.

Many people are saying that Mr. Nan may be good at developing black technology, but let's forget about service and catering. This field is completely different from the field of black technology.

Others say that if you can stand up and make money in the field of science and technology, why do you have to kneel on the floor of the service industry and beg others to give you money? How many meals do you have to sell to earn back a powered exoskeleton?

But there are also people who are looking forward to this so-called limited edition of Nanming, because anyone who knows Lanshen Technology knows that Nanming never brags.

Li Xiang from the Department of Mathematics is such a person. As a genius in the Department of Mathematics, he almost only deals with numbers in his life. He has severe social phobia. The only social activity every year is to attend the club activities of the Great People Club. Whether he went there or buried himself in the high manuscript paper, he never talked to anyone.