Chapter 518 Ready to Go

On the night of October 22, after the premiere ceremony, "Scallion Love" was officially screened in 13 theaters across the country, with a total of 426 theaters.

This scale of release is quite large for a literary film.

Friday, Saturday, and Sunday, the box office of these three days has always accounted for more than 70% of the weekly box office, and even more than 80% of the box office at the peak. Therefore, although October 22 is already Friday, "Scallions" "Love of Love" was launched at the beginning of the year, and it still achieved amazing results. In the absolute off-season of the box office at the end of October, it broke into the top three box office of the week in one fell swoop.

It was released for three days, with a cumulative box office of 8.16 million yuan, with an average daily average of 6,300 yuan for a single theater. The attendance rate is generally around 50%, and some shows and cities even have attendance records of more than 80%.

For a literary film with a total investment of only more than 8 million yuan, if this is an achievement achieved without external factors, then it can be said that it is definitely trying to make money, or even sell well.

But it is a pity that this short-term box office surprise is destined to be unsustainable.

What's more, in the few days after the premiere, whether it was in newspapers, radio, TV stations and other media, or on Internet forums, the word-of-mouth of this movie was not very good.

Even fans of the Four Great Beauties and those who want to praise this movie can only think that this is a "great progress" for Yu Bojun himself! But when it comes to the film itself, even supporters and praisers have to admit that it has various problems such as slow pace and procrastination, even for literary films, it seems a bit too "faint" drowsy".

And the statements of those critics and critics are needless to say.

Of course, the surprising highlights of this movie are that, first, Jin Han’s photography level is still admirable as always; It's still a pass, not to mention outstanding, there are so few scenes, the role setting is mediocre, and there is no chance to be outstanding at all, but the performance is smooth and natural, showing that his identity as a professional student of Suncheon Film Academy is not given for nothing , third, um, as always, Yu Bojun once again discovered a big beauty for the Chinese film industry.

It's just that this time is different. This time, the role of Cong Hua'er is not a vase. She not only plays the leading role, but she alone provokes more than 70% of the whole play's weight, and her performance is remarkable.

When the media reported on the release of "Love in Scallion" and its star-studded premiere ceremony, it was inevitable that some reports were made on the hero and heroine of this movie, so many people knew about it. The actor who plays the role of Scallion is a Peking Opera actress, the popular Da Tsing Yi of Shuntian Beijing Theatre, and this "Love of Scallion" is the first film and television drama she starred in.

As far as her personal performance is concerned, even if the performance of this movie hits the street, for her, this can be regarded as a shining resume.

It is said that since the movie was released, tickets for the Suncheon Beijing Theater have become increasingly difficult to find. In particular, the tickets for Cheng Suping's listed play have become more and more popular in the hands of scalpers.

Of course, Cheng Suping's performance alone cannot support the box office of a play.

From October 25th to October 31st, the second week of "Scallion Love" was released, and it was also a complete first week. It was in a posture that almost fell head-on, and as expected, there was a big dive in the box office .

The weekly box office is 3.13 million, ranking eighth on the box office list, and the average single-house box office is barely over 1,000.

As we all know, unless it is a big name like Qin Wei, it is difficult for a literary film to have a big hit at the box office, but it has an advantage, that is, as long as it does not have a bad reputation, it is not easy to have huge fluctuations in the box office , it will neither explode nor fall sharply.

But this time, the second week of "Scallion Love" dropped by more than 60%.

Of course, no one will bad-mouth this movie because everyone now understands that the box office in the first week did not actually come from the appeal of the movie itself, but because of Yu Bojun's special status and his immediate success. The reason for this special moment is to completely withdraw from the entertainment industry.

Or it can also be said that the box office of 3.13 million in the second week, to a large extent, truly reflects the strength and level of the movie "Love in Scallions".

However, in two weeks and ten days, they won a box office of more than 11 million. For Yu Bojun, this has already broken the previous box office record, and he is satisfied enough.

Excluding the advantage of his own theater chain, the normal domestic box office share is usually in accordance with the 6:4 and 4:6 model, that is, the distribution party and the theater chain party are divided in a ratio of 6:4 first, and then After reaching 60% of the total box office, the distributor will turn the other way around and share the account with the producer at a ratio of four to six. Generally speaking, the producer of a movie can generally get about 36% of the total box office of the movie.

Of course, this number is not fixed. Strong directors and strong producers will have an advantage in negotiations, while weak producers will suffer a little bit. The specific methods of dividing accounts have their own differences. The method of discussion and the calculation of distribution fees are also different for each company, so this ratio generally fluctuates between 30% and 45%.

But this time, Yu's Films has negotiated that Dongfang Media will be responsible for the distribution. Yu's Films can get 38% of the total box office. In addition, Yu's own theaters will be offline nationwide. After that, I will definitely get it to my own theater for long-term screening as always, to save the cost of purchasing the film, plus DVD, TV broadcasting rights and so on, and it will be able to return some of the cost, so, corresponding to this movie 800 For a total investment of 300,000 yuan, it can reach about 20 million yuan, which is its line of capital preservation and profit.

So far, it's not a big problem.

Although after the box office plunged in the second week, many theaters urgently reduced the film's release canvas, making the film's release scale rapidly reduced from 426 theaters to only 197, it can be regarded as returning to the normal level of a literary film, but in any case, with a box office of more than 11 million in ten days, it is not a big problem for this film to recover its cost.

And it was during the release of "Scallion Love", in the music scene, Rose Power's second album "Girls' Dormitory" has successfully launched a big sale.

Perhaps compared with the last album, the quality and standard of this album are slightly inferior, but the power of roses is the power of roses after all, as long as you keep your style steady, don’t suddenly sway like the original Wuxingwusu, plus There are a few works of sufficient standard to take the lead, and it is not easy for their new album to sell well.

However, I have to admit that compared to their last album "Super-star", the sales volume of the album "Girls Dormitory" is indeed slightly inferior.

In addition, when the sales data as of the end of October was calculated by the authoritative Recording Industry Association, a shadow began to quietly shroud the top of the Chinese music scene.

In the first ten months of 1999, although there were an endless stream of popular albums on the market, including the Big Four, Liao Liao and other music giants, the overall sales data of the entire market was compared with that of the first ten months of last year. , but fell slightly by 1.7%.

In fact, although the year-on-year data in the first half of the year still increased slightly, the growth of the overall market in the music industry has slowed down to a level that is hardly moving. When the data for the first eight months come out, compared with the same period last year, It has dropped slightly by 0.3%. At that time, the Recording Industry Association even issued a warning to the entire market, and joined hands with several record companies to put pressure on the Ministry of Culture, the National Copyright Administration and other departments, asking the government to increase the crackdown on piracy, including online piracy. hit hard.

But two months have passed, and it turns out that the domestic record market, which has continued to grow for more than 20 years, and which has shown explosive growth in the past five or six years, has really reached its own bottleneck ——Or it can be said that under the interference of many external factors, especially the impact of emerging online piracy, the golden decade of the domestic recording industry is coming to an end.

If the total amount of the market does not increase, or even drops slightly, it will definitely mean that the competition will intensify.

Competition means that someone will be eliminated.

Like those years in the past, there are many hills, even small singers can make a small profit when they release albums, and they can also be named as singers by running commercial performances. In that era of countless large and small record companies , are desperately discovering newcomers, and quickly pushing them to the market, to seize the share of this rapidly expanding record market, and as long as the quality of the album is not too bad, the era of always gaining something is coming to an end soon .

The next record market, on the one hand, will definitely be more and more impacted by online piracy, and on the other hand, it will usher in a tragic internal battle. Singers whose brands are not strong enough, their works are not good enough, their strength is not strong enough, and their appeal is not strong enough. , will be gradually eliminated by the market in the next few years.

Just as last year's movie market crash led to a big discussion in the entire domestic film industry, with the release of data from the Recording Industry Association, throughout November, the entertainment sections and entertainment categories of almost all newspapers, radio stations and TV stations in China The show has joined the discussion about the fact that the record market has stopped growing.

And when Li Qian saw this data, he called all the singers under the company for a small meeting on the same day, and had no other requirements, just one thing: don't participate in this type of discussion, and make an album well.

At the end of October, He Runqing's new album "Cloudy Sky" was the first to start recording.

Because next year in 2000, Liao Liao will be resting, there is no new album, and the Four Great Beauties already lack a guitarist, and they are temporarily suspended, and there is no album plan, so, He Runqing originally planned to release The album released at the end of the year was adjusted to be released at the end of February of the first year.

In mid-November, when He Runqing was recording the album, Li Qian's first solo album "First Experience of Love" officially started recording.

These two albums are both produced by Li Qian himself. The album "First Experience of Love" is produced by Xie Mingyuan and Liao Liao.

He Runqing's "Cloudy Sky" began to further turn to the style of love songs, but it was not a pure love song. In this album, Li Qian began to try He Runqing adding some folk and jazz styles.

Facts have proved that people must do what they like, and singers must also sing their favorite music boldly. He Runqing sings folk songs and jazz very well.

As for Li Qian's "First Experience of Love", it has a mixed style.

The release time of this album is roughly determined to be two months after He Runqing's "Cloudy Sky", that is, in April and May, and that time period is also the time when "Super Girl" has already started.

There is no doubt that next year's record market will lose the Four Great Beauties, but Li Qian's personal appeal may not be worse than the Four Great Beauties.

So, unsurprisingly, the album will be a hit.

Of course, no one can say to what extent it will sell well.

You know, next year, it will be 2000, if Li Qian doesn't release an album, if he wants to release an album, then he must come up with some new things and create some new styles.

To be more precise, he needs to continue to use new styles to bring continuous stimulation to the domestic music scene in this time and space!

Therefore, the album "First Experience of Love" has pop, love songs, folk songs, light rock, R&B, and rap.

In this regard, Xie Mingyuan was a little worried, and he also expressed his opinions and suggestions frankly. Li Qian listened carefully, but he still insisted on his own opinion after listening - he knew that until now, the music form of rap is still a popular music form in the domestic music scene. The niche among the niche, R&B is also very similar, they are all belonged to only a very few people play, but in the overall environment, they have not been accepted by the domestic music scene and fans. So, take some risks.

But Li Qian was unafraid.

Out of trust in Li Qian's past achievements, and after understanding Li Qian's attitude, Xie Mingyuan no longer insisted on it-although Li Qian insisted on playing rap and R&B, but even if Xie Mingyuan was in the classical style I have to admit that Li Qian still has a lot of fun playing. What's more, as a gold medal producer who has made many best-selling albums successively, Li Qian does things very safely. In his first solo album, although there are rap and R&B, but the main ones, Or ballads and love songs.

Frankly speaking, in Xie Mingyuan's view, just two of his works in this album are enough to guarantee the sales after the release.

For example, the folk songs "Childhood", "You at the Same Table" and "Dark Fragrance", as well as "The First Time", "Star Lights the Light" and "Kiss Goodbye", all made him unable to bear it after seeing the scores Appreciate it.

Of course, since the straightforward and interesting light rock love song "First Experience of Love" can be identified by Li Qian as the title of the album, it goes without saying how excellent it is. Even the Chinese style R&B "Jiangnan" is actually his own After touching it for a while, I also like it quite a lot, and even vaguely feel that this style may bring a new trend to the domestic music scene and lead a new trend.

So in the end, what really worried him was actually those two rap songs.

The two rock songs, one is called "Old Indian Turtledove" and the other is called "William Castle". How should I put it, from the lyrics to the music, there is an evil and weird style, which makes Xie Mingyuan, a veteran who has been in the West for many years, a little uncertain whether they will be popular.

Of course, since Li Qian insisted on doing it, he chose from the bottom of his heart to believe in Li Qian's vision and strength.

At the end of November, the recording of "Cloudy Sky" was completely completed.

After just a few days, because I recorded songs for myself and had successful examples for reference in my mind, it was really easier than making for others, so "The First Experience of Love" ” followed by announcing the completion of the recording.

So later, the entire domestic music scene was looking forward to it, and even the "Li Zhou Group Husband and Wife File", which was highly anticipated by Minghu Culture, officially started work.

Zhou Mo's new album, "Red Bean", has officially started recording.

The production lineup of this album is also luxurious.

Producer and songwriter of all ten works, Li Qian.

Producers, Xie Mingyuan, He Runqing, Cao Zhan.

And when Li Qian and others were busy recording the album, a martial arts novel called "The Legend of the Condor Heroes" suddenly became popular in the domestic publishing market.

When the first book of this novel was published, it was still unobtrusive, and it seemed that it would continue the flat trend of "Jade Blood Sword", but after the second book was released, it suddenly created a wave of sales. , It even promoted the continuous hot sales of the first book, and when the third book of this novel was released in early December, it even triggered a wave of panic buying.

The author of this book is a prospective newcomer, whose pen name is Jin Yong. In the circle of martial arts novels, I have never heard of such a person. After the book became popular, many authors and publishers have inquired about it in roundabout ways, but no one has heard of this person, and no one has heard of it. Come out and admit that it was my new pseudonym or something.

Many film and television companies and directors took a fancy to this book, found the publishing house, wanted to get the author's contact information, and talk about the issue of film and television copyright authorization, but the publishing house repeatedly stated that when it was originally signed for publication, it had already signed Non-disclosure agreement, they have no right to disclose the author's real information.

And when they helped convey the news that someone wanted to buy the film and television adaptation rights, they quickly got a reply from the other party: there is no plan to sell it.

All of a sudden, the name Jin Yong and his unusually low profile became a hot topic of discussion among many people after dinner.

Under such circumstances, in early January, the recording of "Red Bean" was officially completed.

Unsurprisingly, when the annual statistics of the Recording Industry Association were released, the domestic record industry lamented—in the entire 1999 year, the overall sales volume of the domestic record market fell by 2.1% year-on-year!

In connection with the continuous decline of the film market for two years, many people have realized that the downturn of the domestic entertainment and cultural industry seems inevitable.

But at this time, no one knew that this trough was precisely an extremely important historical turning point.

Under the strong challenge of Internet piracy, the film market will surely experience such a pain before it can usher in a new strong growth, while the music market is not controlled by anyone, and it will be dominated by singers and stars at first. era, one step into the era of national entertainment and the era of national singing.

Under Li Qian's leadership and control, Minghu Culture, which has been busy from beginning to end this year but kept a low profile to the outside world, is gaining momentum.

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